Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

[Webinar] Drawing insights from social media


Published on

Slides for the launch Webinar of Scup's integration with GoodData. Learn how to draw and monetize insights from social media.

Access the recording of the full webinar here:

Published in: Business
  • Be the first to comment

[Webinar] Drawing insights from social media

  1. 1. Scup + GoodData: Drawing insights from social media
  2. 2. Chris Marchak, Crnkovich, DRAWING INSIGHTS FROM SOCIAL MEDIA
  3. 3. 1. Scup: Drawing insights from social media2. Demo3. GoodData Platform4. Q&AAGENDA
  4. 4.  Brazil’s leading social media monitoring and managementplatform International Presence- HQ in Sao Paulo- New York office- Distribution Partnership in Europe Aims to make front line social media professionals more efficient SCUP BACKGROUND
  5. 5. Social Monitoring Social Customer Marketing and Analytics Service Campaigns competitors customer service promotion market postingopinion CRM crisis identification crisis campaigns insights management engagement APPLICATIONS
  6. 6. Less time More time lost leftEfficiency on operational routines for strategic and classification analysis of data of data Morerelevant data and less Accuracy noise SCUP BACKGROUND
  7. 7. Brands AgenciesSOME OF OUR CUSTOMERS
  8. 8. DETECT OPPORTUNITIES IDENTIFY PROBLEMS  Brand health diagnosis  New Needs and Demands  Process improvement  Market Research  Competitive Benchmarking  FeedbackTHE CASE FOR SOCIAL DATA
  9. 9. RefineSetup Key and Test Classify Analyze Words Key WordsTURNING RAW DATA INTO INSIGHTS
  10. 10. Customer CRM Marketing BI ERP HR Service Social MediaTHE PROBLEM
  11. 11. Customer CRM Marketing BI ERP HR Service API INFRASTRUCTURE Social MediaTHE SOLUTION
  12. 12. Cody CrnkovichVP, Channels and
  13. 13. BI in the Cloud INTEGRATED end to end architecture Purpose built for the CLOUD Technology AGNOSTIC CONNECTS to any data source Deep PRESENTATION layer ...and EVOLVING every week
  14. 14. To help organizations…. analyze their own data embed analytics into their solutions
  15. 15. Old way…Report Dashboard XLS WHY? Reporting & BI hasCube Cube Cube always been a VALUE CHAIN Datamart Datamart Multiple PRODUCTS Multiple DEVELOPMENT CYCLES Data Warehouse High IMPLEMENTATION COSTS High SUPPORT COSTS ETL Dedicated HARDWARE Dedicated IT RESOURCES
  16. 16. DEVELOPS & MANAGESthe whole stack• Leveraging the CLOUD for scalability• CONNECTING to any data source• Unmatched USER EXPERIENCE• ACCESSABLE from any device
  17. 17. We Manage the Full Stack …freeing Partners to focus on core competencies Infrastructure Platform Services Operations Network Security AuthenticationDistributed File System Sharing Resource Scaling Distributed Storage Integration Availability Workflow Engine Customization Connectivity Data Warehouses Metadata Layer Monitoring Event Stores Web Services / APIs Patch Mgmt Data Marts Modeling Framework Upgrades App & Web Servers Reports & Dashboards Backup Load Balancers Notifications NOC
  18. 18. • TIME TO VALUE in weeks not months• Maximum USER ADOPTION• Rapid INNOVATION• Unlimited SCALABILITY• MONETIZE your big data
  19. 19. Q&AChris Marchak Cody CrnkovichScup @gooddata