Ryan Graves
Rural Training Coordinator
Volunteer Manitoba
Outline
 We will cover:
 Your digital footprint?
 Your digital footprint impact on your role
as an elected official?
 ...
What is my digital footprint?
What does this mean for me?
 Benefits
 Way to communicate directly with constituents
 Promote your activities
 Promote...
Planning
 Establish social media policy
 Be proactive!
 Identify objective- who are you trying to reach?
 What message...
Managing your Footprint
 Choose your platforms
 Set up Google Alerts
Top 4 Platforms
 Facebook
 Twitter
 Linkedin
 Pinterest
 Search engines:
 Google
 Youtube
Hashtags
 Used with twitter based platforms
 Start with # symbol
 Reference a specific conversation topic online
 Can ...
Engagement Strategies
 Think about strategies you use when networking in a
large room
 Virtual networking example
 Face...
What to Post?
 Find content by listening to what others are saying
 Use apps to find complementary information
 Google ...
General Guidelines
 Be honest
 Be factual/accurate
 Be responsive
 Be consistent
 Be genuine
 Be natural
 There is ...
Maximizing time and resources
 Strategically plan your online presence.
 Use dashboard applications- hootsuite, tweetdec...
Summary
Questions?
Ryan Graves
Rural Training Coordinator
Volunteer Manitoba
Phone: 204-477-5180 ext 225
ryan.graves@volunteermani...
Thank you!
Social media engagement 101
Social media engagement 101
Social media engagement 101
Social media engagement 101
Social media engagement 101
Social media engagement 101
Social media engagement 101
Social media engagement 101
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Social media engagement 101

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This is a presentation I gave at a tradeshow for the Association for Manitoba Municipalities on the topic of social media engagement.

Published in: Social Media, Technology, Business
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Social media engagement 101

  1. 1. Ryan Graves Rural Training Coordinator Volunteer Manitoba
  2. 2. Outline  We will cover:  Your digital footprint?  Your digital footprint impact on your role as an elected official?  How do I manage my footprint? What does this mean for engagement?
  3. 3. What is my digital footprint?
  4. 4. What does this mean for me?  Benefits  Way to communicate directly with constituents  Promote your activities  Promote your communities  Risks  Liabilities  Used ineffectively  Saying something stupid
  5. 5. Planning  Establish social media policy  Be proactive!  Identify objective- who are you trying to reach?  What message are you trying to impart?  What platforms will best reach your target group?  How often should you be posting?  Who is responsible?
  6. 6. Managing your Footprint  Choose your platforms  Set up Google Alerts
  7. 7. Top 4 Platforms  Facebook  Twitter  Linkedin  Pinterest  Search engines:  Google  Youtube
  8. 8. Hashtags  Used with twitter based platforms  Start with # symbol  Reference a specific conversation topic online  Can follow the conversation as well as the people  Manitoba examples:  #winnipeg #bdnmb #brandonmanitoba #westman #mbpoli #mbfood
  9. 9. Engagement Strategies  Think about strategies you use when networking in a large room  Virtual networking example  Facebook  Twitter *Remember 80/20 rule*
  10. 10. What to Post?  Find content by listening to what others are saying  Use apps to find complementary information  Google trends, IFTTT, Trendsmapp  Don’t forget to talk about what you are doing too! *Remember: If you wouldn’t post it on a billboard in an international airport... Don’t post it online!
  11. 11. General Guidelines  Be honest  Be factual/accurate  Be responsive  Be consistent  Be genuine  Be natural  There is no privacy online
  12. 12. Maximizing time and resources  Strategically plan your online presence.  Use dashboard applications- hootsuite, tweetdeck  Analytics like Google trends, trendsmapp (Winnipeg and Brandon), and tags on your website  Google Alerts
  13. 13. Summary
  14. 14. Questions? Ryan Graves Rural Training Coordinator Volunteer Manitoba Phone: 204-477-5180 ext 225 ryan.graves@volunteermanitoba.ca
  15. 15. Thank you!

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