This document discusses how to build a successful bar or restaurant by focusing on building a team or "family" with a shared ethos or purpose, rather than just hiring staff. It notes that while about 30% of restaurants succeed in 10 years, some bars have found success by prioritizing their why - their purpose and beliefs - and hiring people who share this vision. When employees feel part of a family working towards common goals, they will be fully invested in the business's success.

1. THE TEAM EQUATION
how to build a family instead of hiring
a staff
Presented by:
Dushan Zaric & Jason Kosmas

2. http://www.slideshare.net/dzaric

5. Jason Kosmas
* 18 + years of Experience behind Bars
!
* Co-Founder of Employees Only and Macao
Trading Co, NYC
!
* Co-Founder of The 86 Co
!
* Principal Bartender
!
* Consultant
!
* Author
!
* Magician
!
jason@the86co.com
!
!
!

6. Dushan Zaric
* 18 + years of Experience behind Bars
!
* Co-Founder of Employees Only and Macao
Trading Co NYC
!
* Co-Founder of The 86 Spirits Co
!
* Principal Bartender
!
* Consultant
!
* Author
!
* Yogi
!
* dushan@the86co.com

8. The Team Equation

9. The Team Equation

10. What makes a bar successful?

11. New Bar-Restaurant anywhere in the world
!
General Formula:

12. New Bar-Restaurant anywhere in the world
!
General Formula:
LOCATION

13. New Bar-Restaurant anywhere in the world
!
General Formula:
* Foot Traffic
!
!
!
!
LOCATION

14. New Bar-Restaurant anywhere in the world
!
General Formula:
* Foot Traffic
* Corner - if possible
!
!
!
LOCATION

15. New Bar-Restaurant anywhere in the world
!
General Formula:
* Foot Traffic
* Corner - if possible
* Existing fixtures - ideally
!
!
LOCATION

16. New Bar-Restaurant anywhere in the world
!
General Formula:
* Foot Traffic
* Corner - if possible
* Existing fixtures - ideally
* Supportive Community
!
LOCATION

17. New Bar-Restaurant anywhere in the world
!
General Formula:
* Foot Traffic
* Corner - if possible
* Existing fixtures - ideally
* Supportive Community
* Great deal on the lease
LOCATION

18. New Bar-Restaurant anywhere in the world
!
General Formula:
CONCEPT

19. New Bar-Restaurant anywhere in the world
!
General Formula:
* Products (Food & Drink)
!
!
!
CONCEPT

20. New Bar-Restaurant anywhere in the world
!
General Formula:
* Products (Food & Drink)
* Design
!
!
CONCEPT

21. New Bar-Restaurant anywhere in the world
!
General Formula:
* Products (Food & Drink)
* Design
* Profitability & Business Plan
!
CONCEPT

22. New Bar-Restaurant anywhere in the world
!
General Formula:
* Products (Food & Drink)
* Design
* Profitability & Business Plan
* Logistics
CONCEPT

23. New Bar-Restaurant anywhere in the world
!
General Formula:
* Products (Food & Drink)
* Design
* Profitability & Business Plan
* Logistics
* Hours of Operation
CONCEPT

24. New Bar-Restaurant anywhere in the world
!
General Formula:
SERVICE

25. New Bar-Restaurant anywhere in the world
!
General Formula:
* Team
!
!
!
SERVICE

26. New Bar-Restaurant anywhere in the world
!
General Formula:
* Team
* Training
!
!
SERVICE

27. New Bar-Restaurant anywhere in the world
!
General Formula:
* Team
* Training
* Hospitality
!
SERVICE

28. New Bar-Restaurant anywhere in the world
!
General Formula:
+
LOCATION

29. New Bar-Restaurant anywhere in the world
!
General Formula:
+
LOCATION
+
CONCEPT

30. New Bar-Restaurant anywhere in the world
!
General Formula:
+
LOCATION
+
CONCEPT
=
SERVICE

31. New Bar-Restaurant anywhere in the world
!
General Formula:
+
LOCATION
+
CONCEPT
$$$
=
SERVICE

32. Marketing & PR

33. Most restaurants still fail....

35. "beyond muddled concepts, failure
seemed to stem in large part from
an inability or unwillingness to
give the business sufficient
attention, whether due to lack of
time, passion or knowledge."

36. Cornell University and Michigan
State University
!
!
Study of restaurants in three local
markets over a 10-year period:

37. YEAR 1 - 27% of restaurant startups
failed;
!
!
!
!
!
!

38. YEAR 1 - 27% of restaurant startups
failed;
!
YEAR 4 - 50% of those restaurants
were no longer in business;
!
!
!

39. YEAR 1 - 27% of restaurant startups
failed;
!
YEAR 4 - 50% of those restaurants
were no longer in business;
!
YEAR 5 - 60% had gone south.
!

40. YEAR 1 - 27% of restaurant startups
failed;
!
YEAR 4 - 50% of those restaurants
were no longer in business;
!
YEAR 5 - 60% had gone south.
!
YEAR 10 - 70% had failed.

41. 30% Success Rate
in 10 years

42. yet...

43. PDT, New York City

44. Trailer Happiness, London

45. La Descarga, Los Angeles

46. Broken Shaker, Miami

47. Schumman’s Bar, Munich, Germany

48. Union Bar, Copenhagen, Denmark

49. Black Pearl, Melbourne, Australia

50. Employees Only, NYC

51. Why are all these bars
different?

54. Simon Sinek

55. Simon Sinek’s

56. The Golden Circle

57. WHY:
What's your purpose?
What's your cause?
What's your belief?
Why does your organization exist?
Why do you get out of bed in the
morning?
!
And why should anyone care?

58. WHAT

59. HOW
WHAT

60. WHY
HOW
WHAT

61. People buy “why
you do it” and not
what you do!

62. FOOD & COCKTAILS

63. FOOD & COCKTAILS
WHAT

64. FOOD & COCKTAILS
WHAT
BEST SERVICE, INGREDIENTS, ETC...

65. FOOD & COCKTAILS
HOW
WHAT
BEST SERVICE, INGREDIENTS, ETC...

66. FOOD & COCKTAILS
ETHOS
BEST SERVICE, INGREDIENTS, ETC...

67. ETHOS

68. ETHOS
The characteristic spirit of a culture, era,
or community as seen in its beliefs and
aspirations.

69. ETHOS
The characteristic spirit of a culture, era,
or community as seen in its beliefs and
aspirations.

70. Building a Family

71. YOU
Management
Bartenders, Servers
Apprentices, Bus Boys, Food Runners
Door People, Kitchen People,
Guests

73. Family - it’s emotional!

74. Family - it’s emotional!

75. “If you hire people just because
they can do a job, they’ll work for
your money. But if you hire people
who believe what you believe,
they’ll work for you with blood and
sweat and tears.” (Simon Sinek)

76. “The secret of leadership is simple:
Do what you believe in. Paint a
picture of the future. Go there.
People will follow.”
!
Seth Godin, Tribes: We Need You to
Lead Us

77. “It's within these tribes that societies
get built, that important things
happen.”
!
David Logan, Tribal Leadership

78. PDT, New York City

79. Trailer Happiness, London

80. Houston Hospitality Team, Los Angeles

81. Broken Shaker, Miami

82. Schumman’s Bar, Munich, Germany

83. Union Bar, Copenhagen, Denmark

84. Black Pearl, Melbourne, Australia

85. Employees Only, NYC

88. ?
http://www.slideshare.net/dzaric