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Green Sustainable B&B Montreal Pitch
- 1. Olivia Boussard Annie Le Dane McCarthy Mike Segal Marixcela Victoria
- 2. Agenda Venture Description Venture Description Marketing Strategy Marketing Strategy Financial Analysis Financial Analysis Risk Mitigation Risk Mitigation Closing Remarks Closing Remarks
- 3. Vision Statement Venture Description Marketing Strategy The Green House will offer personalized service, a homey and Financial comfortable night’s rest and an all- Analysis around sustainable experience, to Risk appeal to multiple segments in the Mitigation accommodation industry. Closing Remarks
- 5. Room Design #1 London Bridge Venture Description Marketing Strategy Financial Analysis Risk Mitigation Closing Remarks
- 6. Room Design #2 Paris Love City Venture Description Marketing Strategy Financial Analysis Risk Mitigation Closing Remarks
- 8. Target Market Venture Description Primary Target Market Domestic and Marketing International Strategy Consumers Couples over the Financial ages of 25 Analysis Secondary Target Risk Market Mitigation Growth of Green Movement and Ecotourism Closing Remarks
- 9. The Green Trend Venture Description Increase in Green Conscious Consumers Marketing Strategy Most likely Daily Green Efforts Financial Consumers Analysis between the ages of 25-64 years old Risk Mitigation Green Advertising = Top 5 Marketing Closing Remarks Trends in 2007
- 10. Price Venture Description Hybrid Pricing Strategy Marketing Strategy Mix of Cost-Driven and Premium Pricing Financial IDEAL: Cost of 175$ per night for 2 Analysis occupants Completely GREEN - Luxurious, homey and Risk Mitigation comfortable nights rest with delicious home cooked breakfast. Closing Remarks Reflect Perceived Value and Meets Pricing Objectives
- 11. Green Integrated Marketing Campaign (IMC) Venture Description Website Online booking Marketing List festivals and local events on website Strategy Travel magazine advertisements Emphasize the sustainability core competency Financial Analysis Contact travel agents Invite them for discounted visits Risk Referral program for guests Mitigation Listing on online hotel websites i.e. Expedia.ca and B&B Websites Closing Remarks
- 12. Initial Costs Venture Description Deposit for 2 months rent $11,250 Marketing Strategy Remodelling $91,000 Furniture and Fixtures $13,500 Financial Analysis Office & Misc. $10,560 Risk Mitigation First year costs $6,000 Closing Total $132,310 Remarks
- 13. Financing Venture Description Each partner invests $30,000 from personal savings: Marketing Strategy Total cash available = $150,000 Financial Analysis We negotiate a credit line with the bank, Risk matching our investment. Mitigation Prime rate (TD): 3% for monthly payments Closing Remarks
- 14. Revenue Growth Venture $600,000 Description $500,000 Marketing Strategy $400,000 Financial Analysis $300,000 Optimistic Pessimistic $200,000 Risk Mitigation $100,000 Closing Remarks $0 1 2 3 4 5 6 7 8
- 15. Cash Flow Summary – Year 1 Venture Description Marketing Strategy Financial Analysis Risk Mitigation Closing Remarks
- 16. Cash Flow Summary – Year 1 to 3 Venture Description Marketing Strategy Financial Analysis Risk Mitigation Closing Remarks
- 17. Competitors Venture Description Three certified “Green” B&B’s in Quebec Marketing One in Montreal -- Au Gît'Ann B&B Strategy Old Montreal Financial Analysis 26 accommodation businesses Other Competitors Risk Mitigation Hotels in Montreal downtown Closing Additional amenities and services Remarks
- 18. Potential Risk Mitigation Venture Low initial sales Increase Cash Reserves Description Packaged Deals Marketing Strategy Comment Cards Low Client Retention Financial Referral Program Analysis Risk Mitigation Increase Advertisement Competitor Reaction Closing Focus on Core Competencies Remarks
- 19. In Closing… Venture Description This is a unique venture which focuses on a growing international trend Marketing Strategy Our financial outlook is positive over the course of the next three years – profits will be Financial generated in year 2 Analysis Our risk mitigation will effectively create Risk Mitigation sustainable growth in the first year of operation Closing Remarks
- 20. Venture Description Marketing Strategy Financial Analysis QUESTIONS… Risk Mitigation Closing Remarks