Smart Preschool solution

1. SGKids
Preschool Edtech Solution

2. Team
Members
Xianglong Liu
● Degree in Education
● Co-founder of English
training school for 5 years
● Good at game
development
Gouri Valagasam
● Degree in Early Childhood
Education
● 30 years of preschool
experience
● Curriculum specialist
Vanessa
● Pursuing a Bachelor’s
Degree in Business
Management
● Specialization in Finance
● Basic knowledge of
marketing methods
We are devoted to making learning fun and interactive for preschoolers anytime, anywhere!

3. 1.
The Problem
Customers’ Pains & Needs

4. Face difficulties finding
reliable, affordable and
convenient enrichment
platforms that is trackable,
relevant and builds on
what children have learnt
in school.
Our Customers’
Pains and
Needs
Find it challenging to
create and organise
digital resources to satisfy
parents who seek an
integrated and seamless
learning experience for
their children.
4
Parents: Preschools:

5. 2.
Our Solution
An Interactive Learning &
Management App

6. Our Product
6
Parent’s Account Homepage
Classroom Reward System
Class Administrative System

7. 3.
Market
Opportunity
Our Target Market Size

8. )
Estimation:
26m students x S$ 5 /month x 12
months = S$ 1.56B annually.
S$ 1.56B
S$ 780M
S$ 390M
TAM
SAM
SOM
(50% of SAM)
CHINA MARKET
S$ 20M
(170K students)
S$ 4M
(20% of SAM)
TAM
SAM
SOM
Estimation:
170k students x S$ 10/month x 12 months
= At least S$ 20M annually.
LOCAL MARKET

9. Our Revenue
Model
1st Year 2nd Year
3rd Year
onwards
Remarks
Monthly
Basic
Subscription
Fee (Parents)
S$ 10 S$ 10 S$ 10
40% of Sales
shared with
Preschool
Sales of
Additional
Program
N.A.
S$ 500
/child
/year
S$ 500
/child
/year
40% of Sales
shared with
Preschool
Subscription
Fee
(Preschools)
Free Free
S$1000
(per year)
S$ 1000 can be
waived if sales
target is met
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10. 4.
Benefits of Our
Solution
Pain Relievers & Gain
Creators

11. Benefits to Our
Stakeholders Preschool
○ New revenue stream
○ Smart Preschool (branding)
○ Additional digital resources
○ Efficient and Productive
teaching experience
○ Better engagement with
Parents
Parents
(Paying Customers)
○ Conveniently access
relevant digital activities to
reinforce and enrich their
children’s learning at home
○ Keep track of child’s
learning progress in school
11
1.
2.

12. 6.
Competitors
Analysis
Our Value Proposition

13. 13
4000
3000
2000
1000
0

14. 7.
The Ask
Our Developmental Plans

15. Our
Gantt
chart
15
Months
1 2 3 4 5 6 7 8 9 10 11 12
Product Development
English & Mandarin Literacy
Learning games (HBL)
English & Mandarin Literacy
Learning games (Classroom)
Numeracy Learning Games
(HBL)
Numeracy Learning Games
(Classroom)
Games and speech powered
immersive lessons
Open platform for private
tutors

16. Our
Revenue
Prodiction
16
Months
1 2 3 4 5 6 7 8 9 10 11 12
Product Development
Product
development stage
English & Mandarin Literacy
Learning games (HBL) Within 6 months we will acquire 100
Preschools to use our system with free
subscription.
English & Mandarin Literacy
Learning games (Classroom)
Numeracy Learning Games
(HBL)
Within one year we will acquire at least 1000
preschool customers to use our system with
free subscription
Numeracy Learning Games
(Classroom)
Games and speech powered
immersive lessons
Open platform for private
tutors
From the 7th month we could launch the
interactive live teaching feature that allows
individual tutors to build their own online
school with branding.

17. The Ask
17
S$ 200,000
We are looking for S$ 200K in funds to complete the product and
hire key partners.
With the fund we would acquire 100 pre-school customers within 6
months.
S$ 70,000
Product Development
S$ 84,000
Manpower
S$ 46,000
Marketing & others

18. Thank You!
We appreciate your time. Any questions?
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