Music videos can be profitable for the music industry in several ways. First, they allow for product placement from companies like Swarovski, Nokia, and Beluga vodka in Jennifer Lopez's "Live It Up" video. Additionally, music videos can advertise other media through intertextuality, like Lana Del Rey's "Young and Beautiful" video containing clips from "The Great Gatsby" or Adele's "Skyfall" advertising the James Bond film. Artists also make money from views on websites like YouTube through advertisements or partnerships with companies like VEVO. The major music companies like Universal, Sony, and Warner Brothers have the resources to produce lucrative music videos for mainstream artists. Music is also promoted through TV channels

1. The Music Industry.
How Music Videos are profitable?

2. What Are The Purposes Of A
Music Video?
 Music videos are not only a
means to the artist’s self
promotion, they also have more
profitable uses for the music
industry. First of all, they can be
used for product placement i.e.
Jennifer Lopez’s video for song
“Live it Up” contained the
following product placement:
Swarovski, Nokia, Ice Watches
and Beluga vodka.
 Music Videos, through
intertextuality may advertise other
media products. For example,
songs are used as OST for a
movie i.e. The music video for
“Young and Beautiful” by Lana Del
Rey, contained bits from the
movie “The Great Gadsby” or
Adele’s “Skyfall”, was all about the
new James Bond movie “Skyfall”.
 Also internet exposition is not
totally free. For example, when
artist upload videos in YouTube,
they may choose to have some
adverts before the video or make
some partnerships with
companies like VEVO, and thus
get extra profit. For example,
Miley Cyrous music video “we
can't stop" made approximately

3. Main Companies That Produce
Music Videos.
 Universal
 Emi
 Sony Music
 Warner Brothers
 Columbia
 Island
All of those companies
are prestigious
multinational multimedia
conglomerates , that
have the resources to
produce music videos,
for artists that will bring
further profit from
mainstream audiences.

4. Main Institutions that show and
promote music videos.
 Music Channels and Radio
Stations: Thare are major
music channels such as MTV,
that their main audience are
young people from 13 to 25
years old, thus they can
promote the music videos
straight to their target
audience. Also they have
Awards, that may be used for
further promotion, i.e. MTV
Awards.
 Internet: Internet is a more
free market, where a variety of
artists appealing to different
target audiences can expose
and promote their music. For
example, YouTube and Sound
Cloud are major websites that
allow a variety of artist to use
them.