This document discusses different qualitative research methodologies and choosing the appropriate one. It considers phenomenology, ethnography, and grounded theory as options. Grounded theory is selected for a study on how South Asians choose and prioritize lifestyle changes because it aims to explain how social circumstances influence behaviors and experiences, moving beyond just describing experiences. The document also discusses choosing between different versions of grounded theory, ultimately selecting Charmaz's approach due its compatibility with the study through concepts like multiple realities, the literature review, and ensuring participant voices are included.

1. TheThe “M”“M” WordWord
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2. Methodology MazeMethodology Maze
• Which methodology?
• Why grounded theory? Why not
phenomenology? Or ethnography?
• Which version of grounded theory?
• Why that version?
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4. Which Methodology?Which Methodology?
• A qualitative approach
• Why not phenomenology?
– is it a methodology?
– Hiederggierian/Husserlian
– when the “… task at hand is to understand an
experience as it is understood by those who are having
it”.
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The study aimed to move beyond describe experience but to
understand how South Asians choose & prioritise their lifestyle
changes.
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5. Which Methodology?Which Methodology?
• Why not ethnography?
– social conditions, attitudes and interpersonal
relationships are explored “in conjunction with
fundamental cultural prescriptions.”
– the development of “descriptive theory” reflecting
cultural knowledge, behaviours or meanings.
– sufficient debate as to its capability to do so
_____________________________________
In context of the example study ethnography would
help describe the culture of the long-stay care
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6. Which Methodology?Which Methodology?
• Why grounded theory?
– social situations to which people must adapt
– explain “… how social circumstances could
account for the interactions, behaviours and
experiences of the people being studied
– move from what is happening to how and why
it is happening
– substantive theory, which increases
understanding of lifestyle changes, experiences
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7. Which version?Which version?
• Glaser
• Strauss & Corbin
• Charmaz
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8. •Why not Glazer or Strauss?
– ontological specification
– literature review
– field notes, no recording
– the ambiguity of ‘discovery’
– one reality
– no participant voice
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Which version?Which version?

9. • Compatibility
–Literature review
–Sensitising
concepts
–Recording
–Memoing
•Philosophy
–Ontology -
–Multiple realities
–Epistemology
–Voice of
participants
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Which version?Which version?
Why Charmaz?

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InterviewsInterviewsGroundedGrounded
TheoryTheory
RelativismRelativism
& subjective& subjective
ConstructivismConstructivism

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He lives in isolation in his home, a place
he best describes as his and cosy.
However, he is not the most receptive of
people when it comes to visitors.
He is somewhat primitive, but he is
honest, straightforward, and all he
really want in life are the little pleasures
like peace and quiet.

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The story ofThe story of
the butterflythe butterfly