The great unbundling.
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The document discusses the fragmentation of social media where different platforms are emerging to cater to different audiences and types of content. It notes the rise of platforms focused on photos, videos, payments and live sharing. It suggests this is driven by audiences wanting different ways to express themselves and engage with content. The opportunities mentioned include focusing on quality over quantity and being guided by insights from users.
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The great unbundling.
- 3. THE BRUTAL KINGDOM OF SOCIAL MEDIA. friendster Orkut Bebo MultiplyYahoo360 ICQ MSN Messenger Y! Messenger G+ Hi5
- 5. HOW MUCH IS TOO MUCH?
- 7. ONE OF THE WORST RECEIVED APPS ON MOBILE.
- 9. All about cool photos. Text messaging will do it for me.
- 13. FROM INSTANT PHOTOS TO INSTANT VIDEOS HYPERLAPSE from Instagram
- 14. from Twitter SHORT LOOPING VIDEOS Spare a thought for #NZ , what a tournament they had. The @BLACKCAPS can hold their heads up high. #cwc15
- 15. WATCH VIDEO OF ANYTHING HAPPENING AT THIS EXACT MOMENT
- 16. (THE NOT SO) NEW KID ON THE BLOCK.
- 17. THE GREAT UNBUNDLING IS THE NEED FOR COMPANIES TO PROVIDE APPS TO CATER TO DIFFERENT AUDIENCES WITH DIFFERENT WAYS OF EXPRESSING THEMSELVES AND DIFFERENT FORMAT OF CONTENT THEY WANT TO ENGAGE WITH.
- 18. #whyitshappening
- 19. 80% of millennials are made up of Gen C. I share, therefore I am. creation, curation, connection, community
- 21. 90% Kiwis will have access to 4G in 2 years.
- 22. INTERNET APPS 41% OF ALL VC INVESTMENTS.
- 23. #opportunities
- 24. KEEP IT NATIVE.
- 25. QUALITY NOT QUANTITY.238k active users 400k active users 30k users
- 26. 70% - NOW 20% - NEW 10% - NEXT
- 28. #whatsnext
- 29. Facebook Messenger headed by ex- PayPal head.
- 30. Snapchat partner with Square to allow you to send cash to friends.
- 31. Twitter & Pingit to offer swift & secure payment using.
Editor's Notes
- Thank you for the opportunity to share with you our observations in the digital trend
- For the last 15 years, the social media kingdom is a kin to everyone’s favourite TV show. Many of these brands and social apps have gone extinct. It was a brutal as giants like Myspace and Friendster had to shut down.
- It’s a brutal world for social media companies. In the last 10-15 years the race of to rule Social Media Kingdom is a kin to everyone’s favourite TV series. Many of these brands such as Hi5 and Friendster are now dead under the Rule of king Facebook. The King ruled very well for a few years.
- 1.1 News Feed, 1.2 Friend, 1.3 Wall,1.4 Timeline,1.5 Like, 1.6 Messages and inbox,1.7 Notifications,1.8 Networks and groups, 2 Applications 2.1 Events, 2.2 Marketplace, 2.3 Notes, 2.4 Places, 2.5 Platform, 2.6 Questions, 2.7 Photos, 2.8 Videos, 3.6 Facebook Live, 3.9 Poke
- The other thing Facebook did not realise is that whilst it was busy with putting all those features on its desktop site, the world has shifted to mobile phones, To another land due to smartphones, 3G and 4G connections and other factors. They started to develop their own FB app but realised it was a different Platform than desktop and people wanted simplicity, which is why they are shifting away from their desktop.
- At this time they released their own mobile app and tried too hard to bring every function from their desktop to their mobile platform which Did not work well and they realised if they don’t do something drastic they too will end up like MySpace and Friendster.
- At this time most people were worried that their favourite social apps will all be bundled up at Facebook. But it never did.
- Most people feared that these apps will all turn to become a one big gigantic Facebook app. But soon FB realised that even though FB is the Largest photo-sharing sites of all time, Instagram growth never slowed down but the opposite. They then realised that Instagram users are Those who appreciate good and creative photography and Instagram has kept its fanbase by keeping it simple for them to do that. Likewise For Whatapp, people using it are those who only want to do text messaging, quick and simple and free of SMS charges. So FB decided that it Was better to keep it separate.
- Similar to the several hundred million people who are using FB Messenger to communicate with friends and families, much to the dismay of everyone, They unbundled FB Messenger not to compete with Whatsapp but to exist alongside of it by providing a huge library of animated stickers which is Not what Whatsapp users want.
- With video being one of the top media consumption in mobile, it too has pushed top social apps to develop their own platforms.
- Timelapse videos is Instagram’s way of allowing its users to share high quality snackable videos. And the trend continues as it has developed it as a separate app called Hyperlapse which is fast gaining momentum.
- Endlessly looping videos is Twitter’s answer to video but still keeping it short which is what their users want.
- You may have heard of the new buzzword called Meerkat which is all about STREAMING LIVE on Twitter. And Twitter not wanting to lose their users to another app, They developed a similar app called Periscope. Again as a separate app.
- Snapchat started off as a ‘Sexting’ tool and given the trend in videos and snackable content, it too developed a highly successful format of its owned called Stories.
- Gen C is a powerful new force is consumer culture. 65% are under 35. Empowered by technology to createsearch out authentic content that they consume across all platforms.
- There’ll always be suckers who have to be the different one. That’s how Whatsapp – the brave ones venturing into the unknown and when they Found newland, they call all the other suckers to join them.
- Smartphones will pack more features and storage and mobile data will get faster and cheaper.
- PWC. VC rise by 25% YoY on capital being invested in technology. Take for e.g. FB’s purchase of Whatsapp and Instagram. There will be more developers coming up with ways to sell their innovations to being corporations. This trend Does not look like it is slowing down. http://nvca.org/pressreleases/annual-venture-capital-investment-tops-48-billion-2014-reaching-highest-level-decade-according-moneytree-report/
- We’ve shared all the platforms specialising in different formats of content. Live stream videos, hi-quality time-lapse videos, stories, looping videos, stickers, hi-quality images, tweets and newsfeed
- When compared to Facebook users, many of these specialised apps have far smaller user base but because we know What they like and who they are, it’s easier to engage and provide content they care about.
- 70% is in “Now”, or established and successful programs; 20% goes to “new,” or emerging trends that are starting to gain traction; 10% goes to “next”, ideas that are completely untested. https://www.linkedin.com/pulse/20130213130531-12921524-invest-to-innovate-coke-s-70-20-10-rule
- Always have an idea behind the use of these platforms by understand insights into why they would engage with us and coming up with a strong idea that will ensure people will care about it.
- Barclays will become the first British bank to allow people to make payments to each other and small businesses using just their Twitter handle.
- THe