A switch campaign that invited busy corporate heads to enjoy a tea break (with flowering green tea sent directly to them), while one of Telkom's sales reps calls them to discuss the other calming elements switching to Telkom would give them.

1. SWITCH CAMPAIGN

2. Top of gift box in white wibalin finish with embossed Telkom logo.

3. The lid is magnetised making the box easy to open and close

4. The inside of the lid serves as the campaign letter.
Take a
teatime timeout
We know that you might be hesitant about changing your mobile network provider.
What if we told you that choosing cellphone affordability doesn’t mean you have to
compromise on network quality? Let our sales team call you to prove it.
In the time it takes to enjoy a good cup of tea, you could also learn how to save your
business approximately 50%of its cellphone costs.
Impossible? Go on. Dare us. Email timeout@telkom.co.za or call [number TBC]
Kind regards
The Telkom Business mobile team

5. The gift box contains a teabox (left) and business tips (right).
Take a
timeout
What’s in
the box?
Take a timeout to find out.
Take a timeout
with these
5 business tips.
What’s in
the box?
Take a timeout to find out.

6. The box contains a smaller box.
Take a
timeout
What’s in
the box?
Take a timeout to find out.
Take a timeout
with these
5 business tips.
What’s in
the box?
Take a timeout to find out.

7. The smaller box contains vacuum-sealed flowering teaballs... And instructions on how to use them.
Steeping instructions
for your Flowering Tea:
Teatime with
a Difference
Requiring no tea bag or strainer, Flowering Tea is environmentally
friendly as well as easy to serve. Glass teapots are ideal to observe
the blooming petals.
[Tip: A glass jar works just as well.]
4. After enjoying the first pot,
a Flowering Tea may be
re-steeped 2 – 3 more times.
Temperature
Green Tea should be boiled at 80 degrees C, just under boiling point.
So bring water to boil and let it rest for 2 minutes.
[Tip: In Johannesburg water boils at 93 degrees C, so you don’t have to wait
as long for the water to rest.]
Choice of Water
Opt for filtered water or spring water to ensure your perfect brew
doesn’t contain chlorine or flouride.
Share the Experience
Once your tea has flowered, take a pic and share it using
#TelkomTeaTime
1. Place one Flowering Tea
in glass teapot.
3. Pour a complete tea pot at
once to avoid bitter taste.
Steeping instructions
for your Flowering Tea:
Teatime with
a Difference
Requiring no tea bag or strainer, Flowering Tea is environmentally
friendly as well as easy to serve. Glass teapots are ideal to observe
the blooming petals.
[Tip: A glass jar works just as well.]
4. After enjoying the first pot,
a Flowering Tea may be
re-steeped 2 – 3 more times.
Temperature
Green Tea should be boiled at 80 degrees C, just under boiling point.
So bring water to boil and let it rest for 2 minutes.
[Tip: In Johannesburg water boils at 93 degrees C, so you don’t have to wait
as long for the water to rest.]
Choice of Water
Opt for filtered water or spring water to ensure your perfect brew
doesn’t contain chlorine or flouride.
Share the Experience
Once your tea has flowered, take a pic and share it using
#TelkomTeaTime
1. Place one Flowering Tea
in glass teapot.
3. Pour a complete tea pot at
once to avoid bitter taste.
Steeping instructions
for your Flowering Tea:
Teatime with
a Difference
Requiring no tea bag or strainer, Flowering Tea is environmentally
friendly as well as easy to serve. Glass teapots are ideal to observe
the blooming petals.
[Tip: A glass jar works just as well.]
4. After enjoying the first pot,
a Flowering Tea may be
re-steeped 2 – 3 more times.
Temperature
Green Tea should be boiled at 80 degrees C, just under boiling point.
So bring water to boil and let it rest for 2 minutes.
[Tip: In Johannesburg water boils at 93 degrees C, so you don’t have to wait
as long for the water to rest.]
Choice of Water
Opt for filtered water or spring water to ensure your perfect brew
doesn’t contain chlorine or flouride.
Share the Experience
Once your tea has flowered, take a pic and share it using
#TelkomTeaTime
1. Place one Flowering Tea
in glass teapot.
2. Bring water to a required
temperature and pour
over tea. Steep until the
leaves have completely
opened (3-4 minutes).
Swirl tea to even the
flavour before serving.
3. Pour a complete tea pot at
once to avoid bitter taste.
Steeping instructions
for your Flowering Tea:
Teatime with
a Difference
Requiring no tea bag or strainer, Flowering Tea is environmentally
friendly as well as easy to serve. Glass teapots are ideal to observe
the blooming petals.
[Tip: A glass jar works just as well.]
4. After enjoying the first pot,
a Flowering Tea may be
re-steeped 2 – 3 more times.
Temperature
Green Tea should be boiled at 80 degrees C, just under boiling point.
So bring water to boil and let it rest for 2 minutes.
[Tip: In Johannesburg water boils at 93 degrees C, so you don’t have to wait
as long for the water to rest.]
Choice of Water
Opt for filtered water or spring water to ensure your perfect brew
doesn’t contain chlorine or flouride.
Share the Experience
Once your tea has flowered, take a pic and share it using
#TelkomTeaTime
1. Place one Flowering Tea
in glass teapot.
3. Pour a complete tea pot at
once to avoid bitter taste.
Steeping instructions
for your Flowering Tea:
Teatime with
a Difference
Requiring no tea bag or strainer, Flowering Tea is environmentally
friendly as well as easy to serve. Glass teapots are ideal to observe
the blooming petals.
[Tip: A glass jar works just as well.]
4. After enjoying the first pot,
a Flowering Tea may be
re-steeped 2 – 3 more times.
Temperature
Green Tea should be boiled at 80 degrees C, just under boiling point.
So bring water to boil and let it rest for 2 minutes.
[Tip: In Johannesburg water boils at 93 degrees C, so you don’t have to wait
as long for the water to rest.]
Choice of Water
Opt for filtered water or spring water to ensure your perfect brew
doesn’t contain chlorine or flouride.
Share the Experience
Once your tea has flowered, take a pic and share it using
#TelkomTeaTime
1. Place one Flowering Tea
in glass teapot.
3. Pour a complete tea pot at
once to avoid bitter taste.
Steeping instructions
for your Flowering Tea:
Teatime with
a Difference
Requiring no tea bag or strainer, Flowering Tea is environmentally
friendly as well as easy to serve. Glass teapots are ideal to observe
the blooming petals.
[Tip: A glass jar works just as well.]
1. Place one Flowering Tea
in glass teapot.

8. Useful business tips are given in a ring-bound leaflet.
Switch
to
Telkom
m
obile
Saving
on
costs is essential to
sustainability.
You
could
be saving
50%
or m
ore of your m
obile
com
m
unicatioan
costs. Give yourself som
e downtim
e
and
reward
yourself with
im
m
easurable uptim
e as
you
reinvest into
your business ideas.
Don’t do
everything
You may wear many different hats, but you can’t
do everything yourself. Attract and retain talented
individuals who share your vision and values for
your company to thrive.
Stay out of the
business account
Your business is not an extension of your cheque account.
Ensure you compensate yourself accordingly, but make
reinvestment into your business a priority.Get used
to “No”
Rejection is part of the game. Each “no” is an opportunity
to improve product or service, and to develop a better pitch.
Growth requires resources, which may require outside
investment. Potential investors are looking for confidence.
Don’t
express doubt
Email timeout@telkom.co.za
Or call [number TBC]
Any
questions?
Take a timeoutwith these
5 business tips.
Take a
timeout
What’s in
the box?
Take a timeout to find out.
Take a timeout
with these
5 business tips.
What’s in
the box?
Take a timeout to find out.

9. The tea flowers have been iconised to form a beautiful background which is carried through
throughout the campaign. Here we see the flowers done in a spot varnish finish.
Front cover Back cover (for all the cards)
Switch
to
Telkom
m
obile
Saving
on
costs is essential to
sustainability.
You
could
be saving
50%
or m
ore of your m
obile
com
m
unicatioan
costs. Give yourself som
e downtim
e
and
reward
yourself with
im
m
easurable uptim
e as
you
reinvest into
your business ideas.
Don’t do
everything
You may wear many different hats, but you can’t
do everything yourself. Attract and retain talented
individuals who share your vision and values for
your company to thrive.
Stay out of the
business account
Your business is not an extension of your cheque account.
Ensure you compensate yourself accordingly, but make
reinvestment into your business a priority.Get used
to “No”
Rejection is part of the game. Each “no” is an opportunity
to improve product or service, and to develop a better pitch.
Growth requires resources, which may require outside
investment. Potential investors are looking for confidence.
Don’t
express doubt
Email timeout@telkom.co.za
Or call [number TBC]
Any
questions?
Take a timeoutwith these
5 business tips.
Take a timeout
with these
5 business tips.

10. Useful business tips may be found inside the ring-bound booklet.
Email timeout@telkom.co.za
Or call [number TBC]
Any
questions?
Growth requires resources, which may require outside
investment. Potential investors are looking for confidence.
Don’t
express doubt
Get used
to “No”
Rejection is part of the game. Each “no” is an opportunity
to improve product or service, and to develop a better pitch.

11. Useful business tips may be found inside the ring-bound booklet.
Stay out of the
business account
Your business is not an extension of your cheque account.
Ensure you compensate yourself accordingly, but make
reinvestment into your business a priority.
Don’t do
everything
You may wear many different hats, but you can’t
do everything yourself. Attract and retain talented
individuals who share your vision and values for
your company to thrive.
Switch to
Telkom mobile
Saving on costs is essential to sustainability.
You could be saving 50% or more of your mobile
communicatioan costs. Give yourself some downtime
and reward yourself with immeasurable uptime as
you reinvest into your business ideas.

12. Lastly, an emailer is sent out to those who will not receive the gift box.
It takes the same time for
us to convince you to switch
to Telkom, as it does to enjoy
a cup of tea.
We understand that time is money. But what if we could save you money?
Would that be worth your time?
In the time it takes to enjoy a good cup of tea, you could also learn how to save
your business approximately 50% of its cellphone costs.
Impossible? Go on, dare us:
Kind regards
The Telkom Business mobile team
Take a
timeout

13. Thank You