The i pad
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The iPad is a complete mobile computing device that allows users to browse the web, check and send email, edit and share photos, watch videos, play music, read eBooks, and play games. Over 3 million iPad units were sold in the first 80 days after its debut in April 2010. The iPad appeals most to affluent consumers between the ages of 30-54, especially males aged 35-44. Magazine publishers are seeing much more online readership and downloads of their iPad editions compared to print, as the iPad allows for interactive features not possible in print.
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The i pad
- 1. The iPad
- 2. iPad = Complete mobile computing device • Browse the web • Check and send emails • Edit and share photos • Watch videos in HD • Play music • Read eBooks • Play games • Etc.
- 3. TECHNICAL DETAILS • Height: 9.56 inches • Width: 7.47 inches • Depth: .5 inch • Weight: 1.5 pounds • Starting price: $499
- 4. TIMELINE
- 5. TIMELINE • April 3, 2010: Debut – 300,000 WiFi iPads sold on first day • April 8: 450,000 iPads sold so far – 3.5 million iPad Apps and 600,000 iBooks downloaded • April 10: 500,000 iPad units sold in first week • May 3: 1,000,000 iPad units sold • May 31: 2,000,000 iPad units sold • June 21: 3,000,000 iPad units sold (in 80 days)
- 6. WHAT DO NUMBERS MEAN? • iPad is on track to become the world’s most popular mobile device. – Morgan Stanley projects sales of 16 million units in the first year alone. • In latest quarter (April to June), the iPad generated $2.17 billion in revenues. – This is 14% of Apple’s total income for that period.
- 7. DEMOGRAPHICS OF iPAD USERS • Most users are from the 30 – 54 age range. – Peak in the 35 – 44 age group • Yahoo found that males outnumber females 2:1 • Income levels are more likely to be affluent consumers with solid wealth and strong incomes.
- 8. But really…WHO is using these?
- 9. For one…MAGAZINE READERS WEB BASED MAGAZINE VIEWING GQ.com: 3.8 minutes average/per month Vanityfair.com: 2.1 minutes average/per month iPAD APPS ONLINE BROWSING 60 minutes of online browsing
- 10. Most dramatic example: WIRED • Monthly newsstand average: 82,000 copies • Newsstand price: $4.99 • Initial iPad (app) edition: $4.99 • Subsequent issues: $3.99 • First iPad edition: 24,000 downloads in 24 hours • 66,000 within two weeks • Wired’s iPad edition predicted to surpass print edition in second half of 2010.
- 11. What do these iPad editions offer that print cannot? LET’S TAKE A LOOK AT THE FEATURES