The document discusses the advantages of being a "last mover" in a competitive market. It argues that being later to enter a market can provide benefits like:
I. Escaping intense early competition by observing how early competitors interact and position themselves.
II. Potentially having more information than early competitors about what customers really want from a market.
III. How being later allows a company to own a market by leveraging scale, proprietary technology, brand recognition or network effects that early competitors lack.