The document describes The Genius Loci Project, which aims to promote international trade of products from the Mediterranean region while sharing the culture and way of life. It analyzes company activities and targets markets, with a focus on China and Lithuania. Two options are proposed for entering the Chinese market - renting space in Xi'an or creating a joint venture in Shenzhen with an existing partner. The joint venture would allow for importing and trading goods and services from The Genius Loci Project.
Our group has over twenty years of experience in the retail and travel retail sectors, and specializes in creating unique retail spaces and shopping experiences to engage customers with brands through an innovative mix of creativity and new technology, which enhances the point of sale and increases productivity.
The technical skills we have acquired over the years, our creative design department fully oriented towards the latest international trends and most advanced developments, major investments in research and development, the integration of new digital technologies into the world of retail, but above all our many years of experience and the reputation we have built have established us as an industry leader for the most prestigious luxury brands in Italy and the world.
We offer a complete service: creativity, research, design, technical surveys and design, production, assembly and logistics, all overseen by a dedicated project manager who guarantees a personalized service tailored to the individual needs of each customer.
www.gruppo-pozzi.com
Genius Loci is a well famous Urban Design concept reviewed and discussed by many authors and scholars. The document give a brief introduction to Genius Loci and how it relate with urban Conservation.
Our group has over twenty years of experience in the retail and travel retail sectors, and specializes in creating unique retail spaces and shopping experiences to engage customers with brands through an innovative mix of creativity and new technology, which enhances the point of sale and increases productivity.
The technical skills we have acquired over the years, our creative design department fully oriented towards the latest international trends and most advanced developments, major investments in research and development, the integration of new digital technologies into the world of retail, but above all our many years of experience and the reputation we have built have established us as an industry leader for the most prestigious luxury brands in Italy and the world.
We offer a complete service: creativity, research, design, technical surveys and design, production, assembly and logistics, all overseen by a dedicated project manager who guarantees a personalized service tailored to the individual needs of each customer.
www.gruppo-pozzi.com
Genius Loci is a well famous Urban Design concept reviewed and discussed by many authors and scholars. The document give a brief introduction to Genius Loci and how it relate with urban Conservation.
How To Improve Your Memory: The Memory Palace Systemspeed-reading
http://www.smartspeedreading.com
These slides are from the Iris Speed Reading Classes & Memory Improvement Courses. Iris is the largest and leading provider of Speed Reading & Memory Improvement Courses in the United States. This course covers The Memory Palace System, also known as The Loci or Journey System.
How To Improve Your Memory: Mnemonic Devicesspeed-reading
http://www.smartspeedreading.com
These slides are from the Iris Speed Reading Classes & Memory Improvement Courses. Iris is the largest and leading provider of Speed Reading & Memory Improvement Courses in the United States. This course covers mnemonic devices and how to make them work for you.
My students usually feel difficulty in adjusting to the changing learning demands of University studies. I have prepared this slideshow to deliver on orientation session.
presented at FITC Amsterdam X
Details at www.fitc.ca/amsterdam
Adobe Experience Design (XD) is Adobe’s latest innovation which offers an easy and powerful way to build UX at the speed of thought. But Adobe XD isn’t just for building a design. It marries wireframing to visual design and prototyping, all in one single tool. During this session we’ll walk you through XD’s design process and show you how to start a project, build an interactive prototype, live preview your work on your mobile device and share your work with peers and clients for feedback. Don’t miss out on this unique opportunity to join Adobe on stage and discover Adobe XD’s ease-of-use and unique features.
Objective
Discover Adobe Experience Design: design, prototyping and sharing in one single tool.
Target Audience
UX and UI designers
Learn how to learn. Hear are some simple tools and techniques to become an effective learner. Practice the techniques to boost your memory power. Contributed by Moncy Varghese, TOP Academy, Kochi, Kerala, India
This one is a great presentation by a great person ABBAS HUSSAIN. He is a real worthy person. A great teacher and an attractive spoker.
Visit www.tdc.edu.pk
TDD 2022 - "È il cliente che innova, tu devi solo ascoltarlo!" - Francesco Ma...Associazione Digital Days
Che impatto ha avuto la pandemia nei settori Food&Beverage? Il mondo del Digital Food ci stuzzica, ci coinvolge, elimina le barriere e ci offre nuove opportunità. Un pomeriggio per parlare delle nuove frontiere del mondo Food & Beverage.
Presentazione di Francesco Magro, CEO & Founder Winelivery.
This was the first group work for our Destination Marketing & Branding Course with Professor Alastair Morrison from Purdue University. We were asked to sketch out the broad structure of a destination management plan using Lombardy as an example of destination.
How To Improve Your Memory: The Memory Palace Systemspeed-reading
http://www.smartspeedreading.com
These slides are from the Iris Speed Reading Classes & Memory Improvement Courses. Iris is the largest and leading provider of Speed Reading & Memory Improvement Courses in the United States. This course covers The Memory Palace System, also known as The Loci or Journey System.
How To Improve Your Memory: Mnemonic Devicesspeed-reading
http://www.smartspeedreading.com
These slides are from the Iris Speed Reading Classes & Memory Improvement Courses. Iris is the largest and leading provider of Speed Reading & Memory Improvement Courses in the United States. This course covers mnemonic devices and how to make them work for you.
My students usually feel difficulty in adjusting to the changing learning demands of University studies. I have prepared this slideshow to deliver on orientation session.
presented at FITC Amsterdam X
Details at www.fitc.ca/amsterdam
Adobe Experience Design (XD) is Adobe’s latest innovation which offers an easy and powerful way to build UX at the speed of thought. But Adobe XD isn’t just for building a design. It marries wireframing to visual design and prototyping, all in one single tool. During this session we’ll walk you through XD’s design process and show you how to start a project, build an interactive prototype, live preview your work on your mobile device and share your work with peers and clients for feedback. Don’t miss out on this unique opportunity to join Adobe on stage and discover Adobe XD’s ease-of-use and unique features.
Objective
Discover Adobe Experience Design: design, prototyping and sharing in one single tool.
Target Audience
UX and UI designers
Learn how to learn. Hear are some simple tools and techniques to become an effective learner. Practice the techniques to boost your memory power. Contributed by Moncy Varghese, TOP Academy, Kochi, Kerala, India
This one is a great presentation by a great person ABBAS HUSSAIN. He is a real worthy person. A great teacher and an attractive spoker.
Visit www.tdc.edu.pk
TDD 2022 - "È il cliente che innova, tu devi solo ascoltarlo!" - Francesco Ma...Associazione Digital Days
Che impatto ha avuto la pandemia nei settori Food&Beverage? Il mondo del Digital Food ci stuzzica, ci coinvolge, elimina le barriere e ci offre nuove opportunità. Un pomeriggio per parlare delle nuove frontiere del mondo Food & Beverage.
Presentazione di Francesco Magro, CEO & Founder Winelivery.
This was the first group work for our Destination Marketing & Branding Course with Professor Alastair Morrison from Purdue University. We were asked to sketch out the broad structure of a destination management plan using Lombardy as an example of destination.
X Regional EACD Lisbon Debate over the topic "Going global: Managing Multicultural Effective Communication", 16th october 2012, presentation by Tiago Vidal, Sonae Sierra
In this edition: Beekeeping Sector: cases AGLH S.A (Las Quinas), Alimentos Naturales Natural Food S.A, SOZ – Design in Fundación – SIAL Middle East – Andina Pack – EDOS S.A – Adelmo Gabbi – Apimondia – Santiago Olivera – Patricio Mac Donagh – Lía Fabiola Bianco – María Martha Oria – Productora Sábado – Training in La Rioja – Export Group of Yerba Mate – Agrifoods Exports – Special Report Misiones.
The magazine of the Exportar Foundation brings notes of interest on national representatives, their talents and outstanding information exporters of Argentine companies have internationalized their products and services.
Tourism product development and marketing consulting. ScandinaviaOscar Fresan Landibar
Spanish travel consulting firm born out of successful development of low intensity tourism areas and their tourist businesses in North-Spain. The firm, Foöd & Travel Thinking, is expert in product development and marketing, concretely in the tourism around food, experential tourism and new technologies. Foöd & Travel Thinking advices now also in Latin America and seeks to offer their service also in Finland (or elsewhere in Europe) through Spanish-Finnish relationships consultant Oscar Fresán
EXPOs are one of the places for the negotiation of the concepts “Danish contribution to the Expo ” an, “co-branding” as a “Public-Private Partnership” (nation branding, organizational branding, corporate branding).This paper looks at the social / discursive construction of the mentioned concept/s (macro) by analyzing the retrospective evaluation (micro) of the event itself and the co-operation by different stakeholders. This relation between the conceptual level and the everyday enactment and (indirect) negotiation might be seen as a dichotomy; but the different levels might only be different places for negation of meaning, enactment and institutionalization of the concepts.
Presented at
Workshop discussing Theory Building at the Intersections of Organizing, Communication and the Public Private Debate, Copenhagen Business School 6th September 2012
The project “Competitiveness and knowledge in the tourist sector. TOUREG” has as objective achieve the competitiveness and knowledge in the tourist sector improving the competitiveness and strategic position through the establishment of a platform for the generation and transmission of knowledge.
The 12 TOUREG partners come from six different countries: Spain, Portugal,
Greece, Sweden, Romania and Bulgaria.
TOUREG starts in January 2008 and will finish in June 2010.
Place Marketing Forum 2016 is an international conference, organized each year by the Regional Attractiveness and Place Marketing Chaire of the Public Management Institut (Aix-Marseille University). The aim of this major conference is to present, share and reward the best worldwide practices in the field of place marketing.
30 French and international place marketing experts and professionals will take part in the 2016 Forum, which will gather more than 400 professionals from local authorities, development agencies and companies with an interest in regional development and territorial marketing issues. The forum will last two days and will take place at the Congress Centre of Aix-en-Provence.
EUGEO 2021 - Integrated and Emotional Geography as a tool for analyzing urban...Bertagni Consulting srl
Wednesday, June 30, 2021
Integrated and Emotional Geography as a tool for analyzing urban and territorial systems
Directed by Marco Bertagni, Executive director at Bertagni Consulting srl and EMME’s Founder
Session 1: h 9,00 – h 10,30
9,00 - Introduction by the Chair
9,10 – Marco Bertagni: Integrated and Emotional Geography as a tool for analyzing urban and territorial systems
9,30 – Elisa Tachis (et Marco Bertagni): Geo-emotional water management
9,45 – Ana Pejdo (et Jadranka Brkić-Vejmelka): Geography Students' Competencies Self-assessment – Case Study University of Zadar Department of Geography.
10,00 – Ayumu Harada: The Placement of Religious Facilities in the City Planning of Japanese Castle Towns: Comparing the Location of Temples in the Hiroshima and Kumamoto castle town
10,15 – Anna Preti: Beyond the Green City: Critical and Emotional Geography as a tool to promote and safeguard Urban Ecologies
10,30 – Coffee break
Session 2: h 10,45 – 12,15
10,45 - Introduction by the Chair
10,50 – Salomé Vincent, Nocturnal perceptions: the weight of the gaze as a tool structuring public space.
11:05 - Lucia Brisudová (et Jonathan J. Huck, Reka Solymosi, Pavel Klapka): Rhythmicity and perception of places in an urban space: a comparison case study of Manchester (UK) and Olomouc (CZ)
11:20 - Melissa Rodriguez Martin (et Marco Bertagni): Genius Loci in Urban planning
11:35 – Riccardo Pirazzoli, PLACE-VALUES: how to transform a geographic space into an emotional space-image
11:50 – Q&A on Session 1 and session 2
12:10 – Conclusions by the Chair
Marco Bertagni fondatore di
Bertagni Consulting srl e del network internazionale EMME
(Eliciting Mapping Managing Emotions)
presenta - per gli amici del gruppo
cROmosoMA bianconero®- una innovativa metodologia
attraverso cui ognuno disegnerà la mappa del proprio
FIUME DELLA JUVENTUS raccontando così tutte le emozioni che la nostra amata squadra del cuore ci ha fatto, ci fa e ci farà provare
14 March 2021
Π-Day: EMME and the centrality of π
Π is much more than a number and we dedicated to it today’s free workshop:
“Π-Day: EMME and the centrality of π”:
Mathematical, philosophical, geographical, sentimental stories of this magic Greek letter: the π.
We will be using our imagination for sure, but also simply reading the measurable implications of π.
Music, games, cinema, philosophy, literature, mapping, challenges, storytelling: we will spend few interactive hours totally wrapped in the magic of π.
And at 3,14 pm CET be ready with sparkling wine for a CET toast to π and to life! But GMT and CAP VERT Toasts are expected later: so get ready at your place with a nice wine, grappa, sparkling water, fruit juice or whatever you think can help you to better savor this workshop.
At the end of the course nobody will think π is just a number….
Workshop is intended for all ages and you don’t need to know a lot about mathematics.
Similarly, if your English is not perfect, don’t worry, because the Universal languages of games, images, music, smiling and friendship will be spoken during the webinar.
Get directly into the meeting by using this ZOOM link at 3pm CET Today: March, 14:
Issue: Π-Day: EMME and the centrality of π
Time: 14 mar 2021 03:00 PM Roma
Enter Zoom
https://us02web.zoom.us/j/86310069040
This is the detailed schedule of the Workshop:
α - What is Π? And Π-Related activities within EMME
β - Π-Day CET Toast
γ - Π, ϕ, 0, 10, 64, ∞ : What are we talking about?
δ - Π-Day GMT Toast
ε - Π & Geo-maieutical Journeys
ζ - Π and the educational path of 3 hours and 14 minutes
η - Π and The fire of knowledge
Θ - Π and the Chess-Poker
ι - Π and Me
κ - Π and Photography
λ – Π-Day CAP VERT Toast
μ – What is Π for you?
ν - Do you want to know more about EMME?
ξ – What about a couple of philosophical questions?
ο – What are you doing here?
π – The Π-question
During this webinar, Marco Bertagni will introduce EMME’s travel related services focusing on both physical and metaphysical journeys.
This webinar will be of particular interest to travel agencies, tour operators, institutions and organizations looking for added value in territorial marketing, as well as everyone who loves TRAVELLING! EMME provides specialist travel consulting, guiding and mentoring in order to support each client to better understand and define their path of growth.
EMME’s Geo-Maieutical journeys, are physical itineraries structured on 6 thematic stages; EARTH, ROOTS, EMOTIONS, LIFE, PHILOSOPHY and FREEDOM, and are based on the River Game ‘A Geo-Maieutical Journey’. These provide the client with an inspiring template to define their own bespoke road map. Places assume the key role of ‘an engine of emotions’ emergency process (Geo-Maieutic). Each place has stories to be told and emotions to elicit. Using the River of life methodology, participants will break new ground, discover the Genius Loci and evoke their inner landscapes. Through River games, artistic workshops and multi sensorial exercises, travelers will delve deep into places to get closer to somewhereness but also to better connect with themselves and with others.
EMME’s Metaphysical Journey is an experiential journey that enables travelers to enhance awareness, connect to their spirit of adventure, change attitudes, listen, strengthen connections, grow their emotional intelligence and encourage adaptability, mapping sense and storytelling skills. The main goal is to explore a territory on different levels in order to reach a dream, to defeat fears, and to better understand their own inner landscapes. We followed the River of life six thematic stages, during which everyone will build their own travel story, by facing various challenges, joining Q&A sessions, learning to get along with their travel mate, to look beyond appearances, to create empathy, to activate imagination. Each traveler, together with their animal spirit guide will become a hero, the person who is able to progress from an ordinary to an extraordinary world, taking a personal journey in harmony with their companion’s story and vision. The journey where places will become the drawn and written scenario of a voyage across the boundaries between reality and imagination. The journey will elicit multi-level discovery, a new place, a new self. The traveler is not only the main character, the star, the hero of this journey, they will also learn to narrate this journey, to share their experiences and to deliver their ‘treasure’ to other travelers as they receive their ‘treasures’. This is travel from your desktop. A fantastic way to gain knowledge and experience of other cultures, other places, other existences. Without leaving the room.
For the full version of the catalogue with all biographies of the 64 Geographers of Emotions and details of each of the 150 Educational Paths proposed by EMME, please write to marco@bertagniconsulting.com or ali@bertagniconsulting.com
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
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Youtube – https://www.youtube.com/startuplviv
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The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Genius Loci Project
1. THE
GENIUS
LOCI
PROJECT
Marco
Bertagni
Execu=ve
Director
of
Bertagni
Consul=ng
srl
2. OUR
CONCEPT
OF
INTERNATIONAL
TRADE
MULTIDISCIPLINARY
STRATEGY
ANALYSIS
OF
COMPANY
ACTIVITIES
AND
MISSION
TARGET
DEFINITION
GEO-‐LOCALIZATION
&
GEO-‐MKT
GEOGRAPHICAL
KNOWLEDGE
OF
TARGET
MARKET
JOINT
TRADE
PRODUCT
ADAPTABILITY
MANY
FACTORS,
NOT
JUST
PRODUCTS
GRADUAL
APPROACH
TO
MARKETS:
FROM
EXPORT
TO
INTERNATIONALIZATION
AWARENESS
AND
RESPECT
OF
THE
GENIUS
LOCI
5. INTEGRATED
GEOGRAPHY
&
SOMEWHERENESS
• Integrated
and
mul=-‐disciplinary
Geographical
thinking
• We
aim
to
know
the
Spirit
of
a
Place
of
the
producing
Country
and
of
the
targeted
market
6. LINK
WITH
TERRITORY
• Genius
Loci
Companies
are
located
in
the
north-‐
western
MEDITERRANEAN
AREA:
Italy,
France,
Spain
and
Portugal
• Selected
products
HAVE
TO
HAVE
a
REAL
CONNECTION
with
TERRITORY
(i.e.
wines
made
of
indigenous
varietals
and…sugarless)
and/or
being
ICONOGRAPHIC
of
a
Country
(i.e.
Grappa
and
Sambuca
for
Italy)
• Wines
and
Spirits
can
be
a
“BRIDGE”
towards
a
beYer
understanding
of
Genius
Loci
7. Sharing
a
WAY
OF
THINKING
and
LIVING
of
the
MEDITERRANEAN
AREA
• We
don’t
just
want
to
trade
products
but
also
to
spread
the
WAY
OF
LIVING
&
THINKING
of
the
Mediterranean
Area
and
to
support
a
deeper
knowledge
of
History,
Art
and
Geography
of
this
area
of
the
world
• These
“untouchable”
factors
contribute
a
lot
to
the
defini=on
of
Genius
Loci
8. GOVERNANCE
OF
THE
GENIUS
LOCI
PROJECT
The
Genius
Loci
Project
has
been
created
and
it
is
managed
by
BERTAGNI
CONSULTING
SRL
The
project
can
be
realized
ANYWHERE
in
the
world
A
MULTIFUNCTIONAL
SPACE
is
needed
as
a
show
room
for
the
PRODUCTS,
as
an
office
for
BUSINESS
MEETINGS
and
as
a
place
to
ORGANIZE
EVENTS
9. SERVICES
AND
TARGETS
OF
BERTAGNI
CONSULTING
SRL
TRADING
and
promo=ng
The
Genius
Loci
Project
selected
products
into
targeted
markets
Organizing
thema=c
CULTURAL
EVENTS
and
COURSES
in
the
targeted
markets
about
the
MEDITERRANEAN
area
and/or
the
single
Country
(Ceremonial
Tas=ngs,
Geography,
Enogastronomy,
Music
etc)
Organizing
TAILOR
MADE
MEDITERRANEAN
ENO-‐
GASTRONOMICAL
AND
CULTURAL
TRAVEL
ITINENARIES
in
the
Mediterranean
area
and/or
one
of
the
selected
Country
10. The
first
two
TARGET
MARKETS:
China
&
Lithuania
We
selected
two
markets
where
we
had
trade
experiences
as
Bertagni
Consul=ng
srl
and
where
we
guess
our
project
may
find
fer=le
ground:
CHINA
&
LITHUANIA
12. The
Genius
Loci
Project
CHINA
Two
op=ons
to
introduce
The
Genius
Loci
Project
in
China:
a) Ren=ng
a
MULTIFUNCTIONAL
SPACE
at
the
INTERNATIONAL
WINE
CENTER
(www.sxwi.cn)
of
Xi’An
b) Crea=ng
a
JV
between
Bertagni
Consul=ng
srl
and
Merci
Trading
(www.mercichina.com)
to
jointly
import
and
trade
Goods
and
Services
of
The
Genius
Loci
Project
in
Shenzhen
13. OPTION
1:
XI’AN
(SHAANXI
PROVINCE)
• Pre-‐liminary
studies
and
visits
(a
delega=on
of
Bertagni
Consul=ng
srl
has
been
to
Xi’An
in
2014
and
2015,
a
delega=on
of
Xi’AN
chamber
of
Commerce
has
been
to
Anzio
in
2013
and
2014)
• Bertagni
Consul=ng
srl
par=cipated
with
2
booths
as
The
Genius
Loci
Project
at
Interna=onal
Wine
Fair
of
Xi’An
2015
with
a
pre-‐selec=on
of
products
from
Italy,
France
and
Portugal
18. OPTION
2:
SHENZHEN
(GUANGDONG
PROVINCE)
• Long-‐las=ng
commercial
rela=on
Bertagni
Consul=ng
srl-‐Merci
Trading
(already
impor=ng
RexRomae
wines
and
Anna
Fendi
Wines)
• Merci
Trading
has
a
modern
and
perfectly
located
MULTIFUNTIONAL
SPACE
in
the
business
district
of
Shenzhen
• Merci
Trading
has
been
working
in
the
wine/spirits
sector
for
years
and
the
all
staff
has
a
good
knowledge
of
this
business
• Events
have
been
already
organized
by
Bertagni
Consul=ng
srl
and
Merci
Trading
in
Shenzhen
25. The
JV
agreement
Bertagni
Consul=ng
(BC)
/Merci
Trade
(MT)
3
different
levels
of
coopera=on:
• 1)
BCsrl
as
a
strategical
consultancy/Agency
and
MT
as
importer
(case
of
Rex
Romae)
• 2)
BCsrl
as
a
strategical
consultancy/Agency
and
MT
as
a
market
consultant
and
importer
(case
of
Anna
Fendi
Wines)
• 3)
BCsrl
and
Merci
Trading
as
full
partners
for
impor=ng,
trading
and
promo=ng
The
Genius
Loci
Projects
selected
products
27. The
Genius
Loci
Project
LITHUANIA
• Bertagni
Consul=ng
srl
has
already
introduced
2
wineries
into
this
Market
(Bacco
&
GoYo
d’Oro)
• A
preliminary
study
has
been
done
by
Bertagni
Geography
to
define
a
strategical
localiza=on
of
the
Genius
Loci
project
in
Europe
and
Vilnius
came
out
has
being
a
very
interes=ng
place
for
this
kind
of
ac=vity
28. Open
OPTIONS
of
coopera=on
in
Lithuania
to
be
verified
end
of
Sept.
2015
• Restaurant
Aman=ninkai
hYp://ama=ninkai.lt/welcome/
•
Restaurant
Burbulio
Vyninė,UA
hYp://www.burbuliovynine.lt/
• VILNAUS
DEGTINE
www.deg=ne.lt
29. CONCLUSIONS
• The
Genius
Loci
Project
is
a
sort
of
summa
of
our
previous
experiences
in
wine
&
spirits
interna=onal
markets
• This
Project
allows
Bertagni
Consul=ng
to
switch
from
Export
Consultancy
to
InternaTonalizaTon
• In
China
we
are
currently
developing
the
Shenzhen
op=on
by
applying
the
JV
Bertagni
Consul=ng
srl/Merci
Trading;
the
Xi’An
op=on
for
the
=me
being
is
“frozen”
• In
Lithuania
we
will
make
a
decision
on
which
op=on/s
to
ac=vate
at
the
end
of
our
mission
scheduled
in
September
2015