Ever wondered about using a Job Board/Lead Generators to find a travel nurse or other travel healthcare assignment? Unsure of what it entails or how to decide if the company is reputable or not? This explains all the details regarding lead generation in the field of travel healthcare staffing.

1. The In’s & Out’s:
Lead Generation in Travel Healthcare
By Oliver Feakins

2. What we’ll cover:
• What are “lead generation”
sites, anyway?
• Job board basics
• How the travel healthcare
industry uses them
• The myths about job sites
• Privacy concerns

3. A little about me:
• President of
• Founder of an Internet
Marketing Agency
• 10+ Years experience in
healthcare staffing

4. Lead Generation

5. What is “lead generation?”
• Capturing interest or
inquiry into a
database for the
purpose of
increasing sales,
connecting people
and services, or
conducting research

6. Largest niches in lead generation:

7. Ones you’ve heard of…

8. The importance of lead generation
• Market driven
• Mutually beneficial
• Saves time for users & companies
• Helps provide info for both parties
• Provides a competitive environment for
job options
• Helps build staffing companies by
feeding them qualified healthcare
practitioners at their request

9. The Lead Generation Stigma

10. Bad practices that give lead
gen a bad name:
• Spammy sites
• Sites that sell info
• No contact info
• No credibility
• Sites that disguise
ownership

11. Bad Industry Practices
1. Only values leads
2. Has no trust signals
3. Doesn’t post fresh jobs
4. Doesn’t show indication
of receiving information
5. Lacks transparency

12. Social Media’s influence in Lead
Generating

14. Data Partnerships

15. Linked In Recruiting

16. Thought Content Leadership

17. Let’s talk about Job Boards

18. “What exactly is a job board?”
• Online resource for job
seekers to find jobs
• Employers pay fees to use
• Connect job seekers to
employers
• Advertising tool for job
openings
• Large database of jobseekers

19. A brief job board timeline…
• 1994: Monster &
CareerBuilder launched
• 1995: Craigslist
launched
• 2000: Boom in niche JB
sites
• 2003: LinkedIn
launched

20. The Pros & Cons of nurse JBs
Pro’s
• Easy job access
• Choice
• Variety
• Multiple applications at
once
• More specific search
• Saves time for job seeker
Con’s
• Uncertainty about where
info goes
• Freshness of jobs
• Sometimes no response
back
• Unwelcomed responses
• Lack of personalization

21. Job boards are lead gen sites

22. Healthcare Specific Job Boards

23. Healthcare specific job boards
• Medical job boards are
the #3 most popular
niche
• They typically are
more focused and
filtered for the
modern day
healthcare
professional

24. Job boards are useful for healthcare
practitioners
• JBs save time
• Can be done on-the-go
• Wider net
• Flexibility to choose
• Receive more offers with
less effort
• Adds an element of
competitiveness

25. A good healthcare job board…
1. Offers more than
just jobs and
applications
2. Demonstrates
trustworthiness
3. Shows where your
information is
actually going
4. Keeps in reach

26. What About My Privacy!

27. Gauge site trustworthiness:
• Read terms of service/privacy policy
• Check for a transparent client list
• Legal disclaimer near apply button
• Listed phone number, contact us page, and/or
email
• Belonging to trade organizations (Pan
Travelers, IAWEWS,etc.)
• Participation in industry tradeshows (like this
one!)
• Active on social media
• BBB accreditation

28. Is the site invested in the industry?
• Informative resources
• Articles/blogs
• Reviews
• Tools
• FAQs
• User generated content
• Resources for students (scholarships,
schools,etc.)

29. Why do Agencies Need Job Boards
and lead generators.

30. Job boards are vital to recruiters
• 1 in 5 external hires found on JBs
• Larger audience see jobs
• More nurses find placements
• Job boards help promote
agencies to travel healthcare
practitioners even if they don’t
apply

31. Healthcare agencies offer their own job
boards
• Agencies have similar “look”
– Quick application forms
– Job listings
• Some staffing agencies use
private lead generation sites
– More promotion
– Distributing leads to their
multiple brands

32. Agency private lead generation:
• Agencies use the same lead
generation techniques as job
boards
• Some of them distribute to
multiple brands making them
the same as lead generators
• A select few also distribute
them to partner agencies

33. Which job search method is right for
you?
• Job alerts
– Save time waiting & let the jobs be sent to you
• Personal searching
– Digging through the web finding the perfect job you
want to apply for
• General application
– Broadcast your availability and preference to a small
group of highly rated companies and let them
compete for your talents.

34. Popular communication methods:
• Email
• Phone
• Texting (automated job
alerts)
• Mail
• Retargeting
• Search Ads
• Promoted Content

35. How to delete yourself from a lead
generation source:
• Ask for removal
– Call the number provided
– Look for email on contact us page
– Email can also be found on privacy policy page
– Whois.net will provide email addresses

36. To sum it up…
• Job boards are vital in healthcare
– Combat staff shortages
– They easily connect
recruiters/agencies quickly
• Be alert for signs of bad lead gen
sites and job boards
• Choose forms that benefit you
– Quality boards offering:
• Transparency, security, and high value
on privacy

37. Final Thoughts
Q & A