Sabina Chua Jovicic is a Singaporean business development specialist seeking a new position. She has over 30 years of experience in market development, sales management, and project management across Asia and the Balkan regions. Her background includes roles directing investment projects focused on the food/beverage, cosmetics, retail, and tourism industries between Singapore, Malaysia, Serbia and surrounding areas. She holds a Bachelor's Degree in Tourism and Hospitality from Belgrade and various professional certifications.

1. Sabina Chua Jovicic
sabina_chua@yahoo.co.uk
Mobile: +65 8405 9664
Singaporean
CAREER SUMMARY
Recognized throughout career for being a resourceful business development specialist, leveraging on
innovative ideas, quick identification of market opportunities and excellent channel relationship
management. With extensive experience in Balkan and Asian countries. Seeking a business
development related position, bringing diversified skill sets as follows:
• Market Development • Sales Management • Project Management
• Strategic Planning • Customer Relations • P&L Accountability
• Localization Management • Budget Management • Organizational Planning
• Consultative Sales • Financial Risk
Management
• Sales Channel
Management
JADE INVESTMENT INTERNATIONAL Jan 2014 – Jun 2015
Project Director
• Consulting in F&B Industry in Balkan region with several major producers and manufacture
of geographically protected products and trade marks from Serbian region Macedonia,
Montenegro and Croatia and Bosnia.
• Sourcing joint venture partners in Asia and connecting with Asian region and Marketing
F& B products in Asia.
• Consulting in Serbian region and looking into investment possibilities in Serbia.
• Consulting done for Swiss Cosmetic Company with intention of getting exclusive rights for
Asian Market.
• Organizing events and trade fairs in Serbia for selected F&B producers as well as sponsors.
FRIENDSHIP ASSOCIATION, 2014 – Present
PEOPLE OF SERBIA AND MALAYSIA
Project Director
• Involved in friendship expansion between the 2 countries and business collaborations in
Retail Industry, Tourism and Trade.
RETAIL ASIA MAGAZINE Jan 2013 – 2014
Project Director
• Co-ordination and support: The Compilation and Publication of T 500 Ranking
• Liaise with official Market Information Provider Euro monitor International and all relevant
third party associates and Retail Asia Publishing Department
• Organizing and Directing RAP T 500 Top Best of the Best Retailers Judging Process
• Communicate with the top ranking retailers in each of the economies/ markets and liaise with
selected top ranking retailers to secure there inputs for approval by a panel of Judges and
support the judging process leading to the Hall of Fame
• Planning and Managing the Award Ceremony /Gala Dinner
• Oversee the various aspects of venue selection, negotiation, menu, entertainments, VIP guests
etc.
PROFESSIONAL EXPERIENCE
CORE COMPETENCIES

2. • General Project Partners Press Statements, Collateral Trophies
• Manage and control the RAP T 500 Project budgets, cost and expenses
SONIC TOURS BELGRADE Jul – Dec 2012
Sales Director & Business Venture for Balkan Tours
• Create unique and original Balkan tour programs by conscientiously visiting all the various
destinations.
• Improving the tour itineraries by selecting only the excellent places of interest, and includes
careful selection of hotels and meals.
• Market and promote the Balkan and European tour programs to reputable travel agencies in
both Singapore and Malaysia.
SING EXPRESS Jan – July 2012
Product and Operation Manager for Europe
Market research for clients for continents of Eastern Europe, Central Europe and Middle East.
• Conceptualize new tour packages in Eastern Europe, Central Europe and Middle East.
• Responsible for marketing the tour packages and to provide market penetration plans and
strategy.
• Working on a project and planning tours to a new destination such as Eastern Europe, Central
Europe and Middle East and doing Market research for clients in Singapore and Marketing
the same in Singapore
JADE INTERNATIONAL INVESTMENT CO Jan 2009 – 2012
Market Researcher (for former Yugoslavia)
• Market research for personal involvements inclusive of (Serbia, Montenegro, Macedonia and
Croatia)
• Analyzing future potentials of having to organise tours with a unique experience
• Conceptualize new tour packages in South America and visited places of interest with
possible new destinations in Venezuela.
MBI JADE INTERNATIONAL INVESTMENT CO 2005 – 2009
Consulting Agent
• Malaysian firm working on a project over a 100 Million Euro with a Serbian Government on
infrastructure in Serbia
• Responsibilities included introduction of MBI to relevant departments in Government of
Serbia and arranging all the meetings and presentations for the project.
JADE INVESTMENTS INTERNATIONAL CO 2000 – 2005
Property Agent (UK London)
• Selling and buying of properties in London and arranging finances for personal gain with
properties valued at more than 3 million pounds and profits of about 1 million.
• Project also included interior and exterior decorations where I was personally involved.
THOMPSON HOLIDAYS PTE LTD. SINGAPORE 1990-2000
Managing Director (Sole Proprietor)
• Fully responsible for running the entire business and finances of the Company from dealings
with clients on a personal basis to making arrangements for tours covering Europe and other
parts of the world
• Also included work in PR, Marketing and Advertising, staff training and new projects to
expand the business and build up the image of the company.

3. THOMPSON HOLIDAYS PTE LTD. SINGAPORE 1987 – 1990
General Manager
• Originally a branch of Thomson holidays in England. Work consisted handling all the
responsibilities of a Company Director inclusive of planning projects, dealings with clients
and managing all the finances of the Company.
TRAVEL-WELL. SINGAPORE 1985 – 1987
Outbound Manager
• Organized travel arrangements for groups and FITs to Europe and other parts of the world.
Inclusive of air ticketing, hotels, food and beverage as well as planning programs and
itineraries.
DESTINATION HOLIDAYS. SINGAPORE 1983-1985
Inbound Manager
• Making travel arrangements for incoming travel groups and FITs to Singapore inclusive of:
sightseeing, shopping, flights as well as finances.
REVLON (LONDON) 1980-1983
Sales Manager for Beauty products
• Work includes organizing sales for various departmental stores in London for Revlon
products inclusive of projects and staff training.
Bachelor Degree in Tourism and Hospitality, Belgrade 1974 – 1976
A level in High School in Belgrade 1970 – 1974
Diploma for English Proficiency London College 1980 – 1982
CERTIFICATION /TRAINING
Beauty therapist and Makeup Artist in London Barnett College 2001-2003
ACHIEVEMENTS
Top Agent for Turkish Airlines 1994
Top Agent for Yugoslav Airlines 1991
Singapore travel agent license 1990
Top Agent for Royal Jordanian Airlines 1987 – 1989
VOLUNTARY WORK 1985 – 2015
Involved in donations and working with various charities around Balkan, Asia and America including
church groups till present.
AVAILABILITY
Immediate
EDUCATION