This document provides guidance on developing a "working personality" as a bartender. It discusses that people have many different characters or "I's" that make up their personality. When working as a bartender, it is important to be aware of which character is dominant at any given time to avoid automatic reactions to stimuli. Developing a unified "working personality" with three main aspects - the Mixologist, the Sage and the Rock Star - can help bartenders serve customers effectively while maintaining awareness and control over their actions.

1. The Institute for
Mindful Bartending
presents
The Mastery of Service
A Teaching about right action
Presented by:
Aisha Sharpe
Contemporary Cocktails Inc.
Dushan Zaric
Employees Only & Macao Trading Co.

2. “Hospitality is the foundation of my business
philosophy. Virtually nothing else is as important as
how one is made to feel in any business transaction.
Hospitality exists when you believe the other person is
on your side. The Converse is just as true. Hospitality
is present when something happens for you. It is absent
when something happens to you. Those two simple
prepositions-for and to-express it all.”
Danny Meyer – Setting the Table

3. As we can see from the above diagram, a fully developed bartender is a union of three
equally developed parts. What these three parts have in common is Confidence.
Confidence is essential as it provides you with guidance. This union is consciously
constructed and is a constant evolving unit within each bartender’s personality. With
every experience, certain aspects of the three parts will grow and evolve. As the
understanding grows, so will the output, performance, and of course - confidence. It is
important to emphasize the fact that such development is only possible when one has
realized the need for developing a working character through conscious effort,
objective evaluation and self-observation.

4. The Mixologist
The Mixologist is the first step in that direction and the easiest part to develop. You
will become the “walking drink encyclopedia,” a part of your working character that
displays the craftsmanship and the art of mixing and serving drinks. It is very
important that you build your theoretical knowledge about the products you serve and
work with. The more you know – the more you will be able to give to others and
enhance their experience at your bar.
Remember, you have behind you a full arsenal of liquid ingredients and they all have a
story. Not only do they individually have a story but combinations of them (cocktails)
also have a story. The Mixologist uses these elements to create an experience for
his/hers customers and guests.
It is important to recall at this point the fact that people do not go out simply because
they want to consume extra quality concoctions from a bar or restaurant. Impeccable
products and great service on the part of the Bartender, however, will give them an
internal alibi so as not to see what is it they are really after – the Possibility that
something will happen to them. It seems to be an addiction with people - this hunt for
the Possibility and our job is to encourage it. We are, after all, dealing dreams.
The Sage
The Sage or the Wise Man is the part of your working character that keeps you
remembering your intention. This part is the one that observes objectively everything
that is going on 3 feet away from you. Work on The Sage aspect will give you the
ability to speak when needed without expressing an opinion, to listen to the customers
with a genuine interest or at least make a serious effort to do so, to distance-detach
yourself emotionally from nightly experiences which will give you the understanding
and awareness of other peoples existence – both physically and emotionally.
The Sage will not judge the people around him, he/she will understand, forgive and
tolerate. In other words, the job of that part of ourselves that is the sage is to remind us
to judge actions and not people. At the end of the night The Sage takes a big sponge
and erases the blackboard. There is nothing worth holding on to - so The Sage knows
and gains from such understanding.
The most important thing to remember when working on The Sage is to always:
“Pay attention to the intention!”
This mantra, if you will, is very significant for The Sage because it keeps his/her focus
on the real reasons why one is performing a particular effort. The primary duty of The
Bartender is to fill the register and the tip bucket. And making sure that The
Bartender does this is the job of The Sage.

5. The Rock Star
Remember that really bad movie “Cocktail” with Tom Cruise? Well, this character
who flips bottles, flirts with women and high-fives with men, raises the atmosphere
and is the MC of the Bar, is the third and equally important part of a fully developed
Bartender. It is the picture of him that the Bartender wants his customers to see. Big
smile, generous and caring. Sexy, daring and provocative. And confident, so confident.
The Rock Star appears to party more then anyone, has a better time then all of his/her
customers and still goes on long after they are gone home to cure a hangover. Building
this aspect is a little tricky and dangerous since it can lure you into a trap. If you
identify too much with it you will start believing that the Possibility does not apply to
you or you will become the Possibility yourself. As a rule The Rock Star is employed
as a Possibility salesman and if skilled enough he/she will sell it to the Devil himself.
Remember though that this is all an act. It is not you – you are just acting “as if.” Do
not identify with this aspect and you will have a great time. Remember the boundaries
and keep them clear in your head. Every time you decide to intentionally act, create a
plan about where you want to go and how you will go about getting there. If you
decide to cut someone off, for instance, then do it and do not re-think your decision.
Especially not if you already told the person in question.
If a man appears to be bothering a girl or girls at your bar, try to ascertain whether or
not the girls would like you to interfere or not, and if you believe that they would like
some help, then act smartly. Call him to the side and explain to him that the girls are
not comfortable with his advances and ask him to understand. If you do it right – he
will step back and refrain from further advances.
Likewise, if you are buying someone a drink, make sure you tell them that at the
appropriate moment—not too early and certainly not too late. (Dushan: I think you
need to explain this further)
The Rock Star aspect of being a bartender is so important since not only will your
customers come back for the experience but also your employer will recognize and
cherish such an act and will be very grateful for this.

6. Contentment:
–noun
1. the state of being contented; satisfaction; ease of mind.
2. Archaic . the act of making contentedly satisfied.
— adj
1. mentally or emotionally satisfied with things as they are
2. assenting to or willing to accept circumstances, a proposed course of
action, etc

7. “…people don’t go to bars, people go to see the Bartender!”
Dale DeGroff
Terror of the situation
We are, in sum, imprisoned by our own untrained instincts (the mental afflictions), by
our attachment and clinging, and by our ignorance both of what’s good for us and of
the nature of reality. And we want to be free from these self-imposed fetters in order to
be happy.
Freedom from attachment is really just another form of freedom from ignorance, the
root of all other mental afflictions. We are ignorant, among other things, of what’s
really in our own self-interest: of what to "give up and take up”.
Boosting your focus
Master Kazuo Uyeda, Cocktail Techniques, pg 16-17
When I talk about focus I often use the phrase apply your mind. “You are not applying
your mind to your work” or “your work lacks focus” are the kinds of things you might
hear from a boss. The same is true of focusing in sports, for example. Focusing the
powers of your mind is an important ability.
Of all the different cocktail techniques out there, I often hear people complain that
they don’t know how to make stirred cocktails taste better. My belief is that it depends
on whether you’re applying your mind to it. The resulting flavor of a drink hinges on
the degree to which you apply yourself to making a good cocktail and how intensely
you can focus your mind on that one goal. Someone who lacks that feeling won’t make
a good cocktail, no matter how perfectly he or she mixes it. Therefore, your ability to
nurture this kind of focus is an important factor of making good cocktails.
So, what does it mean to apply your mind? Well, it varies from person to person, but
there is something universal in the way that you put your heart into making a cocktail
for a guest you like (or for someone you love). Something special happens in that
situation, and the result is special, too. Why does this happen? It happens because
there was something different about your state of mind. This is what you have to
recreate, but you have to experience it at least once in order to recreate that state of
mind. So the questions are: what situations allow you to achieve that feeling, and can
you take the opportunity when it presents itself? If you don’t let that opportunity pass

8. you by, then you’ll make a good cocktail; and once you’ve done that, all you have to do
is recreate that feeling.
I’m sure you’ve had the experience of finding yourself focusing your mind very intently
in an unconscious way on a particular job. Being able to recognize the difference
between a good cocktail and a very good cocktail is the same as the ability to be aware
that you are intently focusing your mind. If you can feel energy running up and down
your spine, and you can repeat the experience, then you’ll be able to boost your ability
to apply your mind to your work.
Unfortunately, if you can’t feel that you are applying yourself, then you won’t be able
to maintain that image. You’ll have lots of opportunities to feel this in the course of
your career, but only as long as you stay open and aware. You have to make an effort
to maintain an awareness of that feeling. Your success will depend on how far you can
take that.
When I’m mixing cocktails behind the counter, I always stay aware of who’s drinking
what. Mixing a cocktail without knowing who’s going to drink it is the epitome of not
applying your mind. You can only apply your mind to your work if you know who’s
going to drink the cocktail you’re making. Being aware of the purpose of what you’re
doing – and also feeling that purpose – will translate into improved cocktail making
skills.
The first step is to make an effort to feel this when making one or two of the, say fifty
cocktails you make in one day. You can mix a million cocktails over the course of your
life, but if you don’t apply your mind in this way, you’ll never improve. This is
fundamental for nurturing your focus.
“Understanding the distinction between service and hospitality has been at the
foundation of our success. Service is the technical delivery of a product.
Hospitality is how the delivery of that product makes its recipient feel. Service is a
monologue-we decide how we want to do things and set our own standards for
service. Hospitality, on the other hand is a dialogue. To be on a guest’s side
requires listening to that person with every sense, and following up with a
thoughtful, gracious, appropriate response. It takes both great service and great
hospitality to rise to the top.”
Danny Meyer – Setting the Table

9. Developing the “Working”
Personality
Let us start with a very simple observation that every one of us is composed of a
multitude of different characters that form our personality. These characters are what
are described in psychology as a result of numerous repetitive external influences,
conditioning (upbringing) on the part of the society and family and finally one’s
accumulated experiences. Every moment of our lives one of those characters takes the
center stage and dominates the show. So it happens that one moment we are happy,
and the other one we are sad, one moment we are angry and the other peaceful. We
are never one and the same. And to add more confusion to this mixture of noise,
illusion and disorder we call this multitude of characters “I”.
Me as I think I am Me as I really am
I I I I I I I I I I
I I I I I I I I I I
I I I I I I I I I I
I
I I I I I I I I I I
I I I I I I I I I I
I I I I I I I I I I
None of us has a true “I” that is permanent, unitary, immutable, eternal, ineffable, etc.
Indeed; none of us has a true and authentic Unity of Being. We all think that we do
but it is not so. Unfortunately, we do not even possess a legitimate individuality. The
illusion of our existence is due to an element that is “imported” and created from birth
onwards and which we call our personality.
If we think of each “I” as a different person, we can then emphatically state the
following, “Many people exist within each person living in the world.”
Unquestionably, many different persons live inside each one of us, some of them are
better than others, and others are worse...Each one of these “I”s, each one of these
persons, struggles for supremacy.
As often as possible, each one of these “I”s wants to be exclusive. Each one wants to

10. control the whole of us, our thoughts, our feelings and our movements until another
substitutes it...
The result of such state is that we are ignorant in how we really function. Everything
happens to us as a result of us being unconscious of ourselves and believing that we are
always one and the same.
Unfortunately this happens entirely automatically and we -as we are- have absolutely
no control over it. When we are told about this, we are actually quite surprised since it
is so obvious that it is so but we haven’t thought about it earlier.
It is very easy to experimentally prove this condition to our critical mind that struggles
to comprehend the inner and outer world. Give yourself a simple task. Such as: For a
period of 14 days, at exactly the same time of the day, perform a simple action of your
choice for a certain but short amount of time. The action should be something simple
like reading the news every morning for 15 minutes, or writing in your diary for 10
minutes, or taking a walk for 20 minutes. The point is that it has to be simple,
preferably enjoyable, it has to be done every day for the duration of the aim and it has
to last for the exact, predetermined time – not a minute shorter or longer. You will be
very surprised when you realize how difficult it is to actually do this experiment
successfully. It is very hard and the reason is that since we are never one and the same
“I” – the “I” that is currently taking the pedestal will not remember or even know what
the other “I” has promised. Remember how many times did you go to bed at night
“determined” that from the next morning you will do things differently and how
surprised you were when you realized in the morning that you forgot all about it.
What one “I” promises will not always be completed by the whole of us. This simply
implies that it is very hard to do what one said he/she will do.
Another good example is to remember that every morning when we wake up, we are
different. Some mornings we are full of energy and enthusiasm and others we are
mellow, slow and melancholic. The common idea of getting up “on the wrong side of
the bed” is a simple way of saying that this morning I woke up under the leadership of
a negative personality.
What does this observation have to do with working behind the bar and serving
people? The answer is like in rest of our life – everything! You really want to pay
attention and to be as aware, present and conscious as possible when you are
bombarded with so many stimuli and automatic reactions on a night behind the bar.
Every reaction by you is a result of a certain action that provoked it. For example,
somebody tells you – You look really nice today – and without being conscious about
their observation – you smile. Like a software program when given a command – you
respond with a predetermined answer.
Or someone orders a Vodka-Cranberry at your über-hip new cocktail bar and you
begin to internally think of that person of being a fool. Automatically, without even a
moment of thought, you start bashing this person. Because somewhere, deep inside of

11. you, there is a you, a vain and stupid you, that has something to say to this person.
Sometimes you cannot even constrain yourself and you begin lecturing them out loud.
This lack of control of our personality is what we call – Terror of the Situation!
Many things inside of you will lie and prevent you from seeing this for a while. But if
you begin to struggle against negative emotions then you’ll face them very soon. This
effort is very important. There needs to be a desire to change things before anything
can be done. As long as one is happy or content with the way one is – nothing can or
should be done. But if a person realizes that the life they are living is like a great
symphony played in mono – then there is a chance that they might do something about
it.
The Terror of the Situation or the helpless sleeping existence is a result of a permanent
state in our personality, which we call the “waking state”. A man spends roughly a
third of his life sleeping. The rest of one’s life is spent in the “waking state” in which we
learn, work, enjoy ourselves, are physically active, get married, etc. Regrettably even if
we think we are awake and conscious we are actually acting very mechanical and have
absolutely no control about what will and is happening to us. This is the last place
you’d want to be when you are working behind the bar. Just remember the nights
when you worked so hard and at the end of the night were physically tired but were
also in good spirits and appeared not to have lost a lot of energy. Remember also the
nights when at the end you weren’t only physically tired and exhausted but also
emotionally drained and “heavy.”
The difference in those two experiences is in maintaining force and remembering ones
intention. In the first example the force and energy was somehow maintained and you
didn’t identify emotionally with all that was going on that particular night. In the other
example – you did identify emotionally with everything and therefore got upset, or got
exited, or got insulted, or got praised, or not praised, or liked, or not liked, you got
bored, etc. In other words – you got personally involved. Now be careful when
thinking about this – getting identified emotionally has nothing to do with being
sincere, real or honest. It has on the other hand everything to do with you merely
reacting to the outside stimuli.
How do we change this? It is very important to realize that there is an opportunity to
create a “working character” within our personality who takes charge of us when we
step behind the bar and are professionally engaged.
Many times you hear people say – “I’m a stockbroker, or doctor, or baker or waiter”.
People identify with what they do. But this is not who they are – merely what they do.
It should not be who they are. So let’s remember that we are this one unit who is alive
and who in order to do his/her job better, a job of giving oneself and serving others,
has to consciously develop a new “I” – an “I” who will be your working personality.
This is by no means an easy task and it will take a while until you begin to notice the
appearance of the working personality within you. But once you begin working on it
and training it, slowly but surely it will grow and help you to do your job better.

12. First Step
Stop expressing negative emotions!
Which are, to list a few:
Fear, Ill Will, Jealousy, Pride, Vanity, Aggravation, Irritation, Agitation, Annoyance,
Grouchiness, Grumpiness, Exasperation, Frustration, Anger, Rage, Fury, Wrath,
Hostility, Ferocity, Bitterness, Hate, Scorn, Spite, Vengefulness, Dislike, Resentment,
Disgust, Revulsion, Contempt, Loathing, Envy, Torment, Self-pity, Depression,
Despair, Hopelessness, Gloom, Glumness, Sadness, Unhappiness, Grief, Sorrow,
Woe, Misery, Melancholy, Dismay, Disappointment, Displeasure, Unconscious Guilt,
Unconscious shame, Unconscious regret, Unconscious remorse, Alienation, Isolation,
Neglect, Loneliness, Rejection, Homesickness, Defeat, Dejection, Insecurity,
Embarrassment, Humiliation, Insult, Hysteria, Worry, …
Expressing Negative Emotions:
Complaining, Complaining, Complaining, Being Angry, Being Angry, Being
Angry, Being Ironic, Gossiping, Hypocrisy, Being Vain, Belittling others, Praising
yourself (false personality) out of attachment to gain or honor, Criticizing others
behind their back, Drama, Anxiety, Nervousness, Tenseness, Uneasiness,
Apprehension, Distress, …etc
How do we stop expressing negative emotions? There is only one healthy way – you
see them as they are about to burst out in real time and you apply antidotes. Then they
are not suppressed or repressed (whatever that means) but they are dissolved. In this
process Force is gained and energy is created as opposed to the scenario when we
express the negativity. Once negativity is expressed it has taken force from us but also
from others that we unload this emotion on. This is essentially a violent act and this
realization might help you to remember that you are doing this for the benefit of
others. Now this is much easier said then done but it is possible and you will have the
opportunity to make yourself into a much happier person.
Now if all of the above sounds too complicated and too confusing, but you are
intrigued and want to change things about yourself, just stop complaining! If you can
do this, you will see that everything else falls into place as well. First stop complaining
outwardly, stop unloading onto others what you think is wrong with the world. You
will still inwardly continue to rape yourself but at least others will be saved from it.
Then slowly, with practice, it will become clear to you that you cannot change the
present. It is what it is! The past you cannot change as well. It’s gone. So, can you

13. change the future? Well, yes actually by changing the way you perceive the present.
By acting differently today you will invite a different tomorrow. So, relax into what is
and give yourself and others a break. Stop talking to yourself or at least stop paying
attention to it.
What to remember when you notice that you are not mindful?
The Idea of Impermanence
Many modern psychologists and esoteric teachers agree that the biggest trap we fall
into is to mistake changing things for unchanging things. They call it the “Great
Mistake”, by which our minds delude us and distort reality. Ordinarily we know –
everything that is born – will die, everything that is produced will disintegrate, days
will turn into nights, nights into days, and so on. Everything, and we mean everything
has on itself an expiration date. And thank God it is so…imagine a night behind the
bar that never ends?
How do we make this “Great Mistake” when working behind the bar? What makes us
forget that our shift (which is a changing thing – meaning it lasts a certain number of
hours) will last forever and we’ll never get out of the weeds we got ourselves in? Pay
attention as well how one gets into this state of mind at the first place because one is
only and always preoccupied with oneself and never with others.
Fortunately, here is something you can recall when your mind starts panicking about
whatever scenario is played in your head. Every shift ends at some point. Every shift
ends. That is certain…relax, take a deep breath and remember why you are here. This
is your bar, these people are your team mates and your customers. Help them by being
as mindful as possible.
Remember that self-pity and self-importance are a source of stress and stop doing this
to your self. Self-pity and self-importance are signs that you are still nowhere close to
developing your working character and that you are taking everything that happens to
you very personally. As discussed before, engage the Sage aspect and detach…practice
“non-doing” which means, do not react with speech and body movements to any crazy
idea or thought that comes to your mind. Allow yourself some space, some time before
you react and you will notice very soon how the impulse to react to whatever it was
before has weakened or even disappeared. Thank God you haven’t said anything
then…
The idea of the Lineage

14. People such as Jerry Thomas and Harry Johnson passed the bartender’s torch to the
likes of Ada Coleman and Harry Craddock, and then came people such as Salvatore
Calabrese, Dale DeGroff, Gary Regan, Audrey Saunders, Sasha Petraske, Wayne
Collins, and Julie Reiner. Now you hold that torch, and it’s good if you remember
that people have been passing the craft of bartending over countless years from Master
Bartender to Apprentice. Today you are what we call the “Lineage Holder”. You have
to remember at this point what people did and to what lengths they went to keep this
craft alive, enrich it with their own experience and pass it on down to you. Many,
many lives have been invested in this linage. So please treat this with the respect it
deserves. Mainly – you need to pass it on as it was given to you, unspoiled and at best
enriched with your own understanding and experience. You are an example to your
apprentices – they look at you for example. So lead them with the idea in mind that
you all belong to an authentic lineage. Serve your teachers by being the best, most
mindful professional there is. This is how you will best repay them for what they did
for you.
Antidotes
Antidotes are a powerful way of real time practice of mindfulness and awareness.
Basically, their job is to serve as missiles that will neutralize negative emotions and
mental afflictions.
Example: A couple sits down at the bar. Asks for menus. After a brief study they
begin to ask questions. You oblige. They continue, unable to make up their mind. They
stall you. The rest of the bar needs your attention and you are feeling pulled. You
check on them, they are still not ready to order so you move on to other customers.
When you return 3 minutes later you finally take their order and make their drinks.
Now she calls you over and complains about the drink, it’s not how the menu reads,
she doesn’t like it, it’s your fault, blah, blah, blah…
You feel accused and feel your buttons being pushed. Internally you hear yourself
beginning to pass judgment on her. And not only her, but him as well. At this point
you are not even listening to her, you are listening to a part of you that feels attacked
and wants revenge. You are falling into a negative state of irritation and aggravation.
It is exactly at this point when you should apply the antidote. In this case, you consider
this person outwardly and say to yourself, I have no idea who this is, she might be a
person with tons of problems, maybe she suffers with an illness or a loved one just died
on her, maybe her daughter won’t speak to her. You choose to remember that the
reality you saw a moment ago when she appeared to be irritating is not the whole
picture, there is something more about this person and you have no idea who she is so
judging her makes no sense. Sure, her action is rude and she probably can’t help it
either. Imagine how difficult life must be for her when everywhere she goes she makes
such a scene. Already the antidote is working – you find yourself in a different state.
Now you approach her and ask how you can make her experience better?

15. Make another drink 3 times if need be until she is happy. You will feel much better
about your choice of action and you will feel an increased amount of energy and a
sensation of content. Wonderful! Next!
As you can see it is very important to be considerate of others during service. Pack
your vanity and attitude away for the duration of the shift. Learn to look at situations
and people with different eyes. See them with understanding that you cannot possibly
know who they really are, hell, they have no idea who they are so how can you?
Consider them always. Vodka-Soda Baby? No problem! Extra Dirty Grey Goose
Martini with extra olives on the side? Sure – here you go! They have to leave happy.
Do not preach to them what they should be drinking. Keep this advice for people who
ask you directly, for your regulars and your fan club. Do not bother a vodka drinker
with your options on the cocktail menu. They are not interested nor it is in your
interest to make them feel ignorant or not in the “know”. Some people want to stick to
ordering a chicken dish in a fine dining restaurant and that’s the end of that. Some
people like mediocrity and are willing to pay for it. Should that make them less in you
eyes or a less important customers? Certainly not. Remember these examples and add
your own as you collect your own personal antidotes.
“Shared ownership develops when guests talk about a restaurant as if
it’s theirs. They can’t wait to share it with friends, and what they’re
really sharing, beyond the culinary experience, is the experience of
feeling important and loved. That sense of affiliation builds trust and a
sense of being accepted and appreciated, invariably leading to repeat
business, a necessity for any company’s long term survival.”
Danny Meyer – Setting the Table
Second Step – Create the Working Personality in your mind
Ask yourself: “What kind of a Bartender do I wish to be?” “ What kind of Bartender
would I like to be served by?”
And then think for a while. Write it down the details and create that person in your
mind. Do I need to work on mixology? Or the Rock Star part? Maybe I need to spend
most of my time working on Wisdom? What kind of speed and routine does this
professional have? How does he/she stand, walk and talk behind the bar? What are
his/her strong points? What is his/her demeanor? How does that person handle
flirtation? How does he/she handle potential problems? Etc, etc…be specific and don’t
be shy to steal other people’s methods or use them as models. If it works – great! It is
very important to remember that this is by no means easy and will take you some time
to define it to yourself what you really wish to become.
Third Step – Action

16. If your working character needs more reading and practice on the mixology part –
then get to work. Study, ask older bartenders and work hard. Do what they tell you.
Do not think that you know everything already, because you don’t!
It will be some time before you even begin to experience the humility to admit this to
yourself.
If you need to work on your Rock Star part – take a mentor. Someone you appreciate
for being a rock-star behind the bar and ask them to teach you. Chances are that they
will be more then happy to talk to you about themselves and to teach you how to
become a similar player.
If you wish to master the Sage aspect – then it is all about observing self and learning
where the energy or force goes during the night. What is my responsibility to the
Situation? What does this person need to hear right now? How can I help? How can I
make the situation better?
However – chances are that you will need to work on all three parts as long as you
practice this trade since it is an evolving affair. You need to begin somewhere and
make the first step.
Recommended: Daily Physical Exercise
You heard this from your parents, your teachers, your girlfriends/boyfriends,
husbands & wives. You also heard it from your physicians. Sound mind in a sound body.
Move it daily, move the life force in you. Let your body work and sweat. Your mind
will be clearer, more grounded, focused and calm. Choose any kind of workout that is
attractive to you – anything will do as long as it is regular.

17. Self-observation or Witnessing
Self-observation is a tool which will help you get a clearer picture of the way you
function from the inside and will also provide you with the ability to take “mental
photographs” of yourself and change the way you see and perceive the self and the
world. It is in effect – uncritical spying on oneself.
Usually it’s observation:
Me observing object, phenomenon
☺
But the Trick is Self-Observation!
Me observing self and object, phenomenon at the same time
☺
It is an effort in which one observes the self as a whole. Dividing one's attention is for
the purpose of self-observation. One part of your attention is directed at uncritically
observing yourself in life. Another part of your attention is not caught up in the
external flow of events. It sees one's internal psychological condition. To do it
correctly, one part of your attention is focused on your external circumstances and the
other part is directed inward in order to observe your internal states and reactions.
Example:
Someone snaps his or her fingers at you during service, demanding your attention.
Immediately you sense that your buttons are pushed. If you are observing yourself you
will notice which button was pushed and what reaction is about to follow. Anger,
pride, vanity…which is it? Can that feeling help me now? Even more important – can
this reaction help this person never to act in such a way in the future? Not likely.
Seeing yourself wanting to react automatically in one way, remembering the futility of
it, noticing the initial insult wilting away is the result of Self-Observation. And it
happens in real-time.
You see yourself interacting in the world as an objective observer might through your
changing inner states. Note contradictions. With your divided attention, observe
yourself, not something else.

18. In self-observation, you are a silent witness to the activity within you, which reveals to
you your stimulus-response nature, personality distortions, imbalance of centers, and
leads toward knowing what you must work on.
Self-observation needs to be free-wheeling and spontaneous. Your observations will
lead to a catalog of insights about yourself, which will then give you a truer picture of
what you have to work with.
Practice self-observation uncritically. Do not identify with what you observe. Try to
separate psychologically from all negative thoughts, states, and feelings. Release
anxiety, let personality be passive, and observe, observe, observe.
There is no doubt that honest self-observation hurts. It is painful to see the artifice,
immaturity, selfishness, absurdities and uncontrolled tendencies of one's behavior in an
objective light. Most people will do anything to avoid seeing themselves for what they
are or have become.
Merely reaching the point of seeing ourselves as others see us requires a level of
dedication to this idea which can endure severe necessary suffering. This effort is not
for the fainthearted, the amateur seeker, the gatherer of eclectic information. It can be
devastating and brutal when you first come face to face with realizations about
yourself. But then it becomes profoundly liberating and inspiring.
It is true that we need to be "merciless" with ourselves in seeing things for what they
are (namely, internal reactions, attitudes, states). But this mysterious practice of self-
observation is about creating a new quality of awareness within ourselves, and clearing
the ground for a new sense of identity. Ultimately, it leads to a development of being
that is characterized by great compassion, even for the mechanical and chaotic aspects
of oneself.
The effort of self-observation gives you new information revealing ways of seeing that
which was unknown before, and most especially paves the way for a new, deeper, Self
to be born. This watchfulness or vigilance -- as long as it remains independent of
features, moods, etc -- will generate a recovery of your essential nature which is buried
beneath acquired personality.
In making the effort, beginning with self-observation, little by little we dis-empower
those tyrannical “I”s. We create in ourselves a place of knowledge, perspective, and
empowerment from which we can act intentionally. As self-centered “I's” lose power
under the effect of that effort (through the force of self-observation) we cease to have
so many requirements of the world. We become free of constantly needing what we
don't have, or constantly being unhappy with what we do have. We recognize that our
attitudes and opinions are relative and our likes and dislikes are irrelevant to reality.
So it is essential to see yourself objectively or you will not recognize what it is you
must work on.
Our inner life consists of states and our outer life consists of events. The trick is to

19. realize that the history of our lives is not a succession of outer events but actually the
story of how well our inner states correspond to the outer events. What you need to be
observing is what state you are in -- Are you confused? Are you anxious? Are you in
negative imagination? Are you engaging in internal dialog? Are you being critical of
what you observe? Are you indulging in self-pity?
Do you notice when you are insincere? Do you see yourself lying, pretending to know,
care, understand, be sympathetic, etc.? Can you feel identification when you are in it?
Do you see changing I's? Contradictions between “I”s?
Do you see vanity? Do you need to be right? Do you insist on having your own way?
Are you disappointed that you don't have what you want? Do you notice how much of
your behavior is based on what you like or don't like?
Below is a way to begin the process of self-observation by starting to identify your
cognitive (or thought) distortions. These are the kinds of thinking processes we all
engage in at different times, especially when stressed or feeling anxious. These
distortions lead to all kinds of inappropriate behaviors and unhappy feelings. Begin by
studying the list and identifying which one's you use. Then begin to look for the
situations in which you are using them; what you are feeling when you start to engage
in one of them, and how you wind up feeling?
Cognitive Distortions or Wrong Perception of Reality
1. All or Nothing Thinking: You see things in black and white categories. If your
performance falls short of perfect you see yourself as a total failure.
Example: Arguing with a customer about how a drink “should” be made and insisting
on it.
2. Overgeneralization: You see a single negative event as a never-ending pattern of
defeat.
Example: If one customer stiffs you on your tip, you start to think the whole night is
full of shitty crowd.
3. Mental filter: You pick out a single negative detail and dwell on it exclusively so
that your vision of all reality becomes darkened, like the drop of ink that discolors the
entire beaker of water.
Example: Being in an argument before or at the beginning of the shift and carrying on
in that state all night. Imagine yourself having a black cloud above your head while
working.
4. Disqualifying the Positive: You reject positive experiences by insisting they “don't
count” for one reason or another. In this way you can maintain a negative belief that is
contradicted by your everyday experience.

20. Example: Insisting on your negative judgment of a customer even if they have proven
that you do not have to perceive them in only that way.
5. Jumping to Conclusions: You make a negative interpretation even though there are
no definite facts that convincingly support your conclusion.
a) Mind Reading: You arbitrarily conclude that someone is reacting negatively to you,
and you don't bother to check it out.
b) Fortune Telling: You anticipate that things will turn out badly, and you feel
convinced that your prediction is an already established fact.
Example: “This guy is an asshole because he: is dressed a certain way, orders a
“wrong” drink, his girl is too hot for him, he is a foreigner and won’t tip, etc, etc, blah,
blah…”
6. Magnification (Catastrophizing) or Minimization: You exaggerate the importance
of things (i.e., your mistake, someone else's achievement) or you inappropriately
shrink things until they appear tiny (your own desirable qualities, or the other's
imperfections).
Example: I didn’t say hello/thank you/how are you to the boss, therefore he will think less
of me.
7. Emotional Reasoning: You assume that your negative emotions necessarily reflect
the way things really are. “I feel it, therefore it must be true.”
Example: Tonight’s gonna suck. It’s Monday night and it will be dead.
8. Should Statements: You try to motivate yourself with should have and should not's
as if you had to be whipped and punished before you could be expected to do
anything. “Musts,” and “oughts” are also offenders. The emotional consequence is
guilt. When you direct should statements towards others, you feel anger, frustration,
and resentment.
Example: I was very attentive to that guest all night long, he really should have tipped
me better.
9. Labeling and Mislabeling: An extreme form of overgeneralization. Instead of
describing your error, you attach a negative label to yourself. “I'm a loser.” When
someone else's behavior rubs you the wrong way, you attach a negative label to them.
Language is usually highly colored and emotional.
Example: Only a real loser wears sunglasses in doors at night.
10. Personalization: You see yourself as the cause of some negative external event,

21. which in fact you were not primarily responsible for.
Example: A fight is started at the bar by one of your less favorable guest and you say
to yourself “I knew he was going to start trouble-I’m an idiot for not throwing him out
sooner.”
What to do when anger arises?
People who act rudely many times think they have been hurt or wronged. They may
think they are not getting “the treatment they deserve or believe they are entitled to.”
They then feel angry and act as if what they were thinking is the reality. Their thinking
has created, in effect, a distorted reality, which they then accept as the real reality.
They may also not feel very self-confident about achieving their goals. For some people,
putting other people down, or being rude, is a way they build up their self-confidence.
Weird isn't it? Would you like to be such a person?
When you really think about it, anyone who appears irritating to us is actually a
mirage that our mind and emotions play on us. Does an irritating person exist in
reality? A person that is equally irritating to everyone? All the time and every time?
Someone who was “Born to Irritate”?
Let’s think for a moment—it is quite easy to deduce that such a person does not exist.
What is the proof of that? Someone, somewhere, loves that person. Someone, even if
the only one who does, is their mother – someone has a different perception of that
person than you, therefore they do not exist as an irritating person. Rather, it is me, my
mind and my conditioning which translates the influences of this person as irritating to
me. So it is with everything…our mind colors our reality and depending what current
set of personalities are in charge, our perception will shift accordingly. It can be said
and remembered therefore that everything is perceptible. In life but especially when we
are engaged behind the bar.
Remember that being angry depletes most of your force or energy that you worked so
hard build up. Do not let yourself enter the viscous circle of negativity again. Imagine
that you are a Tai-Chi master who uses his opponent’s strength for his advantage and
relax. Every night and every shift will end at some time. There was never a job that
lasted forever. Take refuge in remembering that in life everything is impermanent and
that everything lasts for a certain amount of time. You have a chance to learn this
practice and master it so that one day you can pass it on to others.

22. Food for thought
“Everything that irritates us about others can lead us to a better understanding of
ourselves.” – Carl Gustav Jung
“It all depends on how we look at things, and not how they are in themselves” – Carl
Gustav Jung
“Knowing your own darkness is the best method for dealing with the darknesses of
other people” – Carl Gustav Jung
“Who looks outside, dreams; who looks inside, awakes” – Carl Gustav Jung
“Holding on to anger is like grasping a hot coal with the intent of throwing it at
someone else; you are the one who gets burned.” – Buddha
“In a controversy the instant we feel anger we have already ceased striving for the
truth, and have begun striving for ourselves.” – Buddha
“Teach this triple truth to all: A generous heart, kind speech, and a life of service and
compassion are the things which renew humanity.” – Buddha
“It is the greatest mistake to think that man is always one and the same. A man is never
the same for long. He is continually changing. He seldom remains the same even for
half an hour.” - G. I. Gurdjieff
“Insanity: doing the same thing over and over again and expecting different results.” -
Albert Einstein
“Without deep reflection one knows from daily life that one exists for other people.”
- Albert Einstein
“But you're gonna have to serve somebody, yes indeed
You're gonna have to serve somebody,
Well, it may be the devil or it may be the Lord
But you're gonna have to serve somebody.” – Bob Dylan
"There are only two ways to live your life. One is as though nothing is a miracle. The
other is as though everything is a miracle." – Albert Einstein
“Always aim at complete harmony of thought and word and deed. Always aim at
purifying your thoughts and everything will be well.” - Mohandas Mahatma Gandhi
“ Your life is the fruit of your own doing. You have no one to blame but yourself.”
- Joseph Campbell

23. “Anger is an acid that can do more harm to the vessel in which it is stored than to
anything on which it is poured.” - Mark Twain
“A quick temper will make a fool of you soon enough.” - Bruce Lee
“Your only right
Is to the action,
And never to its results.
You may never act
For the sake of the results;
But neither may you ever
Become attracted
To deciding not to act.” -Lord Krishna to Arjuna, Bhagavad Gita II.47
“A person engrossed
In the object of the senses
Begins to feel
A connection to them.
From this connection,
Desire is born;
And from this desire
Comes anger.” - Lord Krishna to Arjuna, Bhagavad Gita II.62
“He [The Bartender] should be pleasant and cheerful with every one, as that will not
only be gratifying with customers, but also prove advantageous to the bartender
serving them” – Harry Johnson 1882, Bartender’s Manual
“The Bartender who plays favorites with boss’s liquor may be influencing people, but
he’s not making a helluva lot of friends for the business.” - Trader Vic 1947,
Bartender’s Guide
“The swaggering air some bartenders have, and by which they think they impress the
customers with their importance, should be studiously avoided. “
- Harry Johnson, Bartender’s Manual
“When waiting on customers, at any time, it is of the highest importance for a
bartender to be strictly polite and attentive in his behavior, and, especially, in his
manner of speech…he should be cheerful and have a bright countenance.”- Harry
Johnson, Bartender’s Manual
“My father, a landlord of distinction who ran three successful pubs in he lifetime,
taught me that in order to be a good publican-which requires qualities very similar to
those of a bartender-you must have “as many faces as the town hall clock.” He didn’t
mean that you shouldn’t be true to yourself and speak your mind when need be. What
he’s saying was that it’s often necessary to react to situations in such a way as to guide
the outcome to a pleasant conclusion.”- Gary Regan, The Joy of Mixology

24. “The Greatest Accomplishment of a Bartender lies in his ability to exactly suit his
customer” - Harry Johnson 1882, Bartender’s Manual
“Always appear pleasant and obliging under all circumstances” – William T. “Cocktail”
Boothby, American Bar-Tender, 1891
“Avoid conversations of religious or political nature” – William T. “Cocktail” Boothby,
American Bar-Tender, 1891
“ There are a few basic recipes that are considered standard, but no two cocktails will
ever be identical. Different people mix drink under different circumstances, and this
variety is one of the delights of drinking cocktails. Show me a hundred different
bartenders, and I’ll show you a hundred different Martinis”. – Master Kazuo Uyeda,
Cocktail Techniques
“Your most important job as a bartender is to think about how you can make a cocktail
that the guest will think is great. Never forget this. This is fundamental if you want to
master the way of the cocktail”. - Master Kazuo Uyeda, Cocktail Techniques
Suggested Literature:
Gary Regan – Joy of Mixology
Danny Meyer – Setting the Table
Kazuo Uyeda – Cocktail Techniques
Ken Wilber – The Simple Feeling of Being
Harry Johnson – Bartenders Manual