Measures of Central Tendency: Mean, Median and Mode
The future of the academic information supply chain 04-2012
1. 28th March 2012
UKSG Annual Conference
Endangered Species
Myths and Reality
Ian Middleton
Vice President & European General Manager
2. EBSCO Information Day 2012
Context
• The supply chain remains hugely
complex and highly dynamic
• Wide range of factors:
• evolving technology
• financial pressure
• economic climate
• research practices
• user behaviour
/expectations
• new service providers
• evolving roles
• changing business models
• new and emerging markets
• wider web
• and much more!
3. EBSCO Information Day 2012
Survey of opinion leaders
• 141 colleagues invited
• 98 answers
• 65% response rate
• Qualitative and quantitative
• Academic librarians (26/32)
• Agents/intermediaries (13/31)
• Publishers (24/36)
• Consortia leaders (9/13)
• Other opinion leaders (20/29)
(consultants, trade associations, research
funders, software providers etc.)
4. EBSCO Information Day 2012
Outcomes
• A series of white papers:
1. The Future Role of
the Academic Library
2. Access to Content:
Now and in Future
3. The Impact of Open Access
4. The Role of Subscription Agents
5. Future Forces for Change
• Available from EBSCO from April 30th
• Selected highlights in this presentation
6. EBSCO Information Day 2012
The Future Role of the Academic Library
For the coming 3-5 years, academic libraries
will remain a necessary and important
component of universities?
21% 1%
Strongly agree
Somewhat agree
Somewhat disagree
78% Strongly disagree
Not sure
7. EBSCO Information Day 2012
The Future Role of the Academic Library
Thinking about the next 3-5 years, please
identify any significant changes you anticipate
in the role played by academic libraries
8. EBSCO Information Day 2012
The Future Role of the Academic Library
Key themes
General services
• Far less collection
development activity
• Far fewer print holdings
and services
• Less buying:
access not ownership
• Emphasis on tools for
search, discovery & access
9. EBSCO Information Day 2012
The Future Role of the Academic Library
Key themes
Faculty/Student
Support Services
• Managing research
outputs (papers and data)
• Providing innovative
learning space
• Information and
digital literacy training
• Creating digital
collections from local
resources & assets
10. EBSCO Information Day 2012
The Future Role of the Academic Library
Key themes
Technology
• Being adept with
channels and tools
native to users
• Integrating technology
into teaching and learning
• Being based more within
faculty/departments
11. EBSCO Information Day 2012
The Future Role of the Academic Library
Key themes
Open Access
• Managing article
processing charges and
OA budgets [Gold OA]
• Supporting academics to:
• create their own
OA journals
• get best value from
their funding
• The library as publisher e.g.
New on-campus OA journal
13. EBSCO Information Day 2012
Access to Content: Now and in Future
The future of the big deals
As a means of optimising library budgets
the Big Deal has outlived its usefulness?
35%
30%
Strongly agree
14% Somewhat agree
Somewhat disagree
11% 10%
Strongly disagree
Not sure
14. EBSCO Information Day 2012
Access to Content: Now and in Future
Access models
For academic content, the subscription model
has outlived its usefulness?
42%
Strongly agree
22% 25% Somewhat agree
10% Somewhat disagree
Strongly disagree
1% Not sure
15. EBSCO Information Day 2012
Access to Content: Now and in Future
Access models
Within 3-5 years, access/acquisition triggered
by patron request will be the most common
purchase model for academic content?
41%
31% Strongly agree
Somewhat agree
15% Somewhat disagree
4%
8% Strongly disagree
Not sure
16. EBSCO Information Day 2012
Access to Content: Now and in Future
Pricing models
who’s the fairest of them all?
Pricing based on one/more characteristics of purchasing
institution (e.g. FTEs; prior year spend etc.)?
49%
Strongly agree
28%
Somewhat agree
7% Somewhat disagree
8% 8% Strongly disagree
Not sure
17. EBSCO Information Day 2012
Access to Content: Now and in Future
Pricing models
who’s the fairest of them all?
Pricing based on actual usage assessed
after a period of access?
38% 39%
Strongly agree
Somewhat agree
18%
Somewhat disagree
1% Strongly disagree
4%
Not sure
18. EBSCO Information Day 2012
Access to Content: Now and in Future
Pricing models
who’s the fairest of them all?
There are currently no fair methods
of pricing academic content?
36%
24% Strongly agree
14% 21% Somewhat agree
Somewhat disagree
6% Strongly disagree
Not sure
19. EBSCO Information Day 2012
Access to Content: Now and in Future
We asked librarians only to comment
on a range of other factors which might
influence purchasing decisions
20. EBSCO Information Day 2012
Access to Content: Now and in Future
What else matters...?
Most Important
• Relevance to
research/teaching programmes
• Recent usage by faculty
and students
• Value for money Least Important
(however determined)
• Demand from faculty • Fit with existing collection
• Cost-per-use • Availability through patron-driven
access model
• Demand from students
22. EBSCO Information Day 2012
The Impact of Open Access
In 3-5 years’ time, most academic content will
be available through one or more OA models?
49%
Strongly agree
26% Somewhat agree
15% Somewhat disagree
4%
Strongly disagree
6%
Not sure
23. EBSCO Information Day 2012
The Impact of Open Access
Open Access will disintermediate subscription
agents from the information supply chain
38%
33% Strongly agree
Somewhat agree
14% Somewhat disagree
4% 11%
Strongly disagree
Not sure
24. EBSCO Information Day 2012
The Impact of Open Access
Impact elsewhere…?
…possible disintermediation of
publishers?
78%
Agreed
13% Disagreed
10%
Not sure
25. EBSCO Information Day 2012
The Impact of Open Access
Impact elsewhere…?
…possible disintermediation of
libraries?
76%
Agreed
18% Disagreed
6%
Not sure
26. EBSCO Information Day 2012
The Impact of Open Access
In the coming 3-5 years, Open Access will
be the most significant force for change in
the academic information supply chain?
40%
24% Strongly agree
12% Somewhat agree
14% Somewhat disagree
10% Strongly disagree
Not sure
27. EBSCO Information Day 2012
The Impact of Open Access
Open Access: Themes
• OA will continue to grow
• Broad acceptance of
author pays (Gold OA)
• Some support for Green OA
but not universal
• Concerns about funding
(especially in humanities)
• Concerns about peer review
and quality
29. EBSCO Information Day 2012
The Role of Subscription Agents
The Changing Supply Chain Environment
Pressure to make cost-savings is widespread
but felt most keenly by subscription agents?
40%
37%
23% Agreed
Disagreed
Not sure
30. EBSCO Information Day 2012
The Role of Subscription Agents
The Changing Supply Chain Environment
Subscription agents continue to play an invaluable
role within the academic information supply chain?
77%
Agreed
Disagreed
10% 14%
Not sure
31. EBSCO Information Day 2012
The Role of Subscription Agents
The Changing Supply Chain Environment
As digital content becomes widespread, agents become
increasingly irrelevant to library-publisher transactions?
53%
34%
Agreed
14% Disagreed
Not sure
32. EBSCO Information Day 2012
The Role of Subscription Agents
The Changing Supply Chain Environment
As long as agents continue to develop value-added
services they will continue to have a role?
94%
Agreed
Disagreed
Not sure
6%
0%
34. EBSCO Information Day 2012
Future Forces for Change
Colleagues were asked to rate a range
of factors as potential forces for change
in the coming 3-5 years
1. Pressure on library budgets
2. Pressure on teaching & research budgets
3. Govt./funding body mandates for funded
results to be available through open access
4. Mobile technology
5. China/India/emerging economies shaping publishers’
activities
35. Colleagues were asked to rate a range UKSG Annual Conference
Future Forces for Change
of factors as potential forces for change
in the coming 3-5 years
Publishers Agents Consortia
1. Pressure on 1. Pressure on library budgets 1. Pressure on library budgets
library budgets 2. Mobile technology 2. Pressure on teaching & research
2. Pressure on teaching & 3. Pressure on teaching & research budgets
research budgets budgets 3. Govt./funding body mandates for
3. Gold open access 4. Falling student numbers funded results to be available
4. Mobile technology 5. Scholarly publishers increasing through open access
5. China/India/emerging the range of services 4. Green open access
economies shaping 5. China/India/emerging economies
publishers’ activities shaping publishers’ activities
Other opinion leaders Libraries
1. China/India/emerging economies shaping publishers’ 1. Pressure on library budgets
activities 2. Pressure on teaching & research budgets
2. Pressure on library budgets 3. Govt./funding body mandates for funded
3. Pressure on teaching & research budgets results to be available through open access
4. Govt./funding body mandates for funded results to be 4. Gold open access
available through open access 5. Green open access
5. More involvement in research comms. by small,
non-trad companies
37. EBSCO Information Day 2012
Conclusions
Known knowns…
• Landscape hugely dynamic…and will
continue to be so
• In the West, the economy will remain
the issue foreseeably, pressurising:
• institutional funding (library,
research, teaching budgets)
• the entire academic information
supply chain
• Open access will continue to bring
change and opportunity, and (for some)
threat to survival
38. EBSCO Information Day 2012
Conclusions
Evolution for most of us…
• Libraries: curating digital research data
• Publishers: growth beyond US/Europe
e.g. China, India, Brazil etc.
• Agents: as originators/curators of
metadata
• Content: nature/delivery/use shaped by
mobile technology
• Users: continually evolving behaviour
and demands
• Universities: increasingly competitive;
showcasing output
• Govts./Funders: mandates challenging
subscription paradigm
39. EBSCO Information Day 2012
Conclusions
Revolution for some?
• Library as publisher (e.g. OA journals; data)
• Librarians as digital literacy experts
• Agent as (OA) fund manager
• Agent as manager of patron-driven
access and use
• Agents to become first and foremost
technology companies?
• Publishers as research partners
(e.g. Digital Science)
• Funding bodies as publishers (e.g. eLife)
• New players may surprise us all -
through acquisition, encroachment or
by seizing an opportunity first
40. EBSCO Information Day 2012
Thank you
Our grateful thanks go to those
who kindly completed the survey.
Thanks to:
• Sarah Durrant,
Red Sage Consulting
(sarah@redsage.org)
• Delphine Dufour, Aude Sauer-Avargues
& Kevin Agostini
EBSCO Information Services
41. EBSCO Information Day 2012
Thank you
Visit:
www.ebsco.com/whitepapers to download
any of the white papers in the series
The Future of the Academic
Information Supply Chain:
1. The Future of the Academic Library
2. Access to Content: Now and in Future
3. The Impact of Open Access
4. The Role of Subscription Agents
5. Future Forces for Change
Ian Middleton
Vice President & European General Manager