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The In’s & Out’s:
Lead Generation in Travel Healthcare
By Oliver Feakins
What we’ll cover:
• What are “lead generation”
sites, anyway?
• Job board basics
• How the travel healthcare
industry uses them
• The myths about job sites
• Privacy concerns
A little about me:
• President of
• Founder of an Internet
Marketing Agency
• 10+ Years experience in
healthcare staffing
Lead Generation
What is “lead generation?”
• Capturing interest or
inquiry into a
database for the
purpose of
increasing sales,
connecting people
and services, or
conducting research
Largest niches in lead generation:
Ones you’ve heard of…
The importance of lead generation
• Market driven
• Mutually beneficial
• Saves time for users & companies
• Helps provide info for both parties
• Provides a competitive environment for
job options
• Helps build staffing companies by
feeding them qualified healthcare
practitioners at their request
The Lead Generation Stigma
Bad practices that give lead
gen a bad name:
• Spammy sites
• Sites that sell info
• No contact info
• No credibility
• Sites that disguise
ownership
Bad Industry Practices
1. Only values leads
2. Has no trust signals
3. Doesn’t post fresh jobs
4. Doesn’t show indication
of receiving information
5. Lacks transparency
Social Media’s influence in Lead
Generating
Data Partnerships
Linked In Recruiting
Thought Content Leadership
Let’s talk about Job Boards
“What exactly is a job board?”
• Online resource for job
seekers to find jobs
• Employers pay fees to use
• Connect job seekers to
employers
• Advertising tool for job
openings
• Large database of jobseekers
A brief job board timeline…
• 1994: Monster &
CareerBuilder launched
• 1995: Craigslist
launched
• 2000: Boom in niche JB
sites
• 2003: LinkedIn
launched
The Pros & Cons of nurse JBs
Pro’s
• Easy job access
• Choice
• Variety
• Multiple applications at
once
• More specific search
• Saves time for job seeker
Con’s
• Uncertainty about where
info goes
• Freshness of jobs
• Sometimes no response
back
• Unwelcomed responses
• Lack of personalization
Job boards are lead gen sites
Healthcare Specific Job Boards
Healthcare specific job boards
• Medical job boards are
the #3 most popular
niche
• They typically are
more focused and
filtered for the
modern day
healthcare
professional
Job boards are useful for healthcare
practitioners
• JBs save time
• Can be done on-the-go
• Wider net
• Flexibility to choose
• Receive more offers with
less effort
• Adds an element of
competitiveness
A good healthcare job board…
1. Offers more than
just jobs and
applications
2. Demonstrates
trustworthiness
3. Shows where your
information is
actually going
4. Keeps in reach
What About My Privacy!
Gauge site trustworthiness:
• Read terms of service/privacy policy
• Check for a transparent client list
• Legal disclaimer near apply button
• Listed phone number, contact us page, and/or
email
• Belonging to trade organizations (Pan
Travelers, IAWEWS,etc.)
• Participation in industry tradeshows (like this
one!)
• Active on social media
• BBB accreditation
Is the site invested in the industry?
• Informative resources
• Articles/blogs
• Reviews
• Tools
• FAQs
• User generated content
• Resources for students (scholarships,
schools,etc.)
Why do Agencies Need Job Boards
and lead generators.
Job boards are vital to recruiters
• 1 in 5 external hires found on JBs
• Larger audience see jobs
• More nurses find placements
• Job boards help promote
agencies to travel healthcare
practitioners even if they don’t
apply
Healthcare agencies offer their own job
boards
• Agencies have similar “look”
– Quick application forms
– Job listings
• Some staffing agencies use
private lead generation sites
– More promotion
– Distributing leads to their
multiple brands
Agency private lead generation:
• Agencies use the same lead
generation techniques as job
boards
• Some of them distribute to
multiple brands making them
the same as lead generators
• A select few also distribute
them to partner agencies
Which job search method is right for
you?
• Job alerts
– Save time waiting & let the jobs be sent to you
• Personal searching
– Digging through the web finding the perfect job you
want to apply for
• General application
– Broadcast your availability and preference to a small
group of highly rated companies and let them
compete for your talents.
Popular communication methods:
• Email
• Phone
• Texting (automated job
alerts)
• Mail
• Retargeting
• Search Ads
• Promoted Content
How to delete yourself from a lead
generation source:
• Ask for removal
– Call the number provided
– Look for email on contact us page
– Email can also be found on privacy policy page
– Whois.net will provide email addresses
To sum it up…
• Job boards are vital in healthcare
– Combat staff shortages
– They easily connect
recruiters/agencies quickly
• Be alert for signs of bad lead gen
sites and job boards
• Choose forms that benefit you
– Quality boards offering:
• Transparency, security, and high value
on privacy
Final Thoughts
Q & A

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The In’s & Out’s: Lead Generation in Travel Healthcare

  • 1. The In’s & Out’s: Lead Generation in Travel Healthcare By Oliver Feakins
  • 2. What we’ll cover: • What are “lead generation” sites, anyway? • Job board basics • How the travel healthcare industry uses them • The myths about job sites • Privacy concerns
  • 3. A little about me: • President of • Founder of an Internet Marketing Agency • 10+ Years experience in healthcare staffing
  • 5. What is “lead generation?” • Capturing interest or inquiry into a database for the purpose of increasing sales, connecting people and services, or conducting research
  • 6. Largest niches in lead generation:
  • 8. The importance of lead generation • Market driven • Mutually beneficial • Saves time for users & companies • Helps provide info for both parties • Provides a competitive environment for job options • Helps build staffing companies by feeding them qualified healthcare practitioners at their request
  • 10. Bad practices that give lead gen a bad name: • Spammy sites • Sites that sell info • No contact info • No credibility • Sites that disguise ownership
  • 11. Bad Industry Practices 1. Only values leads 2. Has no trust signals 3. Doesn’t post fresh jobs 4. Doesn’t show indication of receiving information 5. Lacks transparency
  • 12. Social Media’s influence in Lead Generating
  • 13.
  • 17. Let’s talk about Job Boards
  • 18. “What exactly is a job board?” • Online resource for job seekers to find jobs • Employers pay fees to use • Connect job seekers to employers • Advertising tool for job openings • Large database of jobseekers
  • 19. A brief job board timeline… • 1994: Monster & CareerBuilder launched • 1995: Craigslist launched • 2000: Boom in niche JB sites • 2003: LinkedIn launched
  • 20. The Pros & Cons of nurse JBs Pro’s • Easy job access • Choice • Variety • Multiple applications at once • More specific search • Saves time for job seeker Con’s • Uncertainty about where info goes • Freshness of jobs • Sometimes no response back • Unwelcomed responses • Lack of personalization
  • 21. Job boards are lead gen sites
  • 23. Healthcare specific job boards • Medical job boards are the #3 most popular niche • They typically are more focused and filtered for the modern day healthcare professional
  • 24. Job boards are useful for healthcare practitioners • JBs save time • Can be done on-the-go • Wider net • Flexibility to choose • Receive more offers with less effort • Adds an element of competitiveness
  • 25. A good healthcare job board… 1. Offers more than just jobs and applications 2. Demonstrates trustworthiness 3. Shows where your information is actually going 4. Keeps in reach
  • 26. What About My Privacy!
  • 27. Gauge site trustworthiness: • Read terms of service/privacy policy • Check for a transparent client list • Legal disclaimer near apply button • Listed phone number, contact us page, and/or email • Belonging to trade organizations (Pan Travelers, IAWEWS,etc.) • Participation in industry tradeshows (like this one!) • Active on social media • BBB accreditation
  • 28. Is the site invested in the industry? • Informative resources • Articles/blogs • Reviews • Tools • FAQs • User generated content • Resources for students (scholarships, schools,etc.)
  • 29. Why do Agencies Need Job Boards and lead generators.
  • 30. Job boards are vital to recruiters • 1 in 5 external hires found on JBs • Larger audience see jobs • More nurses find placements • Job boards help promote agencies to travel healthcare practitioners even if they don’t apply
  • 31. Healthcare agencies offer their own job boards • Agencies have similar “look” – Quick application forms – Job listings • Some staffing agencies use private lead generation sites – More promotion – Distributing leads to their multiple brands
  • 32. Agency private lead generation: • Agencies use the same lead generation techniques as job boards • Some of them distribute to multiple brands making them the same as lead generators • A select few also distribute them to partner agencies
  • 33. Which job search method is right for you? • Job alerts – Save time waiting & let the jobs be sent to you • Personal searching – Digging through the web finding the perfect job you want to apply for • General application – Broadcast your availability and preference to a small group of highly rated companies and let them compete for your talents.
  • 34. Popular communication methods: • Email • Phone • Texting (automated job alerts) • Mail • Retargeting • Search Ads • Promoted Content
  • 35. How to delete yourself from a lead generation source: • Ask for removal – Call the number provided – Look for email on contact us page – Email can also be found on privacy policy page – Whois.net will provide email addresses
  • 36. To sum it up… • Job boards are vital in healthcare – Combat staff shortages – They easily connect recruiters/agencies quickly • Be alert for signs of bad lead gen sites and job boards • Choose forms that benefit you – Quality boards offering: • Transparency, security, and high value on privacy