Blue Mountains National Landscape and the National Geotourism Strategy
NG Asia_Overview
1. PRESENTATION SUBTITLE
PRESENTATION TITLEMonth xx, 20xx
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Photograph by Octavio Aburto | National Geographic Photo Contest 2012
We believe
in the power of science, exploration,
and storytelling to change the world.
2. National Geographic Society
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National Geographic is a global nonprofit membership organization driven by a passionate belief
in the power of science, exploration and storytelling to change the world. Each year, we fund
hundreds of research, conservation and education programs around the globe. Every month,
we reach more than 700 million people through our media platforms, products and events. Our
work to inspire, illuminate and teach through scientific expeditions, award-winning journalism and
education initiatives is supported through donations, purchases and memberships.
Photograph By National Geographic
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we support grants in every corner of the Earth — filling gaps in human
knowledge through Scientific field research, exploration, conservation
and adventure.
Inspire, Illuminate, Teach
Our focus lenses
`
Our Human
Story
Critical
Species
Our Living
Planet
New
Frontiers
Photograph By National Geographic
Our Living Planet
Understanding the intricate and interconnected
systems of our changing world
Critical Species
Revealing, celebrating and helping protect the
diverse creatures that share our world
Our Human Story
Exploring where we came from, how we live
today and where we may find ourselves
tomorrow
New Frontiers
Searching for the “new” and the “next” — using
the latest technology and science to visit places
no one has ever been and find answers no one
has ever found
4. Through exploration and in-depth reporting, we help others understand
the amazing, intricate, and interconnected systems of our changing
planet.
Caring for Our Living Planet
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Pristine Seas: Protecting the Last Wild Places
National Geographic and Explorer-in-Residence Dr. Enric
Sala launched the Pristine Seas project to find, survey, and
help protect the last wild places in the ocean. Through this
initiative, our work has inspired the protection of 850,000
square miles (2.2 million square kilometers) of ocean.
Photograph By National Geographic
5. We are committed to revealing, celebrating, and helping protect
extraordinary and diverse creatures that share our world.
Protecting Critical Species
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Big Cat Initiatives
Populations of lions, tigers, cheetahs, leopards, jaguars,
and other top felines are declining at an alarming rate. In
response, National Geographic, with filmmakers,
conservationists, and Explorers-in-Residence Dereck and
Beverly Joubert, launched the Big Cats Initiative, a
comprehensive program that supports on-the-ground
conservation and education projects combined with our
Cause an Uproar global public-awareness campaign.
Photograph by Beverly Joubert | National Geographic
6. Our scientists, explorers, and storytellers examine where we came
from, how we live today, and where we may find ourselves tomorrow.
Revealing Our Human Story
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The Valley of the Khans
National Geographic Emerging Explorer Albert Yu-min Lin
heads a major international effort known as the Valley of
the Khans Project, a non-invasive, technology-based
search for the tomb of Genghis Khan in Mongolia. Pioneer
of the use of digital technology to “crowd-source”
scientific discovery, Lin uses satellite imagery, ground-
penetrating radar, and remote sensors to identify and
investigate archaeological sites without disturbing them—
thereby maintaining respect for local customs.
Photograph By National Geographic
7. We empower the world’s most innovative scientists and explorers to
use the latest technologies and science to discover new places and find
new answers.
Exploring New Frontiers
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Son Doong Cave
The world's largest cave, Son Doong, is a natural
wonder in Vietnam, but is threatened by development
that could ruin its pristine conditions. In response,
National Geographic grantee Martin Edström created
a large-scale interactive 360° photography
experience from Son Doong cave to not only tell the
story about the importance of preserving the cave
but to also allow others to experience the fantastic
and wondrous nature of Son Doong.
Photograph by Carsten Peter | National Geographic
8. 2228
1380
1868
1736
1448
719
622
number of grant projects in the region
Since 1888, we have supported over 11,000 scientific research,
exploration and conservation projects that inspire people
everywhere to explore and care about our planet.
AdVenture Capital
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Photograph by Brian Skerry | National Geographic
9. Every month, we reach more than 700 million people
through our media platforms, products, and events.
Power of Storytelling
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National Geographic Magazines
Published in 41 languages a global circulation is
around 6.8 million a month.
National Geographic Channels
Reaches about 360 million households in 170
countries and 45 languages
National Geographic Live
Events are held in 32 cities around the world,
150,000 people attended in 2014
NationalGeographic.com
the award-winning website attracts 27 million
unique visitors a month and 70 million followers
in Social Media platforms as of June 2015
10. Past and current National Geographic grant recipients include:
Supporting Bright minds
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Jane Goodall
Primatologist
Chimpanzees
Dian Fossey
Zoologist, Mountain
gorilla
Robert Peary
Polar Explorer
Hiram Bingham
Excavator,
Lost Inca City
Louis and Mary
Leakey
Anthropologists
Albert Yu-Min Lin
Research scientist
Tombs of Khan
Robert Ballard
Underwater Discovery
of sunken Titanic
Wade Davis
Ethnographer and
anthropologist
Sylvia Earle
Marine biologist
11. By nurturing the next generation
of scientists, conservationists,
and explorers, we empower
youth to become leaders in
research and innovation.
Empowering the Next Gen.
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Emerging Explorers 2015
The Emerging Explorers Program
recognizes and supports uniquely gifted
and inspiring scientists, conservationists
and innovators who are at the forefront of
discovery, adventure and global problem-
solving while still early in their careers
Young Explorers
National Geographic Young
Explorers Grants offer
opportunities to individuals ages
18 through 25 to pursue research,
conservation, and exploration-
related field projects. An initial
grant from National Geographic
helped launch the careers of
many of the Society’s, and our
planet’s, most renowned
explorersPhotograph By National Geographic
12. We support scientific research, exploration, and conservation
projects tied to regional networks and local partnerships.
Global Science and Exploration Programs
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Science and Exploration Program
Washington D.C., USA since 1888
Science and Exploration - Asia
Seoul, Korea since 2015
Science and Exploration - Northern Europe
Stockhom, Sweden since 2011
Organization
Program
East Africa
China
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Science and Exploration in Asia
Brunei, Cambodia, Hong Kong,
Indonesia, Japan, Korea, Laos,
Macau, Malaysia, Myanmar, the
Philippines, PNG, Singapore,
Taiwan, Thailand, Timor Leste
and Vietnam.
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Based in Seoul
With initial support from C Program, a Korean
venture philanthropy that recognizes the importance
of supporting science and exploration in the region,
National Geographic has established a non-profit
foundation, the National Geographic Foundation for
Science and Exploration in Asia, that will provide
grants to scientists, conservationists, and explorers
who are doing groundbreaking work in their fields
and exploring solutions that benefit our planet.
14. Science & Exploration in Asia
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Asia regional office is an extension of National Geographic’s 125-year
history of funding scientific field research, exploration, and
conservation projects through selective grant programs in Asia.
GRANT
Programs
Support scientists,
explorers, and
conservationists
who reside in Asia
PUBLIC
Engagement
Seek opportunities to
present the grantmaking
work of scientists and
explorers to the public
through a variety of
forums
PARTNER
Programs
Make it possible for us
to have an impact in
the world through
scientific inquiry, bold
exploration, and
powerful storytelling
15. Grant Programs in Asia
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A regional peer-reviewed grant program for scientists, conservationists
and explorers in Brunei, Cambodia, Indonesia, Japan, Korea, Laos,
Malaysia, Myanmar, the Philippines, Singapore, Taiwan, Thailand, and
Vietnam to work anywhere in the world.
EXPLORATION
Exploration and
Adventure. Support
exploration and
adventure around
the world
CONSERVATION
Innovative Conservation
Innovative and applied
approaches to
conservation issues with
potential for global
application
RESEARCH
Hypothesis-based
scientific research,
awarded based on
potential for new
advances in field
sciences
YOUNG EXPLORERS
GRANT (Age 18-25)
Research in the social,
natural, and physical
sciences
Conservation of species,
habitats, ecosystems,
and biological diversity
Exploration through
expeditions, filmmaking,
photography, arts,
journalism, etc.
16. Public Engagement in Asia
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Inspire scientific communities and the general public in Asia with
compelling stories, exciting discoveries, and inspirational explorers
through on/off-line networks and platforms.
• Evening of Exploration
• Young Explorer Workshops
• Exhibits and Events
• Social Media in Asia
National Geographic Live was
held in 32 cities around the
world, 150,000 people
attended in 2014
Photograph By David Doubilet | National Geographic
17. Partner Program in Asia
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Make a difference for our planet while building awareness and
increasing association with one of the most recognized and repected
global non-profit organizations.
Cause-Related Marketing
Selectively engaging in cause-marketing partnerships
to advance public awareness of the projects. All cause
marketing must represent a mutual brand fit and result
in tangible on the benefits to advance National
Geographic’s mission.
Brand Awareness
As a corporate social responsibility, corporate partners
join National Geographic partnerships for brand
awareness through creating exploration funds,
announcing in-kind source supports, and producing
stories.
Research Connections
By sharing experience in various conventions among
corporate and research partners, they can build
networkings and knowledges each others, in order to
justify their business and research objectives.
• Founding Partner
• Corporate Partner
• Research Partner
• Media Partner
POWER OF PHILANTHROPY
Donors to National Geographic generously
support our work and make it possible for us
to have an impact in the world. Together we
are inspiring the next generation of scientists,
explorers, and convervationists across Asia.
Photograph By National Geographic
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National Geographic Asia
Foundation for Science and Exploration
ngs-asia@ngs.org
9F KOTRA/IKP, 7 Heolleungno
Seocho-gu, Seoul, 06792 Korea
+82 2 3497-1900. F. -1616
Let’s Change
our planet for the better
through the power of
science, exploration,
and storytelling