This document summarizes an article about the growing importance of mockups and packshots in product design and marketing. As products evolve faster to keep up with consumer tastes, the ability to quickly test new designs through visual representations is becoming more essential. Companies that provide mockup and packshot services allow clients to see potential designs before manufacturing, improving the design process and speeding time to market. The growing pace of design changes means mockups are critical for maintaining customers' interest in brands.
El documento habla sobre el teletrabajo en la administración pública. Explica que el teletrabajo es una modalidad especial de prestación de servicios caracterizada por el uso de tecnologías de la información y las telecomunicaciones para trabajar de forma remota sin presencia física en la oficina. También resume la ley y el reglamento que regulan el teletrabajo en Perú, cuyo objetivo es promover esta modalidad en instituciones públicas y privadas. Finalmente, describe que el teletrabajo puede ser completo o mixt
This document discusses cloud computing and provides definitions, models, advantages and disadvantages. Some key points:
- Cloud computing refers to software, platforms and infrastructure sold as remote services over the internet. Users can access services without installing anything.
- Major models include software as a service (SaaS), platform as a service (PaaS), and infrastructure as a service (IaaS) which can be public, private or hybrid.
- Advantages include not having to maintain physical infrastructure, maximizing resource use and reducing costs. Disadvantages include lack of control over infrastructure and privacy/security concerns about sensitive data being held remotely.
This short document promotes the creation of Haiku Deck presentations on SlideShare and encourages the viewer to get started making their own presentation. It features photos from various photographers to illustrate the concept and ends by directly telling the viewer to get started creating a Haiku Deck presentation on SlideShare.
Este documento presenta la información personal y profesional de Renan Monge Quesada, un costarricense de 31 años soltero. Detalla su educación formal en colegios públicos y privados así como cursos técnicos en programación, AutoCAD y paquetes de oficina. También resume su experiencia laboral en ventas y soporte técnico en varias empresas entre 2005 y 2016, e incluye tres referencias laborales.
Eric Gerster of Magnolia Lane Financial Advisors shares a brand new presentation on the top priorities for financial professionals. Enjoy and please share!
El documento habla sobre el teletrabajo en la administración pública. Explica que el teletrabajo es una modalidad especial de prestación de servicios caracterizada por el uso de tecnologías de la información y las telecomunicaciones para trabajar de forma remota sin presencia física en la oficina. También resume la ley y el reglamento que regulan el teletrabajo en Perú, cuyo objetivo es promover esta modalidad en instituciones públicas y privadas. Finalmente, describe que el teletrabajo puede ser completo o mixt
This document discusses cloud computing and provides definitions, models, advantages and disadvantages. Some key points:
- Cloud computing refers to software, platforms and infrastructure sold as remote services over the internet. Users can access services without installing anything.
- Major models include software as a service (SaaS), platform as a service (PaaS), and infrastructure as a service (IaaS) which can be public, private or hybrid.
- Advantages include not having to maintain physical infrastructure, maximizing resource use and reducing costs. Disadvantages include lack of control over infrastructure and privacy/security concerns about sensitive data being held remotely.
This short document promotes the creation of Haiku Deck presentations on SlideShare and encourages the viewer to get started making their own presentation. It features photos from various photographers to illustrate the concept and ends by directly telling the viewer to get started creating a Haiku Deck presentation on SlideShare.
Este documento presenta la información personal y profesional de Renan Monge Quesada, un costarricense de 31 años soltero. Detalla su educación formal en colegios públicos y privados así como cursos técnicos en programación, AutoCAD y paquetes de oficina. También resume su experiencia laboral en ventas y soporte técnico en varias empresas entre 2005 y 2016, e incluye tres referencias laborales.
Eric Gerster of Magnolia Lane Financial Advisors shares a brand new presentation on the top priorities for financial professionals. Enjoy and please share!
Bridging the Gap Between Tablets and the LMSXyleme
At the public's first glimpse at Pastiche 2.6, Ramon Guiu, Product Marketing Manager at Xyleme, demonstrated how scores can now be reported back to your LMS when you're using Xyleme's end to end solution for delivering interactive learning to tablets. View the slides from his live demo now.
Les techniques d'hypnose en psychotherapieRémi Côté
La capacité de bien se détendre est une composante essentielle dans l'apprentissage de la régulation des émotions. Une baisse de la tension psychique et régule les émotions. Les techniques d’hypnoses sont validées scientifiquement. Le libellé (script) est étudié et optimisé.
Cette technique d'hypnose permet d'augmenter considérablement sa capacité d’adaptation pour faire face aux stresseurs quotidiens et mieux gérer ses réactions émotionnelles.
Les stimulus calmant, les sons, le phrasés, qui vient aider à réorienter la pensée logique extéroceptive et la recentrer vers l'intérieur, vers les valeurs intrinsèques
Une attitude bienveillante de l’émetteur des suggestions
Une diminution du tonus musculaire, favorisée par une position confortable, allongée ou assise, qui réduit au minimum le travail postural
This presentation is delivered at CII IWN, Vizag. The audience average age is 25 to 35 years. Shared my experiences in leading myself & others. The 24 tips given here are not comprehensive
Manajemen bisnis pariwisata membahas tentang manajemen organisasi, sumber daya manusia, keuangan, pemasaran, tiket perjalanan, dan sistem informasi yang terkait dengan bisnis pariwisata.
L’adaptabilité professionnelle: une compétence à développer pour mieux évolue...PMI-Montréal
Mesdames, la communauté de pratique excELLE du PMI Montréal est heureuse de vous inviter à son atelier-conférence.
Afin de bien terminer cette 2e saison, nous vous offrons une formation interactive de 75 minutes laquelle abordera un des défis qui prend de plus en plus de l’importance dans le monde du travail: L’adaptabilité professionnelle et les dimensions de l’intelligence émotionnelle et du changement.
Au terme de cette conférence, les participantes :
seront sensibilisées à l’importance de l’adaptabilité professionnelle pour mieux réussir sa carrière;
seront informés sur les compétences de l’intelligence émotionnelle à développer et à mobiliser pour accroître son adaptabilité professionnelle;
connaîtront les moyens concrets pour développer l’adaptabilité professionnelle;
seront en mesure d’entamer une démarche de réflexion personnelle pour prendre de bonnes décisions face aux conditions changeantes de leur environnement de travail.
Conférencière : Corinne Prost, B.Sc., M.Sc. Ressources humaines et DESS, Formateur agrée, est spécialiste en développement du talent et offre différents services et produits (outils psychométriques) depuis plus de huit ans qui visent à favoriser l’efficacité et le bien-être au travail des personnes. Elle est également chargée de cours à HEC où elle enseigne depuis plusieurs années les cours de Psychologie du travail ( fondements psychologiques et organisations, comportement humain au travail, comportements et relations au travail, psychologie et leadership du changement, gestion de sa vie professionnelle) du service de Management dans trois programmes. Selon Corinne, une démarche en développement du talent a pour but de faciliter l’adaptation de la personne dans son rôle qui évolue. Elle a récemment publié un article sur l’adaptabilité professionnelle dans la Revue Gestion et Savoirs d’HEC.
La vérité sur le Big Data, Hadoop, l'internet des objets et les tendances tec...PMI-Montréal
Démasquez les promesses surdimensionnées grâce au cycle de vie des technologies émergentes.
Cette session vous expliquera comment gérer les risques et les attentes liés aux projets technologiques. Deux panelistes expérimentés du monde de la Business Intelligence et du Big Data viendront vous parler de technologies émergentes et des attentes surdimensionnées qu’elles créent dans l’organisation.
Imaginez de retrouver vos projets sur la courbe du cycle de vie des attentes technologiques et de pouvoir les gérer en conséquence. Venez nous voir le 10 mars pour en apprendre d'avantage sur les nouvelles tendances technologiques et leurs impacts sur votre gestion de projet.
Conférenciers:
Jean-Michel Laroche M.MIAGE, PMP, Scrummaster est un chargé de programme et de projet indépendant. Il apporte son soutien et ses compétences de gestion aux décideurs et aux entreprises depuis plus de 18 ans, dans différents secteurs tels que la Finance, l’Energie, les Services et les loisirs et ce, dans plusieurs pays en Europe et en Amérique du Nord.
Démontrant une expérience majeure en Programmes et Projets d’Intelligence d’affaires et décisionnels, il apporte également son expertise sur tous types de projets organisationnels et stratégiques ou encore technologiques, qu’il s’agisse de développement, d’intégration, d’infrastructure ou de transformation.
Denis Archambault M.Sc., CPA, CMA. est Fondateur & chef de la visualisation chez Data Viz Pro Inc. Il a pris part au développement de 34 applications analytiques depuis 1991. Il a aidé des clients de premiers rangS tels que le Cirque du Soleil, l’American Automobile Association (AAA) et la Caisse de dépôt et de placement du Québec.
Il est régulièrement conférencier lors d’événements publiques qui ont trait au Business Intelligence et au Business Analytics, de même qu’à l’Université lors d’invitations spéciales.
Il détient une maîtrise en sciences (M.Sc.) et un baccalauréat en administration des affaires (B.A.A.) de l'École des Hautes Études Commerciales (HEC). Il est aussi membre de l'Ordre des comptables professionnels agréés (CPA, CMA) du Québec.
1 administración de justicia (ministerio público)Alessandra Luque
El documento propone que la Agenda Digital Peruana debe garantizar mejores oportunidades de acceso a las TIC para promover la inclusión social y el acceso a servicios. Para lograr esto, se debe capacitar a los funcionarios de justicia y fortalecer el sistema para implementar una justicia digital con acceso permanente a través de firmas digitales certificadas. Adicionalmente, se debe implantar un sistema de justicia totalmente informatizado y flexible que permita el intercambio de información entre agencias gubernamentales.
Esko Wrapped #01 -- Brand Impact through Efficient PackagingKathy Drommerhausen
Wrapped looks at how brands are managing, creating and producing great packaging. Wrapped discusses unique design techniques such as 3D and testing packaging with virtual reality--in addition to more mundane elements such as efficiency, GMP compliance and SKU proliferation.
How Coca-Cola Designs Strategically - David Butler News Releasemarcus evans Network
David Butler, VP of Innovation & Entrepreneurship at Coca-Cola, discusses how design can help companies achieve both scale and agility. He explains that large companies struggle with agility while small companies struggle with scale. However, design used strategically can help companies create both. Butler advocates using a "systems-based" design approach to maintain consistency while adapting to local markets. He also discusses how Coca-Cola leverages design across the entire business.
Stimulo is a product design agency that helps companies design and develop more competitive products through their Stimulo 360 methodology. This methodology involves identifying market opportunities, developing valuable and feasible concepts, and delivering stimulating products while guiding clients through the entire production and implementation process. Stimulo has experience designing successful products for over 10 years and takes a business-oriented approach to design.
Ay Chip had a very successful year, growing its market share from 3.5% to 16.1% over the 4 quarters. It increased production capacity at its single factory from 200 units per day to 450 while doubling R&D spending from $3.5 million to $7.35 million. Sales grew from $5.8 million to $89.2 million through expanding its sales offices globally. The company plans to continue its strategy of global expansion, improving products, and meeting growing demand to further grow its share of the exponentially expanding data industry.
Interview with David Meerman Scott on Trends in Newsjackingbhoeck
At Microsoft's Worldwide Partner Conference in July, Bernd Hoeck, founder of bloodsugarmagic, had the chance to meet marketing expert David Meerman Scott, who also held several speeches at the conference. David is considered as being one of the "inventors" of the marketing trend newsjacking. He kindly answered a few questions for us on this topic.
INNOVATION is the creation of something really new, not just a variation of an existing item. The new item can be based on existing modules, but in order to count as an innovation, new properties are required. In today's global & saturated markets, industries are relying on innovation to survive on the economic battlefield.
But in order to create really innovative Packaging, we will most often require new technical capabilities & investments. Therefore, Packaging Innovation is currently often technology-driven -- new capabilities appear & then allow to create new kinds of Packaging. This approach is fine and should not only be continued in the Future, but even supported by better communication & knowledge transfer concerning these capabilities.
If we want to understand the impact on Digitalisation onto the Packaging Industry and start to create concepts for Future Packaging, however, we will need to work the other way round. To innovate for the next 7 years, we need to work from a VISION.
The scenarios in this article can help you to create relevant visions for your companies & brands. For our FUTURE.
CASE STUDY Design house partnerships at Concept Design S.docxmadlynplamondon
CASE STUDY
Design house partnerships at Concept Design
Services 7
‘I can’t believe how much we have changed in a relatively
short time. From being an inward-looking manufacturer, we
became a customer-focused “design and make” operation.
Now we are an integrated service provider. Most of our new
business comes from the partnerships we have formed with
design houses. In effect, we design products jointly with spe-
cialist design houses that have a well-known brand, and offer
them a complete service of manufacturing and distribution.
In many ways we are now a “business-to-business” com-
pany rather than a “business-to-consumer” company.’ ( Jim
Thompson, CEO, Concept Design Services (CDS))
CDS had become one of Europe’s most profitable home-
ware businesses. Originally founded in the 1960s, the com-
pany had moved from making industrial mouldings, mainly
in the Aerospace sector, and some cheap ‘homeware’ items
such as buckets and dustpans, sold under the ‘Focus’ brand
name, to making very high quality (expensive) stylish home-
wares with a high ‘design value’.
The move into ‘Concept’ products
The move into higher margin homeware had been mas-
terminded by Linda Fleet, CDS’s Marketing Director, who
had previously worked for a large retail chain of paint and
wallpaper retailers. ‘ Experience in the decorative products
industry had taught me the importance of fashion and prod-
uct development, even in mundane products such as paint.
Premium-priced colours and new textures would become
popular for one or two years, supported by appropriate
promotion and features in lifestyle magazines. The manu-
facturers and retailers who created and supported these
products were dramatically more profitable than those who
simply provided standard ranges. Instinctively, I felt that
this must also apply to homeware. We decided to develop
a whole coordinated range of such items, and to open up a
new distribution network for them to serve up-market stores,
kitchen equipment and specialty retailers. Within a year of
launching our first new range of kitchen homeware under
the ‘Concept’ brand name, we had over 3,000 retail out-
lets signed up, provided with point-of-sale display facilities.
Press coverage generated an enormous interest which was
re inforced by the product placement on several TV cookery
and ‘life style’ programmes. We soon developed an entirely
new market and within two years ‘concept’ products were
providing over 75 per cent of our revenue and 90 per cent
of our profits. The price realization of Concept products is
many times higher than for the Focus range. To keep ahead
we launched new ranges at regular intervals.’
CHAPTER 1 OPERATIONS MANAGEMENT 31
❯ What do operations managers do?
● Responsibilities can be classed in four categories – direct, design, deliver, and develop.
● Direct includes understanding relevant performance objectives and setting an operations
stra.
Unit 5 - Marketing Mix & Pricing Methods
a. Marketing mix
b. Product classification
c. Product lifecycle
d. New product development lifecycle
e. Pricing strategy & steps
f. Pricing methods
Bridging the Gap Between Tablets and the LMSXyleme
At the public's first glimpse at Pastiche 2.6, Ramon Guiu, Product Marketing Manager at Xyleme, demonstrated how scores can now be reported back to your LMS when you're using Xyleme's end to end solution for delivering interactive learning to tablets. View the slides from his live demo now.
Les techniques d'hypnose en psychotherapieRémi Côté
La capacité de bien se détendre est une composante essentielle dans l'apprentissage de la régulation des émotions. Une baisse de la tension psychique et régule les émotions. Les techniques d’hypnoses sont validées scientifiquement. Le libellé (script) est étudié et optimisé.
Cette technique d'hypnose permet d'augmenter considérablement sa capacité d’adaptation pour faire face aux stresseurs quotidiens et mieux gérer ses réactions émotionnelles.
Les stimulus calmant, les sons, le phrasés, qui vient aider à réorienter la pensée logique extéroceptive et la recentrer vers l'intérieur, vers les valeurs intrinsèques
Une attitude bienveillante de l’émetteur des suggestions
Une diminution du tonus musculaire, favorisée par une position confortable, allongée ou assise, qui réduit au minimum le travail postural
This presentation is delivered at CII IWN, Vizag. The audience average age is 25 to 35 years. Shared my experiences in leading myself & others. The 24 tips given here are not comprehensive
Manajemen bisnis pariwisata membahas tentang manajemen organisasi, sumber daya manusia, keuangan, pemasaran, tiket perjalanan, dan sistem informasi yang terkait dengan bisnis pariwisata.
L’adaptabilité professionnelle: une compétence à développer pour mieux évolue...PMI-Montréal
Mesdames, la communauté de pratique excELLE du PMI Montréal est heureuse de vous inviter à son atelier-conférence.
Afin de bien terminer cette 2e saison, nous vous offrons une formation interactive de 75 minutes laquelle abordera un des défis qui prend de plus en plus de l’importance dans le monde du travail: L’adaptabilité professionnelle et les dimensions de l’intelligence émotionnelle et du changement.
Au terme de cette conférence, les participantes :
seront sensibilisées à l’importance de l’adaptabilité professionnelle pour mieux réussir sa carrière;
seront informés sur les compétences de l’intelligence émotionnelle à développer et à mobiliser pour accroître son adaptabilité professionnelle;
connaîtront les moyens concrets pour développer l’adaptabilité professionnelle;
seront en mesure d’entamer une démarche de réflexion personnelle pour prendre de bonnes décisions face aux conditions changeantes de leur environnement de travail.
Conférencière : Corinne Prost, B.Sc., M.Sc. Ressources humaines et DESS, Formateur agrée, est spécialiste en développement du talent et offre différents services et produits (outils psychométriques) depuis plus de huit ans qui visent à favoriser l’efficacité et le bien-être au travail des personnes. Elle est également chargée de cours à HEC où elle enseigne depuis plusieurs années les cours de Psychologie du travail ( fondements psychologiques et organisations, comportement humain au travail, comportements et relations au travail, psychologie et leadership du changement, gestion de sa vie professionnelle) du service de Management dans trois programmes. Selon Corinne, une démarche en développement du talent a pour but de faciliter l’adaptation de la personne dans son rôle qui évolue. Elle a récemment publié un article sur l’adaptabilité professionnelle dans la Revue Gestion et Savoirs d’HEC.
La vérité sur le Big Data, Hadoop, l'internet des objets et les tendances tec...PMI-Montréal
Démasquez les promesses surdimensionnées grâce au cycle de vie des technologies émergentes.
Cette session vous expliquera comment gérer les risques et les attentes liés aux projets technologiques. Deux panelistes expérimentés du monde de la Business Intelligence et du Big Data viendront vous parler de technologies émergentes et des attentes surdimensionnées qu’elles créent dans l’organisation.
Imaginez de retrouver vos projets sur la courbe du cycle de vie des attentes technologiques et de pouvoir les gérer en conséquence. Venez nous voir le 10 mars pour en apprendre d'avantage sur les nouvelles tendances technologiques et leurs impacts sur votre gestion de projet.
Conférenciers:
Jean-Michel Laroche M.MIAGE, PMP, Scrummaster est un chargé de programme et de projet indépendant. Il apporte son soutien et ses compétences de gestion aux décideurs et aux entreprises depuis plus de 18 ans, dans différents secteurs tels que la Finance, l’Energie, les Services et les loisirs et ce, dans plusieurs pays en Europe et en Amérique du Nord.
Démontrant une expérience majeure en Programmes et Projets d’Intelligence d’affaires et décisionnels, il apporte également son expertise sur tous types de projets organisationnels et stratégiques ou encore technologiques, qu’il s’agisse de développement, d’intégration, d’infrastructure ou de transformation.
Denis Archambault M.Sc., CPA, CMA. est Fondateur & chef de la visualisation chez Data Viz Pro Inc. Il a pris part au développement de 34 applications analytiques depuis 1991. Il a aidé des clients de premiers rangS tels que le Cirque du Soleil, l’American Automobile Association (AAA) et la Caisse de dépôt et de placement du Québec.
Il est régulièrement conférencier lors d’événements publiques qui ont trait au Business Intelligence et au Business Analytics, de même qu’à l’Université lors d’invitations spéciales.
Il détient une maîtrise en sciences (M.Sc.) et un baccalauréat en administration des affaires (B.A.A.) de l'École des Hautes Études Commerciales (HEC). Il est aussi membre de l'Ordre des comptables professionnels agréés (CPA, CMA) du Québec.
1 administración de justicia (ministerio público)Alessandra Luque
El documento propone que la Agenda Digital Peruana debe garantizar mejores oportunidades de acceso a las TIC para promover la inclusión social y el acceso a servicios. Para lograr esto, se debe capacitar a los funcionarios de justicia y fortalecer el sistema para implementar una justicia digital con acceso permanente a través de firmas digitales certificadas. Adicionalmente, se debe implantar un sistema de justicia totalmente informatizado y flexible que permita el intercambio de información entre agencias gubernamentales.
Esko Wrapped #01 -- Brand Impact through Efficient PackagingKathy Drommerhausen
Wrapped looks at how brands are managing, creating and producing great packaging. Wrapped discusses unique design techniques such as 3D and testing packaging with virtual reality--in addition to more mundane elements such as efficiency, GMP compliance and SKU proliferation.
How Coca-Cola Designs Strategically - David Butler News Releasemarcus evans Network
David Butler, VP of Innovation & Entrepreneurship at Coca-Cola, discusses how design can help companies achieve both scale and agility. He explains that large companies struggle with agility while small companies struggle with scale. However, design used strategically can help companies create both. Butler advocates using a "systems-based" design approach to maintain consistency while adapting to local markets. He also discusses how Coca-Cola leverages design across the entire business.
Stimulo is a product design agency that helps companies design and develop more competitive products through their Stimulo 360 methodology. This methodology involves identifying market opportunities, developing valuable and feasible concepts, and delivering stimulating products while guiding clients through the entire production and implementation process. Stimulo has experience designing successful products for over 10 years and takes a business-oriented approach to design.
Ay Chip had a very successful year, growing its market share from 3.5% to 16.1% over the 4 quarters. It increased production capacity at its single factory from 200 units per day to 450 while doubling R&D spending from $3.5 million to $7.35 million. Sales grew from $5.8 million to $89.2 million through expanding its sales offices globally. The company plans to continue its strategy of global expansion, improving products, and meeting growing demand to further grow its share of the exponentially expanding data industry.
Interview with David Meerman Scott on Trends in Newsjackingbhoeck
At Microsoft's Worldwide Partner Conference in July, Bernd Hoeck, founder of bloodsugarmagic, had the chance to meet marketing expert David Meerman Scott, who also held several speeches at the conference. David is considered as being one of the "inventors" of the marketing trend newsjacking. He kindly answered a few questions for us on this topic.
INNOVATION is the creation of something really new, not just a variation of an existing item. The new item can be based on existing modules, but in order to count as an innovation, new properties are required. In today's global & saturated markets, industries are relying on innovation to survive on the economic battlefield.
But in order to create really innovative Packaging, we will most often require new technical capabilities & investments. Therefore, Packaging Innovation is currently often technology-driven -- new capabilities appear & then allow to create new kinds of Packaging. This approach is fine and should not only be continued in the Future, but even supported by better communication & knowledge transfer concerning these capabilities.
If we want to understand the impact on Digitalisation onto the Packaging Industry and start to create concepts for Future Packaging, however, we will need to work the other way round. To innovate for the next 7 years, we need to work from a VISION.
The scenarios in this article can help you to create relevant visions for your companies & brands. For our FUTURE.
CASE STUDY Design house partnerships at Concept Design S.docxmadlynplamondon
CASE STUDY
Design house partnerships at Concept Design
Services 7
‘I can’t believe how much we have changed in a relatively
short time. From being an inward-looking manufacturer, we
became a customer-focused “design and make” operation.
Now we are an integrated service provider. Most of our new
business comes from the partnerships we have formed with
design houses. In effect, we design products jointly with spe-
cialist design houses that have a well-known brand, and offer
them a complete service of manufacturing and distribution.
In many ways we are now a “business-to-business” com-
pany rather than a “business-to-consumer” company.’ ( Jim
Thompson, CEO, Concept Design Services (CDS))
CDS had become one of Europe’s most profitable home-
ware businesses. Originally founded in the 1960s, the com-
pany had moved from making industrial mouldings, mainly
in the Aerospace sector, and some cheap ‘homeware’ items
such as buckets and dustpans, sold under the ‘Focus’ brand
name, to making very high quality (expensive) stylish home-
wares with a high ‘design value’.
The move into ‘Concept’ products
The move into higher margin homeware had been mas-
terminded by Linda Fleet, CDS’s Marketing Director, who
had previously worked for a large retail chain of paint and
wallpaper retailers. ‘ Experience in the decorative products
industry had taught me the importance of fashion and prod-
uct development, even in mundane products such as paint.
Premium-priced colours and new textures would become
popular for one or two years, supported by appropriate
promotion and features in lifestyle magazines. The manu-
facturers and retailers who created and supported these
products were dramatically more profitable than those who
simply provided standard ranges. Instinctively, I felt that
this must also apply to homeware. We decided to develop
a whole coordinated range of such items, and to open up a
new distribution network for them to serve up-market stores,
kitchen equipment and specialty retailers. Within a year of
launching our first new range of kitchen homeware under
the ‘Concept’ brand name, we had over 3,000 retail out-
lets signed up, provided with point-of-sale display facilities.
Press coverage generated an enormous interest which was
re inforced by the product placement on several TV cookery
and ‘life style’ programmes. We soon developed an entirely
new market and within two years ‘concept’ products were
providing over 75 per cent of our revenue and 90 per cent
of our profits. The price realization of Concept products is
many times higher than for the Focus range. To keep ahead
we launched new ranges at regular intervals.’
CHAPTER 1 OPERATIONS MANAGEMENT 31
❯ What do operations managers do?
● Responsibilities can be classed in four categories – direct, design, deliver, and develop.
● Direct includes understanding relevant performance objectives and setting an operations
stra.
Unit 5 - Marketing Mix & Pricing Methods
a. Marketing mix
b. Product classification
c. Product lifecycle
d. New product development lifecycle
e. Pricing strategy & steps
f. Pricing methods
Housebuilders use various marketing techniques to generate interest in their developments even before construction begins. They display artist impressions and large format signage to create excitement and gain community support. As developments progress, signage with viewing panels allows the public to see changes. Marketing also aims publications and lifestyle hints towards desired demographics. Modern buyers expect detailed online information about finishes, systems, and surrounding areas. Housebuilders enhance the buying experience through digital portals providing all needed information. Continuous profiling across multiple platforms is important for visibility, and handling negative press with transparency pays off. Interaction with buyers throughout the process from early stages to after-sales is key for a housebuilder's success.
Full Program & Tools to Accelerate an Internal Innovation Project - by Board ...Board of Innovation
By Board of Innovation (www.boardofinnovation.com) -
Full program & tools available. A step by step approach to accelerate an internal innovation project in your company.
Tessy Plastics has been shaping plastic products since 1973 for industries like medical, consumer goods, and electronics. As a family-owned business, Tessy can flexibly engineer, manufacture, assemble and distribute customers' products efficiently. The document then profiles three plastic manufacturing companies - EVCO Plastics, GW Plastics, and Cope Plastics - and how they advertise their services through websites, social media, blogs, newsletters, and trade show attendance to engage customers.
This document discusses various diversification opportunities for office technology dealers as printed output declines. It examines dealers that have found success with digital signage, interactive whiteboards, 3D printers, reconditioned copiers, and social media services. While these strategies require investment and new skills, they provide ways for dealers to gain new customers and recurring revenue streams to ensure long-term viability in a changing marketplace.
Strategic Design Management (Evolution of Design in Skoda Auto)Kapil Rajput
Designing has huge importance in today’s scenario. Branding is important tool which decide success of any enterprise, if it is not done with proper care and planning. In a highly customized marketplace, differentiation - how one product stands out from a similar product or service allows customers to make a distinction between competing services. Different organizations will often choose to focus their offers on distinctive qualities of brand attributes
New Product Design & Development: 7 Reasons to Think About the FutureLumiknows Consultancy
This document discusses the changing role of design in developing innovative products. It argues that design is shifting from a focus on aesthetics to a strategic business tool. Traditional marketing is less effective at identifying new opportunities, while design thinking approaches centered on human experience are better suited for innovation. As consumption changes and knowledge becomes more important, companies must adopt new creative approaches like design thinking to develop new products and experiences that meet evolving customer needs.
The document discusses the concept of "service thinking" and how it can help companies, even small and medium-sized enterprises (SMEs), increase profits and customer value. It provides the example of R&D Leverage Europe, a UK-based mould maker that was able to significantly boost revenue by developing a deep understanding of its customers' businesses and value chains. By collaborating directly with brand owners, R&D Leverage helped shorten product development times and establish itself as the preferred supplier. The document argues that any company can achieve similar results through service thinking, which involves focusing on how to make customers more successful rather than just fulfilling orders.
The document discusses business model innovation and the importance of understanding customer needs. It emphasizes that customers hire products and services to get jobs done, so the focus should be on solving customer problems rather than just product innovation. Successful business models are defined by understanding the customer's perspective and job to be done, creating a value proposition that addresses their needs, and having a revenue model that supports this value creation. Geberit is presented as a company that exemplifies this approach through its focus on bathroom renovation jobs.
Service Innovation The Path To Book Publishing Success In The Digital Age Pr...toc
The document discusses the transition of the publishing industry from a product-based model to a service-based model due to changes in technology and customer needs. Specifically:
- The publishing industry is moving from physical print products to providing content in various digital formats based on customer choice and demand.
- The traditional producer-centric model is breaking down, and publishers need to focus more on interactive relationships with customers and the entire supply chain.
- To succeed in this new landscape, publishers must experiment with new business models, understand customer wants, and transform themselves from product-focused to service-oriented organizations.
3. DESIGNMOCKUPS
Creating mockups and packshots will become an increasingly
important and specialised task as products evolve faster to
keep pace with fickle consumer tastes, writes Wayne Peachey
I
mproving products and inventing new
ones is what all consumer products
companies do. Pick up any object that
can be bought and think about when it
was last changed - it was probably within the
last 12 months, possibly the last one.
The processes for managing these
activities are often formalised into
an agreed chain of events, known
as new product development
(NPD) and life cycle
management (LCM).
Ifa manufacturer creates
or changes a product, how
do they know it will appeal to
the market? The area we, the
graphics and printing industry, are
involved in is in the product's appearance.
Will it appeal to shoppers? Will the best
shape/size/colour/form be used?
During the NPD and LCM processes
a marketing team will create new ideas
and then decide on the best few to move
forwards with. Then the best way to test
these ideas is to create 'focus groups'
of people, typical shoppers who may
potentially buy the products.
The focus groups need to look at
something. Therefore they will be shown
pictures and physical samples of existing
and potential new products. This is where
'packshots' and 'mockups' (otherwise
known as 'comps') come in, as printing
and photographing a new product in the
traditional printed way would involve
lots of time and huge costs.
A packshot is a graphic
image that looks like a
photograph ofan actual
product. It is, in fact, a
computer simulation that
uses graphics that only exist
in 'design' form. Packshots are
very important, and not only for
market research, as often the products
need to be advertised before they are
manufactured.
Creating a mockup is not an easy process
as the normal high-speed manufacturing
processes need to be replicated using
very flexible equipment and very manual
techniques. One company that provides
this service, Litmus (litmusmockups.co.uk),
started as a branch of a printing company.
"We have always had the ability to create
bags
$packagingrnii November-December 2015
short print runs, although these came at
quite a high minimum cost," said Gareth
Hartley, operations director.
"Our customers then wanted us to become
more involved in the design processes. They
would say 'What would the package look like
if it had a gloss finish, or a matt finish, or
holographies, or raised type, or if we made it
a different shape? What would a gloss finish
look like on a matt board?'
"We soon realised once we started
talking to designers that they have so many
ideas and are frustrated by not knowing
how a design will turn out, and are often
disappointed. That is where our experience
comes in. We won't create a mockup that
can't be printed in the real world".
no ca
4. The company's equipment is now quite
extensive. "As designers moved to digital
proofs using inkjet printers, so they realised
iliey could print out a design and stick it to a
package;' said Hartley. "Lots of people still do
:hat. However, these are poor representations
~f the final results. We have many forms of
printers, with automatic die cutting. We can
create foil blocks and apply foiling, create
raised type and braille, and print onto nearly
every substrate available and so the customer
can see their design, on their substrate, so
die look and feel will be accurate. We can
even create vacuum-formed shapes for plastic
inserts ofblister packs. We can create one
mockup or many, and although some can be
time-consuming to create, compared with a
customer's production facility trying to create
them, the costs are tiny."
SGS has facilities around the world
providing a mockup service. Shaun Whiteley
works as a packaging manager for SGS
onsite at a large UK-based bakery, processing
hundreds of new designs every year.
"Our customers rely on SGS to provide
strong creative and technical direction to
enable them to achieve brand aspirations;'
he said. "We work on many different designs
during the creative process. When an
established design changes, new customers
are brought to the product. We try in these
instances to maintain existing customers and
so try to make the design look similar but
different. .. 'refreshed'. Achieving this fine
balance is not easy and you can't always tell
on a computer what something will look like
in your hand, and so our mockups provide a
valuable tool. For new designs the process is
quite a bit longer as there is lots of'back and
forth' with consumer groups."
For all designs with a degree of 'change' or
innovation, mockups are passed around the
office and shown to market research groups
and the board so everyone is comfortable
with moving forwards, he said.
"Often we have just a week to create
the mockup. Sometimes less! It would be
impossible to create plates and for a printer
to print and make up packages in that time,
and the costs would be through the roof!"
MOCKUPSDESIGN
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SGS also creates packshots, vvith a time
to market from initiation to completion
sometimes of only eight weeks. "Packshots
are often needed a week before printing,
and so photography would be impossible,"
said Whitely. "Packshots allow the customer
to create marketing materials, and for
supermarkets to show the product on
their website. Packshots also look perfect
and consistent, something that cannot be
guaranteed with photography without lots of
colour retouching. The packshot process is
much simpler."
The creation of mockups has always
existed in one form or another, but recently
it has grown to become a separate segment
of the industry. Equipment for the creation
of mockups is more accessible and flexible,
and so increased capabilities have become
available with reduced costs.
But what is really driving the market is
the pace of change. Clients realise that if
you change a design, sales go up. Ifyour
competitors change their designs, your
sales often go down! This is probably due
to the fact that technology (smartphones,
Twitter, online television etc) means that
a customer's attention span is short, and
to constantly keep customers interested
designs must change and be kept 'fresh'.
Mockups are an important tool in the
planning of execution ofpackaging projects
and key to keeping up the pace of change
while reducing the risk of making a mistake in
the marketplace. I haven't even mentioned
3D printing and in a few years time we could
see the mockup industry providing even
better and quicker methods for creating
design concepts. What will the future hold?
More innovation as mockups are used as a
design tool, and more challenging of printer
capabilities as designs are conceptualised
and explored. Ii
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November-December2015 • packagingci::s' :=