How can you create an omni-channel path for buyers using physical, human and digital elements? And how can you create your own unique experience signature? Alasdair Lennox, ECD for FITCH EMEA presents at Offline/Online conference in Moscow -March 2015.
This is the Modern East: situated at the world’s crossroads and comprised of diverse, mobile and ready to engage people living in a region with the world’s most international population, the world’s most visited mall and its busiest airport.
In this modern setting, there are huge opportunities for brands prepared to break barriers to connect with customers in a modern approach, going beyond traditional calligraphy and visuals to create agile and creative experiences. FITCH Design Director Jimmy Kmeid will explore the richness of Arabic design and its use in a modern context, demonstrating how brands can build both local resonance and universal relevance to make them fit for the global stage.
Shaping seamless retail with unique Experience SignaturesFITCH
The search for the elusive seamless retail offer should begin with an understanding of the Physical, Human and Digital (PHD) dynamics of each and every shopping experience.
FITCH believes that retailers and brands need to look beyond ‘just digital’ in order to create a ‘unique experience signature’ to build competitive advantage.
Unstoppable. The tech revolution is here, adapt or die.FITCH
Tim Greenhalgh's presentation as part of a panel at BCSC 2014. The panel explored the evolution of technology, what it means for the retail property sector and what’s around the corner in terms of new technology development.
The panel was chaired by Sean Curtis, Land Securities and also included Saurabh Sethi, GSMA and Patrick Gallagher, CitySprint.
How to identify customer pain points and create agile solutions that will ensure long term health for your brand? Alasdair Lennox walk us through innovation in retail at the 2016 Online & Offline Retail forum in Moscow.
The Peaks of Shopping - Creating a rollercoaster of emotionsFITCH
Is your customer journey flat? FITCH partnered with global payments leader Worldpay to unpick the complexities of modern retail. We surveyed 2500 UK consumers and looked at how retailers can use "peak-end rule" to generate greater experiences in-store
360 Degrees of Marketing: The Retail RevolutionFITCH
Wineries have an opportunity to differentiate with an Experience Signature. Michelle Fenstermaker presents at the Direct to Consumer Wine Symposium 2016.
The Roaring Twenties: How Global Retail Brands Will Stay Relevant in 2020FITCH
The ‘Roaring Twenties’ refers to the decade of the 1920s - a time of economic prosperity. Social, artistic and cultural excellence reigned, jazz blossomed, fashion changed and women got the vote. We’re hopeful for a similarly transformative decade, but with many retailers closing in 2019, how can we ensure we stay relevant? The 15 global FITCH studios collaborated to unpack best-in-class retailers and what it could all mean for retailers in 2020. We’re pleased to present this summary of our findings.
This is the Modern East: situated at the world’s crossroads and comprised of diverse, mobile and ready to engage people living in a region with the world’s most international population, the world’s most visited mall and its busiest airport.
In this modern setting, there are huge opportunities for brands prepared to break barriers to connect with customers in a modern approach, going beyond traditional calligraphy and visuals to create agile and creative experiences. FITCH Design Director Jimmy Kmeid will explore the richness of Arabic design and its use in a modern context, demonstrating how brands can build both local resonance and universal relevance to make them fit for the global stage.
Shaping seamless retail with unique Experience SignaturesFITCH
The search for the elusive seamless retail offer should begin with an understanding of the Physical, Human and Digital (PHD) dynamics of each and every shopping experience.
FITCH believes that retailers and brands need to look beyond ‘just digital’ in order to create a ‘unique experience signature’ to build competitive advantage.
Unstoppable. The tech revolution is here, adapt or die.FITCH
Tim Greenhalgh's presentation as part of a panel at BCSC 2014. The panel explored the evolution of technology, what it means for the retail property sector and what’s around the corner in terms of new technology development.
The panel was chaired by Sean Curtis, Land Securities and also included Saurabh Sethi, GSMA and Patrick Gallagher, CitySprint.
How to identify customer pain points and create agile solutions that will ensure long term health for your brand? Alasdair Lennox walk us through innovation in retail at the 2016 Online & Offline Retail forum in Moscow.
The Peaks of Shopping - Creating a rollercoaster of emotionsFITCH
Is your customer journey flat? FITCH partnered with global payments leader Worldpay to unpick the complexities of modern retail. We surveyed 2500 UK consumers and looked at how retailers can use "peak-end rule" to generate greater experiences in-store
360 Degrees of Marketing: The Retail RevolutionFITCH
Wineries have an opportunity to differentiate with an Experience Signature. Michelle Fenstermaker presents at the Direct to Consumer Wine Symposium 2016.
The Roaring Twenties: How Global Retail Brands Will Stay Relevant in 2020FITCH
The ‘Roaring Twenties’ refers to the decade of the 1920s - a time of economic prosperity. Social, artistic and cultural excellence reigned, jazz blossomed, fashion changed and women got the vote. We’re hopeful for a similarly transformative decade, but with many retailers closing in 2019, how can we ensure we stay relevant? The 15 global FITCH studios collaborated to unpack best-in-class retailers and what it could all mean for retailers in 2020. We’re pleased to present this summary of our findings.
Transformational, emotional and seamless; three macro-trends shaping retail today.
Speaking at NACS Xtreme 2014, FITCH Associate Strategy Director Michael Stephenson examines these trends and the importance of physical, human and digital tools to retailers.
It seems you can't buy anything these days without a carefully nurtured story reflecting the provenance, purity or purpose of the brand, replete with a hand-crafted booklet on the blood, sweat and tears it took to bring this product to you. And all you wanted was a coffee. On the surface, all this authenticity and effort is not a bad thing. Indeed, as the mass brands flail in the face of this hipster hurricane, it may be time to ask why we find ourselves drawn to this phenomenon that has created a bigger issue of parity in all corners of retail. Where did the trend of artisanal, bespoke brands come from, and why do they seem to be taking over every category of retail? FITCH unpacks this new direction of retail and share how brands can differentiate themselves in a world of hipster take-over.
How are changing consumer behaviours shaping the future of grocery retail? What does tomorrow’s shopper care about? How do they shop? Why is the shopping experience changing? Nathan Watts, Creative Director at FITCH presented this deck to attendees at the annual World Food Moscow event in Sept 2019.
Future of retail isn't shopping...it's serviceFITCH
With the rise and rise of Amazon, how do brands respond when the rules of retail are being re-written every day? Tim Greenhalgh, Chairman and Chief Creative Officer of FITCH, believes that, to win, service experience must become part of the core essence of every brand.
In association with WPP partners and specifically Brand Z, FITCH has spent the last 12-18 months interviewing key retail leaders and researching consumer attitudes to service across the world. Tim will share the essential ingredients for creating experience that is meaningful, memorable and stirs emotions. He will also exclusively reveal the findings of FITCH’s Future of Shopping research, demonstrating that we can only truly identify the next generation of successful creative strategies by looking at shopping through a consumer lens.
First presented at Retail Leaders' Circle Dubai by Tim Greenhalgh.
Major Trends in cross-channel retailing from Google, Facebook, Stanford University the Shopping2020 field in San Francisco, U.S.
By Axel Groothuis, partner for Eurogroup Conslting Netherlands
The Berlin spring drinks invite you to discuss and explore service innovation in the retail sector. What are business challenges? What are emerging drivers? What behavioural changes can be observed?
Guest speaker Johannes Wrubel, an independent brand consultant, will give an introductory talk. Afterwards a hands-on session will make the topic tangible for you. It’s followed by open mingling at the beautiful Fjord Berlin office.
Tom Goodwin är EVP Head of innovation på Zenith Media. Han har fått utmärkelsen #1 Voice in marketing by LinkedIN 2017. Tom berättade om de nya reglerna för företag inom den post-digitala eran samt heta retail-trender såsom teknik och personalisering.
For the course Retail 2030 of Rotterdam University of Applied Sciences and Willem de Kooning Academy I presented a updated version of the research of Shopping 2020 expert group Future Touchpoints.
Piers Fawkes and Scott Lachut of PSFK give an overview of their Future of Retail 2017 report as they share the emerging trends that are shaping the new digital shopper experience in a post-omnichannel retail environment. Explore the social, technological and physical forces influencing consumer behavior and driving next gen shopping experiences. And find inspiration from fresh strategies that will allow e-commerce platforms and brands to exist in a new retail paradigm. Presentation from Retail's Digital Summit 2016.
Running a retail store isn't just about standing behind the counter and ringing up customers.
You also have to get out there, see what's happening in the retail industry, make friends with your peers, and shop around for cool products or solutions that can make your store more awesome.
Here you'll find retail conferences and expos from all parts of the world covering an array of topics including retail technology, design, marketing, and more.
Whether you're looking to improve the look of your store, beef up your digital strategy, or are simply shopping around for new tools, this list has something for you.
Luxury 3.0- a new Retail Scenario for Product Mass Customization and On Deman...ELSE CORP
ELSE Corp offers a new solution for luxury fashion retail: "Luxury Product Customization and Virtual Retail". Introduction to New Trends & New Principles, The Perfect Product and The Virtual Retail. Luxury 3.0 scenario
For more info: http://www.else-corp.com/
Generous Brands 2.0: Retail’s ongoing journey towards the greater goodFITCH
Emotional connection with shoppers has always sat at the heart of the essence of our industry, and yet there are still precious few retailers putting their money where their mouths are towards a new agenda of social wellbeing.
5 years ago FITCH identified the move towards this trend with its Generous Brands white paper, a ground breaking challenge to the retail industry to take up the mantle and to change both operations and culture from a focus solely on the bottom line to one marrying commercial realities with a responsibility towards a higher purpose.
The time has come to revisit this topic as retail finds itself poised at a moment of profound change – most pointedly the approaching dominance of Gens Y and Z on the shopping landscape, collectively the largest block of consumers in history and by far the most socially conscious.
Against this backdrop it is more important now than ever before for brands and retailers to align their higher purpose with their business goals. Only then will they become not only unique, but relevant and memorable to those that they seek to serve.
FITCH Fuel - The Future of Malls in SingaporeFITCH
We’ve all read the headlines: “Singapore’s shopping malls are dead”. And we’ve all seen the grim stats to back it up: falling occupancy rates, declining revenues, and an ever increasing supply of new retail space coming online in the coming years. But are Singapore’s malls really dead? Or is there still some life left in them? And if so, what can be done to reinvigorate Singapore’s once vibrant shopping malls? Join FITCH, a global retail design and brand experience consultancy, for a provocative discussion about the future of shopping malls in Singapore.
Transformational, emotional and seamless; three macro-trends shaping retail today.
Speaking at NACS Xtreme 2014, FITCH Associate Strategy Director Michael Stephenson examines these trends and the importance of physical, human and digital tools to retailers.
It seems you can't buy anything these days without a carefully nurtured story reflecting the provenance, purity or purpose of the brand, replete with a hand-crafted booklet on the blood, sweat and tears it took to bring this product to you. And all you wanted was a coffee. On the surface, all this authenticity and effort is not a bad thing. Indeed, as the mass brands flail in the face of this hipster hurricane, it may be time to ask why we find ourselves drawn to this phenomenon that has created a bigger issue of parity in all corners of retail. Where did the trend of artisanal, bespoke brands come from, and why do they seem to be taking over every category of retail? FITCH unpacks this new direction of retail and share how brands can differentiate themselves in a world of hipster take-over.
How are changing consumer behaviours shaping the future of grocery retail? What does tomorrow’s shopper care about? How do they shop? Why is the shopping experience changing? Nathan Watts, Creative Director at FITCH presented this deck to attendees at the annual World Food Moscow event in Sept 2019.
Future of retail isn't shopping...it's serviceFITCH
With the rise and rise of Amazon, how do brands respond when the rules of retail are being re-written every day? Tim Greenhalgh, Chairman and Chief Creative Officer of FITCH, believes that, to win, service experience must become part of the core essence of every brand.
In association with WPP partners and specifically Brand Z, FITCH has spent the last 12-18 months interviewing key retail leaders and researching consumer attitudes to service across the world. Tim will share the essential ingredients for creating experience that is meaningful, memorable and stirs emotions. He will also exclusively reveal the findings of FITCH’s Future of Shopping research, demonstrating that we can only truly identify the next generation of successful creative strategies by looking at shopping through a consumer lens.
First presented at Retail Leaders' Circle Dubai by Tim Greenhalgh.
Major Trends in cross-channel retailing from Google, Facebook, Stanford University the Shopping2020 field in San Francisco, U.S.
By Axel Groothuis, partner for Eurogroup Conslting Netherlands
The Berlin spring drinks invite you to discuss and explore service innovation in the retail sector. What are business challenges? What are emerging drivers? What behavioural changes can be observed?
Guest speaker Johannes Wrubel, an independent brand consultant, will give an introductory talk. Afterwards a hands-on session will make the topic tangible for you. It’s followed by open mingling at the beautiful Fjord Berlin office.
Tom Goodwin är EVP Head of innovation på Zenith Media. Han har fått utmärkelsen #1 Voice in marketing by LinkedIN 2017. Tom berättade om de nya reglerna för företag inom den post-digitala eran samt heta retail-trender såsom teknik och personalisering.
For the course Retail 2030 of Rotterdam University of Applied Sciences and Willem de Kooning Academy I presented a updated version of the research of Shopping 2020 expert group Future Touchpoints.
Piers Fawkes and Scott Lachut of PSFK give an overview of their Future of Retail 2017 report as they share the emerging trends that are shaping the new digital shopper experience in a post-omnichannel retail environment. Explore the social, technological and physical forces influencing consumer behavior and driving next gen shopping experiences. And find inspiration from fresh strategies that will allow e-commerce platforms and brands to exist in a new retail paradigm. Presentation from Retail's Digital Summit 2016.
Running a retail store isn't just about standing behind the counter and ringing up customers.
You also have to get out there, see what's happening in the retail industry, make friends with your peers, and shop around for cool products or solutions that can make your store more awesome.
Here you'll find retail conferences and expos from all parts of the world covering an array of topics including retail technology, design, marketing, and more.
Whether you're looking to improve the look of your store, beef up your digital strategy, or are simply shopping around for new tools, this list has something for you.
Luxury 3.0- a new Retail Scenario for Product Mass Customization and On Deman...ELSE CORP
ELSE Corp offers a new solution for luxury fashion retail: "Luxury Product Customization and Virtual Retail". Introduction to New Trends & New Principles, The Perfect Product and The Virtual Retail. Luxury 3.0 scenario
For more info: http://www.else-corp.com/
Generous Brands 2.0: Retail’s ongoing journey towards the greater goodFITCH
Emotional connection with shoppers has always sat at the heart of the essence of our industry, and yet there are still precious few retailers putting their money where their mouths are towards a new agenda of social wellbeing.
5 years ago FITCH identified the move towards this trend with its Generous Brands white paper, a ground breaking challenge to the retail industry to take up the mantle and to change both operations and culture from a focus solely on the bottom line to one marrying commercial realities with a responsibility towards a higher purpose.
The time has come to revisit this topic as retail finds itself poised at a moment of profound change – most pointedly the approaching dominance of Gens Y and Z on the shopping landscape, collectively the largest block of consumers in history and by far the most socially conscious.
Against this backdrop it is more important now than ever before for brands and retailers to align their higher purpose with their business goals. Only then will they become not only unique, but relevant and memorable to those that they seek to serve.
FITCH Fuel - The Future of Malls in SingaporeFITCH
We’ve all read the headlines: “Singapore’s shopping malls are dead”. And we’ve all seen the grim stats to back it up: falling occupancy rates, declining revenues, and an ever increasing supply of new retail space coming online in the coming years. But are Singapore’s malls really dead? Or is there still some life left in them? And if so, what can be done to reinvigorate Singapore’s once vibrant shopping malls? Join FITCH, a global retail design and brand experience consultancy, for a provocative discussion about the future of shopping malls in Singapore.
What can retailers learn from emotion-fuelled music festivals?
Experiences can make the difference for brands. Just look at the growth of the UK live music scene, compared to other parts of the industry that continue to struggle. With more people than ever going to see and experience live music, it's seen as the primary cash generator for the music industry. As we place more value on doing things and connecting socially, bricks & mortar retail could probably learn a lot from the live music scene. FITCH ECD Alasdair Lennox argue that it’s time for physical retailers to think a bit more rock 'n roll, looking at three ways retailers can be inspired by the Glastonbury Festival to create an exceptional retail experience.
The rollercoaster of emotions: How brands and agencies can enjoy the rideFITCH
Emotions differentiate humans from other living things. They make us unpredictable, impulsive and endlessly interesting. They are part of what makes humans, human.
Our emotions also make us an endlessly frustrating group of people for brands trying to stand out and connect. But it can be done. In this session, Darren Watson, FITCH ECD Asia Pacific will explore how brands can use experiences to create emotional connections that are playful, thought-provoking and unlock the human element essential to success in physical and digital brand interactions.
From Nike Rise harnessing the passion of a new generation of Chinese basketball players, to Merrell’s use of VR to take wannabe hikers into the wilderness and M&M’s World Store Shanghai, which turns a candy store into a theatrical experience, Watson will demonstrate the powerful human connections that can be created.
Making a first good impression is a must. From friendship to love – not to mention professional relationships – that first projection of the self can be critical. These make or break moments can of course be engineered, thank goodness. From the age old use of fashion and beauty to the plethora of social media platforms and apps that make us look our best today, the options are becoming endless, both physically and digitally.
With the advent of virtual reality, it’s become so much easier to project something that may not really be there, whether it's a killer whale splashing through a gymnasium, a holographic human rights march, or even exploring your new IKEA kitchen from a child’s perspective. Technology isn’t just enabling virtual realities; in some cases it's making us question it entirely.
Senior Strategist Dominique Bonnafoux presented Trompe l'Oeil and The Art of The Lasting Impression at Eurobest 2016 in Rome.
Don't be a Designosaur: How to avoid creative extinctionFITCH
Over the last 20 years, the creative industries have evolved from analogue to digital to social and then mobile. And now here we are, running headlong into an omni-channel world. Exciting stuff. But how does an agency ECD avoid extinction in a world increasingly ruled by Generation Z, Generation Y, Millennials and Centennials? What’s the future for creative leadership in an ever-shifting landscape?
Alasdair Lennox, ECD EMEA presented this at Eurobest 2015 and Goafest 2016. Watch it here: https://www.youtube.com/watch?v=NEKnRLuxqiI
Aprons and Algorithms - The Future of Retail ExperiencesFITCH
Continuous thinking is the undeniable future of all things retail - understanding how "share of experiences" leads to happier customers will create a future proof and distinctive proposition. This was presented at the Global Retail Forum in Miami, FL on May 6th, 2016 by Tim Greenhalgh.
Bright Lights, Big City, Small Boxes: Designing for urban shoppers FITCH
Lowe’s opened its first Manhattan locations in September 2016. To adapt to a city environment, FITCH and Lowe’s studied the urban consumer, creating customer journeys and product selections based on “New York Norms”.
How do we deal with the new retail paradigm? Dominique Bonnafoux, senior strategist, walk us through the latest trends in personalisation, experience and convenience. This was presented at Pulse London on May 16th.
Today's shoppers exist in a world that moves at an unparalleled and relentless pace. It's time to accept that the store can no longer stand still and, in fact, is never truly “finished.” Brands perceive they can’t afford to experiment when the truth is, they can’t afford not to. Retailers have to be responsive and experimental--that’s agile retail. They have to think like startups and embrace the Silicon Valley approach to 'fail first, fail fast, learn and iterate.’ The good news is technology is emerging to enable agile retail. What’s missing are the tools and processes to disrupt and revolutionize the store design process. In this session, FITCH will debut new methodology that brings agile concepts to the market, present real life examples of current retailers successfully working this model, and show how stores of the future will embrace this change.
Is it in our nature to be generous? FITCH has been studying brands and generosity for the last 6 years and uncovered ways in which creatives and brands need to use different parts of the brain to unlock empathy in an increasingly disjointed and disrupted world.
FITCH Chairman and Chief Creative Officer Tim Greenhalgh will examine the spectrum of generosity, from mean and cynical behavior, to give and take, to those brands that give freely. He’ll outline the dynamics of a great and generous experience and answer the $1,000,000 question: does being generous and offering great experiences for customers make brands money? The good news is, yes.
A Very British Black Friday: The Real Winners and LosersFITCH
Black Friday is perceived as a frantic one-day sale, when shoppers lose control in the fight for bargains and retailers move mountains of stock to get a good chunk of Christmas sales in the bag.
This study on Black Friday in Britain shows that the reality is somewhat different. While there will always be a small proportion of shoppers willing to fight for a bargain, the majority are sensible human beings happily buying online, at home.
The losers are the retailers. Black Friday discounts drive shoppers to open their wallets earlier, but not necessarily deeper, so the idea that they are a major boost to UK Christmas spending is flawed.
Find out about our predictions for the future of Black Friday in Britain, and our recommendations for what retailers should really be focusing on.
The Store recently held a webinar with FITCH London covering “A Very British Black Friday”. Black Friday is perceived as a frantic one-day sale, when shoppers lose control in the fight for bargains and retailers move mountains of stock to get a good chunk of holiday sales in the bag.
This session was based on FITCH’s report that the Black Friday shopping phenomenon in Britain, shows the reality is somewhat different. EMEA ECD Alasdair Lennox and EMEA Strategy Director Aaron Shields showed the real losers in this game are retailers.
Black Friday discounts have driven shoppers to open their wallets earlier, but not necessarily deeper, so the idea that they are just a major boost to UK holiday spending is flawed. While a small proportion of shoppers will always be willing to fight for a bargain, the majority are sensible shoppers happily buying online, at home.
Lennox and Shields demonstrated that the long-term winners will be brands that shift their mind set from the hard sell to helping consumers to buy, offering a continuous experience online and in-store.
Continuous Retail is an art. It is the undeniable future of all things retail. Retail is ubiquitous - do you have an Experience Signature? Tim Greenhalgh, Chairman and CCO, shares how leading retailers create new human rituals that are empowered both physically and digitally. This presentation was given at WPP's Global Retail Forum on April 15, 2015.
As the formerly discreet worlds of Physical, Human, and Digital aggregate in a new shopping future, what does the end-game look like for retail? What is beyond the current omnichannel rhetoric? With proven, thought-provoking style, Christian Davies assess the way forward for retailers and brands as they attempt to navigate this challenge. The hypothesis is a simple one: that the combination of Physical, Human and Digital touch points results in an Experience Signature unique to every brand. Davies outlines not just why Experience Signatures matter, but why strategically addressing them will be critical for the future of retail. Presentation given at NRF 2015 in New York City on Jan. 13th.
Retail 2020: Retail Will Change more in the Next 5 Years than the Last 50FITCH
Against a backdrop of seismic shifts in our retail landscape, Christian Davies, Executive Creative Director, Americas at FITCH took the audience on a global tour of the major trends that will be the norm by the time we’re ringing in the New Year of 2020. Emerging trends are mapped against new shopper behaviors and the rise of Gen Z – set to be the largest group of shoppers globally by 2020 – and by new realities of retail operations, language and purpose. This presentation was given at Globalshop in Las Vegas on March 26th, 2015.
Kurt Karlenzig, The Marketing Store's SVP, Global Digital shares social media marketing for in-store and shopper marketing with POPAI's Masters Program. The Marketing Store is one of the world's largest brand activation agencies. For more information, visit: http://themarketingstore.com or follow @marketingstore
Building integrated experiences for sports fansCACI Ltd
THE KEY QUESTIONS FACING SPORTING ORGANISATIONS
“How do we grow and understand our audience globally?”
“How do we commercialise the digital experience?”
“How do we integrate our data and technology infrastructure?”
“How do we integrate our data and technology infrastructure?”
Presentation from NRF 2020: Retail’s Big Show.
-- Tomas Stocksen, Innovation & Business Development, H&M Group
-- Kathy Wang, Director of Product Strategy and Business Development, Magic Leap
UNLOCK YOUR DIGITAL VALUE POTENTIAL - BOOZ DIGITAL AMSTERDAM 2013Femke-Anna van Zanten
Most players see digital as incremental instead of transformative. Digital is not just an add-on, and as such, incremental steps will not be enough. Re-imagining in a broader context is key. Learn here how to Re-imagine your business, and create Digital Value: new insights, frameworks and case examples.
Make no mistake – experience is the key word. Products and services are really just pieces of a larger puzzle of experience for your consumers. They aren’t in a mortgage; they’re interested in the house that will be their home. They aren’t just looking for a flight; they’re looking for a way to reach a destination. Experience is the real currency of our brands, and it extends beyond any particular channel or device. It’s the entirety of our connection with consumers.
While ecommerce is a crucial part of the omnichannel experience, the physical store, is still where most purchase decisions are made. As retailers prepare for the loss of 3rd party cookies, the Storefront has become crucial in the rethinking of 1st party data strategies. This session will highlight how recent advancements in AI, ML and Computer Vision to provide marketers with a retail system that delivers more data visibility and greater personalization for customers. Learn how retailers are embracing new strategies for leveraging existing infrastructure such as loss prevention cameras, WIFI signals and digital surfaces to drive authentic engagement in the physical environment. Hear how recent advancements in generative AI and camera sensors have made deployment of computer vision platforms more cost effective for retailers at scale.
With all of the noise around artificial intelligence for marketers, how do you understand what’s really needed to succeed today and tomorrow? Join guest IDC Analyst, Gerry Murray, and Marketo’s Senior Director of Product Marketing, Ariane Lindblom, to learn how AI empowers marketers to engage smarter, grow revenue, and save budget.
View to learn how to:
- Predict the right mix of programs for the right people to meet your goals
- Personalize your campaigns at scale with confidence
- Perform with precision, driving more value for your audience
Startup Stage - Consumer Products & Apps - Presentation by Shahin Lauritzen, CFO of Holodia at the NOAH Conference London 2016, Old Billingsgate on the 11th of November 2016.
Through decades of successful global design projects, FITCH has identified 12 distinct ‘Experience Themes’ – each with its own unique set of emotions and characteristics. The different themes embody four fundamental human needs for Comfort, Belonging, Independence and Progress...read on to find out more.
This deck was presented at Cosmoprof North America in Las Vegas on July 29, 2018. By 2020, today's teens will be the largest group of shoppers worldwide, accounting for 40% of the U.S., Europe and BRIC shopper base. The needs, behaviors and expectations of this group will influence the future of mainstream retail. Global design consultancy FITCH will share proprietary insights about Gen Z - the most culturally diverse, digitally connected generation to date and retail's biggest challenge yet. Learn what shopping attitudes, motivations and behaviors of Gen Z make them so different from other generational cohorts. Discover how retailers and brands engage with this new kind of shopper who pays less attention but has a sharper and hyper-informed eye. Explore the distinct strategies and tactics retailers can employ to attract Gen Z with seamless and highly commercial experiences.
Your Pack on the Rack: The five rules of packaging designFITCH
"Packaging is the most overlooked and under-utilised marketing channel." Dominic Twyford on how to encourage a distinct, empathetic and consumer-centric approach through great packaging design.
AR: Augmenting the Retail Customer ExperienceFITCH
Technical Director Marc Lamothe and Technical Lead Kam Liu explored the fundamental concepts of AR, real-world use-cases, and what the future holds for this exciting new platform.
How to create a future of work where we place people at the heart.
Stephen Pill, digital strategy director, shares his strategic insights into the generation spanning behavioural changes that are impacting all aspects of society, he explores with us how the world is becoming more experiential, and how applying retail design principles to the workplace can help people achieve their goals in this new world.
The Joy of Work was presented at Worktech 2017 in Singapore.
Stirring Emotions - Making the Human ConnectionFITCH
Emotions differentiate humans from other living things. They make us unpredictable, impulsive and endlessly interesting. When tapped in to, our emotions allow brands to connect in a more relevant way. It is a known fact that consumers are more likely to purchase when they connect emotionally to a brand. Brands and retailers need to translate this understanding of people into an enhanced brand experience which stirs emotions. Alasdair Lennox will discuss how to connect with consumers through distinctive experiences, and how these memorable moments build value for brands. He will also share a preview of Group XP’s 2017 Experience Index, which measures the value of brand experience.
6. 1. Physical, Human & Digital
FITCH believes that a combination of Physical, Human and Digital
(PHD) touch points results in a Seamless Experience.
Narrative:
“The world of retail is now infinitely splintered. Today's shoppers
have an abundance of choice – whether in a store, online or on
mobile. The old notion of a linear customer journey is evolving
into a mosaic approach. Retailers must create seamless
experiences that keep shoppers engaged with their brand.
FITCH believes that a combination of Physical, Human and
Digital (PHD) touch points results in a Seamless Experience.”
10. Narrative:
“To a greater extent, the digital & operational departments have
led the charge during the race to develop omni-channel.
As a consequence FITCH are observing that large retailers
omni-channel executions are becoming increasingly technically
sophisticated, however becoming increasingly brand experience
weak.
All touch points need be infused with the brand’s DNA and work
in harmony together, to achieve being an Experience Signature.”
2. Experience Signatures
All touch points need be infused with the brand’s DNA
and work in harmony together, to create a unique experience.
13. Narrative:
“FITCH and Microsoft have partnered to illuminate the ‘black
box’ store environment through the first intelligent retail analytics
& interaction system.
Our measurement tool allows brands and retailers to develop
truly agile, omni-channel collations within the physical store
environment.”
3. Retail Analytics
“I can’t improve it if I can’t measure it” William Thomson, Lord Kelvin 1906
18. Narrative:
“Customers expect that in-store environments should rapidly
evolve. Retailers need to be more responsive to changing trends
and emerging platforms than ever before.
We have a set of agile retailing tools that shift retailers to a
rolling program of innovation that is constantly experimenting,
piloting and measuring impact with customers.
Test, learn and adapt. Create a roadmap of innovation”
4. Agile Retail
Test, learn and adapt. Create a roadmap of innovation
22. Four FITCH tools for
omni-channel development:
1. Physical, Human & Digital
2. Experience Signatures
3. AIR: Analytics & Interaction for Retail
4. Agile Retail