The One Practice Pitch

•

1 like•136 views

Ben Mclaughlin

Automotive

Problem
Style
Everyone has IKEA and it is often very difﬁcult to articulate
one’s precise styles and preferences
Finding Furniture
Hunting for unique furniture is difﬁcult and time consuming
Furniture Makers aren’t Swiss Army Knives
If they have to market everything they sell, it will distract
them from building quality furnitures

Opportunity
How might we make it easier for furniture
buyers and makers ﬁnd one another?

Solution!
1. Help buyers ﬁnd the furniture of their heart
effortlessly
2. Help makers sell without having to worry about
marketing
3. Facilitate the purchase of physical goods over the
Internet

We connect you with makers and creators of
unique furniture, making it easier to ﬁnd the one.
The
One

Unique
Mass Production
Non Curated Curated

Market Validation
201,847
Furniture Listings
Etsy
164M buyers!
2,159,508
Furniture Listings
eBay
31.7M Buyers!
www.etsy.com/about & www.ebay.com/stats

$1.22
billion
$6.84
billion
$53.8
billion
San Francisco
Bay Area
California United States
Source: United States Census

Costs
Payroll

$12,000
Marketing

$1,400
Legal

$1,000
Tech

$300
MISC

$300
$18,000burn rate per month

Revenue Model
10%
commission
per sale
$500
average selling
price
3600
sales/mo

Team
Ben

CEO
Damon

CFO
Melissa

CTO
Yang

CMO

Appendix
1. Interviews
2. Business Model Canvas
3. Market Sizing
4. Our Top Learnings
5. Competitive Landscape
6. Solution
7. Market Validation
8. Problem
9. Solution
10. Costs
11. Revenue Model
12. Citation

v
Key Ac'vi'es Key Partner
Home
good
shoppers
Adverti
ng
Home good
sales
Reviews
Big
manufacture
All in one
Home goods
Boutiques
Discover
new style
see furniture
in your home
Apps &
Website
AR
AD
Drop
shipping
Service
fee
ADs
Developing
platform
Shipping
coupons E-letters
Blog
Brands Boutiques
Website
recycles
repossess
site
The
One
Employees

Sources
All products require an annual contract. (n.d.). U.S. expenditure on furniture 2016 | Statistic. Retrieved
November 07, 2017, from https://www.statista.com/statistics/305566/us-expenditure-on-furniture/

(n.d.). Retrieved November 07, 2017, from http://www.bayareacensus.ca.gov/bayarea.htm

Shewan, D. (2017, September 06). How Much Does Google AdWords Cost? Retrieved December 05, 2017,
from http://www.wordstream.com/blog/ws/2015/05/21/how-much-does-adwords-cost

What is the best revenue model for marketplace? (2017, October 02). Retrieved December 05, 2017, from
https://wc-marketplace.com/best-revenue-model-marketplace-part-one/

QuickFacts. (n.d.). Retrieved November 07, 2017, from https://www.census.gov/quickfacts/fact/table/US/
HSD410215#viewtop

Who did we talk to?
• Sales
• Interior Designer
• Shoppers
• Furniture makers
• Students
30+
People

Top Findings.
• Measuring is painful
• People like a lot of options, so they can ﬁnd their styles
• Style & category are not clear
• Takes times to compare price & size in multiple stores

$1.22
billion
$6.84
billion
$53.8
billion
San Francisco
Bay Area
California United States

Problem
Style
everyone has IKEA and it is often very difﬁcult to articulate
one’s precise styles and preferences
Logistics
Hunting for unique furniture is difﬁcult and time consuming
Furniture Makers aren’t Swiss Army Knives
If they have to market everything they sell, it will distract
them from building quality furnitures

Market Validation
201,847
Furniture Listings
Etsy
164M buyers!
2,159,508
Furniture Listings
eBay
31.7M Buyers!
www.etsy.com/about & www.ebay.com

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原版定制【微信:153539019】《西安大略大学毕业证(UWO毕业证）》【微信:153539019】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信153539019】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信153539019】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才【关于价格问题（保证一手价格）】我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。

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原版定制【微信:153539019】《伯明翰城市大学毕业证》【微信:153539019】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信153539019】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信153539019】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才【关于价格问题（保证一手价格）】我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。

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John Deere Tractors 5415 Diagnostic Repair Service Manual Illustrated Factory Diagnosis and Repair Service Manual for John Deere Tractors 5215, 5315, 5415, 5515 and 5515 High Crop This manual contains high quality images, circuit diagrams, instructions to help you to operate, maintenance, diagnostic, and repair your truck. This document is printable, without restrictions, contains searchable text, bookmarks, crosslinks for easy navigation. Language: English Format: PDF, 2986 pages Covered models: 5215 5315 5415 5515 Contents: Foreword Edition Safety Safety Measures General Information Specifications Tune-Up Predelivery Inspection Engine Repair Removal and Installation of Engine Components Fuel and Air Intake Systems Repair Speed Control Linkage Fuel System Air Intake System Electrical System Repair Battery, Starting Motor and Alternator Switches and Sensors Transmission Repair Removal and Installation of Power Train Components Clutch Hi-Lo Clutch (24/24-Speed Transmission) Transmission 24/12-Speed Transmission Repair Removal and Installation of 24/12-Speed Transmission Components Clutch - 24/12-Speed Transmission El.-Hydr. High/Low/Reverse Clutch (24/12-Speed Transmission) Drive Systems Repair Component Removal and Installation Front-Wheel Drive Clutch Transmission Differential Final Drives Power Take-Off Transmission Housing Sensors Steering and Brake Systems Repair Steering System Brake System Hydraulic System Repair Hydraulic Pump and Filter Hitch Three-Point Hitch Selective Control Valves Miscellaneous Repair Removal and Installation of Components Front Axle Front and Rear Wheels Trailer Mounting and Swinging Drawbar Fenders Operators Cab and Open Operators Station Repair Removing and Installing Operators Cab/Open Operators Station Controls and Instruments Air Conditioning System Heating System Operators Cab Open Operators Station Operators Seat Diagnostic Trouble Codes Electro-Hydraulic Management Electronic Hitch Sensing Observable Symptoms Fuel and Air Intake System Electrical System Power Train PowrReverser Transmission Steering and Brakes Front-Wheel Drive Engine Operation and Tests Operational Check-Out Tests and Adjustments Fuel, Air Intake and Cooling Systems Tests and Adjustments Theory of Operation Electrical System Operation and Tests SE01 - Motor Starting and Charging System SE02 - Instrument Panel SE03 - Horn SE06 - Lighting System SE07 - Work Lights SE09 - Radio, Dome and Console Light SE10 - Fan and Air-Conditioning System SE11 - Wiper and Washer System SE13 - Beacon Light

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The One Practice Pitch

1. Founders Keepers Yang Hong - CMO Melissa Yin - CTO Ben Mclaughlin - CEO Damon Lam - CFO The One

4. Problem Style Everyone has IKEA and it is often very difﬁcult to articulate one’s precise styles and preferences Finding Furniture Hunting for unique furniture is difﬁcult and time consuming Furniture Makers aren’t Swiss Army Knives If they have to market everything they sell, it will distract them from building quality furnitures

5. Opportunity How might we make it easier for furniture buyers and makers ﬁnd one another?

6. Solution! 1. Help buyers ﬁnd the furniture of their heart effortlessly 2. Help makers sell without having to worry about marketing 3. Facilitate the purchase of physical goods over the Internet

7. We connect you with makers and creators of unique furniture, making it easier to ﬁnd the one. The One

8. Unique Mass Production Non Curated Curated

9. Market Validation 201,847 Furniture Listings Etsy 164M buyers! 2,159,508 Furniture Listings eBay 31.7M Buyers! www.etsy.com/about & www.ebay.com/stats

10. $1.22 billion $6.84 billion $53.8 billion San Francisco Bay Area California United States Source: United States Census

11.

12.

13.

14.

15. Costs Payroll $12,000 Marketing $1,400 Legal $1,000 Tech $300 MISC $300 $18,000burn rate per month

16. Revenue Model 10% commission per sale $500 average selling price 3600 sales/mo

17. Ask $300,000 12 months

18. Team Ben CEO Damon CFO Melissa CTO Yang CMO

19. Appendix 1. Interviews 2. Business Model Canvas 3. Market Sizing 4. Our Top Learnings 5. Competitive Landscape 6. Solution 7. Market Validation 8. Problem 9. Solution 10. Costs 11. Revenue Model 12. Citation

20. v Key Ac'vi'es Key Partner Home good shoppers Adverti ng Home good sales Reviews Big manufacture All in one Home goods Boutiques Discover new style see furniture in your home Apps & Website AR AD Drop shipping Service fee ADs Developing platform Shipping coupons E-letters Blog Brands Boutiques Website recycles repossess site The One Employees

21. Sources All products require an annual contract. (n.d.). U.S. expenditure on furniture 2016 | Statistic. Retrieved November 07, 2017, from https://www.statista.com/statistics/305566/us-expenditure-on-furniture/ (n.d.). Retrieved November 07, 2017, from http://www.bayareacensus.ca.gov/bayarea.htm Shewan, D. (2017, September 06). How Much Does Google AdWords Cost? Retrieved December 05, 2017, from http://www.wordstream.com/blog/ws/2015/05/21/how-much-does-adwords-cost What is the best revenue model for marketplace? (2017, October 02). Retrieved December 05, 2017, from https://wc-marketplace.com/best-revenue-model-marketplace-part-one/ QuickFacts. (n.d.). Retrieved November 07, 2017, from https://www.census.gov/quickfacts/fact/table/US/ HSD410215#viewtop

22. Who did we talk to? • Sales • Interior Designer • Shoppers • Furniture makers • Students 30+ People

23. Top Findings. • Measuring is painful • People like a lot of options, so they can ﬁnd their styles • Style & category are not clear • Takes times to compare price & size in multiple stores

24. Unique Mass Production Non Curated Curated

25. $1.22 billion $6.84 billion $53.8 billion San Francisco Bay Area California United States

26.

27. Problem Style everyone has IKEA and it is often very difﬁcult to articulate one’s precise styles and preferences Logistics Hunting for unique furniture is difﬁcult and time consuming Furniture Makers aren’t Swiss Army Knives If they have to market everything they sell, it will distract them from building quality furnitures

28. Solution! 1. Help buyers ﬁnd the furniture of their heart effortlessly 2. Help makers sell without having to worry about marketing 3. Facilitate the purchase of physical goods over the Internet

29. Market Validation 201,847 Furniture Listings Etsy 164M buyers! 2,159,508 Furniture Listings eBay 31.7M Buyers! www.etsy.com/about & www.ebay.com

30. Costs Payroll $12,000 Marketing $1,400 Legal $1,000 Tech $300 MISC $300 $18,000burn rate per month

31. Revenue Model 10% commission per sale $500 average selling price 3600 sales/mo

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