This document discusses how value is created in the current business environment through globalization and new technologies. It argues that value is no longer created solely within organizations, but through collaborative networks between companies and consumers. No single company has all the resources needed to provide personalized experiences for each customer. Instead, flexible systems and cooperative relationships that provide access to resources and allow for risk sharing are required to cocreate value at a massive scale.

1. driving cocreated value through global networks
Mario
López

2. driving cocreated value through global networks
Based on C.K.
Prahalad’s book

3. Agriculture Industrial Services Environmental
Globalization 1.0 Globalization 2.0 Globalization 3.0 4.0?
Business playground has
become flat. For everyone,
rule’s are the same

4. Agriculture Industrial Services Environmental
Where is
value
created in
the
organizati
on?

5. Servicios Ambiental
1. Digitalization
There is
2. Ubicual connectivity
aTransformation
in business
3. Globalization

6. Industrial Servicios Ambiental
Logistics
In terms of
productive chains
MRP I MRP II MPS DRP

7. Industrial Servicios Ambiental
Logistics
Supply Chains
En términos de
In terms of
cadenas
productive chains
productivas
MRP I MRP II MPS DRP DRP II

8. Servicios Ambiental
Logistics
Supply Chains
En términos de
In terms of
cadenas
productive chains
productivas
MRP I MRP II MPS DRP DRP II ERP

9. Servicios Ambiental
Logistics
Supply Chains
E-Logistics
E-Manufacturing
Supply webs
E-Procurement
En términos de E-Fulfillment
In terms of
cadenas
productive chains
productivas
Knowledge
Trust
Strategy

10. 1. The conception of value is changing
2. No company has the whole resources for stablishing
personilized experiences
3. Flexible systems are required
4. With unlimited access to information, customers are
developing enriched necessities
It’s clear
that

11. C.K.
Prahalad
How is value
created in this
era?

12. Products

13. Services

14. Personalized experiences
WOW!
N=1

15. Flexibility
Quality, cost
Scalability and
experience
N=1
Consumers Collaborative
interfaces networks
Complexity

16. Can a firm have
all the resources
necessaries for
developing n=1 ?

17. How is value
created in this
era?

18. Value co-creator
Cooperation
Trust
DART Dialogue Between companies and consumers
Access Consumers experience value trhough
ownership
Risk Risk of goods/services is shared
assessment
Transparency Of Information

19. Access to
resources
Information Velocity
R=G
Scalability

20. N=1 + R=G is
also a social
movement

21. BUSINESS PROCESSES
The key

22. Business
Business model
Strategy
Business Social Business Technical
results Architecture process Architecture
The key
is

23. Next:
Sustainability

24. Mario Andrés López
mlopez0301@gmail.com