Brand TOLLYWOOD Introduction - Murali Ravi Editor, Printer, Publisher and Owner

1. TOLLYWOODIT’S ALL ABOUT ENTERTAINMENT

2. TOLLYWOODIT’S ALL ABOUT ENTERTAINMENT
• INTRODUCTION : Tollywood - (Telugu: తెలుగు సినీపరిశ్రమ), is the
Telugu language film industry in Andhra Pradesh, India
• TOLLYWOOD : The Telugu film industry is one of the three largest
film producers in India. About 245 Telugu films were produced in
2006, the highest in India for that year.
• COMMERICIAL STANCE : Known for being commercially consistent,
telugu cinema had its influence over commercial cinema in India. As
one of the revenue generating film industries, Telugu film
production accounts for one percent of the gross domestic product
of Andhra Pradesh (Approx: Between Rs 5,000 – Rs 6,000 crores)
Source: http://en.wikipedia.org/wiki/Telugu_cinema

3. TITLE
“TOLLYWOOD”
• HOLLYWOOD: American film industry,
• BOLLYWOOD: Hindi film industry
• TOLLYWOOD: Telugu film industry and also known as Bengal film industry (One name for 2 film
industries )
Etymology:
The name "Bollywood" is a portmanteau derived from Bombay (the former name for Mumbai)
and Hollywood, the center of the American film industry.However, unlike Hollywood, Bollywood
does not exist as a physical place. Though some deplore the name, arguing that it makes the
industry look like a poor cousin to Hollywood, it has its own entry in the Oxford English Dictionary.
The naming scheme for "Bollywood" was inspired by "Tollywood", the name that was used to refer
to the cinema of West Bengal. Dating back to 1932, "Tollywood" was the earliest Hollywood-
inspired name, referring to the Bengali film industry based in Tollygunge, Calcutta, whose name is
reminiscent of "Hollywood" and was the center of the cinema of India at the time. It was this
"chance juxtaposition of two pairs of rhyming syllables," Holly and Tolly, that led to the
portmanteau name "Tollywood" being coined. The name "Tollywood" went on to be used as a
nickname for the Bengali film industry by the popular Kolkata-based Junior Statesman youth
magazine, establishing a precedent for other film industries to use similar-sounding names,
eventually leading to the term "Bollywood" being coined. However, more popularly, Tollywood is
now used to refer to the Telugu Film Industry in Andhra Pradesh.
Even after 100 years, American film industry will be called “HOLLYWOOD”, Hindi film industry will
be called “BOLLYWOOD” and Telugu film industry will be called “TOLLYWOOD”

4. BEAUTY OF OWNING TITLE
TOLLYWOOD
Unlike other WOODs (Ex: Hollywood, Bollywood and Kollywood etc..)
title“TOLLYWOOD “have great advantage. Because, we own most of the core names.
TOLLYWOOD – Telugu & English Monthly Magazine (Registered in Registrar of News
Papers for India, Government of India)
Which means, we are the only one authorized to PRINT by name TOLLYWOOD in Telugu
& English in INDIA ( It may be Monthly, Weekly, Bi-Weekly or Daily )
No one else have authorization to PRINT by name TOLLYWOOD with Prefix or Suffix in
India.
TOLLYWOOD.NET – First ever domain name registered by name “TOLLYWOOD”
Facebook.com/TOLLYWOOD – No.1 Social Networking website in the world
Twitter.com/TOLLYWOOD – No.2 Social Networking website in the world
Linkedin.com/Company/TOLLYWOOD
None of the “WOODS” have this combination. OWNING core names under one
Organization in PRINT, DIGITAL and Social Media.