The Tipping Bucket

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The Tipping Bucket

  1. 1. • One-Deal-at-a-Time • Micropayments • Money-back Guarantees
  2. 2. Overview How it Works Opportunity Sustainability Growth Competitive Advantage Conclusion
  3. 3. Overview How it Works Opportunity Sustainability Growth Competitive Advantage Conclusion
  4. 4. • Objective • Context • Intervention • Budget Overview • Timeline How it Works • Impact Opportunity Sustainability Growth Competitive Advantage Conclusion
  5. 5. Overview How it Works Opportunity Sustainability Growth Competitive Advantage Conclusion
  6. 6. + Overview How it Works Opportunity Sustainability Growth Competitive Advantage Conclusion
  7. 7. Overview How it Works Opportunity Sustainability Growth Competitive Advantage Conclusion
  8. 8. Overview How it Works Opportunity Sustainability Growth Competitive Advantage Conclusion
  9. 9. Overview How it Works Opportunity Sustainability Growth Competitive Advantage Conclusion
  10. 10. Overview How it Works Opportunity Sustainability Growth Competitive Advantage Conclusion
  11. 11. Overview How it Works Opportunity Sustainability Growth Competitive Advantage Conclusion
  12. 12. • 150 million active users Overview How it Works • Sticky interface (75 million • 39 million devices users visit EVERY DAY) Opportunity • Growing market share • Robust social network Sustainability (average 120 ‘friends’) • New device entries Growth • Users 18-30 make up more Competitive • Young user demographic than 60% of profiles Advantage (half are under 30) • Strong social conscience Conclusion • Heavy web access (5 of top 15 apps)
  13. 13. Overview How it Works Opportunity Sustainability Growth “The best and brightest millennials will Competitive combine missionary zeal, hardcore Advantage management skills and Silicon Valley-style Conclusion creativity to attack social ills”
  14. 14. Overview How it Works Opportunity •Advertising and Corporate Sponsorship Sustainability • Corporate Social Responsibility and Growth Marketing Consulting Competitive Advantage •Licensing Fees Conclusion • Application and Administrative Fees
  15. 15. Overview How it Works Opportunity Sustainability Growth $8,719 Competitive Advantage Conclusion $8,719
  16. 16. Overview How it Works Opportunity Sustainability Growth $10,000 $8,719 Competitive Advantage Conclusion $18,719
  17. 17. Overview How it Works $100,000 Opportunity Sustainability Growth $10,000 $8,719 Competitive Advantage Conclusion $118,719
  18. 18. $97,500 Overview How it Works Opportunity $2,500 Sustainability Growth $10,000 $8,719 Competitive Advantage Conclusion $23,719
  19. 19. $12,000 Overview How it Works Opportunity $2,500 Sustainability Growth $1,375 Competitive Advantage Conclusion $9,219
  20. 20. $1,000,000 Overview How it Works Opportunity Sustainability Growth Competitive Advantage $500,000 Conclusion
  21. 21. Overview How it Works Opportunity Sustainability Growth Competitive Advantage Conclusion
  22. 22. Overview How it Works Opportunity Sustainability Growth Competitive Advantage Conclusion
  23. 23. Overview How it Works Opportunity Sustainability Growth Competitive Advantage Conclusion
  24. 24. • $1 Donation Minimum Overview How it Works Opportunity Sustainability Growth Competitive Advantage Conclusion
  25. 25. • $1 Donation Minimum Overview • One-Project-at-a-Time How it Works Opportunity Sustainability Growth Competitive Advantage Conclusion
  26. 26. • $1 Donation Minimum Overview • One-Project-at-a-Time How it Works • Feedback and Mentoring Opportunity Sustainability Growth Competitive Advantage Conclusion
  27. 27. • $1 Donation Minimum • One-Project-at-a-Time Overview • Feedback and Mentoring How it Works • Action Orientation Sustainability Growth Competitive Causes Advantage Conclusion
  28. 28. • $1 Donation Minimum • One-Project-at-a-Time Overview • Feedback and Mentoring How it Works • Action Orientation Sustainability • Tipping Mechanism Growth Competitive Advantage Conclusion
  29. 29. 2009 Totals 2010 Totals 2011 Totals 2012 Totals 2013 Totals REVENUES Donations Received Revenue1 $ - $ 76,950 $ 291,600 $ 550,800 $ 810,000 Bucket Advance Revenue2 $ - $ 8,550 $ 32,400 $ 61,200 $ 90,000 3 Administrative Fee Revenue $ - $ 2,138 $ 8,100 $ 15,300 $ 22,500 Application Fee Revenue4 $ 600 $ 29,025 $ 91,800 $ 108,000 $ 108,000 CSR Consulting Revenue5 $ - $ - $ - $ - $ - Analytics Sales Revenue6 $ - $ - $ - $ - $ - Licensing Revenue7 $ - $ - $ - $ - $ - Sponsorship Revenue8 $ 48 $ 26,351 $ 122,794 $ 188,679 $ 305,661 Bucket Sponsorship Fee Revenue $ - $ 8,550 $ 32,400 $ 61,200 $ 90,000 Grant Revenue9 $ - $ - $ - $ - $ - Total Revenue $ 648 $ 151,564 $ 579,094 $ 985,179 $ 1,426,161 OPERATING EXPENSES Donations given to Projects10 $ - $ 76,950 $ 291,600 $ 550,800 $ 810,000 11 Bucket Advances Applied to Projects $ - $ 8,550 $ 32,400 $ 61,200 $ 90,000 Credit Card Fees Discount Percentage Charge 12 $ - $ 1,539 $ 5,832 $ 11,016 $ 16,200 Per-item Charge 13 $ - $ 10,547 $ 39,967 $ 75,493 $ 111,020 Wages & Salary Administrative Staff 14 $ - $ 12,000 $ 31,200 $ 38,400 $ 38,400 Management 15 $ - $ 120,000 $ 126,000 $ 132,300 $ 138,915 Lead Developer 16 $ - $ 54,000 $ 56,700 $ 59,535 $ 62,512 Review Board 17 $ 900 $ 7,583 $ 10,665 $ 10,800 $ 10,800 Board of Directors 18 $ 1,500 $ 3,000 $ 3,000 $ 3,000 $ 3,000 Project-based/Development Costs19 $ 25,899 $ 1,000 $ 1,000 $ 1,000 $ 1,000 Web-hosting Fees20 $ 375 $ 10,000 $ 20,000 $ 20,000 $ 20,000 Miscellaneous Supplies21 $ - $ 300 $ 420 $ 540 $ 660 Rent22 $ - $ 7,200 $ 10,200 $ 12,000 $ 12,000 Utilities23 $ - $ 1,200 $ 1,500 $ 1,800 $ 1,800 Legal & Accounting Fees24 $ 5,729 $ 2,357 $ 2,357 $ 2,357 $ 2,357 Total Operating Expenses $ 34,403 $ 316,225 $ 632,841 $ 980,241 $ 1,318,663 Total Profit/(Loss) $ (33,755) $ (164,662) $ (53,747) $ 4,938 $ 107,498

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