The document discusses the shift to the social web and the rise of social media. It notes that digital technologies now seamlessly integrate into everyday life, giving people new ways to connect. Additionally, the web has moved from a destination where people passively consumed content to a social arena where people actively engage in conversations and relationships. The document then examines some key behaviors that occur on social media platforms, such as relationships, conversations, sharing content, and building trust between users.
Social Media: Where Do We Go from Here?Rich Ullman
The future of marketing will be driven by how social media can turn audiences into advocates. A vital element of any company's future strategy will be the ability to reach and engage the right audience, and to unite their marketing and social elements in a way that can turn audiences into buyers and brand believers. The leaders will be those who can harness, manage and unlock the power of not just Facebook, Twitter and other individual networks, but the entire ecosystem of conversations about their brand happening across the social web and throughout their world.
A piece I wrote for a talk on The New Culture of Luxury. Exploring how modern brands, platforms, and ideas are influencing the fashion and luxury category.
Webinar: Influencing High Net Worth Individuals on Social MediaLinkedIn
A massive shift is underway in how High Net Worth Individual (HNWIs) are informing their investment decisions.
New research reveals that an increasing number of HNWIs are using social media to seek advice and information on their financial decisions – requiring financial advisors and firms to have a strong presence.
Check out this exclusive webcast as we discuss best practices and key insights around how marketers can build trust and nurture HNWI relationships on social media with our panel of industry experts from Kasina and Capgemini.
You'll hear from our panel of experts, including:
- Steven Miyao, CEO, Kasina
- Bill Sullivan, Head of Financial Services Market Intelligence, Capgemini
- Jennifer Openshaw, Executive Director, FWA
Social Media: Where Do We Go from Here?Rich Ullman
The future of marketing will be driven by how social media can turn audiences into advocates. A vital element of any company's future strategy will be the ability to reach and engage the right audience, and to unite their marketing and social elements in a way that can turn audiences into buyers and brand believers. The leaders will be those who can harness, manage and unlock the power of not just Facebook, Twitter and other individual networks, but the entire ecosystem of conversations about their brand happening across the social web and throughout their world.
A piece I wrote for a talk on The New Culture of Luxury. Exploring how modern brands, platforms, and ideas are influencing the fashion and luxury category.
Webinar: Influencing High Net Worth Individuals on Social MediaLinkedIn
A massive shift is underway in how High Net Worth Individual (HNWIs) are informing their investment decisions.
New research reveals that an increasing number of HNWIs are using social media to seek advice and information on their financial decisions – requiring financial advisors and firms to have a strong presence.
Check out this exclusive webcast as we discuss best practices and key insights around how marketers can build trust and nurture HNWI relationships on social media with our panel of industry experts from Kasina and Capgemini.
You'll hear from our panel of experts, including:
- Steven Miyao, CEO, Kasina
- Bill Sullivan, Head of Financial Services Market Intelligence, Capgemini
- Jennifer Openshaw, Executive Director, FWA
Presentation a BGIedu (Bainbridge Graduate Institute) alumni workshop "Introduction to the Social Web". Topics included Shared Language, Definitions of Social Web, Social Networking, Social Media, Web 2.0, Blogs, etc.
From Social Media To Human Media - critical reflection on social media & some...Niels Hendriks
This is a presentation by Liesbeth Huybrechts & Niels Hendriks given at the Glocal Conference in Macedonia in 2009. It makes a critical reflection on so-called social media and presents some design methods and projects dealing with social environments.
Nation Hahn (http://newkind.com/?page_id=1782#hahn) and Tom Rabon (http://newkind.com/?page_id=1782#rabon) delivered this economic development presentation to the NC Economic Developers Association.
The North Carolina Economic Developers Association (NCEDA) is the statewide association for professional economic developers and their allies in North Carolina. For more than 40 years, NCEDA and its members have led efforts to promote North Carolina as an ideal destination for business investment. NCEDA members help recruit investment to the state as well as support the growth of existing businesses and entrepreneurial ventures.
Economic developers using community building and social engagement in the social era can — and will — thrive.
This presentation was delivered on September 26 to the Mills Community Support lunch and learn event in Almonte, Ontario, and then a slightly revised version was presented the following day at the Community Integration Network conference in Toronto.
Далеко не новая презентация, но от этого совершенно не становящейся не актуальной. Может быть только в части статистики. Остальное вполне свежо, интересно и полезно.
Create your electronic footprint - Presentation given during IBM Super Women Group Yearly meeting. (over 500 IBM women attendees) Raleigh, NC - June 2009
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Presentation a BGIedu (Bainbridge Graduate Institute) alumni workshop "Introduction to the Social Web". Topics included Shared Language, Definitions of Social Web, Social Networking, Social Media, Web 2.0, Blogs, etc.
From Social Media To Human Media - critical reflection on social media & some...Niels Hendriks
This is a presentation by Liesbeth Huybrechts & Niels Hendriks given at the Glocal Conference in Macedonia in 2009. It makes a critical reflection on so-called social media and presents some design methods and projects dealing with social environments.
Nation Hahn (http://newkind.com/?page_id=1782#hahn) and Tom Rabon (http://newkind.com/?page_id=1782#rabon) delivered this economic development presentation to the NC Economic Developers Association.
The North Carolina Economic Developers Association (NCEDA) is the statewide association for professional economic developers and their allies in North Carolina. For more than 40 years, NCEDA and its members have led efforts to promote North Carolina as an ideal destination for business investment. NCEDA members help recruit investment to the state as well as support the growth of existing businesses and entrepreneurial ventures.
Economic developers using community building and social engagement in the social era can — and will — thrive.
This presentation was delivered on September 26 to the Mills Community Support lunch and learn event in Almonte, Ontario, and then a slightly revised version was presented the following day at the Community Integration Network conference in Toronto.
Далеко не новая презентация, но от этого совершенно не становящейся не актуальной. Может быть только в части статистики. Остальное вполне свежо, интересно и полезно.
Create your electronic footprint - Presentation given during IBM Super Women Group Yearly meeting. (over 500 IBM women attendees) Raleigh, NC - June 2009
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
10. era of social rela?onships
start: 1995
maturity: 2003‐2007
era of social func?onality
start: 2007
maturity: 2010‐2012
era of social coloniza?on
start: 2009
maturity: 2011
era of social context
THE ERA OF start: 2010
maturity: 2012
THE SOCIAL WEB era of social commerce
start: 2011
maturity: 2013
2006 2007 2008 2009 2010 2011 2012 2013
Photo: Hedi Slimane source: forrester research, inc
15. SOCIAL MEDIA is media designed to be disseminated through social
interacaon, created using highly accessible and scalable publishing techniques. Social
Media uses Internet and web‐based technologies to transform broadcast media
monologues [one to many] into social media dialogues [many to many]
An arena where connec?ons, conversa?ons, listening,
sharing [and now commerce] take place.
Source: Wikipedia Photo: Hedi Slimane
17. .
For the first ame in history you don’t have to be If people are interested in it they will find it,
a corporaaon to say and distribute what you and all of a sudden you are a publisher,
think. You can talk, share, create and distribute
content [at almost no cost] to the world. or a medium, or a media brand.
. ‐ Faris Yakob, farisyakob.typepad.com
Photo: flickr.com/apoptopic
18.
It’s the nature
of your ac?vity
that is important,
not your choice
Photo: Hedi Slimane
of technology. ‐ www.180360720.no
Helge Tennø
21. CONVERSATIONS
[the informal exchange of
ideas by spoken words]
Lots of people are talking.
They’re not only talking one to one, they are talking one to many…
which fundamentally changes how rela?onships work.
‐ Faris Yakob
farisyakob.typepad.com
Photo:Hedi Slimane
22. “A CONVERSATION IS MORE THAN JUST
THE EXCHANGE OF VOCABULARY
LANGUAGE BETWEEN TWO OR MORE
PEOPLE. RATHER A CONVERSATION IS A
RICH EXCHANGE OF IDEAS THROUGH
SEVERAL LANGUAGES EXPRESSED
SYNCHRONOUSLY AND CONSCIOUSLY,
SUBCONSCIOUYSLY OR UNCONSCIOUSLY
BETWEEN IDENTITIES.”
‐ Helge Tennø
www.180360720.no
Photo:Hedi Slimane
24. “THE SOCIAL WEB TODAY IS NOT THE
FUTURE OF THE CONVERSATION.
THE FUTURE OF THECONVERSATION
IS EVERYWHERE, AS DIGITAL IS
EVERYWHERE AND MARKETING IS
EVERYWHERE. AND OUR FUTURE
FRIENDS ARE IDENTITIES, WHICH
MIGHT AS WELL BE PEOPLE AS
OBJECTS.”
‐ Helge Tennø
www.180360720.no
Photo:Hedi Slimane
25. NOTHING IS TRUE UNTIL ITS BEEN RECORDED
‐ Virginia Woolf‐English Novelist
we are constantly recording and
propaga?ng ourselves
for the world to see.
Photo:Hedi Slimane
26. PHATIC COMMUNICATION [conversaaonal speech used to
communicate sociability more than
informaaon]
The establishment and reinforcement
of social bonds (i.e. small talk, poke).
A pulse on the network that keeps
the relaaonship alive. If the pulse
stops, the relaaonship will die.
‐ Faris Yakob
farisyakob.typepad.com
Photo: flickr.com/mikekaram
27. TRUST
[reliance on the integrity,
strength, ability, surety, etc., of
a person or thing]
We rely on the social web to inform our decisions.
We trust a stranger wriang a blog in another part of
the world, more than we trust a TV commercial or
established expert.
Photo:Hedi Slimane
28. publish a blog
24% publish your own web pages
CREATORS upload video you created
upload audio/music you created
write aracles and post them
33% update status on a social networking site
CONVERSATIONALISTS post updates on Twi:er
post raangs/reviews of products or services
37% comment on someone else’s blog
CRITICS contribute to online forums
contribute to/edit aracles in wiki
20% use rss feeds
COLLECTORS add “tags” to pgs/photos
59% maintain social profiles
JOINEARS visit social networking sites
read blogs
70% listen to podcasts
SPECTATORS watch video from other users
read online forums / tweets
read customer raaons / reviews
59%
INACTIVES none of the above
Source: January 2010 “Introducing The New Social Technographics®” * US online adults
31. Facebook is the ulamate social networking site where users can add friends, send them
msgs, update their status / noafy friends about what’s on their mind . Users can join
networks and groups organized by city, workplace and school ‐ users can also create
groups for things they like and become a fan of brands, universiaes, etc.
Facebook is the biggest social plaYorm worldwide with over 400 million
ac?ve users ‐ paving the way for next era of the social web.
Photo:Hedi Slimane
38. LANGUAGE
TWEET: a message sent via Twi:er, or the sending of a message via Twi:er
RETWEET (RT): forwarding of someone else’s tweet
#HASTAG: a way to group ‘like’ tweets
TWITTERVIEW: an interview conducted on Twi:er
TWEETUP: a meeang of Twi:er users offline
TWEEPLE: people who use Twi:er
TWITTERATI: the a‐list tweeple everyone wants to follow, including many celebs
Photo:Hedi Slimane
39. [number of tweets
on twi:er per day]
Nov. ‘09
Image: jessesaves.youtube.com Photo:Hedi Slimane
42. YouTube launched in 2006 as a video sharing site, where users can upload and
share user generated video content; including movie clips, TV clips, and
music videos, as well as amateur content such as video blogging and
short original videos.
Most of the content on YouTube has been uploaded by individuals, although media
corps (i.e. CBS, BBC) offer some of their material via the site, as part of the YouTube
partnership program.
Source: Wikipedia Photo:Hedi Slimane
47. Flickr is an image hos?ng site and social community
built around peoples’ passion for photos.
image: flicker.com/tarotasTc image: jessesaves, youtube.com
It's a repository of creaavity organized organically.
It's countless stories intertwined by visual conversa?on.
Photo:Hedi Slimane
49. Foursquare is a loca?on based social plaYorm that allows people to find new
ways to connect, explore and experience people and places along the way.
They surpassed 500,000 registered users, and had its biggest day ever
March 11, ‘10 with more than 275,000 acave “check‐ins”
[“check‐in” is foursquare
speak for lewng
people know where
you are]
Photo: Hedi Slimane
51. 1
Social media is a market research tool.
People right now are talking about your
brand in real ame, across all kinds of
plaxorms. LISTEN and RESPOND.
Photo: flickr.com/mikekaram
52. PEOPLE EXPECT
THEIR VOICE
TO BE HEARD
Photo: Cesar Casier
53. 3
Social networks require content, or
communiaes to form around…they
need things.
[flickr is a community of people who
like pictures, and the pictures are the
objects around which the community
forms]
crea?ng social objects is a good way to
inspire conversa?ons ‐ it brings people
together and gives them something to
do.
Photo: flickr.com/mikekaram
54. “THE KEY IS TO PRODUCE SOMETHING THAT BOTH PULLS PEOPLE
TOGETHER AND GIVES THEM SOMETHING TO DO …I DON’T HAVE TO
CONTROL THE CONVERSATION TO BENEFIT FROM THEIR INTEREST ”
‐ Henry Jenkins, author of “Convergence Culture”
and ComparaTve Media Studies Program Director at MIT
Photo: Hedi Slimane
55. 4
Brands must give an honest non‐biased
opinion or truth when posang content.
They must be transparent.
Meaning, I am who I say I am and my
reason for posang does not have any
hidden agendas.
Photo: flickr.com/mikekaram
56. 5
Play a role and join the conversa?on.
You may not be able to control what
people say, but you can inspire
and ignite conversaaon –paracipate with
an authenac point‐of‐view.
Photo: flickr.com/mikekaram
58. INFORM + IDENTIFY
know how your
BEHAVIOR audience behaves on
the social web
define objecaves and
OBJECTIVES what you want to
accomplish
decide which plaxorm and
PLATFORM technologies to use
(each plaorm has a role)
59. BUILD THE COMMUNITY
LET YOUR AUDIENCE CONNECT
AND SHARE:
Pros:
+ authenac way to use the social web
+ inexpensive to operate
Cons:
+ takes a lot of work to manage
+ the crowd can turn on you if you’re unresponsive
Make sure:
+ you set expectaaons
+ what does success look like?
60. ENEGERGIZE PASSIONATE PEOPLE +
DEPLOY CONTENT
IT’S ABOUT INSPIRING INDIVIDUALS TO
CARRY YOUR CONTENT INTO THE PLACES
THEY TALK, CONECT, AND CREATE:
Pros:
+ builds relaaonships with influencers
+ enables social amplified reach
Cons:
+ scale is limited to personal networks
+ opens you up for back‐lash
Make sure:
+ you are transparent (don’t hide the negaaves)
+ content is shareable and open for comments
+ you have a POV
61. IGNITE CONVERSATIONS
IN A WORLD OF SHARING, BRANDS MUST
IGNITE CONVERSATIONS, NOT
INTERUPT THEM.
Pros:
+ increases credibility
+ builds community and fans
Cons:
+ opens you up for back‐lash
Make sure:
+ you are transparent
+ you have a POV
62. PROVIDE VALUE + UTILITY
GIVE PEOPLE SOMEHTING THEY NEED
AND PROVIDE VALUE
Pros:
+ creates conversaaon
+ builds brand percepaons and experiences
Cons:
+ can be difficult to do
+ tends to be long‐term commitment
Make sure:
+ you test before you go live
63. MEASURE + REPORT + OPTIMIZE
MEASURING / REPORTING ANALYTICS AND
OPTIMIZING IS KEY TO SUCCESS:
Pros:
+ allows you to understand and shape behavior
+ gives you benchmarks for future social “stuff”
Cons:
+ can be difficult to do
+ tends to be long‐term commitment
Make sure you:
+ define social currency / social roi