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Getting your content focus right - Taking your content to the next level
The document discusses strategies for effective content creation and distribution in digital marketing, emphasizing the importance of understanding the audience's emotional state to create engaging content. It covers various channels, including social media, newsletters, and paid ads, and highlights the need to inspire, engage, and convert customers through storytelling and relationship building. Additionally, it offers practical tips for optimizing content for SEO and maximizing reach through careful timing and collaboration with influencers.
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Getting your content focus right - Taking your content to the next level
- 1. Content creation and contentdistribution - Taking it to the next level Sara Öhman - 2015
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- 3. …and Google wont beenough!
- 4. We are goingto need a lot of friends…
- 5. …and a lotof CONTENT!
- 6. - Heavy wights -Running - Consultant in digital marketing
- 7. The content consumerof today…
- 8. We need to catchthem in their optimal emotional state
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- 11. Awareness Drive traffic Activate Convert Engage Build relationship Videosand pictures in social media, news letters, ads Contests, product information, services Loyalty program Guide Communicate to convert! Own channels Earned channels Paid channels Inspire Share
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- 13. Help realize urge Inspireto change Argue for products/ services Urge – Make aware
- 14. Product specific content Arguefor specific products/services Be findable in search Teach - Activate
- 15. Make product/service avaliable Encourage todeeper engagement Show testimonals Buy - Engage
- 16. Teach about the product/service Gettestimonials Encourage to share Evaluation - Inspire
- 17. Our purpose OurstoryTheir needs
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- 20. Find your mix: Howmuch space do you need each topic to fill? Fill in Prioritize your content
- 21. Brand Conversion SEO Sharing Checklistfor your digital content
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- 30. Brand Conversion SEO Sharing Whatabout your content?
- 31. ”No matter howgood your content is – You will never beat the kitten” - Ben Huh, Cheezburger
- 32. Awareness Drive traffic Activate Convert Engage Build relationship Videosand pictures in social media, news letters, ads Contests, product information, services Loyalty program Guide Communicate to convert! Own channels Earned channels Paid channels Inspire Share
- 33. Earned channelsOwn channelsPaid channels
- 34. Social media Newsletters Other channels– Such as sales Own channels
- 35. 1. Timing 2. Statement+Question 3.Call-To-Action All you need to know about social media
- 36. When should youpost?
- 37. As many connectionsas possible!
- 38. ”Rapid response” Monitoring - Monitorkeywords - Be present and respond in time
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- 41. If you can’tbeat them - Join them
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- 43. Blogs Social mediad Forums YOUR FRIENDS! Where? #hashtags
- 44. 1 % 9% 90 %
- 45. 1. Monitor 2.Process 3. Log Working with bloggers
- 46. Get to knowover a longer period of time Create packages with content Readers+Relevance in search engines Working with bloggers
- 47. It’s all inyour pitch
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- 50. Social media ads Nativeads or advertorials, Sponsorships Displaya ads and marketing automation Paid channels
- 51. Sometimes you needsome advertising to get viral…
- 52. Campaigns High production content Contentwith high engagement organically Boost with ads
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- 54. Earned channelsOwn channelsPaid channels Create your checklist!
- 55. Contact • Mail hej@saraohman.se •Twitter @saraohman • Visit saraohman.se
Editor's Notes
- #42 Det enda jag vet är att Grumpy Cats riktiga namn är mer än