Beyonce met with Tiffany & Co., a luxury jewelry and specialty retailer known for its diamond jewelry. Tiffany presents an annual Blue Book featuring spectacular jewels, and in 2013 erected a large Blue Box in Rockefeller Center for a performance by 350 people. Beyonce could utilize Tiffany's Blue Book event for music promotions and introduce a new album. Beyonce signed a one-year, $40 million endorsement contract with Tiffany to have creative control while complementing each other's brands.

1. BEYONCE

2. BEYONCE MEETS TIFFANY

3. TIFFANY & CO.
Tiffany & Company is an American multinational luxury jewelry and specialty retailer, having
headquarters in New York City, United States. Tiffany sells jewelry, sterling silver, china, crystal,
stationery, fragrances, personal accessories, as well as some leather goods. Many of these goods are sold
at Tiffany stores, as well as through direct-mail and corporate merchandising. Tiffany is renowned for
its luxury goods and is particularly known for its diamond jewelry. Tiffany markets itself as an arbiter
of taste and style.

4. WHY WOULD BEYONCE MEET
TIFFANY?
BEAUTY THAT WOULD NEVER GO UNNOTICED….
As both BEYONCE and TIFFANY are the beauties that would never go unnoticed ,the above tag line
perfectly suits them. Diamonds are a women’s best friend and tiffany makes women look special.

5. ANNUAL BLUE BOOK
One of Tiffany’s greatest traditions is the presentation of its annual
Blue Book, a triumph of design and artistry that features the most
spectacular jewels in the world. To celebrate its 2013 edition, Tiffany
erected a magnificent Blue Box topped with a white bow in Rockefeller
Center, one of New York’s most famous Art Deco gems.350 performers
came out of the blue box and gave their performances one by one.

6. PROMOTIONAL ACTIVITY
BEYONCE can utilize the platform of Annual Blue Book for
her own promotional activities and music launches.
Beyonce will introduce her new album as well as perform a
happening single from her upcoming album, as the event is
attended by people with a good taste.
There are no changes in brand value of both as both
compliment each other.

7. PRICING
BEYONCE has signed a one year endorsement contract with
TIFFANY & CO.
Beyonce will be given creative control for the brand.
The pricing for the above contract will be $40 million.