The document summarizes the history of Lee, an American clothing company. It was founded in 1889 in Kansas by Henry David Lee as a manufacturer of work clothes. Over the decades, Lee introduced innovations like overalls and zipper flies. It grew to become the leading work clothes brand in the US by the mid-20th century. In 1954, Lee expanded into casual wear. In 1969, it was acquired by VF Corporation. The document also provides details about Lee's upcoming model hunt contest in 2013 to be held at Oberoi Mall in Mumbai. It will select male and female models between 18-28 years of age. Shortlisted candidates based on online applications will participate in live auditions involving a talent round and

2. HISTORY
 The company was formed in 1889 by Henry David Lee as the Lee
Mercantile Company at Salina ,Kansas producing dungarees and
jackets.
 The growth of Lee was prompted by the introduction of the Union-All
work jumpsuit in 1913 and their first overall in 1920.
 Later in the 1920s Lee introduced a zipper fly and continued to expand.
Around this time, the first children's overall line was sold. In 1928 H.D.
Lee, died of complications following a heart attack.
 During the 1930s and 1940s the company became the leading
manufacturer of work clothes in the US. In 1944, the Lazy "S" became
the official Lee back pocket.
 A flood wiped out Lee's Kansas City distribution center. It ruined the
entire stock of merchandise, except the Buddy Lee dolls, which floated.
 In 1954, Lee expanded into casual wear. During the 1960s the company
expanded to 81 countries and in 1969 was acquired by VF Corporation,
becoming a brand.

3. PRESENTS
LEE 2013 MODEL HUNT CONTEST
Supported by-
Oberoi Mall,Goregaon

4. Lee Model Hunt Contest 2013
 Lee presents ‘Lee 2013 Model Hunt Contest’ which will be held
on 15th November from 3 pm to 7 pm at Oberoi Mall Atrium.
 Boys and girls in the age group of 18 to 28 are the target
participants for the show.
 Auditions will be taken on the spot at the Oberoi Mall and the
registrations will open from 1st November on www.lee.com .
 The selected participants which will be scrutinized on the basis
of there photos and form have to come for the live audition in
which LIVE RAMP WALK will be held and the mall audience will
choose the winner for both boys and girls.
 The winning participants will be featured on Lee’s print ads and
TV commercial and win a gift voucher from Lee worth
Rs.50,000/- each.

5. EVENT VENUE
Oberoi Garden City, Western Express Highway, Goregaon East, Mumbai, Maharashtra
400063
PH.-022 4099 0888

7. SHOW FLOW-
3.45 PM-Audience and Judges get seated on there respective seats.
4.00 PM-Emcee introduces herself and announces about the LEE MODEL HUNT CONTEST 2013 and
acknowledges the judges who are highly recognized fashion icons of the country and one is the MD of Lee
India . Lee as a brand is also promoted & its history being told by the MD himself.
4.15 PM-The participants come one by one on the stage and give a short intro about themselves.
4.45 PM-Emcee engages audience by playing some games in which the discount vouchers are to be won ,so
that spectators also engage in the show.
5.15 PM-The next round of contest is announced which is Talent Round .
5.15 PM- Talent round begins and the participants show there talents viz. acting, dancing , singing & so on one
by one .The judges gives marks to them.
6.15 PM-Emcee cracks some jokes and builds confidence of the participants before the results of the last
round are announced.

8. 6.30 PM-The results of Talent Hunt round are announced and the non-selected participants are requested to
leave and they are each given Rs.2000 Vouchers from Lee.
6.45 PM-Emcee declares the next round that is Fashion walk Round in which remaining participants will
wear Lee products differently . They can choose any of the Lee product from the backstage and they have to
get ready.
7.15 PM-The participants get half an hour of time to dawn there Lee products .They then do a Ramp Walk in
front of the respective judges who again judge them on the basis of certain criteria's.
7.45 PM-Emcee declares the result of the last round and the two runner-up's and winner is declared and the
winners are given the gift vouchers from Lee and a contract from Lee to be a part of there team for a year.
8.00 PM-The show ends.

9. COST SHEET
Sr.no. Element Size Quantity Rate Amount(CTC)
1Venue 1 100000 100000
2Stage 12'*8' 1 25000 25000
3LCD tv 6'*4' 1 800 800
4Metal light 1 2250 2250
5Plastic chairs 20 12 240
6Sofa 1 1500 1500
7Emcee 1 10000 10000
8Console 1 15000 15000
9Microphone 1 3000 3000
10Technician 2 3000 6000
11Labour pair 4 800 3200
12Speakers 4 1000 4000
13Make-up artist 1 5000 5000
14Snack box 50 125 6250
15Water bottle 50 20 1000
16Photographer 1 5000 5000
17videographer 1 8000 8000
18
stationery &
printing 1 5000 5000
TOTAL 201240