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Museums, Parks and Zoo’s
A Sponsorship Proposal
By
Amanda Taylor
2014-2015 Marketing/Sponsorship Intern
 
MUSEUMS
LACMA-­‐	
  Los	
  Angeles	
  County	
  Museum	
  of	
  Art	
  
	
  
History:	
  	
  
LACMA	
  has	
  been	
  dedicated	
  about	
  collecting	
  works	
  
of	
  art	
  that	
  span	
  both	
  history	
  and	
  geography.	
  LACMA	
  
is	
  representing	
  of	
  Los	
  Angeles's	
  uniquely	
  diverse	
  
population.	
  Today	
  LACMA	
  is	
  the	
  largest	
  art	
  museum	
  
in	
  the	
  western	
  United	
  States,	
  with	
  a	
  collection	
  that	
  
includes	
  over	
  120,000	
  objects	
  dating	
  from	
  antiquity	
  
to	
  the	
  present,	
  encompassing	
  the	
  geographic	
  world	
  
and	
  nearly	
  the	
  entire	
  history	
  of	
  art.	
  
Why?	
  	
  
Promote	
  Awareness	
  to	
  local	
  museum	
  
Iconic	
  Landmark	
  
Promote	
  arts,	
  history	
  and	
  culture	
  to	
  
influence	
  the	
  community	
  	
  
Close	
  to	
  STAPLES	
  Center	
  
	
  
	
  
Potential	
  Promotions:	
  
Clippers	
  Exhibition-­‐	
  Past,	
  Present,	
  
and	
  valuables	
  on	
  display	
  -­‐	
  Promote	
  
and	
  create	
  promotion	
  for	
  game	
  
attendees	
  to	
  attend	
  exhibition	
  for	
  
free	
  
Crafts	
  with	
  Clippers-­‐	
  Players	
  join	
  
with	
  schools	
  for	
  a	
  day	
  of	
  crafting	
  
and	
  a	
  museum	
  tour	
  
	
  
	
  
 
Natural	
  History	
  Museum	
  
	
  
History:	
  Accumulated	
  one	
  of	
  the	
  worlds	
  most	
  
extensive	
  and	
  valuable	
  collections	
  of	
  natural	
  
and	
  cultural	
  history.	
  NHM	
  has	
  more	
  than	
  35	
  
million	
  objects,	
  some	
  as	
  old	
  as	
  4.5	
  billion	
  years.	
  
NHS	
  is	
  also	
  home	
  for	
  groundbreaking	
  scientific	
  
and	
  historic	
  research.	
  The	
  Museum	
  also	
  curates	
  
new,	
  immersive	
  exhibitions	
  to	
  keep	
  us	
  excited	
  
for	
  what’s	
  next	
  to	
  come.	
  
	
  
	
  
Why?	
  
Promote	
  Awareness	
  to	
  local	
  museum	
  
Iconic	
  Landmark	
  
Promote	
  history	
  and	
  culture	
  to	
  
influence	
  the	
  community	
  
Constantly	
  has	
  new	
  and	
  exciting	
  
exhibits	
  to	
  intrigue	
  guests	
  
	
  
Potential	
  Promotions:	
  
Tie	
  in	
  Clippers	
  with	
  an	
  Exhibition	
  to	
  
promote	
  	
  
Exhibition	
  sponsors	
  apart	
  of	
  the	
  game	
  
A	
  Night	
  at	
  the	
  Museum	
  	
  
	
  
	
  
 
Getty	
  Museum	
  
	
  
History:	
  The	
  world's	
  largest	
  cultural	
  and	
  
philanthropic	
  organization	
  dedicated	
  to	
  the	
  visual	
  
arts.	
  The	
  Getty	
  consists	
  of	
  international	
  
conservation	
  work,	
  publications,	
  exhibitions,	
  
grant	
  initiatives,	
  and	
  training	
  programs	
  provided	
  
all	
  around	
  the	
  world.	
  They	
  work	
  to	
  make	
  a	
  lasting	
  
difference	
  in	
  conservation	
  practice,	
  art	
  historical	
  
research,	
  and	
  museology.	
  
Why?	
  
Promote	
  Awareness	
  to	
  local	
  museum	
  
Iconic	
  Landmark	
  
Promote	
  history	
  and	
  culture	
  to	
  
influence	
  the	
  community	
  
Constantly	
  has	
  new	
  and	
  exciting	
  
exhibits	
  to	
  intrigue	
  guests	
  
	
  
Potential	
  Promotions:	
  	
  
Can	
  hold	
  Sponsor	
  special	
  events	
  
Spirit	
  Calendar/Photo-­‐shoot	
  
Segment	
  called	
  “Griffin	
  goes	
  to	
  the	
  Getty”	
  
	
  
	
  
	
  
 
California	
  Science	
  Center	
  
	
  
History:	
  The	
  California	
  Science	
  Center	
  provides	
  an	
  
innovative	
  model	
  for	
  science	
  learning	
  by	
  combining	
  
exhibits	
  with	
  an	
  on-­‐site	
  Science	
  Center	
  School	
  and	
  
Amgen	
  Center	
  for	
  Science	
  Learning	
  as	
  well	
  as	
  a	
  
teacher	
  professional	
  development	
  program.	
  
Exhibition	
  Space	
  shuttle	
  exhibit	
  was	
  built	
  in	
  
October	
  2012.	
  	
  
Why?	
  
Promote	
  Awareness	
  to	
  local	
  museum	
  
Iconic	
  Landmark	
  
Promote	
  science	
  to	
  influence	
  the	
  
community	
  
Endeavor	
  Exhibit	
  
Hands-­‐on	
  Experience	
  for	
  public	
  
	
  
Potential	
  Promotions:	
  
Give	
  away	
  tickets	
  to	
  IMAX	
  theatre	
  
	
  
	
  
 
PARKS
Griffith	
  Park	
  
	
  
History:	
  4,210	
  acres	
  of	
  both	
  natural	
  Chaparral-­‐
covered	
  terrain	
  and	
  landscaped	
  parkland	
  and	
  
picnic	
  areas,	
  Griffith	
  Park	
  is	
  the	
  largest	
  
municipal	
  park	
  with	
  urban	
  wilderness	
  area	
  in	
  
the	
  United	
  States.	
  It	
  contains	
  the	
  Observatory,	
  
the	
  Greek	
  Theatre,	
  horseback	
  riding,	
  and	
  many	
  
hiking	
  trails.	
  	
  
Why?	
  
Promote	
  Awareness	
  to	
  one	
  of	
  LA’s	
  biggest	
  
parks	
  
Iconic	
  Landmark	
  
Promote	
  family	
  to	
  influence	
  the	
  community	
  to	
  
stress	
  importance	
  
Lots	
  of	
  outdoor	
  activities	
  to	
  offer	
  
Potential	
  Promotions:	
  
Griffith	
  Park	
  can	
  promote	
  outdoor	
  activities	
  
and	
  stress	
  importance	
  of	
  exercise	
  
	
  
	
  
  Muscle	
  Beach	
  
History:	
  Among	
  other	
  reasons	
  for	
  this	
  salute	
  to	
  
authenticity	
  of	
  the	
  original	
  Muscle	
  Beach	
  is	
  that	
  the	
  
international	
  popularity	
  of	
  the	
  name	
  can	
  mainly	
  be	
  
attributed	
  to	
  celebrated	
  athletes	
  who	
  trained	
  and	
  
became	
  stars	
  due	
  only	
  to	
  their	
  fame	
  associated	
  with	
  
Santa	
  Monica's	
  "Muscle	
  Beach".	
  	
  	
  
Why?	
  
Promote	
  an	
  Iconic	
  Landmark	
  
Plenty	
  of	
  activities	
  and	
  promotions	
  do	
  
within	
  Venice	
  beach,	
  basketball	
  courts	
  and	
  
Muscle	
  Beach	
  
Promote	
  importance	
  of	
  exercise	
  	
  
Potential	
  Promotions:	
  
	
  
Flex	
  Cam	
  brought	
  to	
  you	
  by	
  Muscle	
  Beach	
  –	
  In	
  Arena	
  
Spirit	
  Photo	
  Shoot	
  /	
  Calendar	
  
From	
  the	
  Street	
  to	
  Elite	
  –	
  Regular	
  Joe’s	
  and	
  Clippers	
  –	
  
perhaps	
  tie	
  in	
  with	
  a	
  foundation	
  for	
  a	
  game	
  at	
  Venice	
  Beach	
  
 
Zoos
Los	
  Angeles	
  Zoo	
  
	
  
History:	
  	
  The	
  Zoo	
  is	
  home	
  to	
  more	
  than	
  1,100	
  
mammals,	
  birds,	
  amphibians	
  and	
  reptiles	
  representing	
  
more	
  than	
  250	
  different	
  species	
  of	
  which	
  29	
  are	
  
endangered.	
  In	
  addition,	
  the	
  Zoo’s	
  botanical	
  collection	
  
comprises	
  several	
  planted	
  gardens	
  and	
  over	
  800	
  
different	
  plant	
  species	
  with	
  over	
  7,400	
  individual	
  
plants.	
  The	
  Zoo	
  receives	
  over	
  1.5	
  million	
  visitors	
  per	
  
year	
  and	
  is	
  owned	
  and	
  operated	
  by	
  the	
  City	
  of	
  Los	
  
Angeles.	
  
	
  
	
  
Why?	
  
Only	
  Zoo	
  in	
  surrounding	
  area	
  
Represent	
  a	
  great	
  population	
  of	
  endangered	
  
species	
  
	
  
	
  
Potential	
  Promotions:	
  
Beast	
  Move	
  of	
  the	
  Game	
  brought	
  to	
  you	
  by	
  the	
  Los	
  
Angeles	
  Zoo	
  
Give	
  away	
  tickets/discounted	
  tickets	
  

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CLIPPERS FINAL

  • 1.   Museums, Parks and Zoo’s A Sponsorship Proposal By Amanda Taylor 2014-2015 Marketing/Sponsorship Intern
  • 2.   MUSEUMS LACMA-­‐  Los  Angeles  County  Museum  of  Art     History:     LACMA  has  been  dedicated  about  collecting  works   of  art  that  span  both  history  and  geography.  LACMA   is  representing  of  Los  Angeles's  uniquely  diverse   population.  Today  LACMA  is  the  largest  art  museum   in  the  western  United  States,  with  a  collection  that   includes  over  120,000  objects  dating  from  antiquity   to  the  present,  encompassing  the  geographic  world   and  nearly  the  entire  history  of  art.   Why?     Promote  Awareness  to  local  museum   Iconic  Landmark   Promote  arts,  history  and  culture  to   influence  the  community     Close  to  STAPLES  Center       Potential  Promotions:   Clippers  Exhibition-­‐  Past,  Present,   and  valuables  on  display  -­‐  Promote   and  create  promotion  for  game   attendees  to  attend  exhibition  for   free   Crafts  with  Clippers-­‐  Players  join   with  schools  for  a  day  of  crafting   and  a  museum  tour      
  • 3.   Natural  History  Museum     History:  Accumulated  one  of  the  worlds  most   extensive  and  valuable  collections  of  natural   and  cultural  history.  NHM  has  more  than  35   million  objects,  some  as  old  as  4.5  billion  years.   NHS  is  also  home  for  groundbreaking  scientific   and  historic  research.  The  Museum  also  curates   new,  immersive  exhibitions  to  keep  us  excited   for  what’s  next  to  come.       Why?   Promote  Awareness  to  local  museum   Iconic  Landmark   Promote  history  and  culture  to   influence  the  community   Constantly  has  new  and  exciting   exhibits  to  intrigue  guests     Potential  Promotions:   Tie  in  Clippers  with  an  Exhibition  to   promote     Exhibition  sponsors  apart  of  the  game   A  Night  at  the  Museum        
  • 4.   Getty  Museum     History:  The  world's  largest  cultural  and   philanthropic  organization  dedicated  to  the  visual   arts.  The  Getty  consists  of  international   conservation  work,  publications,  exhibitions,   grant  initiatives,  and  training  programs  provided   all  around  the  world.  They  work  to  make  a  lasting   difference  in  conservation  practice,  art  historical   research,  and  museology.   Why?   Promote  Awareness  to  local  museum   Iconic  Landmark   Promote  history  and  culture  to   influence  the  community   Constantly  has  new  and  exciting   exhibits  to  intrigue  guests     Potential  Promotions:     Can  hold  Sponsor  special  events   Spirit  Calendar/Photo-­‐shoot   Segment  called  “Griffin  goes  to  the  Getty”        
  • 5.   California  Science  Center     History:  The  California  Science  Center  provides  an   innovative  model  for  science  learning  by  combining   exhibits  with  an  on-­‐site  Science  Center  School  and   Amgen  Center  for  Science  Learning  as  well  as  a   teacher  professional  development  program.   Exhibition  Space  shuttle  exhibit  was  built  in   October  2012.     Why?   Promote  Awareness  to  local  museum   Iconic  Landmark   Promote  science  to  influence  the   community   Endeavor  Exhibit   Hands-­‐on  Experience  for  public     Potential  Promotions:   Give  away  tickets  to  IMAX  theatre      
  • 6.   PARKS Griffith  Park     History:  4,210  acres  of  both  natural  Chaparral-­‐ covered  terrain  and  landscaped  parkland  and   picnic  areas,  Griffith  Park  is  the  largest   municipal  park  with  urban  wilderness  area  in   the  United  States.  It  contains  the  Observatory,   the  Greek  Theatre,  horseback  riding,  and  many   hiking  trails.     Why?   Promote  Awareness  to  one  of  LA’s  biggest   parks   Iconic  Landmark   Promote  family  to  influence  the  community  to   stress  importance   Lots  of  outdoor  activities  to  offer   Potential  Promotions:   Griffith  Park  can  promote  outdoor  activities   and  stress  importance  of  exercise      
  • 7.   Muscle  Beach   History:  Among  other  reasons  for  this  salute  to   authenticity  of  the  original  Muscle  Beach  is  that  the   international  popularity  of  the  name  can  mainly  be   attributed  to  celebrated  athletes  who  trained  and   became  stars  due  only  to  their  fame  associated  with   Santa  Monica's  "Muscle  Beach".       Why?   Promote  an  Iconic  Landmark   Plenty  of  activities  and  promotions  do   within  Venice  beach,  basketball  courts  and   Muscle  Beach   Promote  importance  of  exercise     Potential  Promotions:     Flex  Cam  brought  to  you  by  Muscle  Beach  –  In  Arena   Spirit  Photo  Shoot  /  Calendar   From  the  Street  to  Elite  –  Regular  Joe’s  and  Clippers  –   perhaps  tie  in  with  a  foundation  for  a  game  at  Venice  Beach  
  • 8.   Zoos Los  Angeles  Zoo     History:    The  Zoo  is  home  to  more  than  1,100   mammals,  birds,  amphibians  and  reptiles  representing   more  than  250  different  species  of  which  29  are   endangered.  In  addition,  the  Zoo’s  botanical  collection   comprises  several  planted  gardens  and  over  800   different  plant  species  with  over  7,400  individual   plants.  The  Zoo  receives  over  1.5  million  visitors  per   year  and  is  owned  and  operated  by  the  City  of  Los   Angeles.       Why?   Only  Zoo  in  surrounding  area   Represent  a  great  population  of  endangered   species       Potential  Promotions:   Beast  Move  of  the  Game  brought  to  you  by  the  Los   Angeles  Zoo   Give  away  tickets/discounted  tickets