SlideShare a Scribd company logo
1 of 7
DISTRIBUTION CHANNELS
Current approaches
▪Wholesale
▪Direct to consumer
▪Trade shows
▪Traditional media
DISTRIBUTION CHANNELS
Public relations network
▪Target audience
▪Sponsoring small industry-related
events (i.e. ASC racing)
▪Reach out to large viewer base through
key contacts
▪Good ROI
DISTRIBUTION CHANNELS
Sales Representative Groups
▪Commission base
▪Incentive structure
▪Coupled with samples
MARKETING STRATEGIES:
POSITIONING
Uniqueness
Premium quality
Convenience
Safety of mind (proactive vs.
reactive)
▪Insurance focus
Industry standard
MARKETING STRATEGIES:
STRUCTURE
Discount model
▪ Class A/B/C
Samples
▪ YouTube collaborations
▪ Magazines
▪ Website articles
▪ Unions/Companies
▪ Mechanics and auto mechanic colleges
Multi-tool freebies
BUDGETING
Item Price
Allocation
Number of
Units
Total
Samples $20/unit 250 $5,000
YouTube
Channel
$100 1 $100
Branded
multi-tool
$1/tool 500 $500
Sponsorships $4,400 N/A $4,400

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