Love 'em with data: DocuSign’s signature weapon in elevating the recruiter | ...LinkedIn Talent Solutions
Mike Euglow, DocuSign
Tony Truong, DocuSign
We all know that hitting hiring targets with quality is critical to the success of any organization, regardless of size. However, something has been lost along the way as recruiting teams chase down the almighty hiring target. What about the Recruiter and their development? How do you nurture and unleash their potential? It’s not just about the hiring number if you want to build a high-performing and engaged recruiting team! Mike and Tony joined DocuSign at a time of hyper growth and had the opportunity to implement the things they learned in the past and later elevated the recruiting team to the next level by investing in their most important asset, the recruiter.
Mike spent over 10 years at Salesforce; moving up the ranks from just one of two recruiters in 2003 to SVP of Global Recruiting leading a team of 200 people across the world. Tony was the first ever Recruiting Analytics Leader for Salesforce and later became the Head of People Analytics at Pandora. Please join Mike and Tony as they share their story of how they have moved from traditional to progressive recruiting at DocuSign. Whether you are a recruiter looking for ways to up your game or a recruiting manager looking for a new way to lead and measure your team, this session is for you.
Session highlights:
Drive engagement by listening to your team.
Improve performance by re-defining recruiter success and then measuring it.
Create a culture of constant feedback and development by deploying a “Recruiter Scorecard”.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
Will Leahy, LinkedIn
Nick Stannard, LinkedIn
This session will detail how talent leaders can use a change management framework to transform their talent acquisition organization into a modern functioning talent acquisition practice. Included in this session we will detail how to build the case to modernize the talent acquisition organization, drive home value with a change management framework, and drive home tips and tricks to help the TA organization change effectively.
Results: The results really are the change management framework. Change can be easy in TA and we'll help leaders get to where they need to get to in order to drive change home.
Session highlights:
Change Management Frameworks.
Ways to build the case for change within the TA organization.
Large scale examples to takeaway to help understand how the change frameworks are leveraged in TA.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
Melissa Thompson, Citrix
Michele Thompson, Randstad SourceRight
Join two talent acquisition executives—who also happen to be sisters—as they share insights into the synergies between recruiting and sourcing. This lively overview will set you up for success in finding the "purple squirrel." The session will cover how to maximize systems and technologies to boost ROI, leverage networks and engage stakeholders to identify elusive hard to find talent.
Session highlights:
Maximize systems and technologies to boost ROI.
Leverage networks and engage stakeholders to identify elusive hard to find talent.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
Three insights that will define your recruiting strategy in 2017 | Talent Con...LinkedIn Talent Solutions
Harry Dhebar, LinkedIn
Reuben Obaidullah, LinkedIn
Allison Schnidman, LinkedIn
Join us to discuss Talent Acquisition trends that will shape 2017, so you can plan for the future. We’ll look back into 2016, discuss the current role of the TA team, and explore where TA is going next year. The goal of this presentation is to help talent leaders like you benchmark yourself against teams across the globe - by reviewing the most important metrics from our most recent Global Recruiting Trends survey. We will outline what global TA leaders had to say about their teams, their business and what matters to them in 2017 and beyond.
Key highlights:
Learn what your TA peers are planning for in 2017.
Benchmark yourself against your peers on key metrics.
Understand the importance of employer brand to your overall strategy.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
Love 'em with data: DocuSign’s signature weapon in elevating the recruiter | ...LinkedIn Talent Solutions
Mike Euglow, DocuSign
Tony Truong, DocuSign
We all know that hitting hiring targets with quality is critical to the success of any organization, regardless of size. However, something has been lost along the way as recruiting teams chase down the almighty hiring target. What about the Recruiter and their development? How do you nurture and unleash their potential? It’s not just about the hiring number if you want to build a high-performing and engaged recruiting team! Mike and Tony joined DocuSign at a time of hyper growth and had the opportunity to implement the things they learned in the past and later elevated the recruiting team to the next level by investing in their most important asset, the recruiter.
Mike spent over 10 years at Salesforce; moving up the ranks from just one of two recruiters in 2003 to SVP of Global Recruiting leading a team of 200 people across the world. Tony was the first ever Recruiting Analytics Leader for Salesforce and later became the Head of People Analytics at Pandora. Please join Mike and Tony as they share their story of how they have moved from traditional to progressive recruiting at DocuSign. Whether you are a recruiter looking for ways to up your game or a recruiting manager looking for a new way to lead and measure your team, this session is for you.
Session highlights:
Drive engagement by listening to your team.
Improve performance by re-defining recruiter success and then measuring it.
Create a culture of constant feedback and development by deploying a “Recruiter Scorecard”.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
Will Leahy, LinkedIn
Nick Stannard, LinkedIn
This session will detail how talent leaders can use a change management framework to transform their talent acquisition organization into a modern functioning talent acquisition practice. Included in this session we will detail how to build the case to modernize the talent acquisition organization, drive home value with a change management framework, and drive home tips and tricks to help the TA organization change effectively.
Results: The results really are the change management framework. Change can be easy in TA and we'll help leaders get to where they need to get to in order to drive change home.
Session highlights:
Change Management Frameworks.
Ways to build the case for change within the TA organization.
Large scale examples to takeaway to help understand how the change frameworks are leveraged in TA.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
Melissa Thompson, Citrix
Michele Thompson, Randstad SourceRight
Join two talent acquisition executives—who also happen to be sisters—as they share insights into the synergies between recruiting and sourcing. This lively overview will set you up for success in finding the "purple squirrel." The session will cover how to maximize systems and technologies to boost ROI, leverage networks and engage stakeholders to identify elusive hard to find talent.
Session highlights:
Maximize systems and technologies to boost ROI.
Leverage networks and engage stakeholders to identify elusive hard to find talent.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
Three insights that will define your recruiting strategy in 2017 | Talent Con...LinkedIn Talent Solutions
Harry Dhebar, LinkedIn
Reuben Obaidullah, LinkedIn
Allison Schnidman, LinkedIn
Join us to discuss Talent Acquisition trends that will shape 2017, so you can plan for the future. We’ll look back into 2016, discuss the current role of the TA team, and explore where TA is going next year. The goal of this presentation is to help talent leaders like you benchmark yourself against teams across the globe - by reviewing the most important metrics from our most recent Global Recruiting Trends survey. We will outline what global TA leaders had to say about their teams, their business and what matters to them in 2017 and beyond.
Key highlights:
Learn what your TA peers are planning for in 2017.
Benchmark yourself against your peers on key metrics.
Understand the importance of employer brand to your overall strategy.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
Is global employee management a challenge? Growing companies face unique employee and payroll management challenges, from local data and taxes to language and compliance. But for all the unknowns, one thing is certain.
The benefits of a unified, cloud HR and international payroll management solution are many.
The Puzzle of Transformation Trinity: People, Technology, and LeadershipScout RFP
Are you approaching transformation with a people-first mindset? Learn from the unique perspective of Natasha Gurevich, Vice President, Global Procurement at Salesforce, as she shares what it means to support $13+ billion dollars in growing revenue and tackle transformation with your eyes wide open. Natasha will take you on this fast-paced, globally influenced journey and share indispensable advice about leadership and communication skills needed for successful procurement transformation.
Turbocharging the recruiting engine: How LinkedIn used data to drive recruiti...LinkedIn Talent Solutions
Chris Pham, LinkedIn
Jennifer Shappley, LinkedIn
By forecasting hiring demand and building a process and organizational muscle to dynamically manage recruiting capacity, LinkedIn’s Talent Acquisition department has been able move from constantly playing catch-up with hiring demand, to getting ahead and dynamically moving resources around to where the need is the highest.
In this session, we will provide insight into one of the many ways data-driven recruiting is done at LinkedIn. We will also show how the process and modeling that the Talent Analytics and Operations team has been able to implement has allowed LinkedIn’s recruiting teams to project business demand, right-size themselves accordingly and ultimately save LinkedIn money.
Session highlights:
How we set up a framework to hold recruiting teams accountable to capacity plan.
How LinkedIn got Talent Acquisition, Human Resources, and FP&A to align.
How using data to estimate hires within 5% of actual volume, and staffing recruiting teams accordingly, allowed us to give back to the business.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
Establishing an efficient in-house recruiting team in a larger region | Talen...LinkedIn Talent Solutions
Sharon Tan, Singtel
Learn how Singtel went about building a centralized TA function and operating structure with different brands across the Asia Pac region. This three year journey of transformation, with the end goal of shifting recruitment from a reactive to a more proactive model, helped lifting their brand and value to the business.
No clear guidelines or expectations for the function and business, inconsistent hiring experiences, low credibility with the business and large agency usage as well as various levels of maturity of the team brought about a need for transformation change.
This session will talk about how to build a more efficient and reliant in-house recruitment team and how to leverage a centralized offshore hub to support the business needs. It will also show how Singtel built a social media plan to strengthen their Employer Brand.
Key highlights:
How to drive change and transform the recruitment model in your organisation.
How to centralize the TA function in a larger region.
Driving your team to refocus on your Employer Brand and strengthen through social media.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
Swap out your hiring manager headache for a true business partnership | Talen...LinkedIn Talent Solutions
Cailin McDuff, LinkedIn
Rebecca Vertucci, LinkedIn
Do you find that your hiring managers are consistently asking you to search for impossible to find candidates, leaving you powerless and frustrated? In this session, we’ll uncover what it takes to set a relationship with a hiring manager up for success from the beginning, how to communicate the realities of the talent pool in a meaningful way, and how to motivate hiring managers to be recruiters long after their search is over.
Session highlights:
Setting the stage.
Powerful intake meetings.
Talent pool data is your friend.
Open communication throughout the process.
Turning hiring managers into recruiters.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
Driving profits with purpose: How HR and finance can collaborate and inspire ...LinkedIn Talent Solutions
Kelly McGill, Avvo
Monica Williams, Avvo
Human Resource and Finance departments are traditionally like oil and water – one is about saving money and one is spending on things that can appear quite intangible. The CFO is busy tracking EBITDA and profit; the CPO is busy growing and retaining talent. But what happens when HR and Finance combine forces to create pathways to success that support both the success of the individual and the company?
In Driving Profits With Purpose: How HR and Finance Can Collaborate and Inspire, Kelly McGill, CPO of Avvo, and Monica Williams, CFO of Avvo, explain how to work as a cross functional team to develop a custom performance management and goal setting program that provides every team member a clear connection to the company mission. The talk focuses on how companies can create an actionable plan – even companies experiencing rapid growth, when cultural norms, goals and how work gets done can become confusing and chaotic.
Session highlights:
How to get HR and finance to work together and collaborate.
How companies can create an actionable plan.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
Tony Dovale. Founder and CEO of LifeMasters.co.za - Revolutionary Workplace High Performance System With CLEARx Philosophy, Framework and System. Tony Provides Inspiring Talks through Tonydovalespeaks.com and organisation Optimisation
Growth from within: Recruit internally to grow your company | Talent Connect ...LinkedIn Talent Solutions
What if you could complete any project without looking to recruit externally? And all you had to do was give people a chance to put their hands up to do the work they're passionate about and you would see exponential results? Think this sounds impossible? You can make this happen! This session will teach you to reimagine your internal hiring practices, reinvent the talent development proposition & rethink what’s possible if you get out of the way of your most valuable asset-your team members.
Microsoft’s transformation through the eyes of talent acquisition | Talent Co...LinkedIn Talent Solutions
Chuck Edward, Microsoft
Microsoft’s mission of empowering every person and every organization on the planet to achieve more is grounded in both the world in which we live and the future we strive to create.
To make this a reality, Microsoft is revamping its leadership principles and driving a cultural transformation. Operating on a global scale brings a unique challenge and now more than ever, talent acquisition is at the forefront for Microsoft.
Come learn about the Microsoft journey from “staffing” to Global Talent Acquisition: one where disparate, decentralized teams came together into one cohesive function spanning almost 50 countries around the world. One where it’s not just about filling jobs, but instead sourcing, engaging and converting talent that can change the world.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
Presentation at the Scrum Breakfast in Zürich on 2011, April 6th, providing a preview of the results of the PAM survey on “Successful Leadership in an Agile Environment” www.p-a-m.org
This year at VidCon, there was a lot more discussion about brand/Creator partnerships. Some seminars aimed to educate up-and-coming Creators on how to start working with brands, while others aimed to inform brand audiences about expectations for working with Creators. Topics ranged from “How to get a brand deal” and “How to determine a Creators’ value” to “How brands and Creators can work together,” among others.
Most of the discussions seemed to net out with consistent themes – the basis of which I likened to dating. Here’s how.
Is global employee management a challenge? Growing companies face unique employee and payroll management challenges, from local data and taxes to language and compliance. But for all the unknowns, one thing is certain.
The benefits of a unified, cloud HR and international payroll management solution are many.
The Puzzle of Transformation Trinity: People, Technology, and LeadershipScout RFP
Are you approaching transformation with a people-first mindset? Learn from the unique perspective of Natasha Gurevich, Vice President, Global Procurement at Salesforce, as she shares what it means to support $13+ billion dollars in growing revenue and tackle transformation with your eyes wide open. Natasha will take you on this fast-paced, globally influenced journey and share indispensable advice about leadership and communication skills needed for successful procurement transformation.
Turbocharging the recruiting engine: How LinkedIn used data to drive recruiti...LinkedIn Talent Solutions
Chris Pham, LinkedIn
Jennifer Shappley, LinkedIn
By forecasting hiring demand and building a process and organizational muscle to dynamically manage recruiting capacity, LinkedIn’s Talent Acquisition department has been able move from constantly playing catch-up with hiring demand, to getting ahead and dynamically moving resources around to where the need is the highest.
In this session, we will provide insight into one of the many ways data-driven recruiting is done at LinkedIn. We will also show how the process and modeling that the Talent Analytics and Operations team has been able to implement has allowed LinkedIn’s recruiting teams to project business demand, right-size themselves accordingly and ultimately save LinkedIn money.
Session highlights:
How we set up a framework to hold recruiting teams accountable to capacity plan.
How LinkedIn got Talent Acquisition, Human Resources, and FP&A to align.
How using data to estimate hires within 5% of actual volume, and staffing recruiting teams accordingly, allowed us to give back to the business.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
Establishing an efficient in-house recruiting team in a larger region | Talen...LinkedIn Talent Solutions
Sharon Tan, Singtel
Learn how Singtel went about building a centralized TA function and operating structure with different brands across the Asia Pac region. This three year journey of transformation, with the end goal of shifting recruitment from a reactive to a more proactive model, helped lifting their brand and value to the business.
No clear guidelines or expectations for the function and business, inconsistent hiring experiences, low credibility with the business and large agency usage as well as various levels of maturity of the team brought about a need for transformation change.
This session will talk about how to build a more efficient and reliant in-house recruitment team and how to leverage a centralized offshore hub to support the business needs. It will also show how Singtel built a social media plan to strengthen their Employer Brand.
Key highlights:
How to drive change and transform the recruitment model in your organisation.
How to centralize the TA function in a larger region.
Driving your team to refocus on your Employer Brand and strengthen through social media.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
Swap out your hiring manager headache for a true business partnership | Talen...LinkedIn Talent Solutions
Cailin McDuff, LinkedIn
Rebecca Vertucci, LinkedIn
Do you find that your hiring managers are consistently asking you to search for impossible to find candidates, leaving you powerless and frustrated? In this session, we’ll uncover what it takes to set a relationship with a hiring manager up for success from the beginning, how to communicate the realities of the talent pool in a meaningful way, and how to motivate hiring managers to be recruiters long after their search is over.
Session highlights:
Setting the stage.
Powerful intake meetings.
Talent pool data is your friend.
Open communication throughout the process.
Turning hiring managers into recruiters.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
Driving profits with purpose: How HR and finance can collaborate and inspire ...LinkedIn Talent Solutions
Kelly McGill, Avvo
Monica Williams, Avvo
Human Resource and Finance departments are traditionally like oil and water – one is about saving money and one is spending on things that can appear quite intangible. The CFO is busy tracking EBITDA and profit; the CPO is busy growing and retaining talent. But what happens when HR and Finance combine forces to create pathways to success that support both the success of the individual and the company?
In Driving Profits With Purpose: How HR and Finance Can Collaborate and Inspire, Kelly McGill, CPO of Avvo, and Monica Williams, CFO of Avvo, explain how to work as a cross functional team to develop a custom performance management and goal setting program that provides every team member a clear connection to the company mission. The talk focuses on how companies can create an actionable plan – even companies experiencing rapid growth, when cultural norms, goals and how work gets done can become confusing and chaotic.
Session highlights:
How to get HR and finance to work together and collaborate.
How companies can create an actionable plan.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
Tony Dovale. Founder and CEO of LifeMasters.co.za - Revolutionary Workplace High Performance System With CLEARx Philosophy, Framework and System. Tony Provides Inspiring Talks through Tonydovalespeaks.com and organisation Optimisation
Growth from within: Recruit internally to grow your company | Talent Connect ...LinkedIn Talent Solutions
What if you could complete any project without looking to recruit externally? And all you had to do was give people a chance to put their hands up to do the work they're passionate about and you would see exponential results? Think this sounds impossible? You can make this happen! This session will teach you to reimagine your internal hiring practices, reinvent the talent development proposition & rethink what’s possible if you get out of the way of your most valuable asset-your team members.
Microsoft’s transformation through the eyes of talent acquisition | Talent Co...LinkedIn Talent Solutions
Chuck Edward, Microsoft
Microsoft’s mission of empowering every person and every organization on the planet to achieve more is grounded in both the world in which we live and the future we strive to create.
To make this a reality, Microsoft is revamping its leadership principles and driving a cultural transformation. Operating on a global scale brings a unique challenge and now more than ever, talent acquisition is at the forefront for Microsoft.
Come learn about the Microsoft journey from “staffing” to Global Talent Acquisition: one where disparate, decentralized teams came together into one cohesive function spanning almost 50 countries around the world. One where it’s not just about filling jobs, but instead sourcing, engaging and converting talent that can change the world.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
Presentation at the Scrum Breakfast in Zürich on 2011, April 6th, providing a preview of the results of the PAM survey on “Successful Leadership in an Agile Environment” www.p-a-m.org
This year at VidCon, there was a lot more discussion about brand/Creator partnerships. Some seminars aimed to educate up-and-coming Creators on how to start working with brands, while others aimed to inform brand audiences about expectations for working with Creators. Topics ranged from “How to get a brand deal” and “How to determine a Creators’ value” to “How brands and Creators can work together,” among others.
Most of the discussions seemed to net out with consistent themes – the basis of which I likened to dating. Here’s how.
The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley
Shouldn’t all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences. But consumers are savvy and do not want to feel stalked by advertising. Brands now need to demonstrate value to the consumer at every single touchpoint. Here, we will review the opportunities and obstacles for personalized marketing and present a way forward.
Is your client suffering from the dreaded 20% Problem? It’s out there. And the problem is spreading. But luckily it’s easy to diagnose! You just need to ask your client one simple question:
"What percentage of the functionality of this marketing technology are you using?"
Second wave creators are leading the online video industry and generating more buzz than ever!
You’ll learn about what the biggest creators and influencers are up to, the importance of super fans, best practices, and what Facebook and YouTube can bring to the table.
It was definitely an exciting year at VidCon so don't miss out!
EU Referendum: Brexit and the Implications for BrandsOgilvy Consulting
No political question has captivated businesses in the same way as the British referendum on European Union membership (aka Brexit).
In this deck, two Ogilvy politicos to dive into the referendum, implications of a potential #brexit, and to advise on communicating around the outcome.
Mathew Shearman, Senior Account Manager at Ogilvy Healthworld London and James Stewart, Associate Director at Ogilvy Public Relations London cover:
- Perspectives on the challenges facing clients
- Recommend Brexit priorities for businesses and Leaders
- Deep-dive on implications for the pharmaceutical industry
It’s no secret that B2B events can pump out some dull social content. But just because B2B may have a more serious tone does not mean it needs to be boring!
In this webinar, run in partnership with OgilvyOne Business, we share simple ideas for making your conference a social success. We discuss how companies can turn their events into a platform for driving leads and building customer relationships, and how to apply the same strategy for your event.
In this session you will learn:
- How to use social to get people to meet you face to face
- How to capture more leads from events
- How to make your content more interesting
- How to get your customers to tell their colleagues and peers how great you are
User-Generated Content (UGC) could be described as online word-of mouth, one of the most trustworthy sources of information. So how are brands using it and who's doing it well? And should UGC be a part of your content strategy?
Consumer, business and digital marketing trends in sub-Saharan Africa for 2016 and beyond. Covers the emerging African middle class, cultural diversity, Pan-Africa migration, smartphone penetration, social networking popularity and social commerce. Rich with data, anecdotes, examples and inspiration thought-starters. **Note: bold text is hyperlinked to references and more information so click throughout :)
Social media has changed. A lot.
So how should brands now approach it? Here we introduce our new POV on social media, called Deep Social, and discuss what it means for brands. We cover:
- The (new) consumer mindset
- What is Deep Social? And how do I get there?
- Why Ogilvy?
- Where are you now? A diagnostic
You might be chatting to a Bot without even knowing it.Messenger Bots are a great option for brands trying to get deeper engagement with people on mobile (and the web). We’ll show you how they work!
More and more health economies across the globe are deploying Electronic Health Records with some countries reaching full adoption by 2017. This means we, as healthcare marketers, now have a vital new channel to reach and educate decision makers.
Michael Mangi, Senior Vice President of Interactive Technology at Social@Ogilvy, and Peter Fasano, Managing Director of Social@Ogilvy North America, review the key announcements from the F8 2015 conference and the implications each has for brands and the industry as a whole.
Brian Fetherstonhaugh, Chairman and CEO of OgilvyOne Worldwide thought about the difference between human and machine.
"Will my job, and the job of my staff, and the jobs of all marketers, and the jobs of my children, be done by a machine?
If you take everything we do in the world simplistically, there’s a whole bunch of stuff that’s repeatable and there’s a whole bunch of stuff that’s creative. We know that historically humans have dominated the creative tasks and activities of the world and machines have dominated the repeatable. And this is absolutely true.
There are the other things that reinforce my own belief that machines struggle with certain tasks whereas humans excel. They’re inventing, they’re judging and they’re building trust. And it’s not that machines cannot do these things, it’s just that humans still do them best."
Beyond the Sale: How Luxury Brands Unlock the Organization and Customer Poten...OgilvyOne Worldwide
OgilvyOne Worldwide hosted a jam-packed session today at the kick-off of the National Retail Federation’s annual “Retail’s Big Show” at the Javits Convention Center in New York City. Led by Giulia Callegari, Head of eCommerce and Luxury, OgilvyOne Asia Pacific, the panel discussion, “Beyond the Sale,” addressed how luxury brands can unlock their organizations to deliver the true potential of customers.
Augmenting the agency perspective on the subject, Matteo Alessi Anghini, CCO Europe & North America, ALESSI s.p.a., provided the luxury brand viewpoint, while Shirley Romig, Former Head of Corporate Strategy, Hudson's Bay Company shared insights from high-end luxury retail brands such as Sak’s Fifth Avenue.
Today at the Direct Marketing Association’s annual conference, DMA2014, the Global Event for Data-Driven Marketers, OgilvyOne Chairman and CEO, Brian Fetherstonhaugh, presented “eCommerce: The Crucible of Customer Engagement.”
Joined by John McDonald, former VP, Marketing, Americas, British Airways and Ryan Craver, SVP, Strategy for Hudson’s Bay Company, Brian explored a more enlightened approach to eCommerce, one that is omnichannel, relationship-focused and experiential.
Brian Fetherstonhaugh, Chairman & CEO for OgilvyOne Worldwide, discusses his views on the wide range of client structures, agency models, processes and individual client leadership styles.
Not all clients are created equal. No one client organization has it all figured out. They vary widely in how they engage with agencies, and in what they get from them. But for some reason, certain clients get better work. Better people. Better results. Better ROI.
The agency has many responsibilities to uphold on its side of the bargain – including fielding top talent, listening well, working responsively, and acting with accountability. But, somehow, some clients always seem to consistently get the best from their agency partners. It is not just about the structure or the process or even their pronouncements of partnership. It is about their actual behaviors.
Here is Brian's list of those critical behaviors – the Seven Habits of Highly Effective Clients – that separate the best from the rest.
What will the future of marketing and the role of the CMO look like in 2016? OgilvyOne took a glimpse into the future by imagining a Day in the Life a CMO in 2016 – Mikael Pinders who is the global CMO of an imaginary smart energy company called Big Green. Smart CMOs will have the correct marketing tools and technologies at their fingertips to deploy effective data driven marketing strategies and tactics.
Career Rocket Fuel: Here's what you really need to get right about workOgilvyOne Worldwide
Brian Fetherstonhaugh has spent over 35 years in business in global firms, and has seen tens of thousands of career trajectories–from the first steps of entry-level millennials to the long journeys of Fortune 500 CEOs.
But he feels most people have the wrong approach to their careers. He says people think about the immediate next step, not the pathway; they treat a career like a sprint, when in fact it is a 40-plus-year marathon. People are more focused on getting promoted on Tuesday than they are about having great choices when it really matters–in their 40s and 50s.
Brian has been thinking about careers for decades and lecturing on the topic for the last dozen years at places like Yale, MIT, Harvard, Columbia, McGill and NYU. Here are some of the things he feels you might not be thinking about your career, but should be.
OgilvyOne London's Digital Labs presents a comprehensive report about this year's Consumer Electronic Show that took place in Las Vegas. For the third year in a row, the London Labs attended the show with an aim to scan, scope out and bring back the latest and most exciting technologies and trends that will have most impact in the ever-expanding business and consumer technology market. These findings help inform the predictions we make for our clients about potential future commercial application, and the potential use of those trends within the Marketing and Communication space.
"A brave, new business world."
It’s difficult to imagine any landscape that’s changed more than business-to-business. The last 5 years has seen almost all the rules re-written, re-worked or simply revoked. Social platforms. Mobile connectivity. Niche business media. Content as a sales source. Targeting business people as people. They're just the tip of a moving landscape. In the pages of 'Engaging a business audience of One,' the OgilvyOne thought-leaders examine each of these game-changers.
Gunther Schumacher, President & Chief Operating Officer of OgilvyOne Worldwide, the world’s pre-eminent Customer Engagement Agency, was the keynote speaker at LinkedIn’s recent TechConnect event in Silicon Valley. His presentation, entitled “Transformation in Digital Advertising,” presented a rationale for the use of social media to engage B2B audiences, including the staggering statistic that 61% of B2B marketers report leads generated by social media.
Gunther proposed that the rise of social media has expanded the definition of value to include the network effect of advocacy and active collaboration and co-creation and that technology, creativity and data work together to maximize the network effect and capture Total Customer Value. His presentation drew upon the latest research from OgilvyOne into how Total Customer Value can be created and demonstrated how the Customer Engagement Agency has effectively achieved this for global business-to-business clients including IBM, DuPont and UPS.
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide.
www.nidmindia.com
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
5. Relentless Talent Quest
The Far Reaches of The Talent Galaxy
T H E M A G N E T I C T A L E N T
E N T E R P R I S E
6. T H E M A G N E T I C T A L E N T
E N T E R P R I S E
A smaller full-time core staff
Remote workers, freelance, contractors
More flexible work terms and rewards
On-boarding more important
Global Talent Quest
I M P L I C A T I O N S