Designing Collaboration with Watson, Ethan Geyer, IBM

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Design Thinking–with its focus on user outcomes, constant reinvention and empowered teams–has revitalized product development at IBM. In this Ignite Talk, you’ll see how IBM Design Thinking fueled the creation of a breakthrough new collaboration product giving IBM Watson intelligence to everyday professionals.

Business

IBM Design :: Confidential :: © IBM Corporation
Say what, now?

Watson Workspace
Cognitive Collaboration

You can’t fake culture and
you sure as hell can’t buy it

Restless Reinvention
Observe Reﬂect Make

This presentation will provide an overview of IBM Design Thinking. Teams across IBM will use the practices around Design Thinking to build better product designs. The IBM Design Thinking framework is used to guide our product teams through the process of product design and delivery. A key requirement of this framework is to work more closely with our clients, receiving feedback throughout product design process.

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