Shop America provides shopping tours and partners with retailers, shopping centers, and destinations to promote shopping tourism in North America. It aims to market shopping, dining, and cultural travel as top tourism activities. The organization works with hundreds of partners and launched a new Shop America Club to reward shoppers. It also has a China Ready Shopping Program to develop standards for Chinese tour operators visiting North America.

1. + China Ready
Shopping
Program
A World of
Opportunity
WELCOME
Shop Toronto
Partners Shop America
Tours Club
1

2. + 2
Shop America’s Mission
 Market Shopping, Dining and Cultural Travel as the Top Tourism
Activities in North America
 Provide expanded opportunities to enhance the success of members
and partners

3. + 3
The Power of Shopping Tourism
 Shopping and Dining are consistently ranked as the
top activities or reasons tourists travel to a particular
destination (Source: U.S. Department of
Commerce/Office of Travel & Tourism Industries, U.S.
Travel Association) and Cultural Heritage Travel is
ranked #3 with strong appeal to Shopper Travelers.
 International shopper travelers to the United States
spend an average of $1,063 USD per person on
shopping, 30% of their total trip expenditures.

4. + 4
Shop America Alliance Partners
• Shopping Centers
• Outlet Centers
• Retailers including Macy’s, Bloomingdale’s, Reebok, Tommy
Hilfiger
• Shopping Destinations, states and cities, including California, Las
Vegas, Orlando, New York, Florida, Bloomington MN, Dallas,
Pasadena, Santa Barbara, Atlanta, Santa Monica, Beverly Hills,
Toronto and more
• Museum Store Association representing 1300 museum stores
• TaxFree Shopping Texas
• Louisiana Tax Free Shopping
• Historic Shopping & Dining East Coast
• Consultants, Media and Resources

5. + 5
New Consumer Focus

6. + 6
Shop America Tours

7. + 7
Partner Profiles

8. + 8
Club Membership

9. + 9
ShopTalk
Club e-zine

10. + 10
Social Media Marketing
 Facebook– contest, events, news fun
 Twitter– share shopping tips
 Pinterest– location and interest focus
 Strategy-- engagement and traffic building

11. +NEW Shop America Club! 11
PARTNERS
 Shop America Alliance members—hundreds
of the top shopping
centers, outlets, retailers, brands and
shopping destinations
 Museum Store Association, 1300 shops
 Outlet Marketing Alliance
 TaxFree Shopping in Texas and Louisiana
 International shopping web sites:
 Somewhere2Shop (UK)
 CrossBorderShopping.ca (Canada)
 Travel partners including Amtrak, Super
Shuttle, Avis/Budget, Gray Line plus leading
hotels, airlines, credit card

12. 12
Shop America Club
OBJECTIVES
A. Provide a one-stop resource to reward and delight
shoppers and travelers with discounts, deals, gifts,
experiences, information, ideas and incentives
B. Provide an enhanced consumer communications
channel for Shop America members and partners
C. Promote and market travel and retail partners
D. Engage consumers in dialogue with periodic surveys,
Q&A service providing more PR opportunities

13. + 13
China Ready Shopping Program
China = Major Shopping Tourism Spend!
 Shop America initiative with National Tour Association, Visit
California, retailers, Shopping Destinations and top Chinese
tour operators.
 China Ready Shopping Task Force developing industry
standards guideline for both shopping destinations and
Chinese tour operators.
 Recommendations including services, cultural sensitivity,
payment options and incentives to be included
 Educational Program and White Paper (English/Mandarin) to
be released in December

14. 14
You Are Invited!
February 5-7, 2013
Westin South Coast Plaza, Costa Mesa, CA
Register at ONEtravelconference.com

15. + 15
Thank You!
 For more information please contact:
Rosemary McCormick, President
Shop America Alliance, 707-224-3795
 ShopAmericaTours.com
 TheCulturalTraveler.com
 ONEtravelconference.com
 icsc.org/shoptheworld/