The Mummy Returns
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The poster for the film emphasizes Egyptian themes through its gold coloring and imagery reflecting Egyptian art styles. It depicts scantily clad women fighting to attract audiences and hints at a large-scale production with elaborate sets recreating an Egyptian setting. Facial expressions and body language of the central female characters suggest excitement, danger, and romantic relationships that will drive the narrative. The poster promotes this as a sequel to the successful previous film in the franchise through similar marketing elements.
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The mummy returns analysis
The movie poster emphasizes Egyptian themes through its gold coloring, mystical central image, and depictions of Egyptian settings and crowds. It depicts four scantily-clad women in an action scene to attract audiences' attention and create intrigue around the plot. Both recognizable stars from previous films and new faces are included, with more emphasis on the plot than any individual stars. The poster conveys that these women will play central roles in danger and excitement through their facial expressions and body language suggesting different character roles and a love interest. It markets the film as a sequel with a similar style to the previous successful Mummy film, aiming to attract family audiences with its action/adventure genre.
The sun dial, a poem
This document appears to be a title page and table of contents for a book of poetry. It lists the title of the book, author/illustrator details, dedication, and table of contents with page numbers for individual poems and illustrations. The table of contents includes titles for 13 poems and mentions drawings and decorations within the book.
1331
The lighting design recommendations for the play Bus Stop are:
1) Areas where action occurs on stage should be consistently lit to show the characters' confinement in the diner due to harsh weather.
2) Lighting should gravitate towards the center stage to create a sense of being bound by the weather, with dimmer lighting around the edges.
3) A blue hue and soft lighting should be used to recreate the feeling of a snowstorm and match the somber moods conveyed by some characters in Act 1.
4) Soft lighting is most appropriate for the 1950s rural setting in Kansas City, Missouri rather than bright modern lighting.
Regional Identity
The documentary analyzes how regional identity is portrayed in the TV show "Doc Martin" through techniques like camerawork, editing, mise-en-scene, and sound. The protagonist Doc Martin, who is from London, is framed to appear powerful and superior through close-ups and high camera angles. His formal clothing contrasts with the casual attire of the locals, reinforcing stereotypes of urban professionals versus rural laborers. The upbeat soundtrack and relaxed pace of rural scenes juxtapose Martin's frustration, implying city dwellers see countryside life as silly. Techniques like realistic editing legitimate these regional stereotypes for the audience.
Film Case Study Observations
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TV Drama Research- Downton Abbey
Downton Abbey is a historical period drama set in Yorkshire, England in the early 20th century. It focuses on the aristocratic Crawley family and their domestic servants. Major events of the time period are covered like World War I. The show examines themes of class division between the upper class family and lower class servants, as well as historical and family events. It uses techniques like costumes, settings, and camerawork to portray social class and status of the characters. The iconic setting of Downton Abbey estate is prominently featured.
Collaboration project set design written part
This document outlines Marta Epomba's role as set designer for a production of the play Bus Stop by William Inge. The play takes place in a diner in Kansas City in March 1955 during a snowstorm. Characters are trapped in the diner and form romantic connections while waiting for the weather to clear. As set designer, Marta plans to convey the instability and desperation of the characters through a small, confined diner setting that emphasizes the angst of their interactions. The set will reflect the 1950s time period and feature wood finishes and accents to create a worn, rustic atmosphere.
Theater project
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The mummy returns analysis
The movie poster emphasizes Egyptian themes through its gold coloring, mystical central image, and depictions of Egyptian settings and crowds. It depicts four scantily-clad women in an action scene to attract audiences' attention and create intrigue around the plot. Both recognizable stars from previous films and new faces are included, with more emphasis on the plot than any individual stars. The poster conveys that these women will play central roles in danger and excitement through their facial expressions and body language suggesting different character roles and a love interest. It markets the film as a sequel with a similar style to the previous successful Mummy film, aiming to attract family audiences with its action/adventure genre.
The sun dial, a poem
This document appears to be a title page and table of contents for a book of poetry. It lists the title of the book, author/illustrator details, dedication, and table of contents with page numbers for individual poems and illustrations. The table of contents includes titles for 13 poems and mentions drawings and decorations within the book.
1331
The lighting design recommendations for the play Bus Stop are:
1) Areas where action occurs on stage should be consistently lit to show the characters' confinement in the diner due to harsh weather.
2) Lighting should gravitate towards the center stage to create a sense of being bound by the weather, with dimmer lighting around the edges.
3) A blue hue and soft lighting should be used to recreate the feeling of a snowstorm and match the somber moods conveyed by some characters in Act 1.
4) Soft lighting is most appropriate for the 1950s rural setting in Kansas City, Missouri rather than bright modern lighting.
Regional Identity
The documentary analyzes how regional identity is portrayed in the TV show "Doc Martin" through techniques like camerawork, editing, mise-en-scene, and sound. The protagonist Doc Martin, who is from London, is framed to appear powerful and superior through close-ups and high camera angles. His formal clothing contrasts with the casual attire of the locals, reinforcing stereotypes of urban professionals versus rural laborers. The upbeat soundtrack and relaxed pace of rural scenes juxtapose Martin's frustration, implying city dwellers see countryside life as silly. Techniques like realistic editing legitimate these regional stereotypes for the audience.
Film Case Study Observations
This document provides case studies for 5 films: '71, Paddington, The Theory of Everything, Guardians of the Galaxy, and Spectre. For each film, it summarizes the genre, themes, style, target audience, and size of the potential target audience based on an analysis of the document. The films cover various genres including drama, action, comedy, and sci-fi and have audiences ranging from niche to very broad depending on the film.
TV Drama Research- Downton Abbey
Downton Abbey is a historical period drama set in Yorkshire, England in the early 20th century. It focuses on the aristocratic Crawley family and their domestic servants. Major events of the time period are covered like World War I. The show examines themes of class division between the upper class family and lower class servants, as well as historical and family events. It uses techniques like costumes, settings, and camerawork to portray social class and status of the characters. The iconic setting of Downton Abbey estate is prominently featured.
Collaboration project set design written part
This document outlines Marta Epomba's role as set designer for a production of the play Bus Stop by William Inge. The play takes place in a diner in Kansas City in March 1955 during a snowstorm. Characters are trapped in the diner and form romantic connections while waiting for the weather to clear. As set designer, Marta plans to convey the instability and desperation of the characters through a small, confined diner setting that emphasizes the angst of their interactions. The set will reflect the 1950s time period and feature wood finishes and accents to create a worn, rustic atmosphere.
Theater project
This document provides an overview of the production design elements for a modern adaptation of William Shakespeare's play "Much Ado About Nothing" including set design, costumes, lighting, and themes. The play will be set in modern-day Harrogate, England and feature light, airy costumes and sets with trees and vintage decor to represent collaboration. The themes of lies/deceit will be conveyed through plant imagery and masks. Lighting will maintain a merry tone except for serious scenes using dark colors.
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Art final project
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2) The Caryatid from the Erechtheion is a female sculpture that served as architectural support in a Greek temple, standing tall and balanced.
3) Souvenir of David Cox is a watercolor landscape using neutral colors, with the sky dominating and people depicted as small in the distance compared to closer waves.
4) Por linage de ebros by Goya uses contrasting light and dark colors, with the focal
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CHRISTA KIEFFER - La bella época
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Characters
The document describes costumes and personalities for several characters:
- Preston's character is cheating on Pandora with Crystal. His costume suggests he is impassive.
- Crystal is Preston's girlfriend and jealous of his relationship with Pandora. Her green costume suggests jealousy.
- Pandora suspects Preston is cheating but does not know it is with Crystal. Her personality is un trusting and jealous.
- Sapphire's boyfriend loses her due to his troubles with drugs. His dark costume and personality suggest trouble.
- An additional character stirs up drama everywhere without others knowing, represented by her all black costume.
Group Proposal 2
A man falls in love with a woman who has a boyfriend. Over the summer, the man helps the woman through personal issues while her boyfriend spends time with other women. At a Christmas party, tensions rise as the woman's relationship with her boyfriend deteriorates. She realizes her true feelings are for the man who supported her, and they fall in love.
My fragrance
This perfume called Princess to be is aimed at women ages 16-20. It will come in a square bottle with a crown-shaped lid and silver coloring to represent luxury. The advertising campaign will feature a woman spraying the perfume and magically transforming into a princess at a party. The goal is to make buyers feel they can become a princess by wearing this perfume.
My fragrance
This perfume called Princess to be is aimed at women ages 16-20 who want to feel like a princess. The perfume bottle will be square shaped and silver with a crown lid. The advertising campaign will show a woman spraying the perfume and magically transforming into a princess at a party with everyone staring at her. The perfume is meant to make the wearer feel creative, confident, and able to attract friends and potential partners by smelling like a fairytale princess.
Realism soaps
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Different representations of characters in 3 different films
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Shakespearean Sonnets
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Research into wider media
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Trend Forecast
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Farmer's Bride Powerpoint
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My fragrance
The perfume will be called "Princess to be" and will be advertised toward young women aged 16-20. It will be sold in a round silver bottle with a crown-shaped lid to appeal to the target audience's desire to feel like a princess. Advertisements will show a woman transforming into a princess after spraying the perfume.
Pieces Of Silver
The document provides an analysis of the short story "The Pieces of Silver" by Karl Sealy. It discusses the main themes of family relationships, poverty & hardship, and unfairness. It analyzes the acting head's motivation for coercing students to collect silver coins as a gift for him, which was to demonstrate his power and influence over the impoverished community as well as secure his position as head of the school. While verbal thanks should suffice, the acting head sees the gift as a way to gain pride and respect, though it is more for his own benefit than those receiving it. Ultimately, the story presents an ironic twist where a student named Clement becomes the school hero.
Evaluation
1) Scheduling and timing were challenges during film production due to availability issues with cast and crew. Weather and noisy locations also caused delays.
2) The shooting schedule and storyboard were not detailed enough initially, which caused problems during filming. More planning is needed upfront for future productions.
3) Replacing crew members last minute due to no-shows was disruptive, highlighting the need for more reliable team members. Equipment issues also wasted time.
Features of a documentary
Interviews and observations are commonly used techniques in documentaries to compare people and events. Interviews may be continuous or split up with other footage. Dramatized sequences are sometimes used to recreate events the filmmaker couldn't capture. Mise en scene refers to how the director constructs shots, such as setting, props, and lighting for interviews.
Target Audience Questionnaire
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Taylor Swift Vogue Cover
The document discusses the visual elements of a magazine cover featuring a pop star. These include using pink in the masthead to represent the star's girly nature, her direct address and parted lips to engage the audience, clothes off her shoulder and crossed legs to portray her as open-minded and comfortable, and pastel colors and matching eye color to the sofa to create a calm atmosphere. The lettering is slim to portray the ideal woman within the fashion magazine.
Art final project
The document contains summaries of four different artworks in the British Museum collection:
1) The Battlefield Palette is an ancient Egyptian mudstone palette that may have depicted mythological stories or actual battles through figures of leaders, eagles, and lions.
2) The Caryatid from the Erechtheion is a female sculpture that served as architectural support in a Greek temple, standing tall and balanced.
3) Souvenir of David Cox is a watercolor landscape using neutral colors, with the sky dominating and people depicted as small in the distance compared to closer waves.
4) Por linage de ebros by Goya uses contrasting light and dark colors, with the focal
Tv drama research – Coronation Street
Coronation Street is a British soap opera that depicts life in a working class town through complex storylines and dramatic events involving the residents. It keeps viewers engaged through tragic plots that have led to character deaths and highly dramatized conflicts between neighbors. Common themes include relationship issues, mental health struggles, and alcoholism. The show features a diverse cast of characters of various ages, ethnicities, and abilities in an effort to portray realistic community dynamics.
Double page 1
The document describes an image of Florence and the Machine that appears formal and interesting due to text behind the picture. The tight leather dress and high heel boots suggest a young, fun, sexy woman with a fiery side. Red, white, and blue colors of the US flag are also included on the page.
The Seagull (act l)
This document provides details on casting and directing choices for a production of Anton Chekhov's play "The Seagull". It suggests casting Zooey Deschanel as Masha, Joseph Gordon-Levitt as Medvedenko, Richard Griffiths as Sorin, and Ben Whishaw as Treplieff. It also discusses casting choices for other roles and includes photos of suggested actors. The document outlines that the play will take a realistic style and will focus on the conflicting desires of love, success, and family in a rotating way showing different character's perspectives. Sound and a slow pace will be used to enhance the sad mood of the production.
CHRISTA KIEFFER - La bella época
German painter Christa Kieffer was born in Tubingen, Germany and recognized for her artistic potential as a child. She studied art extensively in Europe before moving to the United States to attend the Art Center College of Design in Los Angeles. Working primarily in oil paintings with luminous glazes, Kieffer was inspired by her perception of community excitement during the Belle Epoque era in France. She frequently traveled to Paris in the early hours to photograph the enchantment of the city cloaked in past glory. Kieffer's paintings focused on depicting cities as playgrounds during a balanced time of excitement and leisure through the juxtaposition of natural and artificial light.
Characters
The document describes costumes and personalities for several characters:
- Preston's character is cheating on Pandora with Crystal. His costume suggests he is impassive.
- Crystal is Preston's girlfriend and jealous of his relationship with Pandora. Her green costume suggests jealousy.
- Pandora suspects Preston is cheating but does not know it is with Crystal. Her personality is un trusting and jealous.
- Sapphire's boyfriend loses her due to his troubles with drugs. His dark costume and personality suggest trouble.
- An additional character stirs up drama everywhere without others knowing, represented by her all black costume.
Group Proposal 2
A man falls in love with a woman who has a boyfriend. Over the summer, the man helps the woman through personal issues while her boyfriend spends time with other women. At a Christmas party, tensions rise as the woman's relationship with her boyfriend deteriorates. She realizes her true feelings are for the man who supported her, and they fall in love.
My fragrance
This perfume called Princess to be is aimed at women ages 16-20. It will come in a square bottle with a crown-shaped lid and silver coloring to represent luxury. The advertising campaign will feature a woman spraying the perfume and magically transforming into a princess at a party. The goal is to make buyers feel they can become a princess by wearing this perfume.
My fragrance
This perfume called Princess to be is aimed at women ages 16-20 who want to feel like a princess. The perfume bottle will be square shaped and silver with a crown lid. The advertising campaign will show a woman spraying the perfume and magically transforming into a princess at a party with everyone staring at her. The perfume is meant to make the wearer feel creative, confident, and able to attract friends and potential partners by smelling like a fairytale princess.
Realism soaps
Realism soaps aim to depict realistic portrayals of everyday life rather than idealized versions. They use subtle editing, basic camerawork and lighting to feel natural. Common narratives include family arguments and petty crimes shown through multiple concurrent storylines without an overall narrative. Characters reflect audiences and drive the soap's plots, allowing viewers to emotionally connect with characters.
Different representations of characters in 3 different films
The document analyzes how three different characters - Cinderella, Davy Jones from Pirates of the Caribbean, and Captain America - are visually represented through lighting, color, music, and camera techniques in their respective films. Cinderella is always shown in light colors and situated in light scenes to symbolize her purity, while Davy Jones is usually in shadows to represent his murky nature. Captain America, on the other hand, is consistently portrayed as the golden hero through bright costumes and lighting focused on him to highlight his leadership.
Shakespearean Sonnets
This document provides an overview of Shakespeare's Sonnets including the rhyme scheme, line structure, metrical patterns, and themes. It notes that the Sonnets are composed of 3 quatrains and a couplet with an iambic pentameter structure. The document also distinguishes that Sonnets 1-126 are addressed to a "fair youth" discussing reproduction and admiration, while Sonnets 127-152 concern a "dark lady" and themes of infatuation.
Research into wider media
The pilot episode of "How I Met Your Mother" follows Ted as he goes on a date with Robin, where he mistakes signals and professes his love for her too soon. Key shots include a close-up of Ted and Robin engaging in romance before Ted ruins it. The editing flows as a narrative and uses jump cuts between time periods. Mise-en-scene like the apartment setting and realistic costumes help set the sitcom atmosphere.
Trend Forecast
This trend forecast focuses on the Twilightwoods theme for Fall 2016. It profiles an introverted 18-25 year old consumer who finds peace in nature. Her style is shy yet artistic, allowing her clothes to express her personality. The color story features earth tones like olive drab and bark that represent the depths of the woods at twilight. Recommended fabrics include lightweight jersey, chiffon and crepe suitable for wandering. Designs take a grunge-meets-military approach with slim silhouettes like cropped pants and long coats.
Farmer's Bride Powerpoint
The poem describes a farmer who married a young woman who seemed afraid of intimacy and human connection. After they were married, she became withdrawn and fearful like "a little frightened fay." She eventually ran away from the farm one night. The farmer and others searched for her and found her shivering with fear, bringing her back home. Now she lives alone in the attic and keeps her distance from the farmer and other men, communicating only with animals. As winter approaches, the farmer expresses frustration at the lack of intimacy in their marriage and becomes obsessed with his wife's physical features, suggesting a growing desire or threat of violence.
My fragrance
The perfume will be called "Princess to be" and will be advertised toward young women aged 16-20. It will be sold in a round silver bottle with a crown-shaped lid to appeal to the target audience's desire to feel like a princess. Advertisements will show a woman transforming into a princess after spraying the perfume.
Pieces Of Silver
The document provides an analysis of the short story "The Pieces of Silver" by Karl Sealy. It discusses the main themes of family relationships, poverty & hardship, and unfairness. It analyzes the acting head's motivation for coercing students to collect silver coins as a gift for him, which was to demonstrate his power and influence over the impoverished community as well as secure his position as head of the school. While verbal thanks should suffice, the acting head sees the gift as a way to gain pride and respect, though it is more for his own benefit than those receiving it. Ultimately, the story presents an ironic twist where a student named Clement becomes the school hero.
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Different representations of characters in 3 different films
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Evaluation
1) Scheduling and timing were challenges during film production due to availability issues with cast and crew. Weather and noisy locations also caused delays.
2) The shooting schedule and storyboard were not detailed enough initially, which caused problems during filming. More planning is needed upfront for future productions.
3) Replacing crew members last minute due to no-shows was disruptive, highlighting the need for more reliable team members. Equipment issues also wasted time.
Features of a documentary
Interviews and observations are commonly used techniques in documentaries to compare people and events. Interviews may be continuous or split up with other footage. Dramatized sequences are sometimes used to recreate events the filmmaker couldn't capture. Mise en scene refers to how the director constructs shots, such as setting, props, and lighting for interviews.
Target Audience Questionnaire
The document summarizes the results of a questionnaire given to 28 people to determine the target audience for a documentary about handball. Most of the respondents were ages 17-19, watched TV at night on Channel 4, and preferred lifestyle documentaries. The majority knew what handball was and wanted to learn more about the sport, especially the rules. This suggests the documentary should air on Channel 4 at night and provide informative and entertaining content about handball's history, rules, and benefits like teamwork to educate viewers who want to learn more about the sport.
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El documento habla sobre seis animales diferentes: perro, pavo, tigre, gato, loro y delfín. Describe cada uno brevemente, mencionando sus características como si son domésticos o salvajes, lo que comen, y si son inteligentes o no.
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Για λόγους αισθητικής, οι καθρέφτες εφαρμόζονται ως επί το πλείστον σε τοίχους και πόρτες χωρίς μηχανική υποστήριξη. Λόγω της ευαισθησίας τους δεν μπορεί κάθε καθρέφτης να κολληθεί με οποιαδήποτε κόλλα επάνω σε κάθε επιφάνεια. Χρησιμοποιούνται μη ορατά, ειδικά συγκολλητικά για την στήριξη τους πάνω στις επιφάνειες. Είναι προφανές ότι πρέπει να δοθεί προσοχή στην εφαρμογή για την αποφυγή αστοχίας. Οι παρακάτω πληροφορίες είναι χρήσιμες για να επιτευχθεί το σωστό αποτέλεσμα.
για περισσότερα διαβάστε το τεχνικό φυλλάδιο της Den Braven...
Title sequence timeline
The document analyzes and compares the title sequences of three films - Batman: The Dark Knight Rises, Twilight: Breaking Dawn Part 2, and The Notebook. It finds that while all three use white text and reds in the background, they differ in their use of capitalization, transition speeds, and relevance to genre. Batman has quick transitions fitting its thriller genre, while the slower transitions of Twilight and The Notebook suit their romantic/drama genres better.
Anderson CV + Resume
Scott Anderson is a creative director based in Chicago, Illinois. He has over 20 years of experience leading creative teams at Playboy magazine and other companies. He specializes in art direction for print, web, and video projects across various industries. Scott received a BFA in Design from Louisiana Tech University and has studied design and art at Louisiana State University.
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Presentacion power point turismo para todos, alajuela
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Theory meaning
The document discusses various concepts related to film analysis including:
- The use of color in film posters to convey meaning, with examples from Tangled and Snow White. Blue and yellow typically suggest good characters while dark colors like black suggest evil ones.
- How icons and stereotypes are used in different genres, with Western films typically featuring towns, cowboys, and shootouts, and sci-fi films featuring spaceships, aliens, and advanced weapons.
- The difference between a linear narrative that tells a story chronologically versus a non-linear one that uses flashbacks and flashforwards, citing Cinderella and Pulp Fiction as examples.
Film Posters Analysis
The poster for Shaun of the Dead subverts zombie horror conventions through its comedic elements. It features Simon Pegg as the lone human surrounded by zombies on a tube train, but he looks concerned rather than terrified, suggesting this will be a parody. Pegg is brightly colored compared to the dull zombies, making him the central focus. The text reinforces the comedic tone, describing it as a "Romantic Comedy. With Zombies" and mocking how zombies move. Through Pegg's expression, colorful style, and humorous text, the poster establishes this film will parody the zombie genre in a lighthearted way.
Stylistic Presentation.pptx
This document provides information about literary motifs. It defines a motif as a repeated pattern, image, sound, word or symbol in a story that reinforces its themes. Motifs are important because they allow readers to better understand the main points and interpret the work. Examples of motifs from famous novels are given, such as scar and racism in Harry Potter. The document distinguishes between motifs, themes, and symbols.
The Gaze Of The Camera
The document discusses different types of gazes including the extra-diegetic gaze where a character looks at the viewer, the camera's gaze which represents the director's perspective, and the intra-diegetic gaze of characters watching television within the film or show. It then analyzes an advertisement featuring Keira Knightley promoting a perfume by Chanel, noting how the lighting, her seductive pose, and polished appearance are used to attract viewers. Finally, it examines a stained glass window from a church in England, discussing the symbolic meanings of its colors, shapes, and inscriptions as well as the educational and spiritual roles of such windows.
Conventions of a school based genre
School-based drama films typically feature a conflict between a new protagonist and a popular antagonist, often over romance. The protagonist usually discovers their identity by the end. These stereotypical characters and their arcs create an accessible narrative. Some films subvert expectations by having diverse, non-stereotypical characters whose experiences audiences can relate to, as seen in the hit TV show Glee. While appealing to audiences, maintaining recognizable tropes ensures commercial success for the genre.
Melodrama%20powerpoint
The document defines melodrama as a sensational dramatic piece intended to appeal to emotions. It provides a brief history, noting melodrama originated in the 18th century combining words and music, and remains popular today particularly in Asia. The Hollyoaks clip example uses editing techniques like slow motion and non-diegetic music around the bomb explosion. It explores typical melodrama themes of betrayal and suffering evident in the clip, aiming to evoke the audience's feelings.
Pre storyboard plan
This document outlines the plan for a pre-story board of a modern chick flick film and trailer. The genre was chosen because it includes themes of love, comedy, and fashion. Influences for the film include Heathers, Clueless, and Mean Girls which were analyzed to identify recurring themes to include. The basis of the film storyboard involves the main character moving to a new place, getting acclimated, making friends and enemies, becoming infatuated, experiencing adversity, and returning to equilibrium. Only the first few points of the storyboard would be needed for the trailer to provide background while highlighting exciting bits out of order.
Pre storyboard plan
This document outlines the plan for a pre-story board of a modern chick flick film and trailer. The genre was chosen because it includes themes of love, comedy, and fashion. Influences for the film include Heathers, Clueless, and Mean Girls which were analyzed to identify recurring themes to include. The basis of the film storyboard involves the main character moving to a new place, getting acclimated, making friends and enemies, becoming infatuated, experiencing adversity, and returning to equilibrium. Only the first few points of the storyboard would be needed for the trailer to provide background while highlighting exciting bits out of order.
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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The Mummy Returns
- 1. • The title is large and centered so the name of the film takes precedence. The graphics look like the molten gold of Egyptian treasure and the style suggests antiquity through the tails on the letters. • The central M is like an amulet and has a glow suggestive of both mysticism and menace. • Predominant colours are gold on black, echoing the treasure of Egyptian tombs and the richness of the culture • The central image reflects an Egyptian drawing in its regularity of form. Scantily – clad women fighting will attract the audience’s attention and create interest in the plot. • Background images confirm the traditional Egyptian setting and the watching crowds suggest a large scale production with emphasis on sets. • Lighting appears candlelit – evokes mystery and romance and echoes the discovery of the tombs. • New faces are mixed with recognizable stars from the prequel. • Star names are not given high profile, suggesting the plot is more important than the stars in this film. • The body language of the four women on the poster emphasise the different roles they will play in the narrative. • Facial expressions are tense and watchful, suggesting excitement and danger. • Size of the image conveys that these will be the central characters. Body language suggests a love interest and emphasises traditional representation of male and female roles. • Costume suggests a mixture of antiquity and modern. • The Unique Selling Point is that this is a sequel to the very successful film The Mummy as echoed in the strong similarity of the marketing campaign. • The genre is instantly recognizable as action / adventure, which traditionally attracts a family target audience. The poster emphasises that the film has something for everyone.