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BLACKBOARD LEARN
OUR FOUNDATION FOR A RICH EDUCATIONAL EXPERIENCE
NEED
WHAT’S NEW
RESEARCH
Michael Chasen
and
Matthew Pittinsky
Stephen Gilfus
DEVELOPMENT
• Today Blackboard develops and licenses software applications
and related services to the following institutions:
COMMERCIALIZATION
• Corporate Strategists
• Course Management Software
• Learning Management
Systems
BLACKBOARD LEARN 9.1 TIMELINE
Table
Fall 2014
All faculty
will be in
Blackboard
Learn 9.1
Summer 2014
Pilot: 17 faculty (all
courses)
New Faculty: All new
faculty using Learn
Spring 2014
Pilot: 33 faculty (all
of their courses)
New Faculty: All new
faculty using Learn
Winter 2014
Pilot: 3 faculty (3 courses)
Fall 2013
Pilot: 1 faculty (1 course)
08/13 09/13 10/13 11/13 12/13 01/14 02/14 03/14 04/14 05/14 06/14 07/14
08/14 09/14
KNOWLEDGE STAGE
PERSUASION STAGE
DECISION STAGE
IMPLEMENTATION STAGE
CONFIRMATION STAGE
THE ADOPTION RATE OF BLACKBOARD
LEARN AT THE COLLEGE
0
1
2
3
4
5
6
1997 1999 2001 2003 2005 2007 2009 2011 2013
Growth
Time
Blackboard Learn S-Curve
Continued Piloting for
Blackboard Learn
Piloting Close to
Final Stages
Final
Implementation
08/13 01/14 04/14 06/14 08/14
KEY INNOVATORS AND EARLY ADOPTERS
• The Provost’s Office with the help
of the Information Services &
Technology Department
• Teaching Faculty Members and
Students Who Piloted the Innovation
LATE MAJORITY AND LAGGARDS
CRITICAL MASS
• Educational Institutions
• Corporate Entities
• Government Agencies
DECENTRALIZED APPROACH FOR THE
ADOPTION
• User Needs
• User Problems
• Key Decision Makers
KEY CHANGE AGENTS AND THEIR ROLES
• Provost
• Department Chairs
• Change Agent Roles
HAVE WE REACHED CRITICAL MASS?
THE ROLE OF THE CHAMPION
• The faculty members under
the leadership of the Provost
LETS NOT FOCUS ON THE PAST...
LETS NOT GET STAGNANT IN OUR WAYS...
LETS AIM FOR THE FUTURE...
SOURCE LINKS
• http://www.nbcnews.com/id/13743063/ns/business-
forbes_com/t/americas-youngest-ceos/
• http://www.gilfuseducationgroup.com/blackboard-history-e-true-
hollywood-story
• http://beinkandescent.com/back-issues?q=2010-09
• http://www.gilfuseducationgroup.com/stephen-Gilfus
• http://www.gilfuseducationgroup.com/stephengilfus-blackboard-history
• http://www.beinkandescent.com/entrepreneur-of-the-
month/322/michael-chasen
• http://www.blackboard.com/
• http://search.yahoo.com/search?fr=mcafee&type=A111US440&p=reimagin
e+education+youtube

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Final project

Editor's Notes

  1. According to this time phase 1 is the knowledge stage, where the first pilot was exposed in order to understand how Blackboard Learn 9.1 functions. Phase 2 is the persuasion stage, where more faculty members utilized the tool in order to form some kind of attitude towards the innovation. Phase 3 is the decision stage, where even more faculty and students utilized the tool and would get to the point to choose to adopt or reject the innovation. Phase 4 is the implementation stage, the faculty is in this case put this new innovation into use. And finally, phase 5 is the confirmation stage, where the we have to wait and see if this innovation is successfully integrated in the Fall.