The poster features the title of the film in red at the top, giving an impression of blood. Below this is Liam Neeson's face, catching the viewer's attention. It also includes the tagline "People are afraid of all the wrong things." The release date is shown in the terminal area. In the background is a cross reflected in a red, bloody scene in a graveyard. The fading red color in the strong fallow area further implies blood and death. A gun is seen in Neeson's hand in the weak fallow area, creating intrigue about his role.