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The impossible takes a little time
Convention of Environmental Laureates
convened by the European Environmental Fund
Freiburg, Germany, April 2014
Global Action Plan International 2014 | globalactionplan.com | secretariat@globalactionplan.com
Sustainable lifestyle change in focus at the
The impossible takes a little time
Global Action Plan International 2014 | globalactionplan.com | secretariat@globalactionplan.com
What we set out to do in 1990 was
impossible. But, like the bumblebee in
flight, we didn’t know that. So far, we’ve
tackled three impossible things and are
looking at number four.
The impossible takes a little time
A 25-year journey learning about behaviour change
Keys: networking and partnership
Our work and results would be impossible
without cooperation. We are happy to find
new partners, new cooperative projects.
Global Action Plan International 2014 | globalactionplan.com | secretariat@globalactionplan.com
A 25-year journey
Global Action Plan International 2014 | globalactionplan.com | secretariat@globalactionplan.com
First challenge
To bring about long-lasting, sustainable behaviour change
Global Action Plan International 2014 | globalactionplan.com | secretariat@globalactionplan.com
Lifestyle of the affluent:
key to both global problems and solutions.
1. Modify our own lifestyles
2. Help others do the same
3. Research. It works!
First challenge: timeline
To bring about long-lasting, sustainable behaviour change
Global Action Plan International 2014 | globalactionplan.com | secretariat@globalactionplan.com
1989: Lifestyle experiments
1990: Launch of the EcoTeam program
1992: First results reported in Rio
1996: Basic program development complete
2013: Most recent new-country EcoTeam development: Ukraine
Second challenge
To transfer methods, tools and materials to new cultures
Global Action Plan International 2014 | globalactionplan.com | secretariat@globalactionplan.com
More countries want to join.
In some cases the materials were translated, the methods
copied, yet the program failed to deliver. Need for cultural
adaptation:
1. Analyze, experiment
2. Synthesize underlying pedagogy
3. Evaluate. It works!
Second challenge: timeline
To transfer methods, tools and materials to new cultures
Global Action Plan International 2014 | globalactionplan.com | secretariat@globalactionplan.com
1993-6: Three countries fail to get hoped-for results
with EcoTeams
The member organizations are disbanded
Those new members who succeed take 3-4 years
1995-7: Development of a methodology for cultural adaptation
1998: Adaptation time reduced to 10-12 months
2011: Most recent new-country adaptation: Hungary
Third challenge
More effective learning from experience
Global Action Plan International 2014 | globalactionplan.com | secretariat@globalactionplan.com
A host of programs with common pedagogy.
Why is it so difficult to learn from project experience?
The planet is not waiting: we need to learn faster and
more effectively.
1. Action research
2. Trial
3. Dissemination and on-going learning
4. Evaluation: it works!
Third challenge: timeline
More effective learning from experience
Global Action Plan International 2014 | globalactionplan.com | secretariat@globalactionplan.com
1998- Multiplication of applications
Action research into underlying pedagogy
2005: Formulation of research question: how to learn
more effectively
2006: R&D team begins work
2009: First ‘Learning for Change’ workshop;
60 participants, all continents, 49 case studies
2009-14: Workshops & facilitator training in Europe, Africa, Asia
Fourth challenge
Scaling up
Global Action Plan International 2014 | globalactionplan.com | secretariat@globalactionplan.com
It still takes time. Too much time.
Can we harness new methods, technology
to effectively reach many, many more people?
1. Experimentation: web campus, social media…
2. Ideas about associative databases
3. Looking at marketing, mass media
4. … More research?
Fourth challenge: now what?
Scaling up
Global Action Plan International 2014 | globalactionplan.com | secretariat@globalactionplan.com
2013 Member organizations in 25 countries
Several million program participants to date,
including some through on-line programs
Web campus set up
Other experiments with modern technology
2014: Action research proposals being drafted
together with several universities
Yes, the impossible takes a little time
But we keep flying.
Yes, the impossible takes a little time
And we keep flying
in partnership
marilyn@globalactionplan.com
An international association of NGOs
Marilyn Mehlmann,
General Secretary
Global Action Plan International | globalactionplan.com | secretariat@globalactionplan.com

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The impossible takes a little time

  • 1. The impossible takes a little time Convention of Environmental Laureates convened by the European Environmental Fund Freiburg, Germany, April 2014 Global Action Plan International 2014 | globalactionplan.com | secretariat@globalactionplan.com Sustainable lifestyle change in focus at the
  • 2. The impossible takes a little time Global Action Plan International 2014 | globalactionplan.com | secretariat@globalactionplan.com What we set out to do in 1990 was impossible. But, like the bumblebee in flight, we didn’t know that. So far, we’ve tackled three impossible things and are looking at number four.
  • 3. The impossible takes a little time A 25-year journey learning about behaviour change Keys: networking and partnership Our work and results would be impossible without cooperation. We are happy to find new partners, new cooperative projects. Global Action Plan International 2014 | globalactionplan.com | secretariat@globalactionplan.com
  • 4. A 25-year journey Global Action Plan International 2014 | globalactionplan.com | secretariat@globalactionplan.com
  • 5. First challenge To bring about long-lasting, sustainable behaviour change Global Action Plan International 2014 | globalactionplan.com | secretariat@globalactionplan.com Lifestyle of the affluent: key to both global problems and solutions. 1. Modify our own lifestyles 2. Help others do the same 3. Research. It works!
  • 6. First challenge: timeline To bring about long-lasting, sustainable behaviour change Global Action Plan International 2014 | globalactionplan.com | secretariat@globalactionplan.com 1989: Lifestyle experiments 1990: Launch of the EcoTeam program 1992: First results reported in Rio 1996: Basic program development complete 2013: Most recent new-country EcoTeam development: Ukraine
  • 7. Second challenge To transfer methods, tools and materials to new cultures Global Action Plan International 2014 | globalactionplan.com | secretariat@globalactionplan.com More countries want to join. In some cases the materials were translated, the methods copied, yet the program failed to deliver. Need for cultural adaptation: 1. Analyze, experiment 2. Synthesize underlying pedagogy 3. Evaluate. It works!
  • 8. Second challenge: timeline To transfer methods, tools and materials to new cultures Global Action Plan International 2014 | globalactionplan.com | secretariat@globalactionplan.com 1993-6: Three countries fail to get hoped-for results with EcoTeams The member organizations are disbanded Those new members who succeed take 3-4 years 1995-7: Development of a methodology for cultural adaptation 1998: Adaptation time reduced to 10-12 months 2011: Most recent new-country adaptation: Hungary
  • 9. Third challenge More effective learning from experience Global Action Plan International 2014 | globalactionplan.com | secretariat@globalactionplan.com A host of programs with common pedagogy. Why is it so difficult to learn from project experience? The planet is not waiting: we need to learn faster and more effectively. 1. Action research 2. Trial 3. Dissemination and on-going learning 4. Evaluation: it works!
  • 10. Third challenge: timeline More effective learning from experience Global Action Plan International 2014 | globalactionplan.com | secretariat@globalactionplan.com 1998- Multiplication of applications Action research into underlying pedagogy 2005: Formulation of research question: how to learn more effectively 2006: R&D team begins work 2009: First ‘Learning for Change’ workshop; 60 participants, all continents, 49 case studies 2009-14: Workshops & facilitator training in Europe, Africa, Asia
  • 11. Fourth challenge Scaling up Global Action Plan International 2014 | globalactionplan.com | secretariat@globalactionplan.com It still takes time. Too much time. Can we harness new methods, technology to effectively reach many, many more people? 1. Experimentation: web campus, social media… 2. Ideas about associative databases 3. Looking at marketing, mass media 4. … More research?
  • 12. Fourth challenge: now what? Scaling up Global Action Plan International 2014 | globalactionplan.com | secretariat@globalactionplan.com 2013 Member organizations in 25 countries Several million program participants to date, including some through on-line programs Web campus set up Other experiments with modern technology 2014: Action research proposals being drafted together with several universities
  • 13. Yes, the impossible takes a little time But we keep flying.
  • 14. Yes, the impossible takes a little time And we keep flying in partnership marilyn@globalactionplan.com
  • 15. An international association of NGOs Marilyn Mehlmann, General Secretary Global Action Plan International | globalactionplan.com | secretariat@globalactionplan.com