its all about dhirubhai ambani

1. Research Study on a Star
Enterpreneur

3. Problem identified by Dhirubhai
Ambani
 Dhirubhai Ambani, the founder of Reliance Industries,
identified and addressed several problems during his
entrepreneurial journey. Some of the key problems he
identified and tackled include:
 Lack of Access to Capital: Dhirubhai recognized that
many aspiring entrepreneurs in India struggled to access
capital for their business ventures.
 Infrastructure Deficiencies: In the early days of
Reliance, there were significant infrastructure
challenges in India. Dhirubhai focused on building a
robust and extensive network of manufacturing and
refining facilities to overcome this problem.
 Import Dependence: India heavily relied on imports for
many essential goods. Dhirubhai aimed to reduce import
dependence by creating indigenous manufacturing
capabilities and reducing the need for foreign import

4. Unique Solution
 Dhirubhai Ambani is known for several unique and
groundbreaking solutions during his entrepreneurial journey.
One of the most notable unique solutions he implemented
was:
 Democratisation of Capital: Dhirubhai revolutionized the
concept of raising capital for business in India. He
introduced the unique idea of democratizing capital by
inviting and encouraging retail investors to participate in
Reliance's initial public offering (IPO) in 1977. This approach
allowed ordinary Indians to become shareholders and
benefit from the company's growth, challenging the
traditional practice of relying solely on institutional
investors. It was a visionary move that empowered millions
of small investors and changed the landscape of capital
markets in India.

5. Opportunity
 Polyester Filament Yarn: Dhirubhai recognized the
growing demand for polyester filament yarn in the
textile industry. He founded Reliance Industries in 1966
and set up India's first polyester filament yarn
manufacturing plant, tapping into this lucrative market
opportunity.
 Petrochemicals and Refining: Ambani expanded
Reliance's presence into the petrochemical and refining
sectors, capitalizing on the rising demand for
petrochemical products and India's need for self-
sufficiency in energy production.
 Telecommunications: Dhirubhai saw an opportunity in
the telecommunications sector as India's demand for
affordable and accessible communication services grew.
He founded Reliance Communications and played a
significant role in bringing about a telecom revolution in
India.

6. Competition and Challenges
faced by dhirubhai ambani
 Dhirubhai Ambani, the founder of Reliance Industries,
faced various competitions and challenges throughout
his entrepreneurial journey:
 Establishing Reliance: Dhirubhai had to establish
Reliance Industries from the ground up, which was no
small feat. He faced competition from established
players in the business world.
 Regulatory Hurdles: Dealing with India's complex
regulatory environment was a significant challenge.
Dhirubhai had to navigate through bureaucratic red tape
and sometimes faced regulatory obstacles.
 Financial Constraints: Like many entrepreneurs,
Dhirubhai faced financial constraints in the early years
of his business. He had to find ways to raise capital to
fund his ambitious expansion plans.

7. Market Approach
 Mass Market Penetration: Dhirubhai's approach was to
make products and services available to the masses. He
believed in the concept of "profit in penny" by offering
affordable and value-for-money products that could
reach a broader segment of the population.
 Vertical Integration: He adopted a vertical integration
strategy, which involved owning and controlling various
stages of the production and supply chain. This helped
in cost control and ensuring product quality.
 Innovative Business Models: Dhirubhai was known for
introducing innovative business models, such as
backward integration, where Reliance started to
produce its own raw materials, and the concept of
the "polyester hub"

8. Societal Impact – Value Creation
 Dhirubhai Ambani was a prominent Indian entrepreneur who
founded the Reliance Group, which has become one of India's
largest conglomerates. His legacy includes significant value
creation in several ways:
 Business Expansion: Dhirubhai Ambani's visionary leadership and
business acumen led to the rapid expansion of Reliance in diverse
sectors, including petrochemicals, textiles, telecommunications,
and more. This expansion created numerous jobs and contributed
to economic growth in India.
 Stock Market Success: Reliance Industries' stock became a
favorite among investors due to its robust performance. This
contributed to wealth creation for shareholders, including retail
investors.
 Telecommunications Revolution: Reliance Jio, a subsidiary of
Reliance Industries, disrupted the Indian telecommunications
industry by offering affordable data and voice services. This
move increased access to communication and the internet for
millions of people, contributing to societal value.
 Philanthropy: The Ambani family has been involved in various
philanthropic activities, including supporting education,
healthcare, and social initiatives, which have created positive
societal impact.

9. BIRTH
• D.O.B.- 28.12.1932
•He born at Chorwad, of Gujurat
•Father - HirachandGovardhandas Ambani-a school teacher
•Mother- Jamanaben
• Two brothers and two sisters.

10. Education
• After he completed his primary education, at the village school,
he was sent to the Junagarh Dist. for further studies.
• Quite popular in his school and well- known for his brilliance and
hard-work.
• Elected general secretary of the Junagarh Students Union.

11. Socialist days
 His elder brother and father were strongly opposed to
this decision, especially as he had failed in his
matriculation examination in the previous year.
 Dhirubhai campaigned for the Socialists.
 The candidates for whom he had campaigned won.
 Dhirubhai was pleased and was invited to join the
Socialist Party but he had other things in mind.

12. • After his annual matriculation examination, on the request of his father
he had to move to Aden, Yemen to support his family.
• Aged 16 yrs.
• Started worked with A. Besse & Co. as a dispatch clerk for a salary of
Rs.300, immediately on reaching Aden.
• A. Besse & Co.-- largest transcontinental trading firm east of Suez,
engaged in almost every branch of trading business-cargo booking,
handling, shipping, forwarding, and wholesale merchandising.
• Dhirubhai -first sent to the commodities trading section & later,
transferred to the section that handled petroleum products for the oil
giant Shell.
• quick on the uptake; learnt the ways of commodity trading.
Life in Aden

13. During 1950s
• In the 1950s, the Yemini administration realized that
their main unit of currency, the Rial, was
disappearing fast.
• It was found that a young man in his twenties was
placing unlimited buy orders for Yemini Rials.
• Rials, pure silver coins and was in much demand at
the London Bullion Exchange. Young Dhirubhai
bought the Rials, melted them into pure silver and
sold it to the bullion traders in London.
Entrepreneurship’s true sense lies in the fact that he always looks upon opportunity.

14. • Roamed the bazaars of Aden where traders from different
backgrounds, bought and sold goods worth millions of pound
sterling during the lunch break an after office
hours.
• Temptation towards speculation- started trading
in small things- Learnt the basics.
• Read newspapers, magazines, book, etc. – relating to
business, history, and psychology.
• 1954-Ambani’s marriage and 1st oil refinery and harbor came
up in Aden. Promotion to Ambani.

15. 1954- Marriage with Kokilaben

16. EARLY YEARS IN BOMBAY
• Enters into partnership with cousin Champaklal Damani in 1962 for
yarn and spices business with a capital of Rs.15,000.
• Ends partnership in 1965 due to conflicts of decisions.
• Starts sole proprietorship concern.
• Asia Times quotes: "His people skills were legendary. “
• A former secretary reveals: "He was very helpful. He followed an
'open-door' policy. Employees could walk into his cabin and discuss
their problems with him."

17. First Step Backward
🞭decided to start a textile unit of his own
🞭decided to buy a old mill and renovate it
🞭But just when the deal was to be initiated, one of the
partners back stepped from the agreement
🞭From then on he decided to build on his own using the
best technology irrespective of the cost
🞭First factory was built in Naroda, Gujarat which was still
a developing area.

18. 🞭 Most of his team members were uneducated except for an
engineer and 2 matriculates
🞭 He was an all-in-one package and fixed
troublesome nitty-gritty's.
the
🞭 Nylon was decided to be manufactured.
🞭 Devaluation by the government steeply
raised the project cost.
🞭 Problem of locating trained and experienced textile mill workers
🞭 In spite of all difficulties, production started on the morning of the
target date of 1 September 1966
Motivator and Person of his
Words

19. Diversification
• In 1982 Ambani began the process of backward
integration, setting up a plant to manufacture
polyester filament yarn.
• He subsequently diversified into chemicals,
petrochemicals, plastics, power. The company as
a whole was described by the BBC as "a business
empire with an estimated annual turnover of
$12bn, and an 85,000-strong workforce".
• The final phase of Reliance’s diversification
occurred in the 1990s when the company turned
aggressively towards petrochemicals and
telecommunications.

20. DEATH
🞭 Admitted to the Breach Candy Hospital in Mumbai on June 24, 2002 after he
suffered a second major "brain stroke”.
🞭 First one had occurred in February 1986 and had kept his right hand paralyzed.
🞭 State of coma for more than a week.
🞭 Breathed his last on July 6,2002, at around
11:50 P.M.
🞭 As a mark of respect,The Mumbai Textile Merchants' decided to keep the market
closed on July 8, 2002.
🞭 At the time of Dhirubhai's death, Reliance Group had a gross turnover
of Rs. 75,000 Crore or USD $ 15 Billion and it is to be remembered that Dhirubhai
had started the business with just Rs.15,000

21. Educational Initiatives
• (DA-IICT)- Dhirubhai Ambani Institute of
Information and Communication Technology -
established by The Dhirubhai Ambani Foundation
(DAF) at Gandhinagar in Gujarat.
Community Development
• Gave importance for community development.

22. Guru- film based on Dhirubhai ambani

23. • Dhirubhaism No 1: Roll up your
sleeves and help.
• sense of ‘do it yourself’
• He does not wait for
infrastructure to be created to
support his operations. He goes
out and builds it himself; be it a
power plant for his petrochemical
enterprise or a canal to bring
water from large distances for his
cooling plant.
5 great lessons from Dhirubhai
Ambani

24. 2.Be safety net for your
team.
• he gently asked his employees if
They needed any help in combating
the problems they faced.
•
• knowledge that he knew and cared
for what his team was going
through, and that he was there for
Them if needed him….worked
wonders for confidence.
“He gave courage which we never new we had”

25. Dhirubhaism No 3: The silent
benefactor.
• When he helped someone,
he never ever breathed a
word about it to anyone
else
• "Expect the unexpected"
just might have been
coined for him.

26. Dhirubhaism No 4: Dream big,
but dream with your
eyes open.
• Whenever a task seemed too big to be accomplished,
he would reply: " No is no answer!" Not only did he
dream big, he taught all of us to do so too.
• his favorite phrase "dream with your eyes open"
"It's difficult but not
impossible!"

27. 5.Dhirubhaism: Change your orbit , constantly
• Dhirubhai's "orbit theory."
• This is no miracle.
• when you change orbits, you will
create friction. The good news is
that your enemies from your
previous orbit will never be able to
reach you in your new one. By the
time resentment builds up in your
new orbit, you should move to the
next level. And so on.
Changing orbits is
the key to
our progress as a
nation.

28. Success
• Success in attaining that goal will eventually ring
in the cash. For instance, if you work towards
creating a name for yourself and earning a good
reputation, then money is a logical outcome.
• People will pay for your product or service if it is
good
• Sounds too simplistic for belief? Well, look
around you and you will know exactly how true it
is.

29. Conclusion
 In conclusion, Dhirubhai Ambani was a transformative
figure in the Indian business landscape. He was a
visionary entrepreneur who founded the Reliance Group
and revolutionized several industries. His ability to
mobilize resources, create opportunities for millions of
investors, and challenge established norms left a lasting
impact. However, his business practices were also
controversial, and his legacy remains a subject of
debate. Regardless, his story is a testament to the
potential for remarkable success in the
world of business.