TheVerticalFarmDRAFTSt. Louis Leading the Way
We believe there are disruptive ideas that can benefit us all.
Like the opportunities that lie around food quality, access and opportunity.
Trends toward fresher, less processed food Trend toward transparency re: food sources and methods  Dramatically growing food needs worldwide  Low grower and distributor margins  Competing uses for commodity crops  The already high impact of oil and fuel on food prices (up to 70%) Trends toward fresher, less processed food  Trend toward transparency re: food sources and methods  Dramatically growing food needs worldwide  Low grower and distributor margins  Competing uses for commodity crops  The already high impact of oil and fuel on food prices (up to 70%)  Run-off and other potential degradation from large-scale growers and processors  Food security and safety Immigration issues and agricultural workforce needs  Health issues around current diet  Impact of irrigation on fresh-water supplies  Run-off and other potential degradation from large-scale growers and processors  Food security and safety  Trends toward fresher, less processed food  Trend toward transparency re: food sources and methods Dramatically growing food needs worldwide  Low grower and distributor margins  Competing uses for commodity crops  The already high impact of oil and fuel on food prices (up to 70%)  Run-off and other potential degradation from large-scale growers and processors  Food security and safety  Immigration issues and agricultural workforce needs  Health issues around current diet  Impact of irrigation on fresh-water supplies  Immigration issues and agricultural workforce needs  Health issues around current diet Impact of irrigation on fresh-water supplies Trends toward fresher, less processed food  Trend toward transparency re: food sources and methods  Dramatically growing food needs worldwide  Low grower and distributor margins  Competing uses for commodity crops The already high impact of oil and fuel on food prices (up to 70%)  Run-off and other potential degradation from large-scale growers and processors  Food security and safetyImmigration issues and agricultural workforce needsHealth issues around current diet  Impact of irrigation on fresh-water suppliesWhat’s wrong with our current system?
Like it or not, our present food, energy and water solutions are unsustainably interdependent.How can a community help find a better way?
The Openly Disruptive Perspectivean ARTIST takes risks to explore an idea and share how it will affect us
an ENTREPRENEUR turns promising ideas into usable systemstogether they can bring solutions to life very efficiently
We need solutions that address all aspects of the problem
The Vertical Farm concept is at the center of these issuesVertical Farm Concept
What’s a vertical farm?A concept that will “revolutionize food, the environment, energy and economic development.”**According to its proponents.
The Vertical Farm conceptAn urban food center with:A new economic model for food production and distribution
Fresh food year-round from urban sites
High efficiency through new hydroponic, aquaculture and green tech
Elimination of transportation costs
Net-zero or surplus energyand water
Local jobs producing healthy food sustainably
Minimal environmental impactIt could change the world, but right now it’s just a concept.How can a community benefit from it?By cooperating on seeding an ecosystem.
The USB innovation story
Why should we care?St. Louis is uniquely positioned to explore and bring to life the elements of a vertical farm.
Aligned Interests…
Who could be part of this?
Sample BenefitsGreentribes is a business about growing commercial distribution for green food businesses.They might gain these benefits from their participation:Dfklj;asdkKasjfl;They might contribute to the effort with:Expertise abcResources xyz
Sample BenefitsOld North Saint Louis Restoration Group is about re-building a sustainable and inclusive community in an urban environment.They might gain these benefits from their participation:Dfklj;asdkKasjfl;They might contribute to the effort with:Expertise abcResources xyz
Sample BenefitsUniversities are increasingly about providing interdisciplinary research and education opportunities to prepare people for the future.They might gain these benefits from their participation:Dfklj;asdkKasjfl;They might contribute to the effort with:Expertise abcResources xyz
Sample BenefitsEmerson is about developing, making, and global sales of elements of infrastructure solutions (power, process, etc.)They might gain these benefits from their participation:Dfklj;asdkKasjfl;They might contribute to the effort with:Expertise abcResources xyz
lean collaboration platformprocess repeats for the duration of project
Where We Could Do ThisSt. Louis is rich with sites that offer low-cost proximity to resources relevant to a Vertical Farm.  In two of these places, artists and community activists have laid the groundwork of:Practicing action around shared purpose and vision
Collaborative use of space and facilities
Appreciation of economic, food, and environmental sustainability
Openness to new business models

Vf v4

  • 1.
  • 2.
    We believe thereare disruptive ideas that can benefit us all.
  • 3.
    Like the opportunitiesthat lie around food quality, access and opportunity.
  • 4.
    Trends toward fresher,less processed food Trend toward transparency re: food sources and methods Dramatically growing food needs worldwide Low grower and distributor margins Competing uses for commodity crops The already high impact of oil and fuel on food prices (up to 70%) Trends toward fresher, less processed food Trend toward transparency re: food sources and methods Dramatically growing food needs worldwide Low grower and distributor margins Competing uses for commodity crops The already high impact of oil and fuel on food prices (up to 70%) Run-off and other potential degradation from large-scale growers and processors Food security and safety Immigration issues and agricultural workforce needs Health issues around current diet Impact of irrigation on fresh-water supplies Run-off and other potential degradation from large-scale growers and processors Food security and safety Trends toward fresher, less processed food Trend toward transparency re: food sources and methods Dramatically growing food needs worldwide Low grower and distributor margins Competing uses for commodity crops The already high impact of oil and fuel on food prices (up to 70%) Run-off and other potential degradation from large-scale growers and processors Food security and safety Immigration issues and agricultural workforce needs Health issues around current diet Impact of irrigation on fresh-water supplies Immigration issues and agricultural workforce needs Health issues around current diet Impact of irrigation on fresh-water supplies Trends toward fresher, less processed food Trend toward transparency re: food sources and methods Dramatically growing food needs worldwide Low grower and distributor margins Competing uses for commodity crops The already high impact of oil and fuel on food prices (up to 70%) Run-off and other potential degradation from large-scale growers and processors Food security and safetyImmigration issues and agricultural workforce needsHealth issues around current diet Impact of irrigation on fresh-water suppliesWhat’s wrong with our current system?
  • 5.
    Like it ornot, our present food, energy and water solutions are unsustainably interdependent.How can a community help find a better way?
  • 6.
    The Openly DisruptivePerspectivean ARTIST takes risks to explore an idea and share how it will affect us
  • 7.
    an ENTREPRENEUR turnspromising ideas into usable systemstogether they can bring solutions to life very efficiently
  • 8.
    We need solutionsthat address all aspects of the problem
  • 9.
    The Vertical Farmconcept is at the center of these issuesVertical Farm Concept
  • 10.
    What’s a verticalfarm?A concept that will “revolutionize food, the environment, energy and economic development.”**According to its proponents.
  • 11.
    The Vertical FarmconceptAn urban food center with:A new economic model for food production and distribution
  • 12.
    Fresh food year-roundfrom urban sites
  • 13.
    High efficiency throughnew hydroponic, aquaculture and green tech
  • 14.
  • 15.
    Net-zero or surplusenergyand water
  • 16.
    Local jobs producinghealthy food sustainably
  • 17.
    Minimal environmental impactItcould change the world, but right now it’s just a concept.How can a community benefit from it?By cooperating on seeding an ecosystem.
  • 18.
  • 19.
    Why should wecare?St. Louis is uniquely positioned to explore and bring to life the elements of a vertical farm.
  • 20.
  • 21.
    Who could bepart of this?
  • 22.
    Sample BenefitsGreentribes isa business about growing commercial distribution for green food businesses.They might gain these benefits from their participation:Dfklj;asdkKasjfl;They might contribute to the effort with:Expertise abcResources xyz
  • 23.
    Sample BenefitsOld NorthSaint Louis Restoration Group is about re-building a sustainable and inclusive community in an urban environment.They might gain these benefits from their participation:Dfklj;asdkKasjfl;They might contribute to the effort with:Expertise abcResources xyz
  • 24.
    Sample BenefitsUniversities areincreasingly about providing interdisciplinary research and education opportunities to prepare people for the future.They might gain these benefits from their participation:Dfklj;asdkKasjfl;They might contribute to the effort with:Expertise abcResources xyz
  • 25.
    Sample BenefitsEmerson isabout developing, making, and global sales of elements of infrastructure solutions (power, process, etc.)They might gain these benefits from their participation:Dfklj;asdkKasjfl;They might contribute to the effort with:Expertise abcResources xyz
  • 26.
    lean collaboration platformprocessrepeats for the duration of project
  • 27.
    Where We CouldDo ThisSt. Louis is rich with sites that offer low-cost proximity to resources relevant to a Vertical Farm. In two of these places, artists and community activists have laid the groundwork of:Practicing action around shared purpose and vision
  • 28.
    Collaborative use ofspace and facilities
  • 29.
    Appreciation of economic,food, and environmental sustainability
  • 30.
    Openness to newbusiness models
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    An inclusive identityattractive to urban pioneers and the creative classHyde ParkExisting Food Distribution InfrastructureOld North St. LouisNew I-70 BridgeDowntown St. Louis
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    Sample Neighborhood Assets– Old North St. LouisProduce RowCrown CandyInterstate AccessHigh-Traffic Arterial RoadsOld North Food Co-OpVibrant Community Association14th Street MallExisting BusinessesDIY-Focused (wealth-building) ResidentsExisting Bike Trails (connecting to Riverfront Trail)Suggested SiteNew HousingNew I-70 BridgeExisting Transit
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    Potential ElementsNearby Residentialand Commercial Neighborhood Integration Projects (where possible)Education, Outreach and Activity Spaces/PavilionsPlanting Beds and Visioning Art ThroughoutProject Vision Mural(s)Meeting Space, Cafe and Micro-Business Incubator (with secure Bike parking)Workshop and Job TrainingDemonstration Sites – 4 phases
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    Exporting SuccessSupporting productsand servicesViable and scalable modelSt. Louis Demonstration ProjectExperienced StaffThought Leadership
  • 35.
    Sample ScopeSiteLease, utilities,insurance, improvementsIdentityContent, art, digital assets, ongoing narrativeDemonstration sitesSite prep, structures and systems (in-kind wherever possible)Demonstration projects:Best practices – plant, aquaculture, small animal, processing, green energy, preparationBusiness incubation/acceleration, workforce developmentProject operation and facilitationDirector, site director, stakeholder engagement director, volunteer director, project initiation funds, student staffing, challenge grant funding and incubator mentoringOutreach and communicationContent, education, publicity and documentation
  • 36.
    Member BenefitsLow-risk explorationof emerging modelR&D and in-market evaluation of products, approaches and systemsIntegrated solution proof of conceptTraining and developmentConstructive dialogue with entire community (including critics)Opportunity to demonstrate thought leadership
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    How it wouldworkMembers contribute:A combination of dues and relevant in-kind support
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    A commitment todo R&D and/or outreach at the project
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    Willingness to collaboratewith other membersMembers Receive:Recognition
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    A marketable destinationfor B2C, B2B, and B2E outreach
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    Attitudinal research andopportunity to engage influencers
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    Employee training anddevelopment opportunities
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    Visibility in thecommunity (local and otherwise)What we need from youCommitments:To provide support of $10-50,000 a year for five years (cash, in-kind and volunteer labor)
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    To agree tobring your best thinking and efforts to testing, demonstrating and refining the concept
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    To agree tohelp us tell the story through your existing communication efforts and assist in creating shared new ones
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    To commit toopen, respectful cooperation with all stakeholdersNext StepsIdentify and engage 6-10 influencers/thought leadersAsk influencers to help identify and engage 25-50 potential membersSchedule exploratory/formative meeting(s)
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