Delivered at Casual Connect Asia 2017. Why ICT for preschoolers? What are the key features? What kind of ICT curriculum works best? Monetization? How can we convince teachers and parents that ICT is a great tool to enrich preschool activities? The Japanese preschools are still very ICT negative. This is a big problem for our kids’ future and a big opportunity for expansion. Shoko will share their experiences on how they made their break through.

1. Next ICT Wave in Preschools
2017. May

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Our Track Record in the Kids App Sector
Over 22mil. DLs
No.1 share in JPN

3. The Year “2035”
In Japan…
Population decrease 10 mil.
Population of 65+ 1 in 3
Internet penetration 100%

4. Our Dilemma
But still can’t change kid’s education….
Over 22mil. DLs
No.1 share in JPN
Population decrease 10 mil.
Population of 65+ 1 in 3
Internet penetration 100%

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Our Next Attempt
Let’s go into Preschools

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Our First Plan

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Kid’s Reactions

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Teacher’s Reaction
Teachers didn’t know
how to use apps in their lessons…

9. Revised Plan
Created an annual curriculum easy for teachers to use.

10. 21st century style
ICT curriculum for preschools

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KitS’ Vision for Education

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What Kind of Curriculum?
10 apps, 30 curriculums

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Curriculum A: 3D ORIGAMI
Conventional: Be accurate & finish your work
KitS: Be different & praise each other
Treasuring
Diverse
Creativity

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Curriculum A: 3D ORIGAMI

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Curriculum B: Surprise Me!
Conventional: Be the leader, be excellent
KitS: Commit to the team, find your roll
Teamwork
Skills

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Curriculum B: Surprise Me!
Q. Use this rectangle and draw something.

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Curriculum B: Surprise Me!

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Curriculum B: Surprise Me!

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Great Results

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Sneak Preview
New Curriculum

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Business

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Now Expanding
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Released on April, 2016
Contracted 40+ preschools

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#1Kids Education App
Developer
#1Preschool Supply
Sales & Manufacture
69 branches,
500 sales persons
28,000 contracted preschools
1 office
20 engineers and designers
20 top selling apps
Our Strategy to Grow Fast

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Target Figures
Targeting to;
- Contract 1mil. preschools by 2027
- US$100 mil. in annual revenue.
- US$70 mil. in profit

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Business Model
Initial Sign Up Fee @ Preschool: approx. US$ 4,500
Monthly Curriculum Fee @ Child: approx. US$ 10
*Minimum US$300/Preschool
Annual Renewal Fee @ Preschool: approx. US$ 1,200
First Year Cost : approx. US$ 20,000
(including costs for 25 iPads)
Second Year Cost: approx. US$ 8,400
Model Case/ Total 50 kids in 2 classes

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Governental Support
Huge Extra Funding to Preschools from Government
* Ministry of Health, Labor and Welfare
2015: US$ 7,975 mil.
2016: US$ 9,294 mil.
+ US$ 1,319 mil. (17%) increase

39. Let’s help kids grow their
“Power to Live”
with the best means available
Thank You