This document proposes a new product called "The Magic Box" which allows users to order and purchase items instantly from their home television without needing to go shopping. It argues that people are increasingly busy and lack time for shopping. The Magic Box would connect to the user's TV and allow them to purchase items advertised through commercials with just one click by using stored payment cards. Potential pros include saving time, ease of ordering from home, and ability to shop anytime. Cons are limited size of items that can be ordered and initially high price. The target audience is seen as middle-aged working individuals who lack shopping time. Pricing would vary based on size and features starting around 3000 rupees.

1. THE MAGIC BOX

4. WHY WE NEED IT ?
• BEING A MBA STUDENT, WE ALL KNOW WE HUMANS HAVE INFINITE NEEDS
.AFTER ONE NEED IS SATISFIED ,WE TEND TO CREATE A NEW NEED .A
NEED IS AROUSED WHEN WE WANT TO MAKE OUR LIVES EASIER.
• AS THE HISTORY SUGGESTS ,THE NEED OF ARROW ARRIVED WHEN WE
NEEDED THE FOOD .THE NEED OF FIRE ARRIVED WHEN WE KNEW THAT WE
CAN’T EAT RAW ANIMALS .THE NEED OF CLOTHES ARRIVED WHEN WE
KNEW WE CANNOT SUSTAIN THE CHANGING ENVIRONMENT .THUS ,THIS
CYCLE OF NEED KEPT ROLLING AND HERE WE LANDED UP IN THE 21ST
CENTURY WHERE THERE IS ALWAYS A NEED OF MONEY BUT NO TIME TO
BUY THINGS ONE WANTS .

5. • NOW A DAYS , WE ALL HAVE BECOME SO BUSY IN OUR LIVES THAT WE
HAVE TIME TO EARN MONEY BUT WE DO NOT HAVE TIME TO GO OUT
FOR SHOPPING .EVEN IF WE GO TO BUY CLOTHES OR ITEMS LIKE AC,
MOBILE, FRIDGE ETC. FOR WHICH WE HAVE TO GO ONCE IN 3-5 YEARS
,WE CHOOSE A SPECIFIC DATE IN ADVANCE AND HAVE TO THINK TWICE
TO GO FOR BUYING IT.
• THIS IS BECAUSE EVERYONE HAS BECOME SO BUSY IN THEIR LIVES THAT
EVEN IF THEY GET ONE HOLIDAY A WEEK ,THEY WOULD RATHER SIT AND
RELAX AT HOME RATHER THAN GOING TO A SHOPPING COMPLEX OR
SHOP .
• THAT’S WHY WE HAVE STARTED ORDERING ITEMS FROM A VIRTUAL WEB
CALLED ‘INTERNET’ ,NOW WE EVEN HAVE A SITE FOR ORDERING
GROCERIES –LOCALBANYA.COM ,THE CLOTHES ,SHOES AND VARIOUS OTHER
UTILITY ITEMS ARE BOUGHT BY LAKHS EVERYDAY ON MYNTRA.COM

6. • ,AMAZON.COM AND SO ON WHICH HAS MADE OUR LIVES SIMPLER .
• BUT THE NEXT GENERATION WHO PREFER PLAYING SPORTS ON XBOX
RATHER THAN GOING OUT IN PARK AND PLAYING WOULD BE EVEN
SMARTER AND ALSO LAZIER THAN US AND THEY WOULD DEMAND
THINGS BY JUST ONE CLICK ,WHICH WE HAVE NOW BUT ALSO WHICH IS
NOT INSTANT.
• SO ,HERE WE HAVE INVENTED A NEW PRODUCT “THE MAGIC BOX” WHICH
IS THE NEED OF EVERY HUMAN BEING WHO WISHES TO BUY A PRODUCT
“RIGHT NOW” WITHOUT WASTING HIS/HER PRECIOUS TIME BY TRAVELLING
OUTSIDE COZ WE WANT THAT YOU SPEND YOUR TIME MORE WITH YOUR
FAMILY RATHER THAN IN QUES IN SHOPPING MARTS AND GROCERY
STORES.

7. HOW IT WORKS ?
• SINCE WE ARE NO I.T PROFESSIONALS AND SINCE THIS PRODUCT HAS
NOT MADE YET TO THE MARKET ,WE DO NOT HAVE EXACT
TECHNICALITIES TO EXPLAIN HOW IT WILL EXACTLY WORK.
• BUT WE DO FEEL THAT WITH THE HELP OF CERTAIN SUPERSONIC WAVES
THIS IS ACTUALLY POSSIBLE IN NEAR FUTURE. WHY NOT ? WE ARE
CONNECTED ON PHONES NOW WITH THE USE OF 2G AND 3G ,WHO HAD
THOUGHT OF THIS BEFORE 15 YEARS…NO ONE …BUT SOMEONE DID AND
MADE IT A SUCCESS TOO .SO THOUGH OUR PRODUCT SEEMS IMAGINARY
NOW , COULD EXIST AFTER 15 YEARS AND MIGHT BECOME A NECESSITY
FOR YOUR KIDS.

8. • THE MAGIC BOX IS BASICALLY CONNECTED TO YOUR LCD /LED 24*7 AND
AS SOON AS THE COMMERCIAL STARTS AND WHENEVER A PRODUCT IS
DISPLAYED ON T.V WHICH CAN BE PURCHASED USING THE MAGIC BOX , IT
GETS A SIGNAL FROM AIR AND IT BEEPS A SOUND WHICH STATES THAT
THIS PROUCT IS AVAILABLE “RIGHT NOW” FOR YOU .
• YOU CAN PURCHASE A PRODUCT IN COOKED AS WELL AS IN PACKED FORM
,YOU ALSO CAN BUY COUPONS FOR EATING OUTLETS ,MOVIE TICKETS
,SHOW /EVENT TICKETS BUT YOU CAN’T BRING YOUR FAVOURITE STAR HOME
.
• YOU JUST HAVE TO PLACE YOUR PLASTIC SMART CARDS ON THE AREA
GIVEN ON TMB FROM WHICH IT CAN ENCASH MONEY AND BUY YOU A

9. PROS
THE MAGIC BOX HAS MANY PROS –
1)YOU CAN ORDER ANY PRODUCT WHICH CAN FIT INTO YOUR MAGIC
BOX…WHICH IT ITSELF WILL GIVE A CLUE ABOUT INCLUDING PEN ,NOODLES
,PIZZA ,TOY CAR ,A MOVIE TICKET AND SO ON…
2)WE VALUE YOUR TIME SO BY ORDERING TMB WE ARE GUARANTEED
SAVING YOUR TONS OF PRECIOUS TIME WHICH WE WANT YOU TO SPARE IT
FOR YOUR FAMILY AND FOR YOURSELF.
3)WE UNDERSTAND THE LOAD OF WORKING HOURS AND THE STRESS YOU
GO TO ,THUS WE OFFER YOU TMB SO THAT YOU CAN EASE OUT AT YOUR
HOME.
4)WE DO NOT WANT YOU TO RUN AT GROCERY STORES AND SHOPPING
MALLS …PLEASE DO RUN ON TREADMILL AT GYM BUT DO NOT RUN FOR
BUYING THINGS.

10. 5)YOU CAN BUY A PRODUCT AT NIGHT ALSO PLUS IF THE ADS ARE NOT
BEING SHOWED AT A TIME YOU CAN USE YOUR OLD SAVED COMMERCIAL
TO BUY THINGS OR YOU CAN GO TO YOUR WISHLIST OR BOUGHT LIST TO
AGAIN ORDER A PRODUCT.

11. CONS
IT HAS FEW CONS TOO –
1)YOU CANNOT ORDER THE THINGS WHICH DOESN’T FIT YOUR MAGIC BOX.
2)YOU HAVE TO BEAR THE HIGH PRICE BECAUSE IT IS NEW IN THE
MARKET.
3)THIS PRODUCT IS ONLY TO BUY PRODUCTS AND NOT TO BUY SERVICES
THOUGH YOU CAN GET COUPONS AND DISCOUNT FOR SOME SERVICES.
4)YOU UNFORTUNATELY CANNOT BRING YOUR FAVOURITE STAR HOME.
5)THIS WILL DEFINITELY MAKE YOU LAZY SO GO OUT AND JOIN A GYM.

12. TARGET AUDIENCE
• AGE – WE ARE NOT TARGETING SPECIFIC AGE BUT SITILL WE
WILL FOCUS MORE ON MIDDLE AGED PEOPLE FROM 30-50 WHO WILL BUY
THE MAGIC BOX FOR BOTH THEIR CHILDREN AS WELL AS THEIR PARENTS.
BUT CHILDREN OF ANY AGE CAN BUY OUR PRODUCT.
• GENDER – SINCE WE ARE NOT GENDER BIAS WE WANT BOTH
MALES AND FEMALES TO BUY OUR PRODUCT WHICH IS A NECESSITY FOR
THEM.
• INCOME – SINCE OUR LOWEST PRICED PRODUCT IS ITSELF NOT
CHEAP SO WE ARE NOT TARGETING POOR BUT ANYONE WHO CAN
AFFORD IT CAN BUY IT .
• EDUCATION LEVEL – WE TARGET MORE EDUCATED GROUP OF AUDIENCE
SINCE IT MIGHT BE EASIER TO EXPLAIN THEM AND THEY WOULD NEED IT

13. • SECTOR – WE ARE TARGETING PEOPLE WHO ARE WORKING OR ARE
IN A SERVICE INDUSTRY WHO NEVER HAVE TIME TO GO OUT AND
PURCHASE THINGS.

14. PRICE
• EVERY GOOD THING COMES WITH A PRICE SO OUR “THE MAGIC BOX”
ALSO HAS A PRICE RANGE ACCORDING TO ITS SIZE ,COLOUR AND EXTRA
FEATURES .
• THE SMALLEST TMB IS 4”*2” AND COSTS INR 3000/- WHICH IS AVAILABLE
ONLY IN GREY COLOR .IT IS 4” HIGH.
• THE TMB OF SIZE 6”*4” COSTS INR 5000/- WHICH IS AVAILABLE IN WHITE
,BLACK AND GREY COLOR . ITS RED COLOR COSTS INR 5500/- . IT IS 6”
HIGH .
• THE TMB OF SIZE 12”*8” COSTS 15000 BUCKS AND IS AVAILABLE IN
VARIOUS COLORS INCLUDING DISCOUNT OF 2000/- FOR FIRST 30
CUSTOMERS . THIS ONE HEIGHTS 12”.
• WE ARE LAUNCHING ONLY TMB’S OF 3 SIZES AS OF NOW, WE CAN

15. THANK YOU
MADE FOR – MRS. GAGANDEEP NAGRA
FACULTY (MARKETING MANAGEMENT)
MADE BY – SHREYA JAIN (45)
SONAL MATHUR
SHIKHA KHANDELWAL
VAISHNAVI
AKSHATA