Are we social enough, or enough social?

2. •
•
•
•

3. Source: www.strotherweinberg.com
Source: Harvard Business Review, December 2010, p.64
Source: Harvard Business Review, December 2010
Source: ZMOT: Winning the Zero Moment of Truth Jim Lecinski
Digitalmedia has changed the waypeople
purchase product or services.
(Digital) ZeroMoment Of Truth has 95% influence level compare to has to
30% of averageother channel in persuading customers to purchase product or
services.

4. Source: Salesforce

5. CONTENT
CHANNELS
CONTEXT
VIRALITY

6. Source: "The Virus Changed the Way We Internet", New York Times

7. Source: Infinera

11. 41%
12%
32%
12%
2%
Openness
Agreeableness Extraversion
7%
47%
16%
11%
19%
O
C
N
A E
4% 6%
13%
31%
45%
O
C
N
A E
High Openness – Low Neuroticism:
On Twitter, netizens tend to have high openness (openness).
This shows that they tend to be very open with their opinions
regarding ‘New Normal’ condition. They can easily express
their point of view and tend to be excited in arguing with
others opinion.
High Conscientiousness – Low Openness:
The graph on Youtube channel shows a high level of caution
(conscientiousness). This indicates that Youtube netizens are
quite vigilant in giving their thoughts and tend to give their
opinions in detail.
High Neuroticism – Low Openness:
On Instagram, the graphs shows a fairly high amount of
concern (neuroticism). Instagram netizens have a tendency to
feel anxious about the current ‘New Normal’ condition and are
skeptical of the government.
TWITTER INSTAGRAM
YOUTUBE

17. Society 5.0

18. Thank You
elga@ivosights.com