The document discusses the importance of businesses having a presence in New York City. It notes that success depends on strategic location, talented employees, quality products, knowledge of competition and customers. New York has a history of building many innovative businesses and offers a large talent pool, investors, industry clusters, tax benefits, exposure and opportunities for collaboration that can help businesses discover their strengths and outperform competitors.

1. THE IMPORTANCE OF HAVING A BUSINESS PRESENCE
IN NEW YORK CITY

2. Overview
 Business success contingencies
 New York’s Empire
 New York offerings

3. “If you don’t take risks you’ll lose your
competitive edge” -Azam Bacchus

4. Success is contingent on…
 Strategic location
 Talent you employ
 Quality of your product
 Knowing your competition
 Knowing what the customer wants

5. New York’s Empire
 Built thousands of businesses
 Built the first…
 Railway
 Air conditioner
 Toilet paper
 Tuxedo
 Etc.

6. New York’s Empire
 More available square feet of office space
than you’ll ever need
 Over 40 million tourists each year

7. New York’s Empire
 Known for Engineering Schools
 New emerging tech incubators across the city
 Invention, Innovation, and Entrepreneurship
ingrained in New Yorkers

8. What New York Offers
 Talented and driven individuals
 Angel Investors
 Opportunity for collaboration

9. What New York Offers
 Industry Clusters
 art, fashion, finance, music, news, publishers,
pharmaceutical, radio, television, travel and
tourism, transportation, etc.
 Real estate agents that know the areas well
 Reduced tax burdens

10. What New York Offers
 Greater Exposure to attract more customers
 Gain more foot traffic in a recession
 Business diversification

11. Discover your core capabilities
Engage the New York community
Outperform your peers