My College Assignment

1. The Indian Film Industry
Group Member –
•Himani Batheja
•Vasundra
•Simran Jain

2. The Indian Film Industry
• India is the largest producer of films in the world, in
terms of ticket sales and number of films produced
• The Indian film industry is Multi-Lingual
• The industry is supported mainly by a vast film-going
Indian public, and Indian films have been gaining
increasing popularity in the rest of the world—
notably in countries with large numbers of expatriate
Indians

4. Bollywood
• Bollywood is the informal term popularly used for
the Hindi-language film industry based in Mumbai
• The term is often incorrectly used to refer to the
whole of Indian cinema
• The name "Bollywood" is derived from Bombay (the
former name for Mumbai) and Hollywood (the
center of the American film industry)
• One of the largest film producers not only in India,
but in the world

9. The Turnaround – “Industry” Status
• One of the major policy initiatives has been the Government
of India granting the "industry" status to the entertainment
sector in India including the film sector in 2001.
• This allows the sector to access institutional finance and clean
credit for new projects
• Before the reform, the filmmakers were hugely dependent on
diamond merchants and underworld for finances
• Quite a few banks, including IDBI, Exim Bank and Bank of
Baroda, are pumping MONEY into movie-making business
• Hence, it’s one of the Key drivers for the growth in the
Industry