The document provides tips for hoteliers to engage guests on Facebook through their posts. It suggests creating top 10 lists of local attractions, sharing guest experiences on the property through photos tagged with the hotel, and posting behind the scenes snapshots to humanize the hotel. It also recommends announcing staff news, answering frequently asked questions, and sharing positive media coverage and local event information to engage guests.

1. The Hotelier's Guide to
Facebook Posts

2. The Hotelier's Guide to
Facebook Posts
Top 10 Lists
Listicles are easy to digest
snippets of information that are
simple to create and extremely
engaging.
Example: Top 10 takeaways in the
city, top 5 things to do this winter,
top Instagram worthy spots in
town, etc.

3. Destination Chatter
Local is the new international.
Become the authentic source of
everything happening in your
locality and destination.
This could be fun facts about your
city or town, cultural tit bits or
hidden gems to explore in your
region.

4. Guest Experiences
Ask your guests to take pictures
around your property and tag you
when posting on social media.
Share these photos and any
reviews.

5. Travel Tips
There’s an abundance of travel
information (tips, review sites) out
there. Use these for everything
from short Tweets to longer blog
posts.
Again, it’s about establishing
yourself as a trusted source and a
destination expert.

6. Behind the Scenes
Snapshot
Let guests know what happens
behind the scenes – the uncut
version. This could be an event
preparation or kitchen videos. It’s a
great way to ‘humanise’ your
property

7. Announce Staff News
A great way to engage with
audiences is talking about your
staff – something interesting they
do, a hidden talent, their
appearance at a travel show.

8. Humourous Stories
Nothing holds a user like a funny
video, photo or anecdote of an
event at your property.

9. FAQs
Answer questions your guests
most frequently ask your front
desk in a post format.

10. Positive Media
Coverage
Share the good news about your
property and destination with your
fan. Get a good ‘listening tool’ like
ReviewMinder by STAAH to hear
what your guests are saying about
you.

11. Trivia
Who doesn’t like a good trivia
question or quiz? Create this
content around the destination or
attractions around your property.

12. Events
Talk about upcoming city events. If
there is a major artist performing,
make sure you tag their fan page
and use relevant hashtags,
including ones for the event, to
increase your reach.

13. Share Photos
Start following the social channels
of travel bloggers and
photographers. Share the images
of your destination they post,
tagging them into the post.