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The Leaf - Future Challenge
- 1. Presented by: Katherina-Sabrina Bursy Awais Rivzi Laurin Krämer Mudabbir Khawaja Date: May 14, 2021 Confidential
- 2. THE FARMERS Internal Organization & Structure KATHERINA SABRINA BURSY (BBA) Finance & Technology LAURIN KRÄMER (B. ENG) "I am not the best at everything, I just give my best at everything" - Micheal Jordan HR & Franchise AWAIS RIZVI (B.SC.) "There are three things I value most in my life; being a contributor to the finance and equity industry, making differences in people’s lives, and soccer." Strategy & Business Development MUDABBIR KHAWAJA (B.A.) "If you really look closely, most overnight successes took a long time." - Steve Jobs Confidential "Even a small input can make significant changes!"
- 3. Confidential
- 5. Confidential 70% of the worldwide available water is withdrawn by the agriculture.
- 6. PROBLEMS Environmental Impact of Agriculture & Food Diverse & Nutritious Food High Water Waste in Agriculture The production of food has a big environmental impact. The customer wants diverse and nutritious food. Water Waste, because of Fertilizer & high waste in Agriculture. Confidential
- 8. Confidential
- 9. *Depending on Vertical Farm Technique. Confidential 95% WATER SAVED *
- 10. WE BELIEVE IN VALUES. Strong values are key to our success. Sustainable Transparent Dynamic Nutrious Confidential
- 11. Confidential
- 12. For an experience in the future. SETTING STANDARDS NOW Confidential Climate Friendly Innovation Technology Vegan
- 13. A new era Combining Vertical Farms & Smart Robotic Kitchens. Confidential
- 14. 5-Step Ordering Process THE LEAF EXPERIENCE Vertical Farm Smart Robotic Kitchen Customer Happy! Input Meal ready Confidential
- 16. 27,268 Meals produced by our Vertical Farm* Based on Medium Version of our concept. * Confidential
- 17. Confidential 62.2% Hybrid Production COGS Meals p. Day FIRST STEPS FIRST... $5.62 25/75 $14 IRR Price Target 300
- 19. 50% of Millenials are interested in a Vegetarian diet. Confidential
- 20. Water Consumption OUR FRIENDS Confidential Water Awareness Thinks that water is endless Academic / Profession Healthy Lifestyle - Interested in Vegan Food Busy schedule Spends hours of her day on Social Media Takes care of the Environment 30 years old
- 21. 2021 100% 2030 100% 15.9 Billion USD 61 Billion USD Confidential Vegan Food Market MARKET SIZE
- 22. To determine a culinary experience a Culinary Director is needed. Culinary Experience. Building a bridge between Smart-Kitchen & Vertical Farm. Combining Technology Funding is the first step in establishing the business. $3.2 million for 25% equity Funding NEXT STEPS Confidential
- 24. 87 MILLION LITERS WATER SAVED Confidential *Based on Medium Version of our concept. *
- 27. Vertical Farming 4 to 6 soil-based acres produce as much as 1 vertical farm acre Plants grown all year, not affected by weather Not contaminated from external factors No need for fertilizers and pesticides Less water Confidential
- 28. Confidential 2021 - 2025 2025 - 2030 Vertical Farm TIMELINE
- 30. Confidential
- 33. Confidential
- 34. EXPANSION METRICS Expansion based on Target Group Huge academic background Geographically starting from north to south Huge Brand Awareness needed Confidential
- 35. BENEFITS OF FRANCHISING Confidential 01 Economies of Scale 02 Management Effort 03 International Awareness An increase of scalability will lower cost An increase of scalability will increase Revenue constantly Low Management Effort Brand Awareness and reach will increase Gaining international publicity and awareness after establishing Businesses around East Coast
- 36. EFFECTS OF FRANCHISING Confidential 01 Corporate Owned 02 Frachise First Restaurants will be owned by the corporation itself. As soon as Brand Awareness is established --> Franchise Option will be given
- 37. THE LEAF - TYPEs 01 - The Head- Turner The Head Turner is designed to make you look. Our concept included experience and design. 02 - The Fitter The Fitter is our solution for every location. AAA locations will be targeted to integrate into different life spectrums. Confidential
- 38. THE LEAF - TYPEs Confidential
- 39. COMPETITOR ANALYSIS Low Experience High Experience High Price Low Price Good Bank Atera, Locanda Verde, Daniel, The Pool, The Grill Eataly The LEAF SPYCE Confidential