As coaches, we are always creating awareness in our clients. While all the ICF Core Competencies are important, creating awareness is perhaps the most central competency to coaching. Our clients hire us because they want something to change, about themselves, their lives, their careers, their leadership, and/or their relationships. If they could change it themselves, they would. And often our clients can’t change what they are wanting to change because they can’t see what’s getting in their way. Our clients typically can’t see what’s getting in the way of their change. The obstacle to their growth is so ingrained, so conflated with the frame and lens through which they see others, themselves and the world, that they can’t see it. It’s in their blindspot. Here, we cover the neuroscience of blindspots - how are they formed? Where do they come from?