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The
Lessons of Steve
Jobs
1. Customers can’t tell you what
they need
2. Innovation happens on the next
curve
1.0
Harvester
Ice
Factory
2.0Ice
Refrigerator
3.0Ice
3. Make a MVVVP
Some things need to be believed
to be seen
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SUCCESS
Apple I & II
Macintosh
iPod
iPhone
Apple store
iPad
FAILURE
Apple III
Lisa
Newton
Apple TV
TBD
Apple Watch

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