The Hybrid Event Evolution
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What brought us to this point? And where are we heading next? Take a look at the past, present and future of digital and hybrid meetings and events.
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The Hybrid Event Evolution
- 2. What about virtual events is keeping meeting professional up at night?
- 3. What’s keeping meeting professional up at night?
- 4. What’s keeping meeting professional up at night? • The demand for a hybrid extension • The next generation of attendees • Expectation to build strong communities
- 5. What’s keeping meeting professional up at night? • The demand for a hybrid extension • The next generation of attendees • Expectation to build strong communities
- 6. Then: Navigating the Past Pitfalls of the Hybrid Landscape
- 9. Adoption
- 10. Then: Navigating the Past Pitfalls of the Hybrid Landscape Who pays?
- 11. Now: Unlocking the Opportunities of Online Engagement
- 12. Cannibalization fears have faded into the rearview 0 200 400 600 800 1000 1200 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 Dallas Las Vegas San Diego Florida Boston Chicago 2010 2011 2012 2013 2014 2015 PCMA F2F & Hybrid Attendance F2F Hybrid
- 13. Organizations are expanding their reaches further than ever before
- 15. Next: Previewing the Next Steps in Hybrid Progress
- 16. The questions have evolved too • Are you keeping up with your competition? • Are you offering enough content? • Do you have the right training? • Are you working with the right venue?
- 17. What’s New, What’s Next?
- 18. Your participants are live-streaming
- 19. Speakers are joining exclusive post session chats
- 20. The definition of Hybrid is changing
- 21. Sponsors and Partners are finding value
- 22. Thank You Virtual Edge Institute® VEI is the definitive authority for digital and hybrid meeting strategy and production. VEI sponsors Digital Event Strategist Certification providing the training and skills to plan, produce and evaluate the results of digital and hybrid meetings. The Virtual Edge Summit, produced by VEI, is the annual online event that delivers senior-level education for meetings professionals who produce digital and hybrid events. VEI consultants assist organizations and individuals who need specialized attention planning and producing digital and hybrid events. 35 E Wacker Dr. Suite 500 Chicago IL 60601 T: 312-423-7273 E: info@virtualedge.org W: virtualedgeinstitute.com
Editor's Notes
- What brought us to this point? And where are we heading next? We’ll take a look at the past, present and future of hybrid meetings
- A recent PCMA survey of meeting planners revealed only a 39% hybrid adoption rate – So why are the majority hesitant to take advantage of this opportunity? The are afraid and a little overwhelmed – and it is keeping them up at night
- Audiences are now expecting or rather demanding an online option
- Trying to figure out - What is that secret sauce for accommodating the next generation of attendees
- Meeting the organizations and members/customers expectations to build strong communities that live beyond the event.
- Before looking ahead to the next wave of hybrid innovation, it’s important to remember the faint initial pulse that started beating when the pioneers of hybrid technology began experimenting with a virtual offering. As the worldwide economic recession rewrote the rules of budget decisions, organizations feared the unknown.
- What if the face-to-face audience decides that the online component satisfies the same set of motivations they had for traveling to the in-person event?
- How could an organization with already limited resources commit staff members to designing a virtual program?
- Would remote attendees actually want to sit behind their screens for the event?
- And of course, the biggest question of all: where was the money going to come from to pay for the hybrid event?
- Over the past five years, meeting planners and technology suppliers have worked together to address those challenging questions and find solutions to pave the way toward successful hybrid initiatives.
- PCMA has experienced growth for both their face-2-face meeting and hybrid event each year since they began broadcasting
- As North American and European associations and corporations alike outline international growth strategies, hybrid meetings are playing a powerful role in advancing those plans. At the Radiological Society of North America’s most recent hybrid meeting, nearly 50 percent of the virtual audience was from outside North America. Other organizations are recognizing the ability to engage the globe with a virtual offering, too. With a theme of “As One” at its 2014 Worldwide Convention, McDonald’s debuted a new hybrid meeting to help bring the theme to life and welcome its worldwide network of owner-operators to the experience.
- The monetization question is finding many potential answers. From sponsorship dollars that cover some of the tech expenses to virtual product showcases, hybrid organizers are finding partners who are willing to pay to align their brands with hybrid experiences. Other organizations have proven that their hybrid meetings are worth hard-earned attendee dollars. At RSNA, after not charging for three consecutive years, virtual attendees now pay a fee that ranges from $100 - $300 (depending on member status) for access to online content. For non-medical societies with no accreditation restrictions, the monetization opportunities live on well beyond the live streaming of the event with OnDemand sessions available to purchase for attendees who need continuing education credits.
- While hybrid meetings have come a long way, these offerings are still in relative infancy, and the road ahead is crowded with massive potential.
- Competition: With more organizations adopting hybrid programs, meeting planners must apply internal pressure within their own teams to make sure they are adequately investing in an engaging virtual experience to satisfy attendee needs. Content: As the costs of technology decrease, hybrid organizers will need to explore giving virtual attendees even more access to educational courses. At RSNA, the meeting’s first year only included one day and nine sessions. Today, RSNA hybrid attendees can earn up to 80.25 education credits and choose from 60 educational sessions. Training: Technology is constantly changing, and hybrid meetings require the most up-to-date knowledge of which tools and tactics will deliver the best experience. More meeting professionals are enrolling in digital education courses such as the DES certification program at the Virtual Edge Institute to distinguish themselves as advanced hybrid experts. Venue: From power needs to connectivity speeds to the level of staff expertise, meeting planners must research prospective host venues to ensure the building can meet the demands of a hybrid meeting.
- If you don’t broadcast your content now, your audience will and you may lose control of your message
- Hybrid producers are offering exclusive opportunities for the online audience
- Some organizations are flipping the model and bring in interactive remote speakers to both the face-to-face and online audience
- Sponsor and Partners are now experiencing the value of engaging the hybrid audience through content inclusion