The document provides an overview of a presentation on online advertising and compliance with regulations regarding online behavioral advertising (OBA). It discusses the Digital Advertising Alliance program and tools that various companies like Truste, DoubleVerify, and Evidon provide to help advertisers and websites comply with OBA guidelines through notices, consumer choice options, and data monitoring. Consumer survey results show many are unaware of OBA but feel more favorable towards advertisers when they provide transparency and control over how browsing data is used.
Manhattan Communication | Social | Search | Network | Web Developmentअमित कुमार
Manhattan Communications India Pvt Ltd is a 360 degree marketing solutions company operating from offices in U.S, Canada, UK and India. The company offers Advertising, Branding, Public Relations, Marketing (Media, Interactive, Above the line and Below the line) and Events in India and abroad.
With an extensive pool of global resources and partners we effectively deliver on clients' objectives. Our subsidiary companies include MediaMorphosis LLC the leading ethnic marketing agency in North America, Canada and UK too and Manhattan Digital – the full service Digital agency.
Apresentação da associação americana que regula mídia digital out of home, oferecida aqui pela ABDOOH. Dados para justificar um pouco do que acreditamos aqui na agência no que diz respeito à relação direta que existe entre PROXIMIDADE e RELEVÂNCIA, além da valorização do MOMENTO ao invés da mídia.
Manhattan Communication | Social | Search | Network | Web Developmentअमित कुमार
Manhattan Communications India Pvt Ltd is a 360 degree marketing solutions company operating from offices in U.S, Canada, UK and India. The company offers Advertising, Branding, Public Relations, Marketing (Media, Interactive, Above the line and Below the line) and Events in India and abroad.
With an extensive pool of global resources and partners we effectively deliver on clients' objectives. Our subsidiary companies include MediaMorphosis LLC the leading ethnic marketing agency in North America, Canada and UK too and Manhattan Digital – the full service Digital agency.
Apresentação da associação americana que regula mídia digital out of home, oferecida aqui pela ABDOOH. Dados para justificar um pouco do que acreditamos aqui na agência no que diz respeito à relação direta que existe entre PROXIMIDADE e RELEVÂNCIA, além da valorização do MOMENTO ao invés da mídia.
Burst Media, a premier online advertising network, partnered with Anchor Intelligence in early 2009 to proactively detect click fraud on behalf of its customers while focusing its efforts on its core business. After integrating with ClearMark for Traffic, Burst Media improved the efficiency of its publisher management team, achieved a 22% reduction in attempted click fraud rates, and fostered greater brand equity and trust among its advertisers and partners.
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLDAidelisa Gutierrez
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
http://www.nielsen.com/us/en/insights/reports/2015/screen-wars-the-battle-for-eye-space-in-a-tv-everywhere-world.html
2021 Digital Media Landscape in Myanmar (Aug 21 Updated)Kyaw Ye Paing
Myanmar have 54.61 million population and internet user are significantly higher year by year. Currently, mobile SIM connection is 69.43 million and SIM penetration is 127% according to a report of DKMads’s 2021 August Digital Media Landscape in Myanmar.
1. DKMads is the strongest display advertising platform in Myanmar and it is connected with more than 30 premium ad exchanges and owned an SSP platform to collected local publishers’ inventory. DKMads platform can reach 21.2 Million cookies if combine programmatic inventory and local ad network inventory in Myanmar.
2) Facebook has 18 million monthly active users and the highest age group is 25-34 (43%), 55% male, and 45% female in Myanmar.
3) YouTube has 13.9 million monthly active users and 18-24 is the highest age group (47%) and male 62%, female 13% in Myanmar.
Presentation on Adwords in a Down Economy. How Adwords marketing can help even the smallest of companies during a recession.
www.gazelleinteractive.com
Tomorrow’s News 2018 explores:
News consumption patterns and habits of global executives The importance of news brands and social media Perceptions of news brands and advertisers
Issues around data transparency and GDPR
Future tech influencers of news consumption and businesses
How to increase sales by building consumer trust in online advertising? Gerry L. H.
This is my graduate and professionals thesis presentation when I studied at ESCP Europe business school and worked at Criteo.
The purpose of this thesis was to study consumer behaviour of online purchasing initially. This study has been realised through geography and demography research, path to purchase journey analysis, as well as consumer online purchasing experience.
I further aimed to assess the consumer attitude and investigate the trust issue of individuals in online advertising. My study then went to how to build consumer trust in online advertising by using different approaches and building closer relationship between online advertising and consumer.
I further believe that solutions including cultural and regional differences in perceptions of digital trust and transparency of personal data will be the key to enhance consumer trust in online advertising and advanced information technologies will improve sales performance.
Copyright: Gerry Long HONG
Photo Credit: Criteo
Burst Media, a premier online advertising network, partnered with Anchor Intelligence in early 2009 to proactively detect click fraud on behalf of its customers while focusing its efforts on its core business. After integrating with ClearMark for Traffic, Burst Media improved the efficiency of its publisher management team, achieved a 22% reduction in attempted click fraud rates, and fostered greater brand equity and trust among its advertisers and partners.
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLDAidelisa Gutierrez
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
http://www.nielsen.com/us/en/insights/reports/2015/screen-wars-the-battle-for-eye-space-in-a-tv-everywhere-world.html
2021 Digital Media Landscape in Myanmar (Aug 21 Updated)Kyaw Ye Paing
Myanmar have 54.61 million population and internet user are significantly higher year by year. Currently, mobile SIM connection is 69.43 million and SIM penetration is 127% according to a report of DKMads’s 2021 August Digital Media Landscape in Myanmar.
1. DKMads is the strongest display advertising platform in Myanmar and it is connected with more than 30 premium ad exchanges and owned an SSP platform to collected local publishers’ inventory. DKMads platform can reach 21.2 Million cookies if combine programmatic inventory and local ad network inventory in Myanmar.
2) Facebook has 18 million monthly active users and the highest age group is 25-34 (43%), 55% male, and 45% female in Myanmar.
3) YouTube has 13.9 million monthly active users and 18-24 is the highest age group (47%) and male 62%, female 13% in Myanmar.
Presentation on Adwords in a Down Economy. How Adwords marketing can help even the smallest of companies during a recession.
www.gazelleinteractive.com
Tomorrow’s News 2018 explores:
News consumption patterns and habits of global executives The importance of news brands and social media Perceptions of news brands and advertisers
Issues around data transparency and GDPR
Future tech influencers of news consumption and businesses
How to increase sales by building consumer trust in online advertising? Gerry L. H.
This is my graduate and professionals thesis presentation when I studied at ESCP Europe business school and worked at Criteo.
The purpose of this thesis was to study consumer behaviour of online purchasing initially. This study has been realised through geography and demography research, path to purchase journey analysis, as well as consumer online purchasing experience.
I further aimed to assess the consumer attitude and investigate the trust issue of individuals in online advertising. My study then went to how to build consumer trust in online advertising by using different approaches and building closer relationship between online advertising and consumer.
I further believe that solutions including cultural and regional differences in perceptions of digital trust and transparency of personal data will be the key to enhance consumer trust in online advertising and advanced information technologies will improve sales performance.
Copyright: Gerry Long HONG
Photo Credit: Criteo
Behavioral Targeting Across Online Advertising Channels
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16. Privacy Is Important To 94% Of Consumers BASE: Total Qualified Respondents (n=1004) Q800 Privacy can have a different level of importance to different people. For you, personally, how important is the issue of online privacy?
17. Consumers Think Multiple Parties Are Responsible For Protecting Privacy Individuals themselves Social networks (e.g. Facebook, Twitter) Website owners and publishers (e.g., CNN.com, NYTimes.com, etc.) 31% Search Engines (e.g. Yahoo, Bing, Google) Online advertisers Internet Service Providers (ISPs) (e.g. Comcast, ATT) Manufacturers of browsers and other online software (e.g. Internet Explorer, Safari, Firefox, Chrome) Online advertising networks Government through legislation or regulation Independent privacy certification organizations/self regulatory organizations Wholly Responsible A Lot Responsible Responsibility of Different Groups in Protecting an Individuals Privacy BASE: Total Qualified Respondents (n=1004) Q836 When thinking about protecting an individual's online privacy, how responsible should each of the following groups be? 45% 36% 34% 44% 33% 44% 31% 40% 31% 36% 30% 40% 29% 40% 28% 31% 27% 38% 39% 31%
18. Yet, At The End Of The Day, They Trust Themselves The Most BASE: Total Qualified Respondents (n=1004) Q840 Which one would you most trust to protect your privacy?
19. Few Would Willingly Share Indentifying or Sensitive Information With Advertisers BASE: Total Qualified Respondents (n=1004) Q741 How likely are you to consent to share each of the following types of information with advertisers? Demographic information (not PII) Online browsing behavior Hobbies/Interests Current location Name Profession Contact information (email, phone, physical address) Health related information Financial information Definitely Would Not Consent Probably Would Not Consent Types of information consumers would not consent to sharing with advertisers 27% 15% 34% 21% 46% 20% 45% 19% 32% 19% 49% 22% 52% 18% 26% 14% 66% 14%
20. Little Interest In “Tracking Browser Behavior” For Any Purpose Except Security Likelihood to consent to tracking of online browsing behavior under specific circumstances BASE: Total Qualified Respondents (n=1004) Q731 For each of the following situations below, please indicate how likely you would be to consent to tracking of your online browsing behavior? 10% 32% 4% 18% 2% 13% Definitely Would Consent Probably Would Consent
21. Most Consumers Are Aware Of OBA BASE: Total Qualified Respondents (n=1004) Q710 Are you aware that some advertisers and websites track your browsing activities and show you ads deemed relevant based on your browsing history? This is commonly referred to as Online Behavioral Advertising.
22. Over Half Do Not Like Behavioral Advertising Mobile OBA Favorability 1 OBA Favorability 1. Source: “Mobile Privacy: A User’s Perspective”, TRUSTe & Harris Interactive. Spring 2011. BASE: Total Qualified Smartphone Users (n=1000) Q1045 How do you feel about being tracked by advertisers on your mobile phone? BASE: Total Qualified Respondents (n=1004) Q715 How do you feel about Online Behavioral Advertising as described above? 1%
23. 52% Believe That OBA Uses Personally Identifiable Information (PII) BASE: Total Qualified Respondents (n=1004) Q720 Do you believe that personally identifiable information (such as your name or email address, etc.) is attached to this tracking activity?
24. However, Favorability Increases 100% When They Are Assured PII Is Not Used BASE: Total Qualified Respondents (n=522) Q715 How do you feel about Online Behavioral Advertising as described above? Q725 If the browsing information advertisers track with Online Behavioral Advertising was not linked to your personal information (such as your name or email address, etc.), then how would you feel about Online Behavioral Advertising? 11% 22% OBA Favorability If They Believe PII Is Attached OBA Favorability If Assured PII Not Attached
25. Consumers Are Favorable To Enhanced Choice – It Improves Engagement Levels BASE: Total Qualified Respondents (n=1004) Q751 Please indicate the degree to which you agree or disagree with each of the following statements related to online advertising.
26. Consumer Awareness of the Icon is 5% Awareness Source Of Awareness BASE: Total Qualified Respondents (n=1004) Q910 Have you seen either of the following icons or symbols online? BASE: Have Seen Forward I Icon (n=32) Q915 Where did you see this icon?
27. The DAA Program Enhances Consumer Favorability Toward Advertisers 43% Favorability Toward Advertisers After Being Shown DAA Notice/Choice Experience BASE: Total Qualified Respondents Q935/Q950 And, how does having this information available make you feel about the advertiser?
28. Most Consumers Are Aware Of Mobile Tracking -The Vast Majority Want The Ability To Opt-Out 1 Feelings About Advertiser Tracking 1. Source: “Mobile Privacy: A User’s Perspective”, TRUSTe & Harris Interactive. Spring 2011. BASE: Total Qualified Smartphone Users (n=1000) Q1040 Are you aware that advertisers are tracking your mobile activities and delivering ads targeted to you based on your behavior? Q1045 How do you feel about being tracked by advertisers on your mobile phone? Q1050 Are you interested in being able to opt in or out of targeted mobile ads?
29.
30. TRUSTed Ads A TRUSTe ad tag inserts the Advertising Option Icon. 1. The icon launches TRUSTe-served privacy notice 2. Consumers can navigate from the privacy notice to TRUSTe ’s Opt-Out Preference Manager 3.
31. TRUSTed Ads – Behind the Scenes Two Integration Points Consumer Experience Platform Tools Allstate Insurance cares about your privacy. Advertising.com delivered this personalized ad for Allstate based on your interests. Trafficking Console Compliance Reporting Operational Reporting OBA Database Ad Tag HTML Notice Presentation Icon Serving Preference Management
47. Purpose-Built for Compliance Self-Regulatory Regulatory Contractual Advertentievoorkeuren Deze advertentie werd voor u geselecteerd door Canon op basis van uw eerdere zoekopdrachten en surfgedrag. Canon werkt samen met internetbedrijven om u advertenties te tonen die zo goed mogelijk aansluiten bij uw interesses, bepaald op basis van uw recente surfgedrag. Voor meer informatie klikt u op de link “ Meer informatie & privacy-opties ”
48. Purpose-Built for Compliance Advertentievoorkeuren 65+ billion notices ( will update) 100+ brands 40+ networks, DSPs, etc Auto-translation into French, Dutch, German, Italian, and Spanish (to start) 4+ million downloads 300k member opt-in panel 800+ companies, 8M domains Deze advertentie werd voor u geselecteerd door Canon op basis van uw eerdere zoekopdrachten en surfgedrag. Canon werkt samen met internetbedrijven om u advertenties te tonen die zo goed mogelijk aansluiten bij uw interesses, bepaald op basis van uw recente surfgedrag. Voor meer informatie klikt u op de link “ Meer informatie & privacy-opties ”
54. Walmart: Navigating Complexity Effectively OBA on unaffiliated sites Robust disclosure and controls 3 rd party ads on Walmart.com … that use 1 st party data… … and 3 rd party data
55. The Icon—It’s Not Just for OBA Anymore… = Think: Nutritional label for ads
Editor's Notes
Event hashtag: #truste2011
Fran starts
Event hashtag: #truste2011
Event hashtag: #truste2011
Event hashtag: #truste2011
Event hashtag: #truste2011
Event hashtag: #truste2011
Event hashtag: #truste2011
Event hashtag: #truste2011
Event hashtag: #truste2011
Event hashtag: #truste2011
Event hashtag: #truste2011
Event hashtag: #truste2011
Event hashtag: #truste2011
Partner experience: DoubleVerify scans publisher page to compile a list of ad partners Publisher reviews and customizes the list Publisher provides customized language for disclosure Javacscript coding that triggers the Ad Options Icon is integrated on Publisher site DoubleVerify continues to scan Publisher for new ad partners Publisher manages list changes in administrative interface