This document uses the metaphor of squeezing juice from lemons to provide advice on how managers can increase productivity and output from their employees. It suggests that employees, like lemons, need the right environment and incentives to thrive. It provides several tips for managers, including cutting employees in half to apply pressure, heating them up with incentives, rotating them between roles, and pollinating them by encouraging interaction between departments. The overall message is that creative approaches can help unlock more potential and productivity from employees, just as squeezing and heating a lemon in various ways releases more of its juice.
My presentation at the #restartedu Imaginarium organised by @crosro & @techsoupro in Bucharest Romania 25/26 February 2012
This Is My Brain on Co-creating Open Metaphors
Leadership is about how one leads one\'s self and others. It is also about responsibility and accountability in action. This slideshow highlights some of the traits essential for remarkable leadership.
Background information on the various types and function of metaphor in literature and life. We use this presentation before we create large metaphor matrix for the characters of Julius Caesar and where they fit in Dante's Inferno.
Tutorial on Creative Metaphor ProcessingTony Veale
Metaphor is both a rhetorical device and a cognitive lever. It allows us to make the familiar seem strange and the strange feel familiar. It allows us to use our knowledge of a well-understood domain to structure and fill-out a domain in which we are less knowledgeable, or for which we lack the established terminology. In short, metaphor gives new life to our words, and new power to our concepts.
The tutorial focuses on the computational processing of metaphor: how might a computer understand a metaphor, and how might a computer generate meaningful and novel metaphors of its own?
My presentation at the #restartedu Imaginarium organised by @crosro & @techsoupro in Bucharest Romania 25/26 February 2012
This Is My Brain on Co-creating Open Metaphors
Leadership is about how one leads one\'s self and others. It is also about responsibility and accountability in action. This slideshow highlights some of the traits essential for remarkable leadership.
Background information on the various types and function of metaphor in literature and life. We use this presentation before we create large metaphor matrix for the characters of Julius Caesar and where they fit in Dante's Inferno.
Tutorial on Creative Metaphor ProcessingTony Veale
Metaphor is both a rhetorical device and a cognitive lever. It allows us to make the familiar seem strange and the strange feel familiar. It allows us to use our knowledge of a well-understood domain to structure and fill-out a domain in which we are less knowledgeable, or for which we lack the established terminology. In short, metaphor gives new life to our words, and new power to our concepts.
The tutorial focuses on the computational processing of metaphor: how might a computer understand a metaphor, and how might a computer generate meaningful and novel metaphors of its own?
The Accountable Leader: Developing the Right Mindset & Practices That Ignite...Denise Corcoran
* Are your leaders struggling to get strong performance from your people?
* Are your leaders driving results through their own efforts, not their team?
* Is your company suffering from operational breakdowns, late deliveries, low employee motivation and more?
Today’s most successful companies all have one trait in common. Their high performance organizations are driven by a strong accountability culture.
Download "The Accountable Leader" to learn the right mindset and practices to drive results in your organization.
In my 2008 Spring semester at Brown University, I ran a research project for my Cognitive Science lab course. With this project, I sought to compare the difference in cognitive impact between a pictorial metaphor and a verbal metaphor.
This presentation shows my hypotheses, methods, and results. It is not a stand-alone presentation, but (hopefully) provides a sense of my design ideas
Thank you for viewing my presentation!
For more design work: http://www.gbaidesign.com
Managers face many cases in which they have to report bad news. Delivery of bad news is emotionally painful, complex and harms many parties. The presentation offers a metaphor to ease this process.
The Power of Metaphor in (Brand) CommunicationLucia Trezova
10 reasons to use metaphors in (brand) communication. What makes metaphor so powerful? How are metaphors processed by our brains? What effects do they have on our thinking and judging?
A framework used by tens of thousands of successful companies worldwide, the elements of People, Execution, Sales & Cash are the elements you must master in order to increase growth & scale.
The principle of cascade planning & reverse hierarchy guarantee engagement & accountability levels that deliver repeatable results.
Revenue Growth +30 – 200%
Profitability Growth +10 – 30%
Productivity Growth +30 – 50%
Employee Engagement Growth +40 – 70%
Customer Success Growth (Net Promoter Score) +30 – 50%
Anatomy of Metaphors - the Ultimate Guide to Creating a Powerful MetaphorLucia Trezova
How to make an insightful metaphor? What is metaphor's structure? How are metaphors construed, understood? How to use them effectively in marketing communication, in advertising?
I come from long line of professional meeting goers. My parents were in a gazillion clubs, committees and organizations.
I've attended countless dreadful meetings, and was motivated to put together this simple presentation.
Our meeting culture is clearly out of control, so anything that can help has to be good!
The Accountable Leader: Developing the Right Mindset & Practices That Ignite...Denise Corcoran
* Are your leaders struggling to get strong performance from your people?
* Are your leaders driving results through their own efforts, not their team?
* Is your company suffering from operational breakdowns, late deliveries, low employee motivation and more?
Today’s most successful companies all have one trait in common. Their high performance organizations are driven by a strong accountability culture.
Download "The Accountable Leader" to learn the right mindset and practices to drive results in your organization.
In my 2008 Spring semester at Brown University, I ran a research project for my Cognitive Science lab course. With this project, I sought to compare the difference in cognitive impact between a pictorial metaphor and a verbal metaphor.
This presentation shows my hypotheses, methods, and results. It is not a stand-alone presentation, but (hopefully) provides a sense of my design ideas
Thank you for viewing my presentation!
For more design work: http://www.gbaidesign.com
Managers face many cases in which they have to report bad news. Delivery of bad news is emotionally painful, complex and harms many parties. The presentation offers a metaphor to ease this process.
The Power of Metaphor in (Brand) CommunicationLucia Trezova
10 reasons to use metaphors in (brand) communication. What makes metaphor so powerful? How are metaphors processed by our brains? What effects do they have on our thinking and judging?
A framework used by tens of thousands of successful companies worldwide, the elements of People, Execution, Sales & Cash are the elements you must master in order to increase growth & scale.
The principle of cascade planning & reverse hierarchy guarantee engagement & accountability levels that deliver repeatable results.
Revenue Growth +30 – 200%
Profitability Growth +10 – 30%
Productivity Growth +30 – 50%
Employee Engagement Growth +40 – 70%
Customer Success Growth (Net Promoter Score) +30 – 50%
Anatomy of Metaphors - the Ultimate Guide to Creating a Powerful MetaphorLucia Trezova
How to make an insightful metaphor? What is metaphor's structure? How are metaphors construed, understood? How to use them effectively in marketing communication, in advertising?
I come from long line of professional meeting goers. My parents were in a gazillion clubs, committees and organizations.
I've attended countless dreadful meetings, and was motivated to put together this simple presentation.
Our meeting culture is clearly out of control, so anything that can help has to be good!
Lemon is a small, egg-shaped, edible citrus fruit with a yellow rind and a juicy, sour pulp, rich in ascorbic acid. Not known to everyone lemon has got numerous health benefits.
A switch campaign that invited busy corporate heads to enjoy a tea break (with flowering green tea sent directly to them), while one of Telkom's sales reps calls them to discuss the other calming elements switching to Telkom would give them.
Do the agents in you Call Center don't care about their job? Do they not show u to work? Are your sales and support suffering? Here is some information about a gamification solution for Call Centers to improve engagement, perfomance, motivation, and morale.
Chief Executive Officer (CEO) Presented by William Allan Kritsonis, PhDWilliam Kritsonis
William Allan Kritsonis, PhD
(Revised Summer, 2009)
William H. Parker Leadership Academy Hall of Honor
In 2008, Dr. Kritsonis was inducted into the William H. Parker Leadership Academy Hall of Honor, Graduate School, Prairie View A&M University – The Texas A&M University System. He was nominated by doctoral and master’s degree students.
Dr. Kritsonis Lectures at the University of Oxford, Oxford, England
In 2005, Dr. Kritsonis was an Invited Visiting Lecturer at the Oxford Round Table at Oriel College in the University of Oxford, Oxford, England. His lecture was entitled the Ways of Knowing Through the Realms of Meaning.
Dr. Kritsonis Recognized as Distinguished Alumnus
In 2004, Dr. William Allan Kritsonis was recognized as the Central Washington University Alumni Association Distinguished Alumnus for the College of Education and Professional Studies. Dr. Kritsonis was nominated by alumni, former students, friends, faculty, and staff. Final selection was made by the Alumni Association Board of Directors. Recipients are CWU graduates of 20 years or more and are recognized for achievement in their professional field and have made a positive contribution to society. For the second consecutive year, U.S. News and World Report placed Central Washington University among the top elite public institutions in the west. CWU was 12th on the list in the 2006 On-Line Education of “America’s Best Colleges.”
Educational Background
Dr. William Allan Kritsonis earned his BA in 1969 from Central Washington University, Ellensburg, Washington. In 1971, he earned his M.Ed. from Seattle Pacific University. In 1976, he earned his PhD from the University of Iowa. In 1981, he was a Visiting Scholar at Teachers College, Columbia University, New York, and in 1987 was a Visiting Scholar at Stanford University, Palo Alto, California.
Doctor of Humane Letters
In June 2008, Dr. Kritsonis received the Doctor of Humane Letters, School of Graduate Studies from Southern Christian University. The ceremony was held at the Hilton Hotel in New Orleans, Louisiana.
Professional Experience
Dr. Kritsonis began his career as a teacher. He has served education as a principal, superintendent of schools, director of student teaching and field experiences, invited guest professor, author, consultant, editor-in-chief, and publisher. Dr. Kritsonis has earned tenure as a professor at the highest academic rank at two major universities.
Books – Articles – Lectures - Workshops
Dr. Kritsonis lectures and conducts seminars and workshops on a variety of topics. He is author of more than 600 articles in professional journals and several books. His popular book SCHOOL DISCIPLINE: The Art of Survival is scheduled for its fourth edition. He is the author of the textbook William Kritsonis, PhD on Schooling that is used by many professors at colleges and universities throughout the nation and abroad.
In 2008, Dr. Kritsonis coauthored the textbook A Statistical Journey: Taming of the Skew. The book has been adopted by professors in many colleges and universities throughout the nation. It was published by the Alexis/Austin Group, Murrieta, California.
In 2007, Dr. Kritsonis’ version of the book of Ways of Knowing Through the Realms of Meaning (858 pages) was published in the United States of America in cooperation with partial financial support of Visiting Lecturers, Oxford Round Table (2005). The book is the product of a collaborative twenty-four year effort started in 1978 with the late Dr. Philip H. Phenix. Dr. Kritsonis was in continuous communication with Dr. Phenix until his death in 2002.
In 2007, Dr. Kritsonis was the lead author of the textbook Practical Applications of Educational Research and Basic Statistics. The text provides practical content knowledge in research for graduate students at the doctoral and master’s levels.
In 2009, Dr. Kritsonis’ b
Distrusted leaders lose their glue to bind people around them.
This presentation offers twelve simile for likening leaders rusty scissors, broken glass bottles, broken eggs, and more.
Broken leaders are not broke in money as much as they are broken with distancing them from followers, from building confidence, from seeing the forest and other forms of poverty as is explained in this presentation.
Broken leaders are like repelling magnets repelling each other. Such leaders become repellents rather than attractants.
The post offers quotes on what those leaders are like.
This e-book is mostly a collection of creative metaphors that I published n LinkedIn. Most of these metaphors are nature-based hoping this would make them living metaphors and also to find a thread of commonality among all the metaphors.
I hope the readers of this book to enjoy reading it. I warmly welcome comments from the readers.
This e-book is mostly a collection of creative metaphors that I published n LinkedIn. Most of these metaphors are nature-based hoping this would make them living metaphors and also to find a thread of commonality among all the metaphors.
I hope the readers of this book to enjoy reading it. I warmly welcome comments from the readers.
Fish pond metaphor complexity of managementAli Anani, PhD
The shrinking of the world presents new challenges. These challenges may be approximated by the metaphor of fish living in the ocean and transferring them to a fish pond. New challenges emerges. This e-book discusses these challenges and derives managerial and leadership lessons for us to ponder on. One challenge that may be added to the ideas in the book is the challenge of bringing opposites near to each other, which lead to new combined words of opposites such as chaordic and frenemy. Our world complexity needs powerful metaphors to visualize it.
Writing is a responsibility. An author must have a purpose why h/s writes. If I write for to gain the admiration of readers then I am self-centered. I hope I am not this type. I want to open new opportunities for my readers. I don't mean only financial opportunities. That is my least and last concern. I write to encourage the readers to have wings- one knowledge wing and a human wing so that they may fly to their dreams.
This book is a compilation of my most recent posts on beBee. I consider each one of them as a pendulum. The more buzzes I write, he more pendulums I have and the more likelihood is the initiation of a new wave. Tree leaves are in fact pendulums and the wind moves the pendulums to create the sounds we hear from tree.
I hope my new E-book creates pendulums of ideas to move the wind in our minds and refresh them to take life as a worthy journey. Life is only worthy if what we do is of benefit to others. It is with this hope that I am publishing this book.
With my best wishes for your advancement on all fronts
This compilation of few of my buzzes is to me is like drops of water collected together. A buzz is a drop of water and collecting drops of water together may generate new insights. A separate drop of water has no other water to adhere to or cause the formation of a surface tension. If a drop of water is frozen it doesn't produce ice flakes; drops of water do. I want to say that you may enjoy the flakes as this is my driving desire to compile several buzzes into an eBook.
An individual buzz is like a tree and the collection of buzzes in an eBook is the forest. A single tree may not form a canopy; in contrast, many trees may form one. I hope that you see the canopy and enjoy the comfort it offers you.
Scattered roses may produce tiny fragrance. A bundle of roses may produce far greater stronger fragrance. I hope you enjoy the fragrance and to stay away from the thorns.
Imagination beyond imagination is a collection of posts that I published on beBee platform. The collection of posts was motivated by the great feedback of readers. This was evidenced by the number of sharing them, commenting on them and liking them. This feedback prompted me to publish the collection hoping that the readers would find it of relevance.
This book is a compilation of many articles that I contributed to beBee. They represent my thinking while on the edge trying to balance my ideas or for those ideas to rearrange into new ones. The chaos of thinking might lead to the self-organization of thoughts and out of chaos may emerge new thinking.
I wonder how successful I was. No matter what and even if I failed; still I enjoyed the edgy ride. I hope you do too.
Ideas have life cycles; they cycle between different opinions and develop into patterns. This compilation of posts shows how ideas cycle with the warm wind of approval and the coldness of resistance.
This e-book introduces and explores the "bee-flower" as a dynamic metaphor for businesses. So many new ideas surfaced out, which I am sharing with you. This e-book is a compilation of posts on the bee-flower metaphor, which received interests as evidenced by the comments on the individual posts and their wide sharing. These interests prompted me to publish this e-book, hoping that it shall be of interest to the reader.
Scattered Roses
Writing posts is a sweet challenge. It has its ups and downs. More it is like riding waves you go up and thin sink. The challenge of writing is a self-renewing one because writers keep thinking of new ideas that are worthy of writing about.
An author who puts his/her mind in writing sees them as scattered roses. A new post floats and old down get scattered like roses on running water. The current carries them away.
For this reason I care to collect my posts in e-books so that they may be kept and if they get carried they do collectively. An e-book allows their linkages, staying together, seeing the linkages among the posts, their chronological order and how an idea blossoms into another idea. Their linkages become more evident.
I offer my juice of mind free for the interested reader.
I hope you find the juice to your taste
Habits and senses play pivotal roles in our lives. This collection looks at habits and senses from various perspectives to show their impacts on our lives and businesses.
The compilation of minds on one issue is what this presentation is about. I decided to quit writing for LinkedIn and the comments enriched my mind and widened my horizon of thinking. I felt like sharing the inoculation of ideas that lead to reverting my decision
It is not only what you know, who you know. It is more how you entangle your network with your customer network. You need be creative to do that. Invest in your customers so that they may invest with you. Learn from a green metaphor how to achieve these goals
The presentation offers two metaphors to help businesses attract, retain and enhance their customers' loyalty. The cut flowers Vs. silk flowers and baby born Vs. baby dolls enhance our understandings of customers as regards to what delights them and causes pain to them and hence maximize their delight and minimize their pain. This should go a long way in keeping customers and building on their loyalty.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
2. I dedicate this presentation to Luc Stenger
I made a comment on using the ½ lemon metaphor on LinkedIn Social
Capital Group and Luc Stenger responded by saying
“Luc STENGER consultant “situation analyst” - free lance
@ Ali : People need pressure to squeeze their juice as I said before:
• please define "pressure":
* freely accepted or self inflicted (motivation in this case) ?
* accepted by necessity?
* forced upon?
• every lemon kind is best for something
different (salad, cake, drink, ...)
• some lemon kind are corresponding to
expectations and others can be surprising
• asymmetric thinking can bring a very good lemon for
something to be far better for something totally unexpected
4. A lemon tree needs good soil, environment
and fertilizers to grow healthily
5. These factors determine what type of
lemon the tree yields. Sour lemon, sweet
lemon, rough skinned lemon and
soft-skinned lemon are examples.
6. Now, you want to get the juice out of the
lemon or use its skin… how to do that?
Akin is :How to get the juice out of your
employees?
7. How to increase the juicy output
of your employees?
or, what a lemon may teach us?
8. You don’t get the juice out of a whole lemon
You need to cut it into two halves
9. If you squeeze a cold lemon you get
much less juice
So, are cold workers who have no
warmth for what they do
It is not only cold bodies;
it is more cold feelings
10. Apply some pressure on the lemon to
get the juice out
Sweet pressure is required to get the juice
out of your employees
11. Heat and pressure help in weakening the
membranes that trap the juice inside the
lemon’s flesh
Get the trapped juice of your employees
the same way
12. Keep the hearts warm
Heating lemon in a microwave for a short
time may increase the juice output by 40%
A great incentive is warming up the hearts
of your employees to lessen their resistance
to flow
13. The reverse thinking
Keep the lemon in salted ice--- this freezes
the water in the lemon.
Ice has bigger volume than water and so
the membrane loosens and the juice flows
out after warming
14. Similarly, if your employees go through a
“cold phase”, make them freeze more and
then warm them up.
Great improvements may result
15. A Butterfly Effect
Cut the lemon lengthwise instead
of crosswise
You shall be surprised to get three
times more juice.
16. So, change the direction of your employees
occasionally. Move them from engineering
to management or from sales to marketing.
Their juicy output may increase drastically
17. A Butterfly Effect
How then to make employees produce
much more using very simple and
creative ideas?
A challenge for leaders
and managers
18. You may use a fork to get the juice out of
lemon by rotating and squeezing it
19. You may use a fork to get the juice out of
employees by rotating and squeezing
them.
Rotate them so as not to get them bored
and to keep their productivity high
20. Some lemons are self-seeding
Look for employees who are self-motivated
to grow or grow others voluntarily
21. Some varieties of lemon trees have
branches have large thorns; yet their juice
is of very high quality
22. Even some workers may seem thorny; yet
their juicy output is of very high quality
Get the juice out instead of the employees
out. Sometimes, thorny employees are
great performers.
23. The peels of lemon have many uses.
Look for quality employees who are
multi-tasked.
24. Because lemon trees in containers are
sometimes used as indoor plants, they do
not have the benefit of bees or wind to
pollinate the flowers. Without pollination,
you will not get a fruit crop
25. So are employees who are kept indoors and
restricted from interacting with other
departments.
Encourage employee pollination
26. If a lemon tree is slightly stressed for water
bud induction, it will produce more flowers
Time the sweet stress of your employees
and their output shall increase
27. I end the presentation hopefully with little
sweet stress on the reader